As a continuity、Comprehensive system engineering，The iterative deepening of media fusion is policy、Technology、Market, etc.，It has a unique development background and logic。2014，Media integration is deepened under the design drive of the top national design。Development has so far，Media fusion has formed a set of policies、Technology、Manpower、Market and other multi -dimensional more fixed operating modes。The Party's Twenty Reports proposed，"Consolidate the mainstream ideological and public opinion of the new era ... strengthen the construction of the all -media communication system"，Focus on the close connection between the deep integration of the media and the work of ideology，In -depth integration of the media to promote the media in the new era, the target and practice point are clear。In this context，Innovation of institutional mechanisms becomes the construction of the entire media communication system、Promote the deep integration of the media、Key to create new mainstream media。It must be further developed，Change concept，improvement method，Innovation media fusion institutional mechanism，To promote media integration to deeper expansion and extension。

A new round of scientific and technological revolution and industrial change to produce communication methods to digitalization、Intelligent transformation，Domestic and foreign environments are constantly changing，Opportunities and challenges coexist，Innovation of the media's deep integration of the media is inevitable and urgent。Current，A series of new formats in the media industry、New achievements，But the architecture of bet365 best casino games the system is rigid、The division of the bar is prominent、Obvious technical theory、Talent vitality is difficult to stimulate, etc.，Obstained the long -distance development of media integration。According to the development law of the media industry，Coordination of media resources、Operation form、Editing process and other changes must inevitably require institutional mechanism change innovation，From this to achieve more efficient organizational collaboration、Content production and user touch。How to meet the requirements of deep integration and the construction of the entire media communication system，It is necessary。Specifically，The direction should be anchored from the following aspects