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Chinese Cultural Digital Communication: Media, Sharing and identity

May 07, 2020 00:40 Source: "China Social Sciences", May 7, 2020, 1920th author: Ye Xiu Duan

　　General Secretary Xi Jinping pointed out，Promote the excellent traditional culture of China，To deal with the relationship between inheritance and creative development，Focus on creative transformation and innovative development。Science and Technology Innovation Empowerment Cultural Communication，Break the physical boundary of cultural communication，Let cultural products flow globally。New Era，We should be under the guidance of the concept of "digital+culture"，Tell Chinese Stories，Improve Chinese cultural communication，Enhance the influence of Chinese culture。

　　Media: The carrier of Chinese cultural digital communication

　　In terms of time dimension，Chinese culture stretches thousands of years，Traditional culture and contemporary culture blended collision，Realizing creative transformation and innovative development in the new era。In terms of space dimension，Chinese culture contains rich and diverse regional culture，Crossing Huaxia Mountain River Lake，penetrate Chinese society at home and abroad，Local culture and global cultural exchange mutual learning，Become a common identity identity and spiritual bond of Chinese children at home and abroad。Under the wave of globalization，Chinese culture should carry out global communication through digital media，Construct a community of virtual culture，Let compatriots at home and abroad share bet365 live casino games Chinese cultural content and meaning in time and space，Poetically inhabits online cultural space，Enhance Chinese culture identity。

　　Communication technology development provides new carriers for bet365 best casino games cultural communication。Digital bet365 best casino games media technology shaping culture new ecology，New forms of cultural communication。Canadian communication scholar Harold Innis believes，The communication medium has time bias or space bias，The media that rely on time is suitable for the longitudinal transmission of knowledge，The media that relies on space is suitable for the horizontal dissemination of knowledge in the space。Digital medium with Bit Bit as the basic information unit has both the bias and the bias of the space，Breaking the space -time boundary of Chinese culture。"Digital+Culture" double -wheel drive allows Chinese culture to continue to flow in digital network space，Wuyuan Fuder。The Internet has become a common habitat for global users，Social media is an intermediary of the current individual and organization construction relationship network，Information and influence are transmitted deeper and farther under the common effect of social network strong relationships and weak relationships。The spread of the digital medium has the characteristics of "all users" and "socialization"，Cultural communicationrs should deeply integrate Chinese culture into social platforms for relations，Use intelligent algorithms to achieve personalized and precise touch，Let Chinese culture spread to all parts of the world with the help of digital technology。

　　Communication media changes to create new symbols for bet365 best casino games cultural communication。Short video platform span professional content production threshold，Gathering a large amount of users for daily life，The visual steering and imaging characteristics of the propagation。Virtual reality、Augmented reality、Mixed reality in vision、Hearing、Poems such as tactile sensory symbols extend human sensory sense，Construct the audience's cognition and experience。Bet365 app download Artificial intelligence makes human thinking be bodyized，"AI Synthetic anchor" becomes a new carrier of cultural communication。In the new communication context，Cultural workers should use the above digital technology and its symbolic system for three -dimensional presentation of Chinese culture，Innovation Chinese story expression method，Improve the Chinese cultural discourse expression system，Improve the right to speak Chinese culture，Construction of Chinese Culture Community，Let compatriots at home and abroad digitize、Network、Intelligent cultural space connects each other、Interactive communication。Digital mediums make the cultural community of virtual virtual imagination of imagination as possible。For example，Application of virtual reality in the Palace Museum、Internet network、Social platforms, etc. have developed "Digital Duobao Pavilion", "Panorama Forbidden City", "Playing the Forbidden City", "Forbidden City: Pocket Palace Artists" and other digital products，In -depth combination of digital creativity with traditional culture，Let traditional culture "live"; the Palace Museum cooperates with Tencent，Through "Digital+Cloud+AI"，Digitalization of cultural relics、Storage and display in depth the construction of "Digital Forbidden City"，Innovate Chinese cultural digital communication mode。

　　Sharing: Path of Chinese Culture Digital Communication

　　From the perspective of "Ritual Concept"，Communication refers to the maintenance of a society in time，is a characteristic of common belief。"The spread of culture" is a "ritual" shared by social groups or people with a common identity，Functions with integration of society。In digital network space，The spread and sharing of Chinese culture is no longer limited to specific physical time and space，presents the features Bet365 app download that spans time and space。

