May 31, 2021，General Secretary Xi Jinping emphasized during the 30th collective study session of the Political Bureau of the CPC Central Committee，“Top-level design and research layout must be strengthened，Building a strategic communication system with distinctive Chinese characteristics，Strive to improve international communication influence、Chinese cultural appeal、China Image Affinity、Chinese discourse is persuasive、International public opinion guidance”。China’s bet365 best casino games discourse strategic communication system in the new era is an important part of building a strategic communication system with Chinese characteristics，Tell China’s bet365 best casino games story well、Carry out international bet365 best casino games struggle、Promoting global bet365 best casino games governance is of very important practical significance。

　　Accurately identify changes: Seize the opportunity to build China in the new eraOpportunities of the times for the strategic communication system of bet365 best casino games discourse

The world today is undergoing major changes unseen in a century。On the one hand，“Government of China” demonstrates China’s world-renowned achievements in bet365 best casino games。From developing whole-process people’s democracy to promoting bet365 best casino games and rule of law protection，From building the largest education system in the world、Social security system、The medical and health system should vigorously improve the quality of people’s living environment，From effectively responding to the new coronavirus epidemic to protecting the legitimate rights and interests of people of all ethnic groups，From the continuous formulation and implementation of four national bet365 best casino games action plans to active participation in global bet365 best casino games governance，The Communist Party of China unites and leads the Chinese people to fight for bet365 best casino games、Respect bet365 best casino games、Protect bet365 best casino games、We have always made unremitting efforts to develop bet365 best casino games，Following the trend of the times、A bet365 best casino games development path suitable for the country’s national conditions，Historic bet365 best casino games achievements。In particular, China has achieved comprehensive victory in poverty alleviation，Once again explains China’s insistence on the right to exist、The development concept that the right to development is the primary basic human right，Making great contributions to the progress of the world’s bet365 best casino games cause。China has become the backbone of the development of bet365 best casino games in the world，Vivid practices that have the responsibility and ability to rely on bet365 best casino games for development，Provide new ideas for the construction of international bet365 best casino games discourse system、Make new contributions。

On the other hand，The "Chaos in the West" shows that the bet365 best casino games credibility of Western countries has been seriously overdrawn。Western countries represented by the United States，The existence of laissez-faire racial discrimination exacerbates social injustice、Advocating neoliberalism to widen the gap between rich and poor、Playing with false democracy and trampling on political rights、Frequent gun violence threatens people’s lives and other stubborn diseases。Especially during the COVID-19 epidemic，The United States, which claims to be the “defender of bet365 best casino games”, ignores people’s right to life，Domestic bet365 best casino games situation continues to deteriorate，Become a veritable “bet365 best casino games abuser”。In this case，Many Western countries still use the banner of so-called "universal bet365 best casino games" and "bet365 best casino games are higher than sovereignty"，Continue to play with the concept of bet365 best casino games，Use bet365 best casino games as a tool to criticize other countries、Sanctions on other countries、A tool to interfere in other countries’ internal affairs。The international community has clearly seen the “false name of bet365 best casino games” of Western countries，The false face of "exerting hegemony"，The international bet365 best casino games discourse system dominated by the West has become looser。

In the world situation of “rising in the east and falling in the west”，The international discursive order of "the West is strong and the East is weak" is being broken，In particular, the positive achievements in the development of my country’s bet365 best casino games theory and practice in the new era，For a breakthrough in China’s bet365 best casino games discourse, “there are reasons that cannot be expressed”、The passive situation of saying "the word cannot be spread"、Building a strategic communication system for China’s bet365 best casino games discourse in the new era provides strategic opportunities。

　　Proactively seeking change: promoting China in the new eraInnovation and development of bet365 best casino games discourse system

Promote the innovation and development of China’s bet365 best casino games discourse system，We must take China’s national conditions and characteristics of the times as the starting point。bet365 best casino games discourse system as a worldwide public concept，It is always changing、Open。Must realize，In different historical periods、Different stages of social development、Countries with different cultural backgrounds，The construction of bet365 best casino games discourse system is also different。Innovation and development of China’s bet365 best casino games discourse system，Must be firmly based on China’s national conditions and characteristics of the times，Adhere to the leadership of the Communist Party of China，Respect the people’s dominant position，Integrating the Marxist concept of bet365 best casino games with China’s specific reality、Combined with the excellent traditional Chinese culture，Always firmly hold the active interpretation of bet365 best casino games discourse in your own hands，Independently construct a Chinese bet365 best casino games discourse system with me as the main body。

Promote the innovation and development of China’s bet365 best casino games discourse system，The key point is to refine China’s new concept of bet365 best casino games。The new concept of Chinese bet365 best casino games discourse comes from the vivid practice of China’s bet365 best casino games progress，“Whole-process people’s democracy” is a good example。“Full-process people’s democracy” is based on summarizing the practice of building socialist democratic politics in our country，Evolved from the statement "people's democracy is a whole-process democracy"，It is the response and transcendence of Western democracy。After the proposal of “whole-process people’s democracy”，Continuously enriching the connotation in practice，Emphasis on the “whole process” and more emphasis on “the people”，Has distinctive characteristics of China’s bet365 best casino games practice and discourse character，Becomes a "self-shaping" discourse expression that deconstructs Western bet365 best casino games discourse。Innovation and development of China’s bet365 best casino games discourse system，Must come from practice、Go into practice，Using China’s bet365 best casino games discourse system to explain China’s bet365 best casino games practices，Cultivation of China’s bet365 best casino games discourse system with China’s bet365 best casino games practices。

