The "Belt and Road" initiative has promoted cooperation between my country and countries along the route，Promoting the interaction and communication of different cultures。Cities are connected to the "Belt and Road" and carried out material、Information、Key nodes of cultural communication，Both materiality，It is also social。The city not only provides the public with entity of economic exchanges and social exchanges in the sense of space，As a common significance space for information dissemination and symbolic communication, it becomes public memory。In international communication，City, especially historical and cultural cities, due to the existence of their characteristic culture，An important part of becoming an international communication and cultural communication，Not only does it provides people with spiritual sustenance in the physical form of space，The external expression of the city's image shaped the historical and cultural heritage of the city。

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"Belt and Road" not only drives the economic development of countries along the route，It will also promote the in -depth communication of each other culture。Explore the problems existing in the international communication of historical and cultural cities，can be found，The image positioning of some cities is the same，Can't deeply excavate the characteristics of your own city，but blindly copy the copy，The characteristics of international communication are not prominent; some cities lack systemicity。The international communication of the historical and cultural city cannot rely on the media to carry out unilateral publicity，More effort to gather multiple parties。If there is a lack of system plan，will cause the forces bet365 best casino games of all parties to be unable to give full play to，It is difficult to form a unified city brand。In this background，It is particularly important to do a good job in urban cultural heritage and promote its internationalization process。For this，Need to focus on three aspects。

First，Realize the integration of historical culture and the spirit of the times，Create a unique urban culture。The unique historical resources of historical and cultural cities，Not only does it represent the unique connotation and spirit of the city，The best certificate that conveys the image to the outside world。Therefore，Historical and cultural cities have uniqueness、profound and unique。From the perspective of space，The invisible historical stories are difficult to present the history of historical and cultural cities，Need the public to come to the scene，Feeling its style。Protection and repair from tangible historical relics，to the invisible historical and cultural spirit spread，Then to the inner strengthening of conceptual consciousness, etc.，How to use modern technology to show unique culture，It has become a major problem for the international communication of historical and cultural cities。To enhance the sense of participation in the audience，Unexpected need to explore the effective ways of urban cultural communication in the new media era。

2，The unity of the people's inner and media propaganda，Form the mobile spokesperson。Urban image promotion is mostly based on the magnificent voice and grand expressions，Show the public's historical culture to the public with an objective lens，But it also added a lot of raw hard colors。The media stands from the perspective of publicity，Standardized explanation and standardization of the historical and culture of the city，Through a certain characteristic symbol，or food、or architecture、or the crowd transmits information unilaterally to the audience。In the Hangzhou Urban Promotional Movie "Listen to Hangzhou"，For the first time, "sound" as a unique way Bet365 lotto review to express in a city，The public's empathy and resonance in the form of sound，Makes the public at the same time as the material convenience and mental inspiration brought by the city，Transforming into a transmitter of the image，and become the spokesperson for mobile。

third，Do a good job of coordination of your own advantages and international communication，Build a conjunction space。In international communication，Communication object is foreign public，囿 囿 囿，Unique historical and culture of cities is often difficult to understand by foreign public。At the level of communication with the audience，The audience needs to consider the content of its content when exposed to the content of the content、Value requirements、Emotional requirements，Even the satisfaction of the needs。Therefore，To change the communication thinking in time，Not only consider the unilateral information output of the city，More attention to the audience's emotional demand and psychological appeal，Build a conjunction space for international audiences and communication content。

　　Form the image spread of spatial space

American scholar Edward Sona proposed the concept of the third space，That is, all spaces are objective and subjective binds，All are spatial and social、historic combination。The first space is objective、Material space，and the second space is the spiritual space of the concept，The third space is "The prerequisite for the first space of the first space and the ideological of the character and the characteristic of the utopian space"。City space production is not limited to material space，Instead, an experience -based communication activity formed after the three spaces are superimposed and fused。At the same time as production activities in material space，Use the accumulation of history and culture to form a spiritual sustenance，Then use the mass media to shape the city image，Form a typical third space。bet365 best casino games Now，In the international communication of historical and cultural cities，Three spaces can be constructed three -dimensional，Taking space production as the core，Hook historical relics and modern space，Form the image spread of spatial space。

