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Live: Underwent of audiovisual media rules

May 15, 2020 02:11 Source: "Journal of Social Sciences", May 15, 2020, No. 1926 Author: Chi Jianxing

　　With 5G technology gradually matured and fully applied，The time and space of the media content of the media is greatly compressed，This brings an unprecedented challenge to the audiovisual medium。Live as a representative of the form of content communication，has been constantly penetrating all aspects of various media。The instantaneousness of data transmission in the 5G era and the popularity of smart devices bring "everyone can live broadcast，All things can be broadcast live "，Live broadcast has become the main channel for people to get close to the audiovisual media，Even becoming a lifestyle。

　　In the context of the communication science，The live broadcast of the 5G era may be defined as a video of the event site、Production、Broadcasting synchronized，content transmission with two -way communication function。Live broadcasting is becoming a rewriter for the 5G era audiovisual rules，From the change of media form and the transformation of media identity，Parks unprecedented challenges to the entire audio -visual media industry。

　　The challenges of the live broadcast of the 5G era given to the audio -visual program form are reflected in news programs、The change of variety shows and the protrusion of the martyrdom in the slow live form。For major events、Sports competition，5G can provide a stable and clear picture for the news live broadcast，or even panoramic screen，This is a huge change for the audio -visual news industry。The audience is processed from the news event from the reporter and the anchor，To ask to observe the scene with your own eyes，Its initiative depends on the rich details brought by the live broadcast bet365 Play online games and the sense of presence。The identity of the audio -visual medium practitioner has also developed from the traditional manner to the nature of nature，Give the right to select and review the right to the audience。

　　From the perspective of the news field，The important role of the epidemic prevention and control press conference on a live broadcast of a live broadcast to the audience is naturally needless to repeat，The combination of the studio and the live broadcast of the event has repeatedly visible，Even pure non -studio scenes have entered the accepted category of orthodox news programs。"News 1+1" hosted by Bai Yansong has been since late January this year，Adhere to the live broadcast of one or more epidemic related personnel per period。Except for a few live broadcasts in the local media professional，Most of them are in their work or life venues，Smooth communication through stable signal transmission，Provide the audience with the most urgent information now。Many interview programs since April this year are also produced by the anchor isolated at home with the staff who provided remote technical support。If the recent "Daily Show" of Trevor Noah，He appeared in his own sofa，Bill Gates, who is connected to him, interview in his own study。The show screen is stable、The sound is smooth，Quality is not inferior to the previous studio form，Guests are more comfortable in their familiar environments、Professional。

　　Some new live forms also appeared in the field of variety shows。"Everyday Cloud Time" of Hunan Satellite TV，The host of a studio，Connecting 8-9 guests at the same time，Answering interaction and sharing other life。This aspect allows the audience to go directly to the status of the celebrity life，On the other hand, the limitation of time and space with innovative live broadcast。Also is Hunan Satellite TV's "Singer · The Year of the Bet365 lotto review Dang"，In recent periods, the recording mode of no on -site audience has also been used，and for those singers who cannot come to the studio，then use the video connection to maintain interaction with the Changsha studio。500 public reviews take the whole process of shooting through "Yingke Live"，The artificial intelligence expression recognition system independently developed by Hunan Taiwan is accurately and efficiently complete the editing。

　　Slow Live also received great attention this year。From Vulcan Mountain、"Cloud Supervisor" at Lei Shenshan Hospital，"Cloud Cherry Blow" to Wuhan，Then go to the "Yunyou" Forbidden City spring scene，Slow live broadcast with its unique rhythm、Novel comment methods (such as barrage) for the audience to participate in news events，Become a witness and writer。

