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Accelerate development of human society，Quietly rewrite the pattern of public opinion。We urgently need to accurately grasp the status quo of the current public opinion ecology，Corresponding prevention and control and guidance，to better promote the improvement of my country's modern social governance capabilities。

　The trend and characteristics of the public opinion pattern

The development of the national economy and the change of information technology，Make my country's public opinion pattern towards diversified and complex development，Among them, there are some uncertain and unstable factors，Overall showing the following trend features。

First，Permanent information demand，Public opinion potential energy is easier to accumulate。On the one hand，Various potential risks are increasing daily，On the other hand，The entire social system is more closely coupled，This will lead to crisis and risks easier to spread to members of the overall society。In this context，Public information demand is stronger，Mistakes to fault tolerance will also be reduced accordingly。

Usrana once pointed out，Trust is often strategic，People will be based on information、Knowledge and previous experience to determine whether to trust。This means，Trust will not easily reach，Especially in emergencies，The quality of information supply of public power affects the degree of trust of the public's current and even future，Once the information supply bet365 Play online games loop is not smooth，Not only will the rumors and lies organic，It will also cause negative public opinion due to trust consumption。At the same time，The media channels controlled by members of today's society are richer，Each individual receives information while decoding and processing，Negative information Once you trigger attention，It will quickly detonate the public opinion field with superimposed propagation，Gathering strong public opinion potential energy。

Second，The public's awareness and interest of interests are becoming more and more prominent。In recent years，With the development of my country's market economy and the change of government management model，The openness of society、further enhanced the subjectivity，The public's awareness and interest of interests are becoming more and more prominent。Especially the Internet technology revolution has further stimulated the enthusiasm of public political expression and participation，Their demands for supervision power further expand，Maintaining higher attention to public interests。In network space，The public will not only present their own demands and seek legitimacy for it，It will also be fair in society、Operation of public power、The issue of national interests and other issues has a stronger and stronger subject identity consciousness。

Future，With the expansion of the concept of public rights in my country，The interests of different individuals and groups will become more common、Diversity，On the one hand，This helps multi -angle social governance and power specifications，But on the other hand，The bet365 Play online games virtuality and anonymity of the network space can easily develop the supervision behavior into an irrational emotional confrontation，Cross the border and limit of the due。Public attention、Evaluation and dissemination will be stronger，The possibility of group polarization also increases then。

third，Social discourse expression form is more changing。Except for direct and clear supervision criticism，In the public opinion field in my country，The form of opinion expression is still evolving and mutation。

This trend，Evolution related to the media ecology。Dennis McGuire once pointed out: "The media has never been a application tool that conveys specific information symbols or in the relationship between the subject，To some extent，It brings a set of social relations that interacts with new technical traits。"The development and evolution of the new media，Not only created a new audiovisual experience，It also reshapes the way of public communication in this era、Thinking habits and cultural characteristics。With the innovation of the media form，The practice of information production and content creation gradually sinks to ordinary individuals，The youth group who is proficient in information technology is the main force of it，Their words express rhetoric are changing、Personality is prominent and has a strong derivation and regeneration ability。

In addition to direct expression，The public will also use the "metaphor" with its own discourse characteristics to perform indirect expression，This kind of ridiculous and teasing words often attract more forwarding、Transplant、Interactive，and converge into a hidden power，Stir Bet365 app download the public opinion field。Some forms of changes、Come and go like wind、Internet public opinion without organization and no call，New challenges brought new challenges to our country's public opinion guidance and communication dialogue。

　Realize precision governance of public opinion

Facing the above trend features，The country urgently needs to take reasonable means to prevent and control and respond。

First，The supply of emergency information — feedback mechanism。Compared to the Popular Media era，Public opinion information dissemination in the new media era is even more decentralized，Public opinion is constantly aggregating、spreading and superposition，Public opinion presents the bottom -up transpiration mode，Boil point lower。For this，Government、A complete set of emergency information supply needs to be established between the media and the public -feedback mechanism。

First，The government needs to increase the supply and diversity of information，Multi -layered、High density、Professional and targeted release content，To meet the strong needs of the public opinion field，Time to cool public opinion。Second，The media is correctly conveying government information，It is also necessary to properly supplement rational analysis、Details side writing and public opinion supervision and other fresh content，In particular, it is necessary to play the role of "pressure reduction valve"，Reflect the demands of people's livelihood，Public decision -making service for superiors。third，In major public events，Public supervision awareness will be extremely prominent，Therefore, the existence of benign perspectives and the smooth flow of expression channels，Promote bet365 Play online games the rational solution of the problem。

Next，Public decision -making。While guiding the public emotions，Pay attention to avoid being too obedient and even "overkill"。Public opinion in the process of form，As a group psychological activity with high interests，It is easy to produce an excessive and paranoid tendency，Some people will ask decision makers to ask for "absolute obedience"，and once the number of people reaches a certain scale，The phenomenon of blindness or even manipulating public opinion will occur。

Social public management decision -making can be divided into three links: social goals -management decision -decision -social effect。Social entities that master public power，First of all, make decision -making operations after determining social goals，Then according to the social members' views on management decisions，To determine the decision -making effect。In this process，Public opinion provides social goals for public decision -making，On the other hand, it is also evaluating and feedback on the results of public decision -making。At the same time，Not all social goals should be included in the public decision -making system，That is, not all public opinion demands should be resolved immediately。The measurement of social goals can be based on "rationality and irrational", "reasonable and unreasonable" as dimension，Divided into four spaces。

Therefore，In the process of public opinion response，For different social goals and public opinion appeals，Can't simply "solve the qi for the people" or "directly refute"，More decision makers need to use the strength of professionals to identify，Take care of the law，Consider the bet365 live casino games priorities，Balance the interests of all parties，can truly effectively perform social governance。

Last，Combined with intelligent technology and human care，Realizing precision governance of public opinion。

One aspect，The empowerment of emerging technology is two -way，It makes the chain of public opinion complicated at the same time，It also provides new possibilities for public opinion governance。During information collection，With the help of data mining and pattern recognition, you can understand the trend and focus of public opinion in time，For the formulation of public opinion pioneer mechanism，to avoid possible public opinion out of control and controversial behavior。When the information is released，Through intelligent algorithm and personalized distribution，It can be based on user preferences、Circle layers and geographical location to differentiate public opinion guidance，Therefore, it responds to the demands and confusion of different audiences more accurately。

On the other hand，While optimizing technology, we cannot ignore human care，It is necessary to be familiar with the political participation of the public in the new media era、Multimedia narrative、How to express the expression and operation of opinion，The actual meaning of social discourse、Pay attention and judge the hidden value。On the basis of accurately grasping emotional tone and value appeal，Based on the principle of respect and understanding，Properly adjust the publicity discourse system，Talking about factual logic with details，To better solve the public's heart knot。

　　(Author Unit: College of Television, Communication University of China; School of Journalism, Communication University of China)