With the comprehensive rise of emerging Internet technology，The problem of time and space environmental resistance in rural areas is increasingly dissolved by the media，A media form quickly become a beautiful scenery in rural society。This article analyzes this media form is promoting smart villages、The main role in the construction and development of civilized countryside，This forms a new path for the dissemination of agricultural policies in use。

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A media is a concept relative to the media，It is formed by the self -empowerment of the Internet media，Taking opinion leaders as the core、Forms a new media form that continues to impact。Some scholars think，"This media is a communication form in the self -media communication mode。It is a type of audience with common communication demands in the media era，The integration dissemination of the network public domain formed under the aggregation of public opinion leaders "。

With the continuous expansion of new media's demand for content production，"Short Video+Live" has become a new paradigm for the production of rural communication content。What needs to be pointed out is，"Rural Personality" in the economy with a complete localized tone (live broadcast)、Cultural Tourism (Internet Red Live)、Ideological Form (Regional Live Show) and other activities，"Live Show" with officials to form a collaborative media organization community。Compared with previous policy interpretations，A media more uses flexible strategies，Emphasis on Bet365 app download the establishment of concepts and consensus，Let "Media for Policy Concepts"，Highlight the self -organized effectiveness in rural politics and rural governance。

As of now，The ecology of a rural media has been constructed，Economy、Cultural -oriented rural life logic is gradually being constructed，Policy transmission contained in the order of rural media is just born，Become the leading force of "Media -Amed Village"。

　　Ecological environment construction of agricultural policy transmission

In the new media communication environment，A media ecological composition of a multi -element synergy subsystem，There is a specific interaction relationship between the internal elements，and form a mechanism that can be symbiotic，The element of the main body is not only the producer of the information content，It is determined and guided ideology、Powerful power to promote the construction of the media。From the perspective of the construction of the media space，An media ecology intends to build an open、A widely inclusive rural social dialogue community。

From the perspective of the main form of the media，The development of the media is a self -media tribe composed of "media circles"。From the perspective of structure and functional perspective，The main body of a media ecology is diverse homogeneous，Multi -subject participating business and dialogue are the inner logic of media transmission。

In a media main form，Sales such as advertising sales and other noise interference are removed，Core topic settings are self -organized in the core location。Core topic settings will participate in interactive dialogue according to the topic response，Make a media communication in an organic operation environment。

In the main form of the media constructed，The bet365 Play online games interactive dialogue around core issues is open，Even a new core topic can be formed for comments on messages，This is performed as a new media space，Promoting the issue is carried out in other scenes。

The relationship between the ecological subject elements of the media，It is a continuous force that exists in the main body of the subject，The "subject -main body" mode is essentially an extension of the subject's subjectivity between the subject。In addition to the core topic settings，Makers of the topic can also affect the setting and direction of the topic，Even forming a new media communication topic。

The relationship between the media ecological main and objective elements，It is a choice and promotion behavior of advantageous resources。From the current media performance of rural communication，Agricultural -related policy is not easy to form a "feeling in the field" through live broadcasts，The topic is often in the hands of experts and scholars，The narratives of individual rural farmers often quote experts' words in accordance with hot policies，One -way relationship of "subject -object" formed。

A relationship between the content of the media ecological narrative，In essence, it is a problem with the relationship between the media ecology。Analysis of the narrative content of the communication policy of new media，The most watched is still the issue of equity protection，From core issues to message comments，Look at the content of other rural communication，Counter -narrative is closer to higher，The topic of the public opinion field is more concentrated。From the perspective of narrative content，The spread of agricultural -related policy can really reflect the role of the media。Its narrative as bet365 Play online games the core topic，"Media Circle" that forms a instrumental relationship with each response node，"Forming a limited condensation of the crowded audience"，This is a new guidance direction after rural communication in the display of fun culture。

　　Panorama presentation of agricultural policy dissemination

Mention a media form，It is bound to mention "Network Community"。American scholar RHEINGOLD believes，The Internet community is "People who have enough people from virtual spaces、"A Social Collection Body" formed by the "long -term development of emotion and interpersonal relationships on the Internet"。Although both emphasize consensus and gather，But compared to the topic issues of online community and strong liquidity，The media emphasizes the setting of core issues and open discussions that occurred.。

First，The focus of the media is clear and accurate。The spread of agricultural -related policy is a relatively vague expression，The policy itself includes the difference between national policy and local policy，Therefore, its goal points is not limited to macro narratives，Instead, the topic saying about the selection and focus of specific events。Agricultural -related policy that caused extensive public opinion，There is often a correlation with higher relationship with real life，These policies are shaped by the media ecology，Matters of becoming a public review。

For the media that spread the agricultural policy,，It is used as a media form to focus on specific matters and expand issues，At the same time, it is also produced according to the content of the participants to form a discourse cluster。Multiple subjects from different perspectives、Discussion on topics at different bet365 live casino games levels，Its theme is not restricted to the core topic，It can easily produce and guide public opinion，Forms a community of communication community with a common discourse system。

In a media theme of the agricultural policy，Generally including three types。First, set the topic of question category。questions that most people care about and cannot answer，Methods used to ask for answers or answers，Answers to ask questions and different opinions。The second is to appear to answer the theme of the suspect。Legal experts or rural elites are familiar with relevant policies or have realistic experience in policies，By appearing in the way of saying, answer questions with a media form，Guide public opinion direction。Third is the main body of think tanks。Think Tank experts based on the professional knowledge of it，Answer to related fields。

Next，The media's media time and space overlap。Self -organized gathered by the media，Following the exchange and debate of the concept of attitude in agricultural policy communication。From the perspective of time and space,，A media ecology folds time and space in the same field，Diverse subjects crossing time and space dialogue exchange，The core subject of the media is also constantly responding in time and space.，Formed a self -organized topic landscape。

A broad impact of media communication，There is its inner logic relationship。Its topic selection is debate，That is, the topic selection can produce different or even opposite views and claims from different perspectives。

Last，Panorama presentation of a media form。Embedded by the multi -media symbols in Rong Media，A media form can be presented through a panoramic way。In the current new media Bet365 lotto review environment，Use pictures in the localized rural media、Comics、Emoticon packs and other media symbols，Embedded expert speech，This multi -symbol of the melting media is more conducive to the spread and spread of policies。

Under a media ecological environment，respondent、The method of interaction of followers also tends to diversify，Emoticons become the most frequent recovery method。In addition，Embeds in the message、Video、The situation of the GIF movement is also more common。The usage and expression of the diverse symbols of responders in the media ecology，enriched the communication form of a media，Make the agricultural -related policy transmission showing time and space overlap、Various omnipotent communication forms of symbols。

In recent years，Rural media communication is in full swing for development，A media form that truly "speaks rural dialect" and "rural areas" is quietly breeding and growing，Among them, a media phenomenon of the spread of agricultural policies，It is experiencing a comprehensive upgrade from the content table to the narrative method。With the continuous development of rural revitalization，A media form with policy communication as the main body will evolve into a new landscape，thus shaping a brand new rural community，A new exploration of "re -localization" rural communication、New attempt。

　　(This article is the National Social Science Fund general project "Evaluation and follow -up research on the effect of new media for the spread of agricultural policy under the strategy of rural revitalization" (19BXW073) phased results)

(Author Unit: Ludong University Rong Media Research Institute)