The New Era Civilization Practice Center and the county -level media center are important channels for opening up the "last mile" of the masses。Therefore，Focusing on the needs of the masses、Optimized publicity strategy、Promoting new progress in the prominent effect orientation、Realize new breakthroughs，You must focus on the people's position，Coordinating the establishment of a county -level meling media center and the new era civilization practice center，Effectively promote the development of the Civilization Practice Center in the New Era and the county -level Rong Media Center to develop in depth，True the party's propaganda ideas at the grassroots level、Stronger，Let the party's policy of benefiting the people and innovation theory "Flying into the Home of Ordinary People"，To better meet the growing spiritual and cultural needs of the people。

　　bet365 Play online games

Construction of a new era civilization practice center，It is the major deployment of the Party Central Committee for the promotion of grass -roots ideological and cultural propaganda and rural spiritual civilization construction，It is the need for the times and the people's hope。Under the context of the era of media fusion，We must solidly promote the construction of a civilized practice center in the new era，Relying on the grassroots position of the county -level media center，Highlight Thought Leading，Focus on promoting Xi Jinping's thoughts on socialism with Chinese characteristics in the new era、Go in my heart、Go in the real，Coordinating the use of traditional public opinion positions and new media means，Timely respond to the concern of the masses，Further enhance the happiness and sense of the masses。

For example，The birthplace of the "Maple Bridge Experience" as a model of grass -roots bet365 best casino games governance，Zhejiang Zhuji has explored the innovation path of the construction of a new era of civilization practice center since 2018，When conducting ideological propaganda, always look at the heirs of "Maple Bridge Experience"，Fully promote Xi Jinping's thoughts on socialism with Chinese characteristics in the new era deeply rooted in people's hearts、Roots in the ground。Another example is to open the "bench classroom" in "Daddy Tea House"，Through "Village Broadcast"，Show "the principle" in the form of "small story"，Use "Local Dialect" to tell "Personnel around you"，further enhance the affinity of preaching、Infectious，Make theoretical propaganda and ideological education more temperature、More dynamic、More grounded。

As the mainstream media of grassroots communication，County -level Rong Media Center is an important platform for the party's news and public opinion。But，Due to the imbalance of economic development in various places，Some county -level media centers are not strong，This is mainly manifested in the obvious insufficient media resources、Full content production capacity、The communication method is slightly single、Relatively limited communication channels，Construction of the Civilization Practice Center in the New Era can effectively make up these shortcomings。Pilot through the construction of a new era civilization practice center、Build the "Central —— Station" organizational structure、Establishing a civilized practice Volunteer Service "Corporation -Team -Team"，Not only can we integrate all kinds of resources at the grassroots level，It can also reduce the "reaction chain" while forming a chain structure、Reduce the "cross link"。This is the case，Civilization Practice Center in the new era can maximize the volunteer power through extensive development of civilized practice activities，Maximum the insufficient county -level media resources、Small coverage，to generate the communication ecosystem bet365 Play online games of the transmission of multiple subjects participating in content production，Further build a practical position of civilization，The resource of the "two centers" is truly integrated、Interest integration、Publicity and mutual integration、Interest integration。

Gansu Jinchang、Zhejiang Lishui、The new era civilization practice center in Yunfu and Chongqing High -tech Zone Jinfeng Town and other places is in the construction process，carefully created the "theoretical policy preaching", "filial piety matrix", "new style of civilization", "one village, one product program", "Xiangxian classroom", such as "the theoretical policy preaching".，Let civilization practice take root in the grassroots、Blossoms everywhere。Through a series of grounding gas、Temperature、Vibrant civilization practice theme volunteer activities，"Big Thought" with "small incision"，Make the Civilization Practice Center of the New Era and the county -level Rong Media Center can resonate with the same frequency、Coordinated development，Further promote the comprehensive deep fusion of the "two centers"。

　　mainly "real" to meet the needs of the people

As the mainstream media of grassroots communication，County -level Rong Media Center adheres to the people -centered news and public opinion work orientation，Effectively integrate county -level radio and television、website newspapers、"Two micro -ends" and other county public media resources，Give full play to the party's governance advantage，spread information、Policy Interpretation、Grassroots governance、Minsheng Security and Government Services are integrated，Effectively improve the people's ideological awareness and moral quality。Only the things that do the masses，can you bring the road of the masses。Pay attention to the work of the masses is the fine tradition and political advantage of our party，It is also an important guarantee for doing a good job in publicity and ideological work in the new situation。

For example，County -level Rong Media Center uses its own platform to open the "New Era Civilization Practice" special column，Selected media reporters based on the advanced bet365 Play online games typical and characteristic highlights of reporting civilization practice as the starting point，Participate in spreading civilized practice activities throughout the process，Pulling the distance，Listen to people's livelihood。Converted from the public toilet from the countryside，Civilized classroom in the town;，"Villagers say things" in the suburbs of Beijing，Talk to policies in a regular way、Words of civilization，Let the party's innovative theory preach on the antenna、Under the ground，Improving the masses' awareness and satisfaction of policies。

The occurrence of the epidemic of new crown pneumonia，Make the new era civilization practice center facing more severe challenges to carry out epidemic prevention propaganda and community prevention in the grassroots level and community。Although the social distance is limited，But under the active and efficient communication between the county -level Rong Media Center and the New Central Civilization Practice Center，Relevant departments do their best to do a good job of publicity and prevention and control of the epidemic，Deepen the grassroots and communities to carry out various ways of spiritual civilization online education activities，Vigorously promote the new wind of the times，Effectively improves folk customs and folk customs，At the same time, it also made the new style of moving the customs become a solid guarantee and innovative measures for resistance and war。During the process of combining resistance to resistance in the new era of civilization practice center in Fuling District, Chongqing，The two give full play to the "publicity of the masses、Education for the masses、Care about the masses、Serving the masses "position function，Public highlights to publicize the masses through the practical activities of fusion and innovation、Make practical education for the masses、Dedicated true love to care about the masses、Take out the true situation to serve the masses，Let the masses really feel "Home is the smallest country，The true bet365 live casino games feelings of the country are the true feelings "。

　The two "combined" to achieve the same frequency resonance

We must further promote the "two centers" to the ground to achieve effectiveness，Need to coordinate the "two centers" collaborative innovation。To penetrate the "two centers" with politics，Open the "two centers" with technology，Use mobile Unicom "two centers"，Work hard to draw online and offline "concentric circle"。Publicize the network of civilization practice in the new era，Transfer the offline daily civilized concepts and rural citizens to online; promote the entity of online media，Convert the educational content of the melting media center into a practical scene in the real space，Guide the people online and offline synchronous follow -up and follow the concept of civilization。

First, to build an efficient and smooth three -dimensional fusion information platform。Let the people "speak as the voice"，Let the party "sound" into the heart。"Rural Earth Broadcasting" in Xujia Town, Haining, Zhejiang，Let each villager have the right to speak，Speaking through "Word"、Reapped。Party "Sound" into the heart，Preach the party's innovation theory with the people's favorite methods，Give the theory a stronger life atmosphere，Through such a unique artistic style，The people inherit the practice of traditional culture，Can accept the new theoretical knowledge of the party，Passive is active。

The second is to clarify the logical relationship between the "two centers" online and offline。"Two Center" is to supplement each other、The relationship promoted with each other，Therefore, we must break the traditional pattern that they do not go each other。County -level Rong Media Center focuses on online promotional methods，Use powerful communication，Comprehensively propagating the party's ideas，Provide public opinion support for civilized practice activities，Online positions that form a civilized practice; and various characteristic volunteer service activities，is bet365 live casino games the offline position of the Civilization Practice Center。Therefore，We have to coordinate the two offline resources，Forms tangible positions and intangible positions to penetrate、Public opinion communication work pattern superimposed on the Internet。

Third, the Civilization Practice Center of the New Era should provide a rich culture to the county -level meling media center。The news material of the county -level media center mainly comes from activities such as "Villagers Invoicing", "Red Story" and "Rural Broadcasting" organized by the offline Civilization Practice Center。Cultivated user groups through the New Era Civilization Practice Center，Enhanced adhesion by effect，Deliven to build Rong Media Center into a mainstream public opinion position、Comprehensive service platform and community information hub。Therefore，Only combine the "two centers"，Draw "Concentric Circle"，Only in -depth integration of the Civilization Practice Center of the New Era and the County -level Merchants Media Center，Make Xi Jinping's thoughts on socialism with Chinese characteristics in the new era more deeper into people's hearts。

Fourth is the Internet thinking center of Rong Media Center to empower the new era Civilization Practice Center。Not only must we strengthen the public，It is also necessary to grasp innovation。Strengthen the public，refers、Public government affairs、Recruiting volunteers，Persist in benign guidance and rational pusher，Encourage the general public to actively participate in civilized practice activities，Sharing Civilized Practice Achievement。Grasp the innovation，refers to the promotion of the supply side of civilized practice and the demand side precise docking，Promote the network of physical space、Virtual space entity，Convert the educational content in the network space into analog scene in the real space、Practical Scenery and Educational Situation，Guide the public to actively practice the concept of civilization，Enhance the pertinence of civilized practice、Effective。

　　(This article is the State Social Science Foundation Project "Research on County -level Mergeon Media Communication Power" (19BXW029) in the State Revitalization Strategy)

(Author Unit: College of Literature, Huzhou Teachers College)