The innovative path of my country's political communication -Take the new military film as an example
December 05, 2019 09:02 Source: "China Social Sciences" Journal of Social Sciences, December 5, 2019, Issue 1830, Issue: Zhang Jing

Standing on the historical direction of the new era,General Secretary Xi Jinping has repeatedly emphasized the need to establish "four self -confidence",Especially cultural self -confidence,It is more basic、More extensive、Deeper self -confidence,Direction for China's political communication。Military films are directly based on national armed forces,Naturally has the establishment of the Chinese nation self -confidence、Again the role of national identity,It is a good way to political communication,But lack of breakthroughs for a long time。In recent years,"Wolf Warrior" (2015)、"Operation Mekong" (2016)、"War Wolf 2" (2017)、"Sky Hunt" (2017)、"Red Sea Action" (2018) The new military film represented,The main pattern of political communication、The narrative mode and the public receiving effect have made useful explorations。

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With the development of the times,my country's political communication structure with the party and the government and its affiliated enterprises and institutions,Gradually present "by the subject of the party、Social subject supplement "evolution trend。2015,The State Council reposted the "Notice on Promoting the Guiding Opinions of Government and Social Capital Cooperation Models in the public service field,The first cultural field is included in the government and social capital cooperation (Public-Private Partnership, PPP) The scope of promotion of bet365 best casino games mode,Zhao shows the feasibility of this evolution。

The new military film of the new era provides examples at the practical level。"War Wolf" and other series of movies concentrated a new cooperation mode,The filmmakers are filmed with the guidance and support of relevant national departments (or units)、Audit,After the trial, it is produced and issued by a commercial company (sometimes including the guidance agency)。Such as "War Wolf 2" received support from the Nanjing Military Region,produced by former Beijing Dengfeng International Culture Communication Co., Ltd., etc.; "Red Sea Action" has received support for the Chinese Navy,Yu Bona Film Group Co., Ltd.、Products for the Chinese People's Liberation Army Haizheng Television Art Center。

This "official and civilian cooperation" model effectively inspires the vitality of the movie。Previous,The requirements for shooting qualifications of the major theme of the "main theme" are high,Smaller private commercial companies almost missed intervention。The new military film breaks this practice,"Main Melody" movie began to operate through private commercial companies,Produced by multiple companies。For example, "War Wolf 2" has 800 million yuan box office guarantee、14 outpatient prescriptions、7 issuers,Among them, there are state -owned enterprises and private companies,The enthusiasm of the capital has been mobilized well,A sufficient funds also ensure the quality of the film。

New military movie。March 2018,The Central Committee of the Communist Party of China issued the "Deepening the Reform Plan for the Party and the State Institution",The film management department has changed,Classified film management responsibilities of the State Administration of Press, Publication, bet365 best casino games Radio, Film and Television into the Central Propaganda Department,This shows that the movie will be more important in the system of soft power construction,More attention to the country。This also means that in the future, more power of different levels will be condensed by the film industry,Further promotes "dominated by the subject of the party、Supplement of Social Anthology "political communication main body pattern formed。

 New Construction of Political Communication narrative mode

General Secretary Xi Jinping in the report of the 19th National Congress of the Communist Party of China,Proposed "Political Security is the root of national security", "comprehensively promoting the modernization of national defense and military", "building a modern armed police force", "the army is preparing to fight" and other discussions,These discussions provide guidelines for the performance content of new military movies。Modernized performance content should be matched with a modern expression form,The type of film of the movie is a desirable road。A movie can be seen as two dialogues: dialogue with reality and dialogue with all previous art works。The new military film in the new era talks to the modern army,Drawing on the type of type,At the same time, absorb the experience of the previous "main theme" movie,New narrative exploration。

1 is the plot setting。American film theorist Louis Giannetti believes,The most enduring type films often adapt to the changing social situation。Most of them start with the fables of good and evil。These new military films have adopted a simple and clear dual opposition mode and formulatory storyline。The incident is placed in the international background,Tell Chinese soldiers to guard the people of bet365 Play online games the motherland、Story of international assistance and counter -terrorism struggle for the outside world。Compared with previous military movies,Soldiers' transnational execution of dangerous tasks are new breakthroughs in materials selection and content,It is also the ability of national strength and international view: China is not only capable of defending national security、Maintain the reputation of the people,and have the strength to maintain world peace,A reliable friend of the people of the world。

