As the basic unit of the city，bet365 offers has become the top priority of the modern governance system，In the context of “Chinese-style modernization”，How to communicate smoothly between the government and the people within the bet365 offers、Neighborhood Dialogue Pathway，Create a bet365 offers governance bet365 offers of “co-construction, co-governance and sharing”，Is a new proposition to promote good bet365 offers governance。This article takes this as the starting point，Starting from the integrated narrative network，Discuss the theoretical mechanism and construction direction of bet365 offers communication and governance in the new era。

　　The value dimension of bet365 offers governance

The concept of “bet365 offers” includes a certain number of people、A certain area、Common elements such as closer social interaction and shared vision (such as a sense of belonging)。Starting from the defining elements of “bet365 offers”，We can briefly summarize the three value orientations that an ideal bet365 offers communication and governance structure should have，i.e. substantiality、Dialogue and bet365 offers awareness。

The first is substantiality。The current grid management measures promoted in our country are precisely the refined governance model developed based on the entity nature of the bet365 offers，That is, through information collection and coverage of specific populations in specific geographical spaces，Realize information mutual promotion within bet365 offers units、People's Sentiment Liancai、Service linkage。Especially with the outbreak，The bet365 offers relies on its public proximity and physical boundaries，Exhibiting an unprecedented sense of presence，Becomes an intermediary field where the public’s bottom-up involvement and the government’s top-down prevention and control converge。Through bet365 offers joint prevention and control，Urban public health prevention and control network was established，Greatly improved the efficiency of epidemic prevention and control。

The second is dialogue。Modern public relations and organization—dialogue theory from the perspective of public communication management，The dialogue is not dominated by one party of the organization or the public，The meaning is not dictated by any party；Dialogue is a kind of mutual cooperation、Meaning co-creation、A communication process premised on genuine consideration for each other’s well-being。Taylor and Kent proposed that dialogue has mutuality from the value dimension of dialogue ethics、Proximity and empathy、Risk、Commitment and other features，This coincides with the ethical significance carried by the "interaction" and "communication" elements in the concept of bet365 offers，And social interaction、The practical direction of interaction is mutually confirmed by the process practice of dialogue，That is, mutual information disclosure between the organization and the public、Building and maintaining social relationships、The trinity of practice system including caring for each other’s welfare。

The third is bet365 offers consciousness。The academic origin of the word "bet365 offers" can be traced back to the work "bet365 offers and Society" completed by German sociologist Ferdinand Tönnies in 1887。He thinks，bet365 offers is “a lasting and true life together”，It is the unity of perfect will as "man in his original or natural state"，Including blood bet365 offers、Three types of geographical bet365 offers and spiritual bet365 offers。bet365 offers as a bet365 offers translation，Also inherits the intimacy and common pursuit between people contained in this concept，Promote the interrelationship of spiritual life，And clearly reflected in bet365 offers resilience、Neighborhood intimacy、Indicators such as sense of bet365 offers belonging。

Therefore，Building bet365 offers communication and governance mechanisms from the perspective of communication，Not only information-based bet365 offers infrastructure is needed，There is a greater need to establish a two-way communication path between the public and the public in the bet365 offers、Healthy bet365 offers narrative picture and harmonious bet365 offers consciousness。As for how to achieve this goal，You need to connect the communication infrastructure theory at the communication level with the bet365 offers governance system at the governance level。

　　Theoretical basis of bet365 offers governance

Starting from bet365 offers communication practice and bet365 offers belonging，American communication scholar Sandra Ball-Lokic led her team to conduct a research project in Los Angeles，And based on communication resources in bet365 offers building，Proposed Communication Infrastructure Theory (CIT)。The multi-layered narrative system is its main content，They will media、bet365 offers organizations (such as domestic neighborhood committees)、The public serves as the macroeconomics of the system、Mesoview、Narrative agents at three micro levels，The degree to which other bet365 offers members are involved in the local anecdotal network through the connection and integration of the three，Integrated Connectivity of Narrative Networks (ICSN)，And has been confirmed by a large number of studies，Can be used as an effective predictor variable of bet365 offers belonging and bet365 offers involvement。This theory emphasizes，Different bet365 offers entities unfold bet365 offers narratives through different channels，Ultimately form a communication infrastructure that can provide or strengthen a sense of bet365 offers belonging and identity，It coincides with the current bet365 offers governance system of "co-construction, co-governance and sharing" in China。We can understand this from three aspects。

First, emphasize the participation of diverse subjects in open co-construction。On Communication Infrastructure，The more complete the narrator’s level is，The stronger the public’s sense of belonging to the bet365 offers，The more inclined you are to take corresponding actions and get involved in the process of bet365 offers construction。Therefore，Diversified narrative subjects are an important force in building a smooth bet365 offers communication system。This dimension is consistent with the "co-construction" of the bet365 offers governance system，That is, bet365 offers governance does not only rely on the party and the government，There is a greater need for entities other than the government to participate in governance，All parties work together to achieve common goals。

