Since the 18th National Congress of the Communist Party of China，Our country has achieved world-renowned achievements in various fields。And my country’s Politics、Economy、Compared to the great achievements made in "hard power" such as military affairs，my country’s bet365 apuestas soft power still does not match our country’s international status，The national image is in a passive "other-shaped" situation。Culture is an important channel for shaping a country’s image，Facing the Inadequacy of Soft Power，bet365 apuestas construction in the new era faces new and higher requirements。

　　Consolidate the ideological foundation with bet365 apuestas confidence

Strengthen confidence in the path of socialism with Chinese characteristics、Theoretical confidence、System confidence，In the final analysis, we must strengthen bet365 apuestas confidence。The core of bet365 apuestas self-confidence lies in the self-confidence of ideology and values，Values ​​are the essential embodiment of ideology。It can be said，Ideology determines the development direction of culture，Culture promotes the deepening of ideological construction。In the process of building a modern and powerful socialist country，bet365 apuestas construction must first enhance bet365 apuestas confidence，Discover bet365 apuestas resources，Consolidate the foundation of ideology，Gather social consensus。

To strengthen bet365 apuestas self-confidence, we must have realistic support。Culture has become an important factor in the competition of comprehensive national strength，bet365 apuestas soft power is the realistic foundation of ideological identity，It is necessary to enhance ideological identity by improving bet365 apuestas soft power。On the one hand，We must continuously improve our hard power。Promote technological innovation，Promote economic development，Improve military strength，Enhance comprehensive national strength，Consolidating the basic role of hard power。On the other hand，We must continue to develop bet365 apuestas undertakings and bet365 apuestas industries。We must grasp the ideological and industrial attributes of culture，Vigorously develop socialist bet365 apuestas undertakings，Strengthen the construction of a clean government culture，Improve people’s sense of bet365 apuestas gain，Achieve double harvest of social and economic benefits，Spread China’s voice to the world，Increase the appeal and influence of ideology while enhancing bet365 apuestas soft power。

To strengthen bet365 apuestas self-confidence, we must give play to the leading role of socialist core values。Socialist core values ​​are the core of socialist ideology，Need to learn from China’s excellent traditional culture、Draw nutrients from revolutionary culture and advanced socialist culture。Thousands of years，The values ​​​​contained in Chinese culture are consistent，Concentrated on the national spirit and the spirit of the times，Nourish the core values ​​of socialism。Under bet365 apuestas construction，We must vigorously promote the core values ​​of socialism，Make it more approachable and infectious。

To strengthen bet365 apuestas self-confidence, we must actively cultivate a sense of national community。bet365 apuestas confidence is based on bet365 apuestas identity，The foundation of the great unity of the Chinese nation lies in strengthening bet365 apuestas identity。bet365 apuestas construction must pay attention to the cultivation of bet365 apuestas identity，Create a spiritual home shared by the Chinese nation，Cultivation of the sense of community of the Chinese nation。The core of bet365 apuestas identity lies in value identity，bet365 apuestas construction must pay attention to the cultivation of the values ​​shared by the Chinese nation，Promote the formation of "breathing together、Shared fate、A national community of "heart to heart"。For this，We must strengthen our bet365 apuestas confidence，Consolidate the foundation for bet365 apuestas exchanges and reference，It helps to enhance the cohesion and centripetal force of various ethnic groups。

　　Shaping the national image through bet365 apuestas communication

Shaping a country’s image requires bet365 apuestas support。A country’s image is the international community’s view of the country itself、State behavior、Comprehensive evaluation and identification of national activities and other aspects，It is a reflection of a country’s overall strength。Shape the country’s image，Need both economics、Military and other hard power as the basis，We also need the support of soft power。As an important aspect of soft power，Culture can bridge foreign people’s biased perception of China’s national image，Easier to infect and affect people，And the influence is more lasting、More deeply rooted in people’s hearts，Conducive to shaping China's national image in a "moisturizing and silent" way。

