The earliest usage of "ethics" appeared in the ancient Chinese book "Book of Rites and Music": "Fan Yin Zhe"，He who is born in the heart；乐者，Those who understand ethics。"Zheng Xuan's note: "Lun，Judeye。reason，fenye。”Visible，The connotation of ethics points to the order among social groups，By extension, it refers to the order and norms in human society、Moral Code。Journalism ethics as the value orientation of bet365 free bets disseminators、The sum of moral performance and behavioral norms，Is the fundamental guarantee for the quality of bet365 free bets production，Plays an important role in bet365 free bets production and dissemination。

　　Ethical dilemmas in bet365 free bets transformation

The bet365 free bets unique，This particularity highlights the importance of journalistic ethics。As Guy Tuchman says in his book Doing News，The news industry delivers reports on recent facts，Reporting is to record society、Spread information、A style of writing that reflects the times。As a special form of knowledge dissemination，In order to let the broad audience learn more through this window to observe the world、More true information，The content it conveys should be more serious。As the main source of information about the audience’s daily life，News reflects the aesthetic taste of the audience to a certain extent。At the same time，The screening and dissemination of information by news media affects and shapes the audience’s aesthetic taste and moral direction to a certain extent。Visible，News communication as a "mirror"，It can reflect the characteristics and trends of the development of the current era，It can also provide reference information for the audience to further understand society and even themselves。The topic selection and values ​​of news reports are closely related to the quality of news practitioners themselves，Therefore, the significance of the construction of ethics in the bet365 free bets not only how to maintain healthy competition and sustainable development within the industry，It’s more about guiding the ethics of the entire society。

With the development of new media，The ethical order of the bet365 free bets increasingly affected by market factors，Its shaping、The role of guiding social ethics has been disturbed and even had negative effects。In the past one-way communication，The information dissemination channel is relatively single，The quality of news gathering and editing and the capture of hot topics are important aspects of competition in the news industry。In the era of integrated media，With diversification and digital communication，Timeliness and communication effects have put forward higher requirements for the media，This has led to the increasingly blurred boundaries between the roles of news disseminators and audiences，Many new changes have taken place in traditional news reporting concepts。Facing this challenge，Traditional media are undergoing transformation，Communication activities present diversified characteristics，This process naturally leads to changes in journalistic ethics。

There are various situations that violate journalistic ethics in the practice of media communication activities。First, the problem of timeliness in communication activities。Participating in time-sensitive media communication activities is often accompanied by screening of reporting materials、The problem of censorship。Some hot social bet365 free bets events evolve rapidly，Often leads to a sense of loss of control in fast-spreading bet365 free bets reports that deviate from the facts，There is even an embarrassing situation where the content of the report is reversed，The seriousness of media communication is affected。The second is to report on hot social bet365 free bets issues。Some reports are just to attract attention，Choose bet365 free bets topics that are likely to attract attention，And exaggerate and report the "pain" of the parties involved in the bet365 free bets event as a gimmick。This kind of biased and tendentious reporting ignores the rights and feelings of the interviewees，Some reports even further disclose the "pain" of the interviewees in the name of humanistic care，Objectively causing harm to the parties again。The third is the problem of selective reporting。Some communicators are based on their own preferences or even profit motives，Selective reporting of bet365 free bets events。Although these reports have gained timeliness and popularity，But the authenticity and seriousness of the bet365 free bets have been weakened。Some even as the reports deepened，Reversal of communication content appears。What’s worse，Some media serve subjective purposes，By setting the reporting agenda、Reporting bet365 free bets events by focusing on hot topics，Distorted the authenticity of the bet365 free bets。Fourth, the communication concept lags behind the needs of the development of the times。Facing the complicated social interests，It is difficult to adapt to the old bet365 free bets communication concept，In addition, the possible interest demands in communication and reporting activities affect the ethical judgment of media communication activities。The above-mentioned disadvantages are numerous，Both are media ethics、Indications of lack of humanistic care。

