Grasp the new opportunity of media integration of high -quality development
April 01, 2021 09:43 Source: "Chinese Social Sciences", April 1, 2021, Issue 2138, Issue 2138

High -quality development of China's economy,Become a new opportunity for Chinese media to participate in China's economic development,It is a new content of the media to tell the story of Chinese stories。

"Fusion" is the future development trend of the media。So,The media itself should take "intelligent melt" as the starting point,Take participation in China's economic development as a new opportunity,Taking the story of Chinese stories as the responsibility,Grasp a new round of new opportunities for high -quality development。This new stage requires the media to maintain "professionalism" and "humanistic care",It is a "fusion" with a capacity of accommodation,"Personality" with temperature。

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at 5G、Artificial intelligence and other specific media applications、mode aspect,Media institutions must "independently develop and develop、Independent Innovation "; in the production and consumption of media content, we must continue to update、Process reconstruction,Improve communication efficiency、Improve the effect of communication,To adapt to the new situation of the media and the new situation of international communication。

School School 4G,5G is a new ecology。The biggest change brought by 5G is "Internet of Everything",The interconnection of all things expands our understanding of "screen",We are no longer facing a screen,but "composite screen" after several arrangements and combinations,The imagination of the media terminal should be expanded with the thinking of the interconnection of all things,and the corresponding media production。,The development of artificial intelligence technology has brought a huge impact to the journalist。Under bet365 best casino games the help of artificial intelligence technology,Media fusion has reached a new stage now- "Four Complete" stage,That is the whole media、holographic media、All media media、Full -Effect Media。Regardless of centralized media、Provincial Rong Media,Still county -level meling media,The focus of the next stage lies in the deepening of media fusion。

"Intelligent Rong" is an important starting point for media fusion。With the mobile Internet、Smart chip、Big Data、5G and other technologies for the development and promotion and application,Artificial intelligence technology self -iteration,Intelligent machines will have a leap forward in simulating human thinking and emotional ways,For these continuously developing technical tentacles, it is necessary to dynamically follow up,and place it in the specific application scenario for judgment。At the same time,As the chip and sensors are ultra -miniature、Lightweight、cheap digest,The popularity of wearable devices gradually becomes possible。Mobile computing is turning to the wrist、Finger、head、Wearable devices on the waist and feet,It can be said that the connection is everywhere,The medium is everywhere,Extension is everywhere,The media is everywhere。Wearable devices can improve people's intelligence、"Enhanced Intelligence" of physical and sensory energy to achieve "enhance human beings",It has contributed to a closer combination between "people -machines",Human -machines become a new relationship between collaborative symbiosis。The calculation mode built on this information relationship can realize the nature of users、Continuous perception,For the media,This is undoubtedly a disruptive innovation technology。plus,"Virtual Reality" technology provides the media with a new dimension of storytelling and displaying information,It closes bet365 Play online games the distance between the media and the heir recipient,The way the media interacts with users and interacts with users, so it enters a new stage。The distance between people and news scenes from far to near,Continuous integration: the re -experience of the news scene brought by "virtual reality" and "augmented reality" technology; scene communication、Soaking, soaking, etc., make the news 360 degrees "panorama", "dynamic" and "sensible"。360 -degree panoramic player will make people be in a story,Really becoming a witness to this news,Become part of this story。The distance between people and the place of news is a kind of "Evergreen" of "End of the World",People and news scenes have also eliminated the border。

 Realize dual integration of information dissemination and public services

Media institutions can activate the new format through "pilot exploration",Optimize the new model through "Innovation Innovation"; build a new development pattern through service,service consciousness with "public service and information service" as a "upper affair、Bridge of the Under Love "。Specific level to the county -level meling media level,To better lead the real economy development and participate in social governance through service。

