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The power of national image communication by gathering the power mobile bet365 people

February 21, 2020 01:25 Source: "mobile bet365 Social Sciences Journal" Issue 1870, February 21, 2020 Author: Ma Chijie

　　The Chinese people are the decisive force mobile bet365 Chinese revolution，It is also the decisive force for the successful realization of China’s “Two Centenary Goals” and the great rejuvenation mobile bet365 Chinese nation。Seeking happiness for the Chinese people、Seeking rejuvenation for the Chinese nation，is the unswerving original aspiration and mission mobile bet365 Chinese Communists。What the people want，Where to go。The Communist Party of China adheres to the people-centered value orientation，Support the people or not、Agree or Disagree、Happiness or displeasure as the basis for formulating policies，Conform to the will mobile bet365 people、Respect public opinion、Pay attention to public sentiment、Dedicated to people’s livelihood，Greatly stimulated the majestic power of China’s revolution and modernization。In the Internet era of a global village，In the ever-changing international relations，In the complicated field of public opinion，How to mobilize the people，Rely on the people，Gathering majestic power，Uphold the justice mobile bet365 great rejuvenation mobile bet365 Chinese nation，It has become an important issue in the dissemination of national image in the new era。

　　General Secretary Xi Jinping emphasized: “All media continue to develop，Full media appeared、Holographic media、All media、Full effect media，Information is everywhere、Everything is possible、No one uses it，leading to public opinion ecology、Media landscape、Profound changes in communication methods，News and public opinion work faces new challenges。”A comprehensive display of comprehensive national strength surrounding the 70th anniversary mobile bet365 People’s Republic of China，It is a nationwide public meeting in the face of complex international situations and ever-changing public opinion ecology、Full journey、Hologram、Full-effect national communication behavior，It is a national image reconstruction project based on major festivals。In this communication practice，Whether from the perspective of top-level design or implementation，Both have once again highlighted the important strategic position of propaganda and public opinion work in governing the country，What is more important is that we have implemented the people-centered propaganda and public opinion work policy in the new era from a broad global perspective。As shown by the series of communication practices mobile bet365 celebrations for the 70th anniversary mobile bet365 founding of New China，It is the majestic power of hundreds of millions of people，Successfully implemented national image communication in the new era。

　　Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Gathering people’s power in the global communication ecosystem，The grand pattern of shaping a good image mobile bet365 country has become a major practical issue。Specifically，This refers to fully mobilizing the people、Rely on the people，More by People、More direct、A more substantial sense of gain、Happiness、Sense of security，The profound wisdom and rich connotation of writing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，The theoretical and practical value of writing China’s plan；Telling about people’s yearning for a better life、The ever-changing innovative practice and its great achievements；Under the traditional background mobile bet365 Chinese nation that has formed the integration of family and country over thousands of years，Storytelling through the people、Telling people’s stories，A unique grand narrative that brings together China’s construction and development，Let the international community read China’s story，You can also understand Chinese stories。The majestic power of using people to gather the country’s image and spread it，The following aspects need to be scientifically grasped。

　　First，Science inspires people’s subjective consciousness in the dissemination of national image。The first is to inspire the people’s national image “producer consciousness”。The party leads the people to shape the country’s image all the time，This production materializes the Chinese dream of realizing the great rejuvenation mobile bet365 Chinese nation without fear of hardship、Go forward bravely、The object-oriented production of rolling up your sleeves and working hard and the textual production of great theoretical innovation for building a modern and powerful socialist country with Chinese characteristics，Concretely embodied in the innovative spirit of countless builders of socialism with Chinese characteristics，Let more and more “Made in China” shine in the international community。The second is to inspire the people’s national image “sharer consciousness”。The image mobile bet365 country created by the party under the leadership mobile bet365 people is ultimately shared by the people，This sharing reflects the people’s deep cultural confidence、Value identity and behavioral convergence，That is, the Chinese nation is one family，Building the Chinese Dream together，In the new era of socialism with Chinese characteristics，People of all ethnic groups in China have long united their personal ideals of life with the future and destiny mobile bet365 motherland，Sharing the new glory and dream mobile bet365 Chinese nation。The third is to inspire the people’s “prolifer consciousness” mobile bet365 country’s image。People in the context mobile bet365 Internet are the subject nodes integrated into the Internet，It must bear the responsibility of “diffusion” mobile bet365 country’s image。The universal endowment mobile bet365 Internet and the characteristics of a large country with netizens show a high degree of consistency，The high development and technological innovation of China’s Internet companies have added weight to the possibility of people spreading the country’s image。The fourth is to inspire the people’s national image “spokesperson consciousness”。The Chinese people are the creators mobile bet365 great history mobile bet365 Chinese nation，It’s old China、Witnesses mobile bet365 disintegration mobile bet365 old society，The birth of New China、Construction、Those who have experienced development and reform，It must also be the spokesperson mobile bet365 country’s image in the big Internet era，Talk about China’s plan to give the Chinese people a real sense of gain、Happiness and security。The fifth is to inspire the people’s national image “defender consciousness”。In today’s complex international relations，Only through extensive mobilization to integrate into the Chinese bloodline、Chinese people full of patriotic pride，Gathering the majestic army of Internet public opinion，Make it a corrector for those who misunderstand the Chinese plan，Only in order to safeguard the country’s image and dignity。

　　Second，Science guides the people’s overall awareness in the dissemination of national image。The people are not fragmented in the dissemination of national image、Personalization、The existence of arbitrariness，It is a holistic existence based on recognition mobile bet365 country’s mainstream values。The Communist Party of China is the only viable and promising leading force in China’s revolution and modernization chosen by history and reality，Has a high degree of consciousness and ambitious pursuit of building the image mobile bet365 country and nation。Therefore，The "wholeness" of people's participation in national image communication，It is embodied in the scientific guidance mobile bet365 people to strengthen the "four consciousnesses"，Strong “Four Confidences”，Under the premise of resolutely achieving "two safeguards"，Strengthen the high degree of unity between party spirit and people's spirit。Strengthen the realization mobile bet365 “Two Centenary Goals” and the Chinese Dream mobile bet365 great rejuvenation mobile bet365 Chinese nation，It is target identification。

　　Third，Scientifically construct a mechanism for people’s participation in the dissemination of national image。The Chinese people are the decisive force for China’s revolution and modernization，It must also be the decisive force in spreading China’s national image，The national image still needs to be implemented in the people’s sense of gain、Happiness、Sense of security，Ultimately it comes down to the people’s sense of identity with the country。Therefore，Make full use mobile bet365 advanced interactive technology mobile bet365 Internet，Scientifically mobilizing the people to participate in national image building is as important as mobilizing the people to participate in China’s revolution and modernization。The first is to make use of big data、Cloud computing、VR、AR、MR、AI and other advanced technologies，Build a high-quality platform for people to participate in the construction and dissemination of national image，Provide multiple and controllable image production and dissemination channels。The second is to establish a national image production and communication community by layering and classification，Including mainstream media communities at the national level、Provincial mainstream media community、County mainstream media community，Industry、Career、Sector community，Age、Gender community, etc.。The third is to establish public opinion research and judgment，Issue production、Mobilization and guidance mechanism，Form the power of mainstream media as the core、Social forces are widely involved in the majestic power of public opinion that resonates with the same frequency。

　　(This article is part mobile bet365 major applied research project of Guangdong ordinary universities "Research on the Strategic Transformation of Key Online Media in Guangdong Province under the Condition of Media Convergence" (2016WZDXM034)Phase results)

　　(The author is the dean mobile bet365 School of Humanities and Communication at Guangdong University of Finance and Economics)

Editor: Chang Chang