While optimizing technology, we cannot ignore human concerns，It is necessary to be familiar with bet365 Play online games political participation in the new media era、Multimedia Narrative、Methods and operations of expressing opinions，But also the actual meaning of social discourse、Pay attention to and study the hidden value。

The accelerated development of human society，Quietly rewriting the pattern of bet365 Play online games。We urgently need to accurately grasp the current status of the current bet365 Play online games ecology，And carry out corresponding prevention, control and guidance，Thus better promoting the improvement of my country’s modern social governance capabilities。

　Trends and characteristics of bet365 Play online games pattern

The development of the national economy and the transformation of information technology，Make our country’s bet365 Play online games pattern develop toward diversification and complexity，There are some uncertain and unstable factors lurking in it，Overall, it shows the following trend characteristics。

First，Strong demand for information，bet365 Play online games momentum is easier to accumulate。On the one hand，Various potential risks are increasing day by day，On the other hand，The entire social system is more tightly coupled，This makes it easier for crises and risks to affect all members of society。In this context，The public’s demand for information is stronger，The fault tolerance rate will also be reduced accordingly。

Yusrana once pointed out，Trust is often strategic，People will act on information、Knowledge and past experience to decide whether to trust。This means，Trust is not easily achieved，Especially in emergencies，The quality of information supply by public authorities affects the public’s trust now and even in the future，Once the information supply cycle is not smooth，Not only will it give opportunities for rumors and lies，It will also cause negative bet365 Play online games due to the consumption of trust。At the same time，Members of today’s society have more abundant media channels，Each individual receives information while also decoding and processing it，Once negative information triggers attention，It will quickly detonate the bet365 Play online games field through superimposed communication，Accumulate strong bet365 Play online games potential。

Second，The bet365 Play online games’s awareness of rights and interests has become increasingly prominent。In recent years，With the development of my country’s market economy and changes in government management models，Openness of society、Subjectivity further enhanced，The bet365 Play online games’s awareness of rights and interests has become increasingly prominent。In particular, the Internet technology revolution has further stimulated bet365 Play online games enthusiasm for political expression and participation，Their demands for supervisory power are further expanded，Also maintains a high degree of concern for bet365 Play online games interests。In cyberspace，The bet365 Play online games will not only present their demands and seek legal basis for them，Will also play a role in social justice、Operation of bet365 Play online games power、There is an increasingly strong sense of subject identity on issues such as national and national interests。

Future，With the expansion of the concept of bet365 Play online games rights in our country，The interest demands of different individuals and groups will become more common、Multiple，On the one hand，This contributes to social governance and power regulation from multiple perspectives，But on the other hand，The virtuality and anonymity of cyberspace make it easy for supervisory behavior to develop into irrational emotional confrontation，Crossed the proper boundaries and limits。bet365 Play online games concern、The stronger the willingness to evaluate and spread，The possibility of group polarization also increases。

Third，Social discourse expression forms are more varied。In addition to direct and clear supervision and criticism，In the field of bet365 Play online games in our country，The forms of opinion expression are still evolving and mutating。

Such a trend，Related to the evolution of media ecology。Dennis McGuire once pointed out: "Media is never just an application tool to convey specific information symbols or to connect participating subjects in a communication relationship，To some extent，What it brings is a set of social relationships that interact with the characteristics of new technologies。”The development and evolution of new media，Not only creates a new audio-visual experience，It is also reshaping the way of bet365 Play online games communication in this era、Thinking habits and cultural traits。With the innovation of media forms，The practice of information production and content creation gradually sinks to ordinary individuals，The young people who are proficient in information technology are the main force，Their rhetoric is changeable、Outstanding personality and strong derivation and regeneration abilities。

Outside direct expression，The public also uses "metaphors" with their own discourse characteristics to express indirectly，This kind of ridicule and joking words tend to attract more forwarding、Transplantation、Interaction，And gather into a hidden force，Stirring the bet365 Play online games field。Some forms vary、Come and go like the wind、Unorganized and uncalled for online bet365 Play online games，Brings new challenges to our country’s bet365 Play online games guidance and communication and dialogue。