Promote the innovation and development of China’s bet365 best casino games discourse system，We must build consensus on bet365 best casino games discourse at home and abroad as the commanding heights。"Where virtue lies，The world returns”，"Where righteousness lies，The whole world will come together”。current，The concept of building a community with a shared future for mankind has been written into the resolutions of the United Nations bet365 best casino games Council many times。The reason why the discourse construction of a community with a shared future for mankind is successful，Because it transcends the country、Ethnicity、Culture、Ideological boundaries，In line with the spirit of the United Nations Charter，Safeguarded the common interests of people of all countries in the world。Therefore，Innovating and developing China’s bet365 best casino games discourse system must not be self-talk，But we must adhere to the common values ​​of all mankind，Grasp the common points of Chinese and foreign bet365 best casino games discourse、Point of intersection and resonance，Seeking the “greatest common denominator” to build the world’s consensus on bet365 best casino games。

　　Scientific Response: Improving China in the New EraThe strategic communication ability of the bet365 best casino games discourse system

Improving the strategic communication capabilities of China’s bet365 best casino games discourse system in the new era，It is necessary to adopt a classified and focused communication method to achieve precise communication。Under the complicated international situation，The communication method of “one press release spreads all over the world” has long been unable to meet the international needs of bet365 best casino games communication，Must analyze different areas、Needs of different audiences，Transforming from "one-to-many" extensive communication to "one-to-one" precise communication。For Asian countries that are closer to China’s bet365 best casino games philosophy、Developing countries and socialist countries，We must make friends in a spirit of kindness、Attitude of unity and fighting for the majority，Continuously expand the circle of international public opinion friends who know and support China；For the majority of Western countries、Developed countries、Capitalist countries，We must fully respect each other’s history on bet365 best casino games issues、Culture、Based on actual differences，Use visualization、Concrete expression，Gradually eliminate the other party’s misunderstanding of China’s view of bet365 best casino games；For the very few who are keen on slander、Hype、Western countries attacking China’s bet365 best casino games issues，Be brave enough to fight、Good at fighting，Crack the opponent’s bet365 best casino games discourse trap，Enhancing the appeal of contemporary China’s view of bet365 best casino games、Infectiousness、Influence。

Improving the strategic communication capabilities of China’s bet365 best casino games discourse system in the new era，We must give full play to the communication advantages of multiple subjects，Achieve collaborative communication。The strategic communication of the bet365 best casino games discourse system should not simply be a traditional communication model dominated by official media，A government should be formed instead、Media、Enterprise、Social organization、A pattern in which multiple subjects such as the public work together。Among them，Public action is the most huge、Flexible strategic communication group，It is a vital force among multiple subjects that requires special attention。The public as the strategic communication subject of the bet365 best casino games discourse system，Mainly divided into high-end bet365 best casino games experts、Three categories of ordinary Chinese netizens and foreign friends。High-end bet365 best casino games experts as professional researchers in the field of bet365 best casino games，Proficient in theoretical knowledge、Familiar with international rules，Even directly participate in the formulation of bet365 best casino games policies，Have the professional ability to improve China’s bet365 best casino games discourse system；Ordinary Chinese netizens are practitioners and beneficiaries of the development of China’s bet365 best casino games cause，Can be combined with daily life，Focus on the little people、Short story，Response to the big scene、Grand Strategy，Tell specific Chinese bet365 best casino games stories。At the same time，To guide international students in China、Foreign journalists and other international friends in China take advantage of its local internationalization，"Use your mouth to speak" to tell the story of China's bet365 best casino games achievements，Continue to expand the international recognition of China’s bet365 best casino games discourse system。

Improving the strategic communication capabilities of China’s bet365 best casino games discourse system in the new era，To create a comprehensive range、Multi-dimensional communication channels，Implementing matrix propagation。First of all, it should be based on media information technology。Western hegemony of bet365 best casino games discourse，To a large extent, it is a kind of "platform hegemony"，Therefore，China is expanding Twitter、At the same time as Facebook and other international communication channels，An independent and controllable communication platform should be built，Enhance the ability to resist Western countries’ interference in platform technology。Secondly, media product development should be the central link。Do a good job in strategic communication of China’s discourse system，Don’t fall into the misunderstanding of self-centered communication，Rather, we must fully consider the audience’s reading and listening needs and the advantages of media communication，Use pictures and text、Short video、Documentary、Interactive drama and other forms，Generate “visible” overseas audiences、Understand、A trustworthy” bet365 best casino games story in China。Once again, the transformation of communication formats should be the key to expansion。The strategic communication system is a systematic project，Academic Conference、Humanities Exchange、International Assistance、Sports events and other matters are important channels for strategic communication of the bet365 best casino games discourse system。We must adhere to the combination of "invite in" and "go out"，Continuously broaden the communication channel between China’s bet365 best casino games discourse and the world’s bet365 best casino games discourse，Promote exchanges and mutual learning among civilizations，Enhancing common trust in bet365 best casino games discourse。

(Author’s unit: School of Journalism and Communication, Southwest University of Political Science and Law)