Since the epidemic in the new crown pneumonia，Globalization pattern is quietly changing。In addition to the comparison of national strength and economic strength，Conflict of cultural and values ​​became a new challenge facing countries in the post -epidemic era。The international communication pattern is broken，and in the process of re -shuffling。General Secretary Xi Jinping emphasized the importance and necessity of strengthening and improving international communication work under the new situation，Xiaoya strengthen the construction of international communication capabilities，Forms an international discourse right with comprehensive national strength and international status in my country。Since the 18th National Congress of the Communist Party of China，my country has always attached great importance to the construction of international communication，To cope with international public opinion struggle，We have preliminarily constructed a large -scale publicity pattern in the world，But the new task and new pressure currently faced，Requires us to further improve international discourse and public opinion guidance，China International Communication Strategic System in the Era of the Extraction。

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The communication power is an academic concept，Refers to the communication ability and communication effect of a media。The strength of the communication power often depends on the ability of the communicationman and the audience to successfully encode and decoding the information。Many scholars think，my country's international image depends to a large extent on international communication。The quality of the communication effect is the ultimate point bet365 live casino games of communication，Communication Strategy、Communication narrative、Communication culture、The theory of communication is all about this purpose。

Since the 18th National Congress of the Communist Party of China，The Party Central Committee attaches great importance to the construction of my country's international image and the improvement of public opinion guidance，"Tell Chinese Stories，Propagate Chinese Voice "as the guide，Taking the "Chinese Dream" as the core cultural symbol to convey Chinese values ​​to the world，Achieve in the improvement of soft power improvement in media hardware facilities such as hardware facilities。But the current Chinese media is still at the edge position in the international communication system，Clarify the dilemma and problems of my country's international communication，Gradually improving the international communication of my country's media is the primary task of the construction of the international communication strategic system。

International communication power mainly includes the following elements: agenda settings、Trustworthiness、Communication channels and communication effects。U.S.、Several major media represented by the United Kingdom to control international words for many years，As a result, my country is constrained everywhere in the setting and communication channels of the agenda，With the strengthening of my country's international communication and the development of social media，my country has gradually narrowed the gap in these two aspects，But there is still a lot of space in the improvement of the credibility and the effect of the dissemination effect。Media's credibility cannot be defined by the media itself，but gradually established in the long -term development process。Increasing credibility of international communication，The effect of communication will also be improved。

　Create a media with international influence

With the increasing understanding Bet365 lotto review of the law of international communication，my country is promoting reform and opening up achievements、Show the superiority of the socialist system with Chinese characteristics、Make Chinese culture to the world and other aspects with practical communication achievements and experience。In fact，The international vision and international communication of Chinese media have achieved a qualitative leap，But China has to win the international communication status that matches its own economic strength and global status. There is still a long way to go。

China still lacks like BBC、cnn、Associated Press and other international media with strong influence，Although China ’s news agencies and television stations are no less than the above -mentioned major media in the number of reports，But there is still a gap in international influence。On the one hand，United States、The layout of the old media such as the British and other old media for many years，It has long occupied a solid position in the intricate international communication pattern; on the other hand,，English as a world -wide language allows China to be in natural disadvantages，In the era of social media，Netizens in the English world are constantly participating in the scene of "storytelling"，This has exacerbated the knowledge of China to participate in international communication to some extent。

Explaining Chinese practice and creating influential international media is a complementary relationship。General Secretary Xi Jinping pointed out，To help foreign people realize that the Communist Party of China really struggle for happiness for the Chinese people，Learn why the Communist Party can、Why Marxism、Why is socialism with Chinese characteristics so good about a series of questions，This is the process of explaining why China has achieved world attention since its reform and opening up，It is also explaining China's claims、China Wisdom、Bet365 lotto review The process of the Chinese solution。

