As the basic unit of the city,The community has become the top priority of the modern governance system,In the context of "Chinese -style modernization",How to unblock officials and citizens in the community、Neighborhood Dialogue Path,Create a community governance community of "co -construction, common governance sharing",It is a new proposition to promote the governance of the community。This article uses this as the starting point,Cut in from integrated narrative network,Discuss the theoretical mechanism and construction direction of community communication and governance in the new era。
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The concept of "community" contains a certain number of population、A certain range of regions、Close social interaction and common vision (such as belonging) and other common elements。Start from the "community" definition element,We can briefly summarize the three -high value orientation that the ideal community communication and governance pattern should have,is physical、Dialogue and community consciousness。
The first is physical。The current mesh management measures promoted by my country are the refined governance model based on the community -based physical development,Informatization collection and coverage of specific populations in specific regions,Realize the information in the community unit、Civil sentiment joint、Service linkage。Especially with the occurrence of the epidemic,The community is relying on its public approach and physical boundaries,presents an unprecedented sense of existence,Become the public from bottom to the top to prevent the government from top to bottom to prevent and control the intercourse.。Through the joint defense and control of the community,Urban bet365 best casino games Public Health Prevention and Control Network is established,greatly improved the efficiency of the prevention and control of the epidemic。
The second is dialogue。Modern Public Relations and Organization -The theory of dialogue in the vision of public communication management is believed,Dialogue is not an organization or a public leader,It does not help the dominance of any party; dialogue is a kind of cooperation、Constitution of meaning、The communication process on the premise of the real consideration of each other's well -being。Taylor (Taylor) and Kent (Kent) to propose dialogue with the value dimension of dialogue ethics.、approximation and empathy、Risk、Promise and other features,This is the ethical significance of "interaction" and "communication" elements in the concept of community concepts.,Social interaction、The direction of the interaction at the practical level is confirmed with the processing of the dialogue,That is, the information of the organization and the public is open、Construction and maintenance of social relationships、Care of each other's career and other trio of practical system。
Third is the community consciousness。The academic source of the word "community" can be traced back to the book "Community and Society" completed by German sociologist Fedannan Tengnice in 1887。He thinks,The community is "A lasting and true common life",It is the unity of the perfect will of the perfection of the "primitive or natural state",Contains blood community、Geiponic Community and Spiritual Community three categories。The community as a community translation,It also inherited the intimate state and common pursuit of people contained in this concept,Respect the relationship between the spiritual life,and clearly reflected as the community recovery force、Neighborhood intimacy、Community belonging and other indicators。
Therefore,Construct a community communication and governance mechanism from the perspective of bet365 best casino games communication,Not only the need for informatization community infrastructure,More need to establish a two -way community official and civilian communication path、A healthy community neighborhood community narrative scene and a harmonious community community consciousness。As for how to achieve this goal,It is necessary to link the spread of the spread of communication and the community governance system at the level of governance.。
Theoretical support for community governance
Starting from community communication practice and community's sense of belonging,American communication scholar Sandra Ball Rockch led his team to conduct a research research in Los Angeles,Communication resources based on community construction,Proposal to spread the infrastructure theory (CIT)。Among them, the multi -layered narrative system is its main content,They will media、Community organizations (such as the domestic neighborhood committee)、The public as a macro among the system、Observation、Micro -three -level narrative agents,Other community public through the combination of the three to get involved in the extent of the local Yiyuan network,Integrity of the narrative network (ICSN),and have been confirmed by a large number of research inspections,Effective prediction variables that can be used as a sense of belonging and community involved in the community。This theory emphasizes,Different communities expand community narrative through different channels,In the end, the infrastructure that can provide or strengthen the sense of belonging and identity of the community,The community governance system with the current construction of "co -construction, co -governance sharing" is not conspired by China。We can understand from three aspects。
The first is to emphasize diversified subjects participating in open co -construction。In the infrastructure theory of communication,The more complete the level of the narrator,The stronger the public's sense of belonging to Bet365 lotto review the community,The more tend to take the corresponding action to be involved in the community construction process。So,Diversified narrative subject is an important force to build a smooth community communication system。and this dimension is exactly the same as the "co -construction" of the community governance system,That is, community governance not only rely on the party and the government,More subjects outside the government are involved in governance,All parties work together to achieve common goals。
