At the conference celebrating the 100th anniversary of the founding of the Communist Party of China，General Secretary Xi Jinping clearly stated，We must rely closely on bet365 best casino games to create history，Adhere to the fundamental purpose of serving bet365 best casino games wholeheartedly，Stand firm with bet365 best casino games，Implement the party’s mass line，Respect bet365 best casino games’s pioneering spirit，Practice people-centered development ideas。where，“Respect bet365 best casino games’s pioneering spirit”，Provides theoretical basis and method guidance for the propaganda work of news media in the new era，It is the unshirkable historical responsibility and responsibility of the news media in the new era。

　　Promoting bet365 best casino games’s pioneering spirit is the mission given by the times

Carrying forward bet365 best casino games’s pioneering spirit is an important historical mission assigned to the news media by the times。In the period of socialist revolution and construction，bet365 best casino games’s production and construction experience is insufficient。One of the urgent needs of this era is，Timely discovery from the practice of bet365 best casino games、Summary、Promote advanced experience，Fully mobilize bet365 best casino games to devote themselves to the cause of socialist construction。According to this demand，The news media has widely publicized many examples，These typical propaganda set off an upsurge in production and construction across the country，Played a huge role in promoting the recovery and development of the national economy。

The period of reform, opening up and socialist modernization is about ideological emancipation、The era of forge ahead，Realized the transition from a highly centralized planned economic system to a dynamic socialist market economic system、Historic transformation from closed and semi-closed to all-round openness。In this great turning point，The main mission of the news media is to publicize the party’s line, principles and policies，Listen to the voices of bet365 best casino games，Reflecting the experience created by bet365 best casino games，Promote economic construction and reform and opening up。such as，The reform in Xiaogang Village, Fengyang County, Anhui Province in 1978 kicked off the rural economic reform。This first experience，Approved by the Party Central Committee、After large-scale publicity and reports by news media at all levels across the country，Promoted the promotion and popularization of the household responsibility system nationwide。

Entering a new era of socialism with Chinese characteristics，The news media carries a more arduous historical mission。In the past few years，News media closely follow the themes of the times，Continuously innovate publicity methods，Fully stimulate the wisdom and strength contained in bet365 best casino games，Mobilizing bet365 best casino games and creating many miracles under the leadership of the party，In the fight against poverty、Environmental governance、State-owned enterprise reform、New rural construction、Working on various tasks including fighting the epidemic，News media go deep into the practice of bet365 best casino games，Discover new experiences and achievements，Reflect new issues，Promoted the in-depth development of these arduous and arduous tasks。In comprehensively deepening reform and opening up、Building a new development pattern、Promote high-quality development、On the new journey of promoting self-reliance and self-reliance in science and technology，There is an urgent need for news media to promote the pioneering spirit of hundreds of millions of people，Encourage bet365 best casino games to adhere to the centralized and unified leadership of the Party Central Committee，Try boldly、Dare to explore，Together solve the problems of the times，Coping with risks and challenges。

　　The main principles of carrying forward bet365 best casino games’s initiative in the new era

New era news media do a good job in promoting bet365 best casino games’s initiative，Three basic principles need to be followed。First, adhere to the unity of party spirit and people's spirit。General Secretary Xi Jinping emphasized at the 2013 National Propaganda and Ideological Work Conference，The spirit of the party and the spirit of bet365 best casino games have always been consistent、Uniform。Party spirit refers to grasping the correct political direction，Remain highly consistent with the Party Central Committee，Resolutely safeguard the authority of the central government；People’s nature means putting people first、People-oriented。The spirit of the party and the spirit of bet365 best casino games blend into each other、Indivisible。Adhere to party spirit，Only the news media have clear positions and guidance；Adhere to bet365 best casino games’s nature，Only by working in the news media can we obtain the source of vitality and the foundation of motivation。News media must firmly promote the party’s theory, line, principles and policies、Major work deployment and major analysis and judgment of the situation，Do a good job in information services and education guidance。simultaneously，Creative practice that closely connects with bet365 best casino games，Respect the dominant position and initiative spirit of bet365 best casino games，Reflect the wishes of bet365 best casino games、Requirements and innovation experience，Really discover the problems faced by the masses，Reflect the opinions of the masses，Summarize the experience created by the masses，Make a new generalization、Gain new knowledge、Form new results。In this way, we can better turn the party’s theory, line, principles and policies into the conscious actions of bet365 best casino games，Let bet365 best casino games’s practical experience become the party’s line, principles and policies、Reference for deployment of major work。

