Since the 18th National Congress of the Communist Party of China，my country has achieved world -renowned achievements in various fields。Politics with my country、Economy、Millet and other "hard power" achieved great achievements compared to，my country's cultural soft power is still not matched with my country's international status，The national image is in the passive "he plastic" situation。Culture is an important channel for shaping the national image，Facing the lack of soft power，Cultural construction in the new era faces new higher requirements。

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firm road self -confidence in socialism with Chinese characteristics、Theoretical self -confidence、System self -confidence，In the final analysis, it is necessary to strengthen cultural self -confidence。The core of cultural self -confidence is the confidence of ideology and values，Value is the essential manifestation of ideology。It can be said，The ideology determines the direction of culture，Culture promotes the deepening of ideological construction。In the process of building a socialist modern power country，Cultural construction must first strengthen cultural self -confidence，Discover cultural resources，Correct the foundation of ideology，Gathering social consensus。

Strong cultural self -confidence must have realistic support。Culture has become an important factor in the competition of comprehensive national strength，Cultural soft bet365 best casino games power is the actual foundation of ideological identity，It is necessary to enhance the ideological identity by improving cultural soft power。On the one hand，It is necessary to continuously improve hard power。Promoting scientific and technological innovation，Promoting economic development，Improve military strength，Enhance the comprehensive national strength，The basic role of consolidating hard power。On the other hand，To continue to develop cultural undertakings and cultural industries。To grasp the ideological attributes and industrial attributes of culture，Vigorously develop socialist cultural undertakings，Strengthen the construction of clean government culture，Improve the sense of culture of the people，Double harvest of social benefits and economic benefits，spread Chinese voice to the world，Increasing the attractiveness and influence of improving ideology in enhanced cultural soft power。

Strong cultural self -confidence must play the leading role of the core values ​​of socialism。Socialist core values ​​are the core of socialist ideology，Need to from the excellent traditional culture of China、Revolutionary culture and socialist advanced culture draw nutrition。For thousands of years，The value concept contained in Chinese culture is consistent，Concentrated reflected as the spirit of the nation and the spirit of the times，Nourishing the core values ​​of socialism。In cultural construction，To vigorously promote the core values ​​of socialism，Make it more affinity and infectious。

Strong cultural self -confidence must actively cultivate the consciousness of the national community。Cultural confidence based Bet365 app download on cultural identity，The fundamental unity of the Chinese nation lies in strengthening cultural identity。Cultural construction should attach importance to the cultivation of cultural identity，Create a spiritual home shared by the Chinese nation，Cultivate the community consciousness of the Chinese nation。The core of cultural identity is values ​​identity，Cultural construction should attach importance to the cultivation of the common values ​​of the Chinese nation，Promote the formation of "Breathing、Common Destiny、The National Community of the Mind "。For this，To strengthen cultural self -confidence，The basis for consolidating cultural exchanges and reference，helps enhance the cohesion of all ethnic groups and facing the heart。

　　Cultural communication shaping national image

To shape the image of the country needs cultural support。National image is the international community to the country itself、National Behavior、Comprehensive evaluation and identification in national activities，It is a manifestation of the overall strength of a country。Shape the national image，Economics requires both、Military and other hard power as the basis，It also needs the support of soft power。An important aspect of soft power，Culture can bridge the bias of the country's national image cognition，It is easier to infect and affect people，And the influence is more long -lasting、More deeply rooted in people's hearts，It is conducive to shaping China's national image。

The social function of culture determines that it can play a role in shaping the country's image。On the one hand，Culture has a strong social integration function。It through the system、Value bet365 Play online games concept、Social specifications, etc.，Integrate various elements in the social system。Integration of the excellent traditional culture of China、tolerance，It is a unity、Open、The cultural basis of the tolerance national image。On the other hand，Culture has a strong social orientation function。It through the values ​​and standard system，Adjusting social relations，Relieve social contradictions，Guide the direction of social values。Chinese excellent traditional culture is to maintain the existence of national unity、Development、Growing the spiritual power，Contains the positive concept of human survival and development and social progress，helps to create an image of a responsible country。

Culture is the overall presentation of a country's spiritual appearance。Culture consists of social ideology and spiritual world，is the deepest psychological structure and conceptual consciousness of society，Involved in people's beliefs、Belief、Concept、Knowledge、Ethics、Behavior、Aesthetic、Value, etc.。During the cultural construction process，We have to pass the thought、Literature、Arts and other forms of communication guides the development direction of society。High -quality cultural communication can present the overall spiritual appearance of our country to the international community，Show China's long history、The spirit of the nation、Struggle of the people，Establish a vigorous national spiritual image。

　　Improve the soft power of the national culture with cultural construction

Cultural strength is an important scale for measuring a country's comprehensive national strength。With the rapid Bet365 lotto review development of the country，The role of cultural soft power in the competition of comprehensive national strength is increasingly prominent，Culture plays an increasingly important role in the shape of the national image。This puts forward higher requirements for cultural construction。

Through cultural construction，Building the foundation of the soft power of the national culture。Cultural soft power，Political Ecology、People moral、Social atmosphere、The mainstream values ​​are the foundation。So，To inherit and promote the traditional virtues of the Chinese nation，Adhere to the socialist moral outlook，In the complex cultural ecology，Remove Rough and Essence、Remove the truth，Through media、Literature、Art、Film and Television and other channels，Realizing the innovative development of the traditional virtues of the Chinese nation，Guide people to improve ideological and moral cultivation，Promote the core values ​​of socialism。

Through cultural construction，Influence of improving the excellent traditional culture of China。For a long time，China's cultural image is the Great Wall、Terracotta Warriors、Opera and other symbols are mainly，In the "Cultural Red" situation in cultural output。and the United States with Hollywood movies、Disney animation, etc., constantly output "American Dream" to countries around the world。So，We want to learn from Western cultural communication methods and methods，Constantly digging the cultural genes of the Chinese nation，and adapt to contemporary culture，People are happy and involved、Interactive way to spread，Actively promote the spirit of contemporary Chinese culture，Propaganda contemporary Chinese cultural innovation achievements。

Through cultural construction，Innovative cultural expression method。Improve cultural bet365 best casino games soft power，Need to actively build a foreign communication system，Improve international communication ability，Strengthen the refinement and interpretation of China's value concept。On the one hand，To build an international dissemination flagship media。Make full use of social media to build an international communication media matrix，Announcement of cultural communication method，Comprehensive use of mass communication、Group communication、Interpersonal Communication，Improve the attraction of Chinese culture。On the other hand，To innovate the way of discourse。Expression expression as an ideological and emotional communication tool，potential affecting the communication effect。Discourse expression of Chinese culture，Founded in China ’s local practice，Based on the long history of our country，Focusing on the achievements of Chinese culture in the new era，Discover the excellent traditional Chinese culture、Discourse expressions of revolutionary culture and advanced socialism，spreading socialist clean government culture，In the easy -to -understand language and story，Transform abstract and complex political discourse into a popular discourse that people like to see，Good at using network hot words、Episodes and other theoretical ideas，so that overseas people are willing to listen、I can listen to、I can understand。

　　(Author Unit: School of Criminal Law, East China University of Political Science and Law、​​The Second Supervision and Inspection Office of the Discipline Inspection Commission of the Tibet Autonomous Region)