Second, to promote synergy and governance through the network path。The theory of the infrastructure of communication no longer emphasizes the role and strength of a single narrator,Instead, we value the strength and quality of the entire narrative network。In the ideal community,Macro media network、The community organization network and micro -interpersonal network of residents,Forms an organic connection integrated narrative network。In this network,A narrator can drive other narrator to talk about the community,Then make as many community residents understand the various matters of their residences。Systemic network of organic connection with various narrativeists,It can be used as a path for the community communication mechanism and exists,It also echoed the "co -governance" dimension in the community governance system,Emphasize government governance、Social adjustment、System collaboration of residential autonomy、benign interaction。
Third, with the help of localization communication,Reach everyone sharing。It is worth noting that,Ball Rockch and others think,Most of the media at the macro -level media are the entire city、National and even world issues,Therefore, the role of the integrated narrative network of the community is the least; the interpersonal network between the public and the neighborhood is the most important participant among the three narrators。Visible,Can the fundamental bet365 live casino games attribute of the community of "locality",It is also an important element for building a community communication mechanism。Similarly,This dimension is consistent with the "sharing" in the community governance system,All emphasize adaptation of local conditions,Establishing everyone's participation、Public mechanism enjoyed by everyone。
The construction direction of the community governance mechanism
Current,Many scholars have paid attention to the association of community communication and governance。Unfortunately,my country's community communication theory has not yet been formed,New forms that are constantly emerging in practice in practice urgently need to be clarified and guided in practice.。Based on this,We combine the common elements defined by the "community" in combination with the previous article、The ethical value and theoretical orientation of the community communication and governance mechanism,Provides the exploration of community communication and governance mechanisms for the context of Chinese -style modernization.。
First, the dialogue between diversified subjects is the ethical basis。As a level as the official discourse space and folk discourse space,The community can be regarded as a diversified subject participation governance、Reach the intermediary field of the dialogue; and the dialogue between the diverse subjects,further provides ethical basis for community governance and communication model,That is, the interaction between the subjects should be dialogue; and the subjects of all parties pay attention to each other、Care、concerned,Dedicated to build and maintain long -term、The relationship between trust。So,In the ethical sense,Community governance and dialogue mode should have dialogue、Three characteristics of inter -subjectivity and commonality。
The second is the medium that embeds the full -time scene as the technical support。The advent of the social media era,Make the public's limited attention Bet365 lotto review by short videos and social information that is overloaded by pan -entertainment,The attention of the few allocated in mainstream news is mostly attracted by domestic and foreign events,Local media information is habitually ignored。Based on this,Embedded medium that can be created by non -seizing public attention,The media will be embedded in the urban community building elevator、Community square、Gate、Bulletin Board and other life scenarios and infrastructure,Integrate with the community environment,"Nativeity" is its important attribute。By integrating daily life,Create offline with the public、Real physical connection,Embedded medium can achieve all -weather、Full -time scene dissemination in different regions,Not only echo the physical space situation of the propagation operation,It also supplemented the consideration of time factor。
Third is to start with localized information and services as the content。The realization of localization information and services needs to be uploaded、Get two links below。where,The focus of the issuing link is to combine community organizations (such as the neighborhood committee)、The agenda information of the media and the culture of the community、History、Reality features,The issue of the official discourse space、Public resources are transformed into information presentation and acceptance methods of the community public love; uploading session is to pass the voice from the community public to the official discourse space,Let the deeds in the neighborhood、Requirements enter the media agenda or government decision -making vision。Upload and release through the distribution information and services,Realize interpersonal communication、Combination of community communication and mass communication,Upload and release through the distribution information and services。
To sum up,The community communication and governance mechanism shall be physical、Dialogue and community consciousness triple value orientation。Starting from the perspective of integrating narrative network,The community governance system with co -construction Bet365 lotto review and co -governance sharing is linked,Emphasize the opening of the narrator、The importance of networked collaboration and localization sharing。The medium of embedded in the full -time scene,Dialogue involving dialogue between diverse subjects,To establish a close -united community community,Finally promote social good governance。
(Author: School of Journalism, Renmin University of China; School of Journalism and Communication of Xiamen University)
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