　　The challenges of the live broadcast of the 5G era given the transformation of the audiovisual media identity are mainly reflected in the organic fusion of the media and other entities。April 20，General Secretary Xi Jinping affirmed the importance of e -commerce sales based on the sales of agricultural and sideline products based on the live broadcast platform。In this regard, I would like to affirm the interaction with the commercial entity with the audio -visual medium during this time，On the other hand, it also puts forward higher requirements。First of all, the integration of central media and relatively mature commercial entities，Live Broadcasting Hube。April 6th and 12th，CCTV News Anchor Zhu Guangquan and Ouyang Xia Dan are with Taobao anchors、Well -known actors、Kuaishou Internet celebrity and so on with Hubei live broadcast，Two public welfare live broadcast not only brings great social attention，and really bring a total of over 100 million yuan in sales to the Hubei merchants。April 13，People's Daily New Media also joined Taobao anchor to help Hubei agricultural bet365 best casino games products。This is the central media bold innovation，The amazing influence brought by using its own appeal and professional live broadcast to work together，It is also the "feed" of the business live broadcast platform that has been mature to the mainstream audiovisual medium。Followed by the integration of local mainstream media and government influence，Live aid (Farm)。The actions of the above -mentioned central media although the impact affects the big、Cover Guang，But it is more difficult to normalize，And local media operate more flexible，It is also more in line with the principle of closeness。For example, on the afternoon of April 18，The Siming District Government of Xiamen City and the live broadcast of multiple media platforms on Gulangyu，The district committee secretary and anchor lead the audience "cloud" tour，Double linkage online and offline，Deep trigger the audience's enthusiasm for travel consumption。other，Government officials also go deep into the field、orchard vegetable garden，endorsement of high -quality agricultural products for the local local。General Secretary Xi Jinping's fungus industry e -commerce platform inspected in Shaanxi，It is also the poverty alleviation base led by the local government。As the relevant person in charge of the Ministry of Agriculture and Rural Affairs said at the press conference，"Tens of thousands of vegetables in the country have become a live broadcast room instantly"，"Let the live broadcast become the" New Farm Work "。The combination of audiovisual media and educational entities again，Live Students。During the epidemic，China Education Television and Local Education Station have launched "air classrooms"，The style and concepts of excellent teachers are transmitted to all corners that can be covered by radio and television bet365 live casino games and network signals。This aspect provides high -efficiency and vivid learning materials for students studying at home，On the other hand, it also plays a certain role in the improvement of educational resources。At the same time，All kinds of schools are also based on their own characteristics，Reasonable use of different media platforms，to meet the needs of students at home。Live live through high -speed stable live broadcast，Visual media is getting more and more long -sleeved dance，Change with flexible identity，More challenges to deal with the future。

　　The future development direction of live broadcast in the 5G era may be possible from IP operation、Discussion on the three specific aspects of immersive interaction and the empowerment of the whole people。

　　In terms of IP operation，Traditional audiovisual media is creating gold anchors and ace programs，Don't ignore the cultivation of "Internet celebrity host" and "Internet celebrity reporter"。CCTV News Anchor Zhu Guangquan and Taobao anchor Li Jiaqi cooperation，The road to the change of CCTV host from "national image spokesperson" to "the anchor with goods"。From the multi -point blooming flowers of CCTV news account in various social media to the "grounding" program forms such as "anchor said", the popularity of "grounding" in social media，It shows that the mainstream media already moved forward consciously in this regard。Live broadcast just gives this change more help，Make it faster，closer to the audience。

　　In terms of immersive interaction，The core of the live broadcast is timely feedback and interaction。Audiences for commercial live broadcast can pass the screen comments、Brush gifts、Like，and Follow and Actual Purchase、Payment behavior to interact with the anchor in real time。For audiovisual media content providers，In the past, I used the ratings Bet365 app download to perform post -adjustment，But with AR、VR and 5G technology development，More and more audiences can submit their preferences and feedback in immersive interaction。Audiovisual media use big data real -time analysis and processing user response，It is also a trend and direction。

　　In terms of the empowerment of the whole people，5G technology，The concept of live broadcast changes people's expectations for audiovisual medium。The audience's inherent concept of the audio -visual media is constantly being broken。April 18，"The same world: unity at home" charity concert through the global web live broadcast sweeps the world。This can't help remind people 35 years ago，Let the live broadcast form on the TV and broadcast of the "Life" transnational righteous performance on the TV and broadcast。The difference between the two is mainly the subversion of scenes and technology。35 years ago，The concert is held in a large public place，Then shoot by a professional audiovisual agency、Broadcast，Its professionalism and energy consumed、Material resources are not available or small groups can be reached; and this live concert，All are recorded by musicians from all over the world.，Re -fusion to form a complete program。Although the sense of concert is greatly reduced，But this has opened up the imagination of "Renren live" for all audiences。Video recorded by those personal recording，People always feel that the content is not enough "professional"，can only be understood in various network platforms。Now，What kind of content is worthy of being presented on the mainstream audiovisual medium，The audience and professional producers seem to have new views。The modern world of high -speed operation is forced to stop、After slowing down，People discovered，5G technology allows the concert to "daily"，The Bet365 app download stars live broadcast at home and the viewers are like clouds。So ordinary people have valuable life and ideas，Why not be appreciated by the entire network? When watching live broadcast and participating live broadcast becomes a way of life，Live broadcast has become the rule of the rules of the audiovisual medium in this era，It deeply affects each of us。

　　(Author Unit: School of Communication, Fujian Normal University)

Editor in charge: Changchang