In traditional society，Geographical environment and blood relationship is the main factor of constructing space，But under the space vision of the new era，Traditional 3D space is broken，New space centered on public resources continues to gather multiple people。In the background of all things，The city seems to be the media itself，Display and communicate with interpersonal communication networks as the core，People as the core node，By the signs of the city's symbol of the city。

As far as the first space is concerned，Material resources need to be integrated，Highlight the characteristics of the city。The core of the city is the presentation of the geographical environment and the construction of the social environment。The architecture at this time also becomes a kind of urban symbol，Characters in the dissemination as the role of the medium。Therefore，In the construction of the first space，City should also mobilize urban resources on the basis of industrial integration，Lay the foundation for the shape of the city image。

As far as the second space is concerned，Need to propagate content and means of transmission。Multi -mode communication path enables the main body of the propagation and the dissemination of the content of the spread of the content of the content of the content，Turn from small local cultural characteristics to the construction of the entire city space，Enhance the acceptance of spiritual characteristics。

For the third space，Need to realize folk node dissemination，Enhance the experience。Under the background of the era of network，Traditional media led communication pattern and communication ecology is changed，The space under the dominance of social relations becomes Bet365 app download a new generation of communication space。In the dissemination and interaction of information，The third space can be constructed，It is full of information。In social media，People share opinions from each other、Views、experience and perspective，Urban image is also constructed in the relationship between communication。The historical and cultural heritage of the city not only becomes the tag of the city，More specifically in the perspective of the public。Therefore，City spread in the third space，It is mainly based on people's communication activities。and the world in the Internet is not limited to the still picture and cold text，Instead, through vision、Hearing、Touch Adex Mind Affairs，Provide the public with direct contact perception。At this time，The rise of people's strength also makes the spread of urban space more authentic and experience.。

　　The image construction in the context of external communication also has a new way.

One，Establish a target image with political presentation。The main controller of the social information system，The government plays an important role in the construction and communication of urban image。Current，In the "decentralized" urban image spread，The government is more suitable for constructing unified goals and concepts，Identify the source of the power of the image construction。The ideal state is，Government、Media、Ordinary people play different functions in urban image construction，Forms the consensus space for the national coupling under the government，Implement the subjective image innovation。

Its two，Relying on media reports to carry out marketing and communication。The media is in the description of specific things，Strengthen the public's perception of the image of the city。Therefore，Under the perspective of international communication，The media should notice the understanding and interest orientation of the international communication Bet365 lotto review audience，and adjust the report level according to the degree of language and acceptance，Absorb professional，more accurately explain and spread urban culture。

Its three，Realization of image spread with the help of people's discourse。The biggest difference in the era of networked is the improvement of the right to speak，Grassroots and large V are active on WeChat、Weibo、Douyin、Quick hand and other discourse platforms，To a large extent affects the public opinion of social media。In the image of the city，The public directly tells the city's bricks and tiles with its own experience、One grass and one wood。From the relationship between real life to the weak connection in the network，Each individual can be in a mesh structure，Make the city image built a three -dimensional architecture，presents the unique temperament of the city。Since 2014，Lu Xun Cultural Foundation launched the "Master Dialogue" activity，Fully rely on Shaoxing's deep urban cultural heritage and rich celebrity resources，Cultural exchange activities carried out by this not only spread historical culture，Can improve the sense of identity and empathy in the hearts of the people，Internalize the pride of the image of the city to the people's heart and form people's words，Make them willing to take the initiative to "endorsement" for your own city，The image of the city is established in the continuous spread of people。

The space construction of the city image is achieved by multi -party forces，Among them, there are urban decision makers、The power of urban builders and media propagandists，More people's spread among them。Interpersonal communication itself has become a major factors for urban space construction。Internalization of history and culture into the love and identity in the hearts of the people，It is also an important means of international communication in the social media era。From the perspective of spreading，Support for information，Individuals bet365 live casino games with the right to speak are also constantly shaping the architecture of urban space in language expression。Therefore，In the spread of urban image，Not only should we pay attention to the role of the media，More need to notice when the space production and dissemination，Time、Space、Culture、Interweater of the main force，to promote cross -cultural exchanges under the field of international communication。

　(Author Unit: School of Journalism and Communication, Nanjing Normal University)