Second is character shape。China's "Super Hero" was born,Special Forces Leng Feng of Special Forces of "War Wolf" and "War Wolf 2"、Anti -Drug Special Police Gao Gang in Action of the Mekong River、The Air Force Elite of "Sky Hunt" Wu Di,All "Super Heroes"。Take the cold front as an example,As a collective symbol,He reflects that contemporary Chinese love and hate clear、Brave and resolute、Self -esteem、Characteristic characteristics,It also reflects that Chinese soldiers are loyal to the motherland、Love the people、Collective first、The characteristics of life and death。Symbol as an individual,He has lost rationality、Drama performance of violating discipline。As a metaphor for politics,He puts the five -star red flag on his arm to pass through the battle zone,Adopt black children,Save African people,Fight with bad guys,These narratives or metaphor are friendly relations between China and other countries,or shaping the independent character of China's "not irritating" or "not afraid of things"。

Third is visual presentation。The high -level production technology of the film shows the improvement of China's soft power,At the same time, the achievements of the strong Bet365 lotto review scientific and technological army and military modernization of my country。For example, the realistic show of the scene of the war on the war is shocking,The degree of stimulation of the scene breaks through the expectations of the audience's expression of the "main theme movie",Even the discussion of public opinion on the "hierarchical system"; "War Wolf" and "War Wolf 2" are all blood fighting scenes from beginning to end、War blasting scene,A variety of weapons performances are called "weapon" by netizens; "Sky hunting" shows active equipment of various air forces、High -difficult flight technology and the scene of expelbled leaders; advanced and exquisite equipment in "Mekong Action"、The leading protection technology is also refreshing。Since then,Domestic military films finally broke through the restrictions of the previous army theme,Hai, land, air and air forces and special police forces have been exquisite and powerful to present。

  New achievements of the receiving effect of political communication

From the perspective of spreading to the outside world,New military films convey a firm national will,Avoid problems that the subject status is difficult to highlight when communicating in the past,Reflecting the changes in the comparison of the power of the world today,Open up the new field of Chinese image self -plastic。At the same time,It does not use stereotypes,Instead of using popular movie language to communicate with the world,embarked on the road of type of movie with Chinese characteristics。China even sends "War Wolf 2" for Oscar,Although not selected,But the self -confidence attitude that China dares to be happy with the world。

From the perspective of the inside,The place where the main theme movie may be criticized,It has been significantly improved bet365 live casino games in the new military film,The high posture of "Education of the Mass" has also become an approachable "Winning with Consumers"。Correspondingly,The audience has gradually disappeared for the "discomfort" of the keynote movie stereotypes。"War Wolf 2" even becomes a new milestone in the box office of domestic films,Society pays a lot of attention to the preparations of the next one; the scores of "Mekong Action" and "Red Sea Action" on Douban have reached 8 points。"Heroes" in the movie and the units (departments) behind the scenes,Together with the bridge of the New Military Film, the good feelings of the Chinese people with both "consumers" and "people" are obtained,This is here,The effect of political communication is better。

but but,Optimistic box office,There are also a lot of questions。Some viewers at home and abroad have expressed disdain to the superhero of Leng Feng,It is similar to the protagonist of Lambo, the protagonist of the American series "First Drop" in the 1980s,Is an outdated imitation,"Hollywood hasn't played this set"。Ironically,Hollywood today calls out the "Over -OK" Lambo,"First Drop Blood 5" was released in the United States on September 20, 2019,In the film, he is still a lonely hero with a hundred hundred。As the actor Wu Jing said,Why can't China have its own superhero? On the other hand,New military films do still have many spaces that need to be filled,For example, "Sky hunt" as China's first modern air force movie,In military professional、narrative、Corporation and other aspects still have many shortcomings。and the new military film is currently in the early stages of development,You need to gradually be in politics、Culture and military professionalism Bet365 app download Find the right positioning,Further provides an innovative reference for the film and television art of political communication。

(Author Unit: The School of Media of Suzhou University)

  

Editor in charge: Cui Cen
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