General Secretary Xi Jinping emphasized in the "Accelerating the Integration of Media Integration and Development and Construction of Full Media Communication": "Exploring artificial intelligence can be used in news collection、Production、distribution、Receive、Feedback，Drive the 'algorithm' with mainstream value orientation，Comprehensive improvement of public opinion guidance ability "。This provides action guidelines and fundamental follows for the recommendation algorithm governance of intelligent media。Current，Smart media recommendation algorithms still exist in many problems，If the value of the algorithm is deviated，Algorithm discrimination and artificial intelligence value Non -neutral ethical phenomenon is prominent，Information cocoon room and information addiction increase，Data security、User privacy and copyright issues outstanding，The non -symmetrical contradictions of the rapid expansion of the intelligent media industry and the regulatory contradictions are prominent。Facing development problems，Strengthen the mainstream values ​​control algorithm，It is imperative。

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Insufficient guidance of mainstream values，Effectiveness of algorithm values。The benign operation and healthy development of a society requires the call and guidance of mainstream values。Algorithm as an information technology，Itself does not have value and moral position，But algorithm recommenders cannot have a value position，Their algorithm uses motivation and virtue to determine the value orientation recommended by the algorithm。For example，When people are used to the hidden value judgment of "mental patients need to be controlled by chains because of violence"，To some extent, it will encourage the atmosphere of mental patients。This kind of biased information transmitted by the algorithm, a "invisible hand" that violates the mainstream values，It has a "culvert" effect on users。

​​Algorithm discrimination and artificial intelligence value Non -neutral ethics Bet365 lotto review issues highlight。Oxford University data ethics and algorithm researchers Sandra Watch said: "The world has prejudice，Historical data prejudices，Therefore，We get the result of prejudice，Not surprising。"For example，Some Western media have long been discredited China as politically correct，Bring international public opinion direction。Western mainstream media platforms under the role of the recommendation algorithm，Follow -up with human rights、Freedomly discredited "Trend"，"Dissan News" that is difficult to distinguish between true and false is increasing。Reasons for the reason，Recommended algorithm is still a "artificial object"，If there is a problem with values ​​bias in the early days of the report，So when artificial intelligence uses algorithm models to make judgments and decisions，It will make an error decision in accordance with the biased values。

Personalized recommended solidified information cocoon room、Information addiction and information bias。The content of the information that the audience has been connected for a long time will form a group polarization，Especially the currently recommended algorithm domination of smart media，It is easier to cause information cocoon room、homogenization information addiction and information bias phenomenon。For example，Douyin、Taobao、B station design algorithm recommendation system，Based on maintaining user stickiness and dependence，Make the original audience's active information acquisition into passive information feeding，Network information content from stereo、Diversity becomes flat、Single polarization，User's self -awareness and diversified information selection gradually lost。If the audience is dominated by the recommended algorithm for a long time，will cause the knowledge structure surface、single，It is difficult to accept different opinions，In the long run, I was placed in a narrow "information cocoon room"，Formed information bias。

Data security、User privacy and copyright protection are seriously threatened。Intelligent Media Times，"The audience obtains the convenient information service of the smart media platform，But the price bet365 live casino games is to lose personal information and privacy security "。To a certain extent，Our eyeball attention and personal data have become products sold by the media platform。Recent，The National Internet Information Office shall be based on relevant regulations，For short video、Browser、Personal information collection and use of common apps such as job hunting recruitment is detected。Detection Discovery，Douyin、Short Video APP represented by Kuaishou，360、Baidu's browser -like app，、Zhilian Recruitment as a job job recruitment app，All exist to varying degrees "violation of the necessary principles，Collecting personal information that has nothing to do with the services provided by it。The audience's personal privacy security has been seriously threatened under the manipulation of the recommendation algorithm。

The content of the algorithm is difficult to guarantee，"Three Vulgar" information content frequently appears。Personalized recommendations can be pushed according to the user's information preference，But due to value bias and "information cocoon house", "information addiction", "information prejudice"，The content of the content of the algorithm push is largely difficult to identify the advantages and disadvantages，If the clicks are high to the user, it is full of false fake、Vulgar information content，will deviate from the news values ​​from the mainstream。For example，Station B as a highly gathering online community and video platform for the "Gen Z" group，It was interviewed by the National Internet Information Office due to the existence of vulgar content.。According to netizens' reflection，B station live channels often appear anchor exposure、Vulgar and other phenomena of words and deeds，induced users click to browse, recharge and reward。The original intention of BRICS Cinking Station is to build a network ecosystem that constantly generates high -quality content，Now a bit changeable。

The non -symmetrical contradictions of the rapid expansion and regulation of the intelligent media industry are prominent。Recommended algorithm is applied to smart media，Leading the media industry regulation presents an asymmetric structure，That is the algorithm -based Bet365 lotto review intelligent media product that is almost omnipotent，But the regulatory and binding power is still in a state of energy scattered。Due to the structural characteristics of the imported data from the algorithm，Based on big data analysis，The algorithm will concentrate and expand the click -through rate、Information content with dual transmission rate，The phenomenon of "inferior coins expels good currency" in the media market。At the same time，Due to the poor copyright regulation of the content，The content of the information of some media platform aggregation is in a predatory state，thereby limiting the flow of high -quality information content。Some researchers analyze the algorithm news on the 12 platforms in the United States，It is found that the identification of all parties on the right to sign the algorithm journalist is inconsistent，High -quality information content If you cannot enter the algorithm pool，It cannot be recommended by the algorithm。Therefore，Facing the Intelligent Media's algorithm dilemma，The corresponding normative system system needs to be established urgently。

　　Improve the governance ability of smart media recommendation algorithms

Driving the algorithm "Collect the interest of the audience、High -frequency automatic push "operating logic，Focus on improving the mainstream value content of the short video，Strengthen the mainstream values ​​leading。On the basis of fully understanding the individual audience，The algorithm will continue to automatically push and respond to the personalized information appeal of the audience。In view of this，The mainstream media should grasp the content of content creation，Do more about the mainstream、Create consensus works，Consciously improve the frequency of the mainstream value content，to increase the probability of "pushing"，Make mainstream value content on new technologies。，Facing algorithm anxiety，The mainstream values ​​of the content need to be maintained，Actively guide positive public opinion on the Internet，Form the demonstration effect。

Driving algorithm "worthless preset、Objective features of worthless judgment，Efforts to increase artificial supervision，Enhanced "algorithm recommendation+manual" bet365 live casino games closed -man mode。Current，Smart media algorithm recommendation largely reduces the workload of artificially screening new news，But the language understanding ability of machine intelligence、Emotional analysis ability is very limited，Some information content still requires manual screening。For this，It is recommended to guide the platform to add "manual supervision post" for value judgment，For example，Today's headlines added more than 2,000 new positions in early 2018，Human supervision used to perform the information content environment; the Douyin platform has also taken corresponding measures，Added manual audit staff，Artificial review intensity of strengthening sensitive content review and push links，Excision of human -machine coordination。

Application risks of "easy to be used by illegal use" in controlling algorithms，Focus on improving relevant regulations such as "algorithm discrimination", "algorithm killing", "personal data protection"。May 2021，National Internet Information Office Report，Including Sogou input method、Xunfei input method、Baidu input method、Gaode Map、Baidu Map, etc. A total of 33 APPs have illegal illegal collection and use of personal information。The trend of deteriorating the deterioration of algorithm discrimination and algorithm abuse，Urgently needs to improve the "algorithm killing", "algorithm discrimination" and personal information protection related laws and regulations，In the protection of privacy for privacy、During the formulation or modification of laws and regulations such as personal data protection (the above bill has been issued in the United States)，Consciously increase the content of preventive algorithm infringement，The relationship between balanced algorithms in market efficiency and rights protection。

Driving the "Legal Value Clear is the social media platform" of the power and responsibility boundary，Actively affirming the platform is beneficial to exploration，Consolidate the platform responsibility，Avoid "three vulgar" content frequently。On the one hand，It is recommended to sort out and actively recognize the useful exploration of the platform，For example，Tencent launched the topic bet365 live casino games of resistance、Line "War Epidemic" channel，Start the "Study at home" plan、Open "Cloud Recording" and so on，Continue to ensure the supply of high -quality content products，Drives user emotions with the help of positive energy information content，Realized the same frequency resonance of platform benefits as mainstream values。On the other hand，Continuously consolidate platform responsibility，Algorithm mechanism for optimizing bad information，Give users the right to "adjust the channel backward" and "choose not to watch"。

The interactive feature of the "algorithm push basis is the user's individual behavior"，Efforts to enhance user information literacy and "anti -domestication" algorithm ability。Algorithm values，Basically depends on user values。On the one hand，Practice user self -discipline in the Internet era、Information literacy，On the other hand，Introducing user "algorithm portrait"，By letting users "see" their own algorithm image，Mobilize inner power，Actively correct and optimize your "algorithm portrait" with behavior feedback。Especially to improve the intelligent media literacy of young people，Enhanced digital information retrieval、Information screening and information selection ability，Introducing intelligent media literacy education into primary and secondary school courses。At the same time,Implement the responsibility of home and school，Encourage parents、Teacher is responsible for "Media Literacy Example"。

Focus on the closed loop of the governance of the government's "control" algorithm。The first is to carry out multiple co -governance，United intelligent media platform enterprises and other diverse subjects，Institutional regulations of perfect algorithm governance，Increase the precise governance of the recommendation algorithm。Second, the special action of "clearing and algorithm abuse of governance" as the starting point，Standardized application recommendation algorithm for the behavior and order of popularization of news information，Guide the Internet platform optimization information filter、Ranking、Recommended mechanism，Carry out algorithm safety Bet365 app download technology inspection and technical evaluation。Third is to introduce relevant ethical guidelines or value guide，The relevant laws and rules of the guidance algorithm governance。Incorporate the technical rules system into the law、In the social rules system constructed by ethics，Integrate the fair and good values ​​into the full chain of the big data industry。Fourth is to take the enhanced algorithm "transparency" and "explanatory" as the starting point，Create data review、Accountability and post -afterwards relief mechanism，Convenient regulators read and review the algorithm，and incorporate data transparency and review into the regulatory method of algorithm governance，and improve the system of relief and responsibility for post -event relief and responsibility。

(Author Unit: School of Media and Communication, Shanghai Jiaotong University)