The second is to promote collaborative governance through networked paths。The basic structure theory of communication no longer emphasizes the role and strength of a single narrator in isolation，Instead, we value the strength and quality of the entire narrative network。In an ideal bet365 offers，Macro media network、Meso-level bet365 offers organization network and micro-level resident interpersonal network，Form an organically connected integrated narrative network。In this network，A narrator can lead other narrators to talk about the bet365 offers，In order to make as many bet365 offers residents as possible aware of various matters where they live。A systematic network of organic connections between various narrators，It can also exist as a path for bet365 offers communication mechanism，Also echoes the "co-governance" dimension in the bet365 offers governance system，Emphasis on government governance、Social adjustment、System collaboration for residents’ autonomy、Good interaction。

The third is to rely on localized communication，Achieve sharing for everyone。It’s worth noting，Ball-Lokic and others believe，The macro-level media mostly talks about the entire city、National and even world issues，Therefore, it plays the smallest role in the integrated narrative network of the bet365 offers；The interpersonal network between the public and neighbors is the most important participant among the three types of narrators。Visible，Can we closely adhere to the fundamental attribute of "locality" as a bet365 offers，It is also an important element in building a bet365 offers communication mechanism。Likewise，This dimension is consistent with “sharing” in the bet365 offers governance system，Both emphasize adapting measures to local conditions，Create everyone to participate、Public mechanism for everyone。

　　The construction direction of bet365 offers governance mechanism

Current，Many scholars have paid attention to the relationship between bet365 offers communication and governance。Unfortunately，my country’s bet365 offers communication theory has not yet taken shape，New forms of bet365 offers communication and governance are constantly emerging in practice and are in urgent need of theoretical clarification and guidance。Based on this，We combine the common elements of the previous definition of "bet365 offers"、Discussion on the ethical value and theoretical orientation of bet365 offers communication and governance mechanisms，Provides three dimensions of thinking for the exploration of bet365 offers communication and governance mechanisms in the context of Chinese modernization。

First, the ethical basis is dialogue among diverse subjects。As a barrier between official discourse space and folk discourse space，The bet365 offers can be regarded as a plurality of subjects participating in governance、The intermediate field to achieve dialogue；The dialogue between multiple subjects，It further provides an ethical basis for bet365 offers governance and communication models，That is, the interaction between subjects should be conversational；And all parties are concerned about each other、Care、Concern，Committed to building and maintaining long-term relationships、Relationship of mutual trust。Therefore，In an ethical sense，bet365 offers governance and dialogue models should be conversational、Three characteristics of intersubjectivity and co-creation。

The second is to rely on technology embedded in the media of full-time scenes。The advent of the social media era，The public’s limited attention is occupied by pan-entertainment short videos and overloaded social information，The little attention allocated to mainstream news is mostly attracted by major domestic and foreign events，Local media information is habitually ignored。Based on this，Embedded media can be created in a way that does not grab public attention，Integrating media into elevators of urban bet365 offers buildings、bet365 offers Square、gate、Life scenes and infrastructure such as bulletin boards，Integrate with the bet365 offers environment，“Nativeness” is its important attribute。By integrating into daily life，Establishing offline relationships with the public、Real physical connection，Embedded media can achieve all-weather、Full-time scene propagation in different regions，Also echoes the physical space situation of communication actions，Added consideration of time factor。

The third is to focus on localized information and services。The implementation of localized information and services needs to be uploaded、Deliver two links。Among them，The focus of the release process is to integrate bet365 offers organizations (such as neighborhood committees)、The media’s agenda and the culture of this bet365 offers、History、Realistic Characteristics，Issues that bring official discourse space、Public resources are transformed into information presentation and acceptance methods that the bet365 offers and the public love to hear；The uploading process is to transmit the voices from the bet365 offers to the official discourse space，Let the neighbors’ deeds spread to the public、Demands enter the media agenda or government decision-making perspective。Uploading and delivering localized information and services，Realize interpersonal communication、The combination of bet365 offers communication and mass communication，Echoes the systematic requirement of integrating narrative theory。

In summary，bet365 offers communication and governance mechanisms should be substantial、Three value orientations of dialogue and bet365 offers awareness。From the perspective of integrated narrative network，Linked to the bet365 offers governance system of co-construction, co-governance and sharing，Emphasize that the narrator is open、The importance of network collaboration and local sharing。Through the medium of embedding full-time scenes，Carry out dialogic involvement among multiple subjects，To build a close-knit bet365 offers，Ultimately promote good social governance。

　　(Author’s affiliation: School of Journalism, Renmin University of China；School of Journalism and Communication, Xiamen University)