　Achieving precise management of bet365 Play online games

Facing the above trend bet365 Play online games，The country urgently needs to take reasonable measures to prevent, control and respond。

First，Establish an emergency information supply-feedback mechanism。Compared to the mass media era，The dissemination of bet365 Play online games information in the new media era is more decentralized，Public opinions are constantly converging、Spreading and stacking，bet365 Play online games shows a bottom-up transpiration model，Lower boiling point。To this，Government、A complete emergency information supply-feedback mechanism needs to be established between the media and the public。

First，The government needs to increase the supply and diversity of information，Multiple levels、High Density、Professional and targeted publishing，To meet the strong demand of bet365 Play online games，Cool down bet365 Play online games in a timely manner。Second，The media correctly conveys government information，Also add appropriate rational analysis、Fresh content such as detailed profiling and bet365 Play online games supervision，Especially play the role of "pressure reducing valve"，Reflect people’s livelihood demands，Serve superiors’ public decision-making。Third，In major public events，The public’s awareness of supervision will be extremely prominent，Therefore, we must allow the existence of benign opinions and smooth channels of expression，Promote rational solutions to problems。

Secondly，Public decision-making with balance and moderation。While channeling public sentiment，Be careful to avoid being too submissive and even "overcorrecting"。bet365 Play online games in the process of forming，As a group psychological activity with high interest demands，Prone to excess and paranoia，Some people will require decision-makers to be "absolutely submissive" to their demands，Once the number of people reaches a certain size，There will be a phenomenon of blindly following the crowd or even manipulating bet365 Play online games。

Social public management decision-making can be divided into three links: social goals-management decisions-social effects。Social subjects who hold public power，First, make decisions after determining the social goals，Then based on the opinions of society members on management decisions，To determine the effect of decision-making。In this process，On the one hand, bet365 Play online games provides social goals for public decision-making，On the other hand, the results of public decision-making are also evaluated and fed back。At the same time，Not all social goals should be included in the public decision-making system，That is, not all bet365 Play online games demands should be resolved immediately。The measurement of social goals can be based on the dimensions of "rational and irrational" and "reasonable and unreasonable"，Divided into four spaces。

Therefore，In the process of responding to bet365 Play online games，For different social goals and bet365 Play online games demands，You cannot simply “relieve the anger of the people” or “directly refute”，It is more necessary for decision-makers to rely on the power of professionals for identification，Taking into account both law, reason and emotions，Consider priorities，Balancing the interests of all parties，Only for truly effective social governance。

Finally，Combining intelligent technology and human care，Achieving precise management of bet365 Play online games。

On the one hand，The empowerment of emerging technologies is two-way，It complicates the chain of bet365 Play online games，It also provides new possibilities for bet365 Play online games management。At the time of information collection，Using data mining and pattern recognition to understand the trends and focuses of bet365 Play online games in a timely manner，Buy time for the formulation of the bet365 Play online games leading mechanism，To avoid possible loss of bet365 Play online games and controversial behavior。At the time of information release，Distributed through smart algorithms and personalization，Can be based on user preferences、Differentiated bet365 Play online games guidance based on characteristics such as circle and geographical location，To respond more accurately to the demands and confusions of different audiences。

On the other hand，While optimizing technology, we cannot ignore human concerns，It is necessary to be familiar with bet365 Play online games political participation in the new media era、Multimedia Narrative、Methods and operations of expressing opinions，But also the actual meaning of social discourse、Pay attention to and study the hidden value。On the basis of accurately grasping the emotional tone and value appeal，Principles of respect and understanding，Appropriately adjust the propaganda discourse system，Speak facts, logic and details，Better untie the bet365 Play online games’s knot。

　　(Author’s unit: School of Television, bet365 Play online games University of China；School of Journalism, bet365 Play online games University of China)