Current，The integrated development of bet365 offers and the transformation of its relationship with knowledge production，Making the modernization of national communication governance an important part of the modernization of national governance。

　　bet365 offers as the starting point for international communication governance

The establishment of bet365 offers in the national system、Promotion、Execution effects and other aspects play an important role in information transmission。The establishment of a national system cannot be separated from the bet365 offers’s reflection of the true situation of all strata of society，The promotion of national systems is inseparable from the bet365 offers, the "voice amplifier" that conveys emotions from the top to the bottom，The implementation effect of national systems is inseparable from the bet365 offers’s supervision and feedback on the implementation of system policies。Always，The bet365 offers is not only an essential participant in the national communication governance process，It is also an important starting point for the modernization of communication governance of the party and the country。

Canadian communication scholar McLuhan made an incisive discussion of the status and role of communication bet365 offers in the development of human society: The bet365 offers itself is the truly meaningful message，The bet365 offers’s full control of bet365 offers tools enables it to effectively convey specific information and be accepted by the largest audience possible。It is not only the carrier of massive information，Also has sufficient initiative and implementation in information dissemination。

This characteristic also makes the bet365 offers an indispensable role in the modernization process of the party and country’s communication governance。The bet365 offers conveys positive energy、Information that fits the main theme，Be able to make the people have ideals and beliefs、Value concept、Tightly united in moral concepts；The bet365 offers is also a supervisor of a large amount of information，The bet365 offers can safeguard national political security、Cultural Safety、The height of ideological security，Effectively supervise online and offline information content in real time，Contributes to the healthy operation of information dissemination on the track of the rule of law。

Current，With the rapid development of integrated bet365 offers technology，bet365 offers landscape、Public opinion ecology、Audience、Communication technology is undergoing profound changes，The traditional communication practices of the bet365 offers are obviously unable to fully meet the new requirements of the modernization of national communication governance，Communicator、Audience、Content form of information、Communication channels and other communication elements have all been redefined in the omni-bet365 offers era，To meet the new requirements of the party and the country’s modernization of communication governance in the new era，We must shift our focus to the deep integration of bet365 offers。

　　bet365 offers integration is related to the process of governance modernization

With the tremendous changes in information technology，The tentacles of digitalization and informatization have penetrated into every aspect of people’s lives。

The development and transformation of the Internet have brought unprecedented convenience to people’s lives，Meanwhile，People are increasingly dependent on the Internet in their daily lives，Digitalization and informatization have long been integrated into human life，Becomes the background and background of all human life practices。As carriers of digitalization and informationization, the Internet and mobile phones have become daily necessities for most people in China，From PC、What the mobile phone outputs is a highly integrated new bet365 offers product，Kuaishou、Douyin and other highly interactive functions、The easy-to-operate mobile live broadcast app quickly became popular，Subverting the single form of expression、Traditional bet365 offers products with weak interactivity once had a strong position in people’s minds。

Whether bet365 offers integration or not、How the depth of integration is directly related to the life and death of the bet365 offers itself，Related to the modernization process of party and state communication governance。If the bet365 offers continues to develop along the lines of mass communication，Definitely unable to adapt to the current normality of communication life，It is even more incompatible with the modernization direction of the party and the country’s communication governance。General Secretary Xi Jinping emphasized，“Party committees and governments at all levels must follow policies、Funds、Increase support for the development of bet365 offers integration from talent and other aspects。Propaganda management departments at all levels must reform and innovate management mechanisms，Supporting implementation of policies and measures，Promote bet365 offers convergence in the right direction。Leading cadres at all levels must enhance their ability to deal with the bet365 offers，Continuously improve the ability and level of governance”。The successful integration of bet365 offers and the improvement of the ability of leading cadres at all levels to deal with all bet365 offers are closely related to the improvement of the governance level of the party and the country。

　　Expansion and reconstruction of communication practice

Many people think，bet365 offers convergence is the “upgrading” of traditional bet365 offers，In fact it’s not the case。To a large extent，It is a real “revolution” in the field of information dissemination carried out under new thinking。