　　Innovation and Communication Theory

Accelerating the construction of Chinese discourse and Chinese narrative system becomes the current focus。Telling Chinese stories is part of the construction of a Chinese discourse and a Chinese narrative system，How to tell stories also reflects the discourse framework and communication mode of the Chinese media。Some studies believe，A good story is to tell and spread on the global news communication platform (channel) through a trusted communicator (media)。In recent years，The number of international communication products in our country is continuously spreading globally through the communication channels built by itself，topic、Quality is gradually increasing，But the biggest problem existing is that our international communication products are difficult to resonate at the western society。

Basically, the mainstream media that undertake the mission of international communication in my country，They have the dissemination of Chinese affairs、Explain China to the world、Important responsibilities of shaping China's international image。But some news products have the purpose of promoting color and strong values ​​output purpose，It is difficult to get the mainstream Western audience recognition。American scholar Nanxi Snow believes，The national soft power is measured by three dimensions，Is the country's culture and concepts meet global popular standards、Whether the country has the ability to use the global communication channels to influence the news framework and whether the country has won credibility through its domestic and international behavior。Whether the output of cultural products and values ​​in China meets the global popular standards，It should become a problem that we should study and solve carefully in the next stage。

Because the values ​​of the West have ruled its people and international bet365 best casino games public opinion for many years，If Chinese media output in cultural output、Emergency benefits on the value output of values，Often does not reach the speed of speed，This should be a process that integrates international discourse and gradually surpass the status of China's international discourse。my country has the world's best socialist system with Chinese characteristics，and have been confirmed in the process of decades of reform，Therefore, it is necessary to tell the Chinese story on the world stage。General Secretary Xi Jinping pointed out，Theoretical research to strengthen international communication，Master the law of international communication，Build a foreign language system，Improve the art of communication。This is a new requirement for the academic and media，We should strive to create a new concept of integrating Chinese and foreign、New Theory、New expression，Echo with the frontier of international communication。

　　Fight for the initiative of public opinion struggle

The current international situation is intricate，Public opinion struggle becomes increasingly severe。In this political background，The media should particularly pay attention to communication strategies and art，The initiative to fight for public opinion struggle。For example, how to deal with rumors that attack China、How to spread anti -epidemic experience、How to resolve Western communication routines, etc.，This requires our international media to keep understanding、Study Western audience，Constantly improving international communication efficiency。

During the epidemic period，Social media has once again become an important global discourse space and public affairs space，Due to the restrictions of travel and short -term blocking of globalization，Weibo、Video Social Media, etc., has assumed more important characters in people's lives，Play a more important role。In Bet365 lotto review addition to the attention of the epidemic，International social media becomes a discussion space for public affairs，The second public opinion field formed by the epidemic information other than international media and public diplomacy。In such a special and long -lasting global emergency public health event period，Communication strategy and art appear more important，This is a direct communication with the point -to -point point with the Western people，This has a new challenge for the response capabilities of the China International Communication Media Cluster。

Since the 18th National Congress of the Communist Party of China，China is gradually changing the traditional "propaganda" thinking，Keep weakening ideological color in international communication，Stimulate the relationship between Xuan Xuan and Waixuan，To effectively carry out international public opinion struggle and guidance。We have deeply realized the importance of international communication strategies，and I have been trying and exploring。General Secretary Xi Jinping put forward the wisdom of international communication strategies in many speeches，For example, pay attention to grasp the tone，Both openness and confidence and humble and humble，Efforts to shape credibility、Cute、Respected image of China; for example、Different countries、Precise communication methods of different group audiences，Promote the global expression of Chinese stories and Chinese voices、Regional expression、Focus expression。This is the direction of discourse transmission and expression of my country's international media in the future。

International public opinion war during the global new crown pneumonia，It is both a challenge and an opportunity，China's international media should seize the opportunity，Use innovative communication strategies and modes，Tell the world a good Chinese story，Improve the image of China，Create a favorable international public opinion environment for my country's reform, development and stability。

(Author Unit: Institute Bet365 app download of Journalism and Communication of the Chinese Academy of Social Sciences)