In the face of the information environment subversion brought by the technology leading，The media is facing digitalization、Networking、Intelligent、Scenario -promoted platform and functions to reshape，and committed to providing new platforms、New content、The deep integration of the new thinking of the new thinking also needs to continue to explore the new direction。

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my country's media integrates in the government leaders、Technical support and market assistance，merged from the basic media，Developed to establish a fusion report system based on a shared platform。Institutional integration、Process reconstruction、Personnel reorganization、Reporting form multiple、Multi -channel distribution，The preliminary integration of media institutions has been basically completed。Under the leadership of top -down administrative forces，my country's media fusion presents the prosperity of blooming，Especially the performance of the fusion of mainstream media is surprising，Construction of the central kitchen、Fusion Report and other phenomenal products become popular。but accompanied by grades，There are some problems that cannot be ignored，Media space is crowded by redundant information、User's attention is dispersed by invalid content、The mainstream values ​​are eroded by bad thinking，These problems need to be solved urgently。September 2020，The General Office of the Central Committee of the Communist Party of China、The General Office of the State Council issued the "Opinions on Accelerating the Deep Integration and Development of the Media"，It is clearly proposed "Establishing with content construction as the fundamental、Advanced Technology is bet365 best casino games supported、All media communication system that guarantees innovation management "，Media fusion enters the media deep integration stage。

　New demand for the integration of the media

Today, the rapid development of intelligent technology，Deep integration of the media is not only a necessary means for traditional mainstream media to achieve survival and development，It is also related to social governance and socialization、rule of law、Intelligent、Important propositions of professional level。So，Based on social governance goals，It is more conducive to constructing the media deep fusion mode。

From digital to intelligence to intelligence，Make the city smarter、Smart，It is the only way to promote the modernization of urban governance systems and governance capabilities。The era of countless wisdom governance is quietly coming。Digital wisdom governance needs to solve three key problems: Data Unicom，Precise Decision，Precise Decision。Data Unicom aims to establish a data platform connecting information on all parties of the society，Able to make various types of information related to social governance circulating in the platform，and call according to the governance target、Integration and analysis。Coordinated dialogue includes coordinated production content and non -obstacle communication with the main body of society，Establish a conversation platform for effective gathering users，Realize the common attention of governance subjects in all parties、Common discussion、Common discussion。Precise decision -making relies on the data platform and the dialogue platform，Realize the prediction and decision -making production of social issues，Precision governance of all areas of society，and establish a platform for governance strategies in various fields。

With my country's governance model from "management" to "governance",，The governance method has also gradually developed to the governance of digital bet365 live casino games wisdom。The change of intelligent technology is a bridge that connects the media in depth of the media and the governance of digital wisdom。The characteristics of real -time information collection of big data and the Internet of Things，The ability to collect information in various fields will be given to the media，Realize multiple information aggregation; 5G technology high rate、The characteristics of large -capacity communication，will promote the collection of content of the media industry、Reconstruction of the processing system; artificial intelligence simulation and learning ability，It will promote the media to be professional and more in line with social expectations in the production of governance decisions。

　　Scene drive media fusion mode Construction

Facing the arrival of the intelligent era and the problems existing in the early stage of media fusion，Based on the comprehensive consideration of social governance scenarios and the development of digital intelligent technology，Build a deep fusion mode of "Smart Media -Smart Media -Think Tank Media" trinity。

First，Technical guarantee around the governance of digital wisdom，Establish a data -based comprehensive service platform，Implement information from the flow and integration from multiple physical space scenes to digital space，Shape smart media。Information transmission is always an important part of countless governance，Effective circulation of information between multiple subjects is an important basis for the formulation of decision -making of countless governance。Big data technology can achieve large -scale production of information，The Internet of Things can achieve data collection of different physical spaces，The continuous upgrade of the algorithm will promote the objects and strategies of governance to be more in line with social hotspots and public expectations，Instant time that is conducive to realizing information、Turnover。Relying on big data and the Internet Bet365 app download of Things technology，Multi -way collection of information，Breaking the information barriers between the main body of social governance，Cultivation of information circulation that serves the governance of the digital wisdom、Integrated、Screening Platform。