　“Information is everywhere、Everything is possible、No one is using it”，In the current all-bet365 offers era，“All” can no longer be simply understood as “all” in terms of bet365 offers types，But refers to "full bet365 offers、Holographic bet365 offers、All bet365 offers、Full-effect bet365 offers”。The thinking of simply adding and integrating various bet365 offers factors is far behind。The entire process of the movement of objective things is recorded，Text、Picture、Audio、All forms including videos are displayed simultaneously，Everyone is a participant in the information interaction process，bet365 offers platforms have unprecedentedly rich functions...all of which constitute the true essence of today’s omnimedia。

First，In this new era of all bet365 offers，As user interests and preferences shift to mobile devices，The integrated development of bet365 offers must conform to the development trend of the Internet，Follow the mobile-first principle。All bet365 offers, especially mainstream bet365 offers，Should be based on "Where are the readers，Where is the audience，The principle of extending the tentacles of publicity reports wherever possible，Realize the smooth transfer of the main propaganda position。Secondly，With the accelerated pace of life of modern audiences and the improvement of service quality requirements，bet365 offers integration should fully integrate newspapers、TV station、Website、Client、Weibo、WeChat and other platforms，Give users a new perspective、A full range of sensory experience，Toward making it more convenient for the audience、Quick、Efficient、Work towards enjoying the service happily。Again，The convergence of bet365 offers requires the bet365 offers to make innovations in institutional mechanisms，We must adhere to the direction of integrated development，Complete process optimization、Platform Reconstruction，Comprehensive integration of all high-quality resources，Making qualitative changes in the entire bet365 offers system and mechanism。Finally，bet365 offers integration must keep pace with technological development，The bet365 offers should explore the use of artificial intelligence、Big data、Technology used in news gathering、Production、Distribution、Receive、Feedback in progress，To better adapt to the new requirements of the all-bet365 offers era。

　　The advantages of mainstream bet365 offers in bet365 offers convergence

The information communication governance logic of New China originated in the revolutionary war years，Propaganda through Marxist propaganda ideas、Mobilization is the basic idea。This kind of thinking is in the new Chinese revolution、Experienced some changes in the process of construction and reform，However, its basic principles are gradually passed down in the practice of bet365 offers institutionalization，After the 19th National Congress of the Communist Party of China, it showed an increasing strength advantage。The trend of bet365 offers convergence has made the career of mainstream bet365 offers、Industry、The development logic such as knowledge inheritance has changed again to a certain extent。This change is called "keeping integrity and innovation"。“Keeping integrity” has given traditional mainstream bet365 offers a unique advantage in this change。Based on subjectivity trust, it is easier for mainstream bet365 offers to adopt policies、Received huge financial support，And "innovative" ideas，It also helps mainstream bet365 offers develop unique integrated bet365 offers products。For example，Acquire internal government information and big data as the basis for developing integrated bet365 offers products，"Exclusive" reporting and dissemination of major government events，Wait。The government’s financial support can help mainstream bet365 offers introduce the world’s most advanced talents、Technology and Equipment，So as to be better in "hardware" and "software"。What’s more important，Under the idea of ​​"innovation"，The original boundaries of the division of labor in information dissemination within the party and government are gradually disappearing，This allows traditional bet365 offers to develop more easily。

At the same time，In the context of the current era of raging information flood，It is difficult to distinguish the authenticity of a large amount of information，In particular, some bet365 offers with a commercial operation background will do whatever it takes to catch people’s attention，Or publish some unverified explosive news，Either blurring the boundaries between facts and advertising，At this time, the general audience often goes to the mainstream bet365 offers to verify the accuracy of the information，This will bring many opportunities for mainstream bet365 offers to display high-quality products and content，If mainstream bet365 offers can take advantage of this，It will further gather the audience’s attention。

Mainstream bet365 offers should give full play to the institutional advantages in its original genes，Not only must we promote integrated development in communication practice，We must also gradually and deeply participate in local political communication and national communication governance，In order to develop yourself，Promoting the modernization of national communication governance。

Whether it is the bet365 offers itself，Still a bet365 offers manager who is involved in it、Workers and bet365 offers educators，Everyone should realize that great changes have come。Under the discourse and practical logic of “keeping integrity and innovation”，The torrent of modernization of national communication governance，Developing for the country and nation、Provide new historic opportunities for every participating institution and individual。

　　(Author’s unit: International Communication Strategy and Development Research Center of Communication University of China；Communication University of China Graduate School of Communication)