The earliest "ethical" usage in the "Book of Rites · Music" in Chinese ancient books: "Fan Sounder，Born in the hearts of the people;，Tong Ethics also。"Zheng Xuan Note:" Lun，Jueya also。Lifa，points also。""，The connotation of ethics points to the order in the social group，Extension is the order specification in human society、Moral Guidelines。News Ethics as a value orientation as a news communicator、The total of moral performance and the total behavioral specifications，is the fundamental guarantee for the quality of news production，Play an important role in news production and dissemination。

　　bet365 Play online games

The news industry has special characteristics，This particularity highlights the importance of news ethics。As Gay Tachimman said in his book "Making News"，The news industry conveyed a new fact report that has recently occurred，Reporting is a record of society、Communication information、A style of reflecting the era。As a special form of knowledge communication，In order to let the general public understand more through this window of observing the world、More real information，The content of its communication should be more serious。The main source of the daily life information of the audience，News reflects the audience’s aesthetic interest to a certain extent。At the same time，The screening and dissemination of information on the news media affect and shape the audience's aesthetic interest and moral wind。bet365 best casino games Visible，News Communication as a "mirror"，It can reflect the characteristics and trends of the development of the current era，It can also provide the audience to further understand the society and even the reference information。The topic selection of news reports is closely related to the quality of the news practitioners，Therefore, the significance of the ethical construction of the news industry is not only how to maintain the healthy competition and sustainable development of the industry，More related to the guidance of the entire social ethics。

With the development of new media，The ethical order of the news industry is affected by market factors.，It shaped、The role of guiding social ethics is disturbed or even negative effects。In the previous one -way transmission，Information spread is relatively single，The quality of news editing and the capture of hot spots are important aspects of competition in the news industry。In the era of merging media，accompanied by diversification and digital communication，The timeliness and communication effect put forward higher requirements for the media，This has led to the boundaries of the role of news communicators and the audience increasingly blurred，Many new changes have occurred in traditional news report concepts。Facing this challenge，Traditional media has transformed in one after another，Communication activities present diversified characteristics，This process naturally causes changes in news ethics。

A variety of situations that appear in the practice of media communication activities。First, the problem of time for the dissemination activities。Media communication activities bet365 best casino games participating in grabbing timeliness are often accompanied by reporting material screening、True of censorship。Some social news hot events due to rapid evolution，The content of news reports involved in fast spread often causes out of control of the facts，Even the embarrassing situation of reversing the content of the report，The seriousness of the media spread was affected。Second, reporting social hot news questions。Some reports are attractive，Select news theme that is easy to attract attention，and the "pain" of the parties to the news incident as a gimmick to render the report。This kind of biased tendency report ignores the rights and feelings of the interviewed object，Some reports even disclose the "pain" of the interviewees in the name of humanistic care，Objectively causing a re -damage to the parties。Third is the question of selective reports。Some communicators are motivated by their preferences or even interests，Selective report news event。Although these reports have gained timeliness and heat，But the authenticity and seriousness of the news have been weakened。Some even deepen with the report，Reversal phenomenon of communication content。Even more，Some media to achieve subjective purposes，Establish a reported agenda、Reporting news events such as hot spots，distorted the authenticity of the news。Fourth, the concept of communication lags behind the needs of the development of the times。Facing the complex social interests，Old news and communication concept is difficult to adjust，Coupled with the possible demands of the possible interests of communication reporting activities, bet365 best casino games the ethical judgment of media communication activities。All of the above disadvantages are different，All are media ethics、The performance of lack of humanistic care。

The mutual dynamics of social life and the media are deepening。Facing a fast -changing society，Media reports that are not enough for public order and good customs and basic legal norms that only abide by the value of traditional cultural value。Follow Social Livelihood，Respect the right of the individual，Meet the people's needs for a better life，I put forward higher value demands on communication activities。Real humanistic care is reflected in the construction of news ethics，It should be an important content to improve the literacy of the news。

　　Stronger guidance of strengthening the media industry

Pay attention to humanistic care needs to be based on the particularity of the journalism itself。The American news industry naturally has capitalist attributes，This means that the object of its service is capital，The mechanism of its operation is fully complying on market law，Costing the audience is its instinctive needs。Under the background of high commercialization，Its news communication activities are interest -oriented，Costing the fun of the audience。Comparison of comparison，The particularity of my country's journalism reflects clear party spirit，News work "centered on the people"。This determines the human -oriented tone in the construction of news ethics，Sustainable advancement of social development and people's well -being。Emphasis on humanistic care，It is the inherent connotation of the people's attributes of socialist journalism。

In the new era，The implementation bet365 live casino games of news ethics requires specific policy specifications to guide。News ethics exist as an objective specification，Often requires journalists to consciously abide by in subjective forms。but，The consciousness of industry ethics compliance is often stimulated and challenged by fierce market competition pressure。Therefore，It is necessary to give practitioners to the industry bottom line with objective laws and regulations，To maintain the balance between market benefits and the principles of journalism。For this dilemma，The reward and punishment system that is supported by laws and regulations should be continuously improved，Under the supervision and rewards of industry behavior，Then establish the industry bottom line consciousness，and this bottom line is that it must not infringe the fundamental interests of the people。While advocating legal constraints，Form a multi -perspective supervision mechanism，Give full play to the wisdom of the people，Specifies the supervision of the industry，Judging from the perspective of the audience，Avoid the distortion of the industry's own judgment。

The improvement of humanistic care needs to be combined with the improvement of the personal quality of the practitioners and the benign guidance of the media industry。As Tagman said，News is a kind of knowledge，Then news practitioners are people who spread knowledge。News media agencies focus on improving the humanistic literacy of employees、The concept of legal system，Strengthen information collection professional skills。For example，The interests involved in the legal system report、The privacy right of the bet365 best casino games interview object，All have made high requirements for interviews and communication reports。Human literacy of the communicator、Compassion，Determine the quality of the report。

Professional literacy to enhance journalists can focus from three aspects。1 is to improve the industry threshold，Pay attention to the dominant position of mainstream media in information dissemination，Give play to the guidance demonstration，For the media、The communication activities of the media shaped a good social ecological observation。Second is to improve news assessment and evaluation standards，Guiding news communication activities with constructive characteristics and standardized humanistic value style。Third is to formulate ethical specifications that reflect the characteristics of news communication activities in the new era，Strengthen discussion and learning on professional ethics，Create a good communication ecology that reflects the connotation of Chinese excellent traditional culture。

Pay attention to humanistic care in news ethics is the inherent requirements of the development of the journalism in the new era，It is also an important guarantee to meet the needs of the people for a better life。The integration of the media is not only the influence indicator，Internal pursuit of its own news moral value，Promotion of the thought of "people -centered"。Along this logical trajectory，The news industry focuses on professional development，Also pay attention to your own ethical responsibility，Inject humanistic care into all aspects of news communication activities，Makes news communication really attitude、There is a high degree、Temperature，Play a constructive role in achieving the journey bet365 best casino games of the second century -old struggle。

　　(Author Unit: School of Philosophy of Renmin University of China)