The high -quality development of the national -level media will go through four stages,"Can be merged、Flat and can pass、Tong and can be connected、can move "。In the first two stages, "can be merged、Integration of the concept of the media institution、Institutional fusion、Process reconstruction and other links。"Pass and can connect、Can move "and can involve the connection between the media institutions and the external,Including users、Connection and linkage with other subsystems with other society。Connecting ways of connection,But what is certain is that the direction of "movement" in "can move" is consistent -the high -quality development bet365 best casino games of the melting media should be measured by promoting the comprehensive development and social progress of the people.。The core of the high -quality development of the media is "Development driven by innovation",To adhere to two directions: one for "seeking truth"、Two is "Public Welfare"。In the post -truth period,The media must assume the functions of "verifying" and "screening" of information,Not only can the truth be found,I still have the ability to report the truth to Guangyuan,Let the facts occupy the public opinion field,Let responsible reports a mainstream voice。

other,The media can be in the government、Build a bridge between social organizations and the public,Coordination of the relationship between the three,To achieve synergy governance。After achieving the merger of the media itself,County -level meling media will then realize the "dual fusion" of "information dissemination" and "public services"。The media collaboration after the fusion is the participant and builder of the county -level service government,Enhanced information function、Extending service function,Realize the two as one,Strengthen the communication of grass -roots media and guidance of public opinion,Promote the construction of social governance and service -oriented governments。

 Actively participate in the construction of the international communication system

Media institutions must actively participate in the construction of the international communication system,Use the "Chinese National narrative" in the new era to clearly tell the way to clarify and talk about it,So that Chinese companies participate in international cooperation and competition to lay "public opinion channels"。

With the acceleration of China's modernization process,China's foreign communication narrative also experienced its own changes,Each time period has their own narrative content and efforts。The bet365 live casino games National narrative has gone through several stages,Reflecting the "Revolutionary narrative" that the Chinese people stand up,Rich "Reform and Opening narrative",and the "Development narrative" of the great rejuvenation of the Chinese nation entered into the new era of the Chinese people in the new era。Poverty alleviation is an important component of "development narrative"、Realization and achievement display,It has the "common issue" advantage that has the characteristics of "multi -line compound narrative" and has a "common issue" with international dialogue,It is a narrative of the common action of contemporary Chinese,is a narrative for the development of contemporary Chinese science and technology,is the "activation" narrative of traditional Chinese excellent culture,It is a narrative of China's deepening reform to bring new opportunities for development,Comprehensively tell the world about "traditional", "contemporary" and "world" three dimensions of China。

other,The epidemic of new crown pneumonia makes corporate overseas public opinion ecology more complicated,In this case, constructing a new image of enterprises overseas is particularly important。Sports events provide global diversified communication scenarios,It is an international display platform for corporate image,Using the common issues and empathy of sports events can effectively cross -ideological communication barriers,To better spread the rich and three -dimensional Chinese corporate image and the Chinese country image of the responsible country。The upcoming Beijing 2022 Winter Olympics provides new opportunities and dissemination and resonance fields for Chinese companies' global communication and national image construction。

  Promote the construction and communication of the city's image

In terms of urban construction,The media also has a lot bet365 best casino games to do,It can easily collect citizens' feedback on urban governance、Concept of urban construction,Bridge that can be established by all parties,The successful resolution of problem problems and the final implementation of the construction goals,so as to improve the level of modernization of urban governance,Create a new situation of people's urban construction "falls into implementation。

China enters the new era,Urban construction also faces the transformation from the transformation and construction of physical space and construction to the construction of cultural space。In this process,The media is promoting urban renewal、Urban Construction、Urban communication will be very available。The media can use its own media characteristics,In politics、Economy、Culture and other society encourages citizens to participate in urban construction。Media as an intelligent urban construction and social governance agency,It is both an information platform,It is a public service platform。It can more conveniently gather the public,Social organization as a city,Coordinating social action,Promoting citizens' active collaboration,Enhance social cohesion,Group strategies、Co -administrative governance,Promoting city construction、Maintain social stability。,The media has a lot of promoting the construction and communication of urban image。For example, check in through the Internet celebrity、Net Red City Propaganda,Attract and encourage the public to participate in urban construction,Create a new situation in the construction of the people's city,Promote the city from the previous economic space、Physical space towards spiritual space、Cultural space steering,To realize the urban self -update in the process of modernization in China。

In short,,Looking forward to the future of the media: strive not to be abundant Bet365 app download in integration,Highlighting power in the connection,Persist in the value of the times during the march。

  (This article is the "double first -class" construction of Marxist journalism and innovation in Renmin University of China "The Construction and Communication of the Chinese National Narrative System in the New Era" (MXG202015)

(Author Unit: School of Journalism, Renmin University of China)

Editor in charge: Zhang Jing
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