The mutual shaping of social life and media is increasingly deepening。Facing the rapidly changing society，It is not enough for media reports to simply abide by traditional cultural values, public order, good customs and basic legal norms。Pay attention to society and people’s livelihood，Respect individual rights，Meet the people’s needs for a better life，Proposed higher value demands for communication activities。True humanistic care is reflected in the construction of journalistic ethics，Should become an important content to improve bet365 free bets literacy。

　　Strengthen the positive guidance bet365 free bets media industry

Paying attention to humanistic care needs to be based on fully understanding the particularity of journalism itself。The American bet365 free bets inherently capitalist，This means that the object it serves is capital，The operating mechanism completely complies with the laws of the market，Catering to the audience is their instinctive need。Under the background of high commercialization，The news dissemination activities are profit-oriented，Catering to the audience’s taste。In comparison，The particularity of my country’s journalism reflects the distinct party spirit，Expand news work “people-centered”。This determines the people-oriented tone in the construction of journalistic ethics，Seeking sustainable progress for social development and people’s well-being。Emphasis on humanistic care，It is the inherent connotation of the people’s attribute of socialist journalism。

In the new era，The implementation of journalism ethics requires specific policies and norms to guide it。Journalism ethics exists as an objective norm，Journalists are often required to consciously comply in a subjective form。But，The consciousness of industry ethics compliance is often stimulated and challenged by the pressure of fierce market competition。Therefore，Objective laws and regulations need to be adopted to give practitioners a bottom line in the industry，To maintain a balance between market efficiency and journalistic principles。In response to this dilemma，The reward and punishment system that matches laws and regulations should be continuously improved，Through supervision, rewards and punishments of industry behavior，And then establish the bottom line awareness bet365 free bets industry，The bottom line is that the fundamental interests bet365 free bets people must not be violated。While advocating legal restrictions，Form a multi-perspective supervision mechanism，Give full play to the wisdom bet365 free bets people，Standardize the supervision bet365 free bets industry，Judge from the audience’s perspective，Avoid the distortion bet365 free bets industry’s own judgment。

The improvement of humanistic care needs to be combined with the improvement of the personal qualities of practitioners and the sound guidance of the media industry。As Tuchman said，bet365 free bets is a kind of knowledge，Then journalists are people who spread knowledge。bet365 free bets media organizations focus on improving the humanistic quality of their employees、Legal concept，Strengthen professional skills in information collection。For example，Stakeholders involved in legal reporting、Privacy rights of interviewees，All put forward very high requirements for interviews and dissemination of reports。Humanistic qualities of communicators、Empathy，Determines the quality of reporting。

To improve the professional quality of bet365 free bets practitioners, we can focus on three aspects。First, raise the industry threshold，Attach importance to the establishment of the dominant position of mainstream media in information dissemination，Play a guiding and exemplary role，For self-media、Integrated media communication activities create a good social and ecological perspective。The second is to improve bet365 free bets assessment and evaluation standards，Guide bet365 free bets communication activities to have constructive characteristics and standardized humanistic value style。The third is to formulate ethical norms that reflect the characteristics of bet365 free bets communication activities in the new era，Strengthen discussion and learning about professional ethics，Create a good communication ecosystem that embodies the connotation of China’s excellent traditional culture。

Paying attention to humanistic care in journalism ethics is an inherent requirement for the development of my country’s journalism in the new era，It is also an important guarantee to meet the people’s needs for a better life。The integrated development of media is not only about influence indicators，There is also the inherent pursuit of one’s own journalistic ethical values，Promote the idea of ​​“people-centered”。Follow this logical trajectory，The bet365 free bets industry pays attention to professional development while，We must also pay attention to our own ethical responsibilities，Inject humanistic care into all aspects of bet365 free bets communication activities，Make bet365 free bets dissemination truly attitudeful、With height、With temperature，Play a constructive role in the journey to achieve the second centenary goal。

　　(Author’s affiliation: School of Philosophy, Renmin University of bet365 free bets)