　　First，In terms of durability，Virtual reality、Augmented reality、Hybrid reality and other technologies can integrate virtual scenes or virtual and actual scenes，Reappear historical figures and events，Let the current audience cross the historical long river，Participate in narrative in interaction，Dialogue with historical figures，Experience History Story under the first -person perspective。With the help of digital media，Chinese culture is participating、immersed communication，Connect to history and real time，Let the recipients imagine the cultural community in the interactive exchanges of the virtual present，Share the essence of Chinese culture。Next，In terms of commonality，5G and other mobile Internet technologies have the development of mobile Internet technologies that make it deeply embedded in daily life，Nothing time、Unsure，Network users around the world can share the content of communication at the same time，Joint experience of media events and communication rituals。"Public Network" makes "online" become the norm，People in different scenarios can conduct common communication on Chinese cultural hotspots，Form common cultural experience and memory。Last，In terms of space，Equipped with the network and digital media，China's regional culture can cross regional limits，spread throughout the country and even the world，Combined groups with the same cultural source。

　　Under the strategy of "going global" in Chinese culture，We should turn Chinese culture creativity into cultural achievements shared by Chinese society at home and abroad through digital media，Tell Chinese stories with Chinese cultural symbols，spread Chinese voice，Let compatriots at home and abroad share bet365 live casino games Chinese cultural content and value。One is the sharing of Chinese cultural content，Including Chinese excellent traditional culture and contemporary culture、Chinese regional culture, etc.，and utensil culture in different cultural branches、Institutional culture、Spiritual Culture。The second is the sharing of Chinese cultural value，Including "Tao Fa Nature", "Heaven and Man", "The World is the Gong", "World Datong", "Banged State", "Harmony and Different" and other thoughts，and "Shangshan Ruoshui", "Houde,", "self -improvement", "stop in the best", "dare to be the first", "love to fight and win"，Passing rich Chinese cultural ideological connotation and values in the content of Chinese culture。

　　Agree: The meaning of Chinese cultural digital communication

　　Manuel Castells, a communication scholar in the United States, proposed in "The Power of identity"，Acting is the source of people's meaning and experience，Process involved in self -construction and individualization，What is established is meaning。Everyone's understanding of their own identity is constructed。Cultural identity construction and cultural identity are the meaning of the dissemination of Chinese cultural digital communication。According to the point of view of American political scientist BENDICT Anderson，Nationality is "the community of imagination"。And the community needs to imagine it through various media。The political community of the nation's imagination emphasizes different sovereignty，Cultural community emphasizes common or similar values and cultural psychology。Cultural identity and sense of belonging is the key element of the cultural community。Youth is an important force for social development。Intelligent communication context，We should use digital technology to promote the spread of Bet365 lotto review Chinese culture in Chinese society at home and abroad、Inheritance and innovation，Promoting Chinese cultural identity of the youth group，Then radiate other people。Under the intermediary of digital technology，Constructing medium Chinese cultural community，Strengthen the cultural identity consciousness and sense of belonging at home and abroad。

　　China's regional culture is a cultural heritage commonly shared by specific areas and ethnic groups，generations with the same source of Wenyuan、The role of cultural identity construction in the group。For example，Minnan Culture as a branch of Chinese culture，Have a strong regional color，Contains Nanyin、Liyuan Play、Opera and other diversified cultural forms，Positive spiritual connotation。During the National Two Sessions in 2019，General Secretary Xi Jinping emphasized when participating in the Fujian delegation for review，"To explore the new road of integration and development on both sides of the Straits"。Digital communication of Minnan culture，can cross the strait，Communicate cross -strait，Promote the mutual understanding of youth on both sides of the strait、Trust and mind fits，The cultural path of becoming the integration and development of both sides of the Taiwan Strait。

　　In short，The moment when media technology is rapidly changing，We should be in the balance between the rational and value rationality of the tool，In -depth fusion of digital technology with Chinese culture，Let Chinese culture spread across the boundary and circle，Improve compatriots at home and abroad, especially the youth groups, the traditional culture of Chinese、Contemporary Culture、Regional culture、Cognition and acceptance of characteristic culture，Promote the construction of the "Community of Destiny of Network Space" through bet365 best casino games cultural communication。

　　(This article is the project of the Socialist Theoretical System Research Center of Fujian Province, Fujian Province, "Research on New Media Communication and Youth Agreement of Southern Fujian Culture in Cross -Strait Integration Development" (2019ztd30) phase results)

　　(Author Unit: College of Journalism and Communication of Huaqiao University)

Editor in charge: Changchang