Second，Coordination of the governance of digital wisdom，Establish a user -driven mainstream public opinion position，The all -media matrix that has been basically built by the current stage，On this basis, link different social governance entrances，Realize the convergence of diversified subjects and focus on common attention、Multi -platform communication，Increases user stickiness while creating the media into the main position of social communication，Shape smart media。Methods that are happy with the public through smart terminals，different requirements、The public of different strata is included in a unified platform，In this platform, the user is effectively classified through the algorithm，and multiple integration of public needs，Promote the public rational dialogue and rational decision -making，Effectiveness of ensuring social governance strategies。At the same time, accurate communication of information guarantee information is also based on the unified platform，Then the effective arrival of social governance strategies，Realize the precision and scientificization of digital wisdom governance。

Last，Time to timely cope with the crisis based on digital wisdom governance，Create content -driven community information hub，​​With the help of blockchain、Cloud computing and artificial intelligence technology，Realize the content of multiple main subjects，Create set prediction、Media platform that responds to integrating，Shape the think tank media。Under intelligent context，User collaboration content，and the recognition of information usefulness and authenticity through the self -organizational mechanism has become the bet365 live casino games norm。In the face of the continuous expansion and complexity of crisis situations，Blockchain technology can still ensure the authenticity of the content in the process of multi -round dissemination; cloud computing can eliminate information asymmetry in crisis communication，Make sure all parties talk in time; add artificial intelligence，Whether it is writing robot or AI synthetic anchor，It can make the content system richer while refining content。Community information hub created by the coordinated main body，predictable and rapid response that can achieve different types of crises，Implement the efficiency of digital wisdom governance。

　　Improve the effectiveness of digital wisdom governance

Based on the three -in -one media deep fusion mode，In order to achieve the timely management of the governance of the number of wisdom、Refined、Science、Professional，It is necessary to establish a media ecosystem that interacts with each other。One，Constructing the information database of the fusion of multi -source information，At the same time of providing comprehensive services，Relying on information interoperability to provide risk forecast and risk decision -making。Information Service Platform based on smart media，Construct a multi -source information fusion framework and social governance polygon information layered integration path。At the same time, the challenges that may bring in the convergence of the multi -source information，Estimated and avoided pre -estimation and avoidance。Its two，Build a comprehensive service platform for multi -information communication，Attract the public's attention，Keep user stickiness。The era when the social media platform is emerging，Mainstream media must fully maintain their credibility and authority，Gathering a group of loyal users; learning the strengths of social media，Greed up information communication channels，Establish a social communication network; and use its own "uploading Bet365 lotto review and down" advantage，Strengthen information communication interactivity，Expand the proportion of two -way communication。Its three，Build a discourse library for multiple discourse perceptions，Relying on the mainstream discourse of the entire media matrix，Realize public communication and value leaders。As the mouthpiece of the party and the people，The mainstream media should analyze multiple discourse，Find key knowledge，Promote the integration of different discourse fields，Realize the negotiation dialogue of different social subjects，Give full play to media discourse bridges and social integration functions。Four，Construction of decision -making knowledge base provided by information think tanks，In the information library、User Library、Based on the linkage of the discourse library，Help the government to carry out real -time monitoring and analysis，Check the risk of public opinion，Develop scientific decision -making; summarize the successful communication case，Constructing a communication plan library，Help consensus to achieve、Decision Formulation and Effect Evaluation。

The change of information dissemination in the background of intelligent technology promotes the development of media integration to governance integration，At the same time，Digital wisdom governance also proposed to create a digital base for the deep integration of the media、Build a smart center、Help precision decision -making and many new demands。New scene around the application of digital wisdom governance，Give full play to the mainstream media in intelligent perception、Smart Communication、The role of the decision -making of think tanks，Sharing through information、Information matching and information interactive construction media deep integration information network collaborative linkage mechanism，Create "Data -Information -Knowledge -Decision" full -process Bet365 app download governance，Avoiding potential decision -making risks，Comprehensively promote the transformation of social governance digital intelligence。

　　(This article is the key project of the National Social Science Foundation "Innovation Research on the Innovation Model Innovation Model of the Media of Artificial Intelligence" (19AZD043) phased achievement)

(Author Unit: School of Communication, East China Normal University)