The second is to adhere to the unity of theory and practice。The unity of theory and practice is to combine Marxist theory with China’s specific reality，This is the basic viewpoint and method of Marxism。General Secretary Xi Jinping pointed out in the article "Dialectical Materialism is the World View and Methodology of the Chinese Communists"，current，Combined with my country’s actual conditions and the conditions of the times，Learn and apply the dialectical materialist worldview and methodology，To learn and master the principles of the dialectical relationship between understanding and practice，Adhere to the perspective of practice first，Continuously promote theoretical innovation based on practice。Realistic practice is rich and colorful，It is impossible to apply and tailor it with uniform theories and solutions。simultaneously，Practice is also constantly evolving，New situations and new problems will inevitably arise。News media must follow the guidance of Marxist theory，Strengthen the study of Marxist scientific theory，flexibly apply scientific theories to the practice of propaganda work，Observe from a scientific point of view、Reflect、Summarize the creative experience of bet365 best casino games，Gather the wisdom of bet365 best casino games，In Education、Guide、While motivating bet365 best casino games，Theorizing these practical experiences and wisdom，Promote the continuous innovation of the theoretical achievements of Chinese Marxism。

The third is to adhere to the unity of authenticity and scientificity。General Secretary Xi Jinping has repeatedly emphasized the authenticity and scientific nature of propaganda and ideological work，Point out that “describe facts based on facts，Facts cannot be described based on wishes，At the same time, we must adhere to the Marxist position、Opinion、Method，Find out whether it is individually true or overall true，Not just individual facts must be accurately reported，And we must grasp and reflect the entire event or thing from a macro perspective”。He also pointed out the dangers of violating the principle of authenticity，"Cultivation of typical examples by pulling out seedlings to encourage growth，Use ‘turn on small stove’、The way of ‘eating partial meals’ gives rise to typical examples，Not only can the result not be connected from point to point，And promotes the trend of vanity”。News media must adhere to the worldview and methodology of dialectical materialism and historical materialism，Discover、Refining、Summarize the creative experience of bet365 best casino games，Scientifically grasp the connection between individual reality and overall reality，Avoid generalizing、Cover the face with dots、Misleading the masses。

　　The main path to carry forward bet365 best casino games’s pioneering spirit in the new era

New era news media do a good job in promoting bet365 best casino games’s initiative，You can refer to three paths。First, keep up with the pulse of the times，Promote the pioneering spirit。Taking the pulse of the times，Reflect reality、Observe reality，Promote the solution of real problems、Answer real-life questions，It is the value and significance of news media。On the new journey towards the second centenary goal，News media must carry forward the spirit of the times，Gathering great spiritual power，Revolving around the party’s central work and tasks，Explain the party’s line, principles and policies，Incorporate more warm colors into current public opinion，Create a strong atmosphere of moving forward regardless of rain or shine。simultaneously，News media must also be based on the practice of bet365 best casino games，Understand people’s living conditions、Grasp the pulse of the masses’ thoughts，Resolve doubts in a timely manner，Timely discovery、A new attempt to publicize bet365 best casino games、New creation，Widely publicize touching stories from all walks of life，Inspire positive energy in the whole society、Promote truth, goodness and beauty，Promote socialist modernization with Chinese characteristics。

The second is to discover advanced models，Tell people’s stories well。Good at catching examples，Let models lead the way and serve as examples，It has always been an important working method of our party。Practical proof，What kind of typical person to catch，What kind of guidance can be reflected，What kind of effect will you receive。News media discovers advanced models，The main purpose is to set an example for the whole society to learn from and imitate，Let the spirit embodied by the model、Carry forward the experience of quality and creative methods。To do this job well，Mainly focus on two "focus points"。First，Through site investigation、"Dissecting a sparrow" and other methods and means，Focus on typical investigations。We must pay attention to the background of the times、Combining the party’s line, principles, policies and bet365 best casino games’s experience，Looking for、Interpretation、Explain the universal significance of the research object，Avoid subjective one-sidedness。Second，We must write about bet365 best casino games with heart and emotion、Depicting bet365 best casino games、Singing bet365 best casino games，Strive to tell people’s stories。Understand people’s lives by going deep into practice，Capture key plot and character details，Flexibly use the language of the masses，Express the voice of bet365 best casino games，Enhance the appeal of typical propaganda、Infectiousness and influence。

The third is innovative publicity system，Serve and guide the masses。General Secretary Xi Jinping pointed out，"Where are bet365 best casino games，What is the focus of propaganda and ideological work，Cyberspace has become a new space for people’s production and life，That should also become a new space for our party to build consensus”。News media must adapt to the fragmentation brought about by new media technology、Differentiated communication trends，Continuously promote innovation in the media publicity system，Accelerate the construction of a new pattern of public opinion guidance。First，Actively adapt to the needs of bet365 best casino games，Break old conceptual patterns and traditional thinking patterns，Promote concept and content innovation，Adopt a new genre、Form、Technology improvements。Second，Promote traditional media and emerging media in content、Channel、Platform、Operation、In-depth integration in management and other aspects，Create various forms、Advanced means、Competitive new mainstream media，Open up and make good use of new channels for information exchange with bet365 best casino games。Third，Adhere to the support and guidance of new technologies，Using cloud computing、Big data、Intelligence and other advanced technologies，Form three-dimensional diversity、Propaganda system for integrated development，Firmly occupy the guidance of public opinion、Thought Leadership、Cultural inheritance、The commanding heights of communication that serve bet365 best casino games。

　　(Author’s affiliation: Institute of Marxism, bet365 best casino games Academy of Social Sciences)