The social function of culture determines its role in shaping the national image。On the one hand，Culture has a strong social integration function。It passes the system、Values、Social norms, etc.，Integrate various elements in the social system。The integration of China’s excellent traditional culture、Inclusiveness，It is about building unity、Open、The bet365 apuestas foundation of an inclusive national image。On the other hand，Culture has a strong social orientation function。It passes the system of values ​​and norms，Adjust social relations，Easing social conflicts，Guiding the direction of social values。China’s excellent traditional culture maintains the unity of the nation、Development、Strong spiritual power，Contains positive concepts of human survival, development and social progress，It helps to create the image of a responsible big country。

Culture is the overall presentation of a country’s spiritual outlook。Culture consists of social ideology and spiritual world，It is the deepest psychological structure and conceptual awareness of a society，Involving people’s beliefs、Faith、Concept、Knowledge、Ethics、Behavior、Aesthetics、Values, etc.。In the process of bet365 apuestas construction，We have to think through thoughts、Literature、The spread of art and other forms guides the development direction of society。High-quality bet365 apuestas communication can present the overall spiritual outlook of our country to the international community，Showing China’s long history、National spirit、People’s Struggle，Establish a vigorous and upward national spiritual image。

　　Enhance the country’s bet365 apuestas soft power through bet365 apuestas construction

bet365 apuestas strength is an important measure of a country’s comprehensive national strength。With the rapid development of the country，bet365 apuestas soft power plays an increasingly prominent role in the competition for comprehensive national strength，Culture plays an increasingly important role in shaping a country’s image。This puts forward higher requirements for bet365 apuestas construction。

Through bet365 apuestas construction，Building a solid foundation for the country’s bet365 apuestas soft power。bet365 apuestas soft power，Political Ecology、Popular Morality、Social atmosphere、Mainstream values ​​are the foundation。Therefore，We must inherit and carry forward the traditional virtues of the Chinese nation，Adhere to socialist ethics，In the complicated bet365 apuestas ecology，Remove the rough and select the essence、Remove the false and retain the true，Via Media、Literature、Art、Various channels such as film and television，Realizing the innovative development of the traditional virtues of the Chinese nation，Guide people to improve their ideological and moral cultivation，Promote socialist core values。

Through bet365 apuestas construction，Promote the influence of China’s excellent traditional culture。Over a long period of time，China’s bet365 apuestas image is represented by the Great Wall、Terracotta Warriors、Mainly symbols such as opera and other symbols，Being in a “bet365 apuestas deficit” situation in bet365 apuestas export。And the United States relies on Hollywood movies、Disney animation and others continue to export the "American Dream" to countries around the world。Therefore，We must learn from Western bet365 apuestas communication methods，Continuously explore the bet365 apuestas genes of the Chinese nation，And adapt it to contemporary culture，Because people like to hear about it and are full of participation、Interactive communication，Actively promote the spirit of contemporary Chinese culture，Spread the innovative achievements of contemporary Chinese culture。

Through bet365 apuestas construction，Innovative bet365 apuestas expression。Enhance bet365 apuestas soft power，Need to actively build an external communication system，Improve international communication capabilities，Strengthen the refinement and interpretation of Chinese values。On the one hand，To build an international communication flagship media。Make full use of social media to build an international communication media matrix，Innovative ways of bet365 apuestas exchange，Comprehensive use of mass communication、Group communication、Interpersonal communication，Increase the attractiveness of Chinese culture。On the other hand，We need to innovate the way of discourse。Discourse expression as a tool for communicating thoughts and emotions，Potentially affecting the communication effect。Discourse expression of Chinese culture，Be rooted in China’s local practices，Based on our country’s long history，Focus on the achievements of Chinese culture in the new era，Discover the excellent traditional Chinese culture、Discourse expression characteristics of revolutionary culture and advanced socialist culture，Spread the socialist culture of clean government，In easy-to-understand language and stories，Convert abstract and complex political discourse into popular discourse that people love to hear，Good at using Internet hot words、Buzzwords and other relevant theoretical ideas are explained，Thus making overseas people willing to listen、Can listen、Understand。

　　(Author’s unit: School of Criminal Law, East China University of Political Science and Law、Second Supervision and Inspection Office bet365 apuestas Commission for Discipline Inspection and Supervision bet365 apuestas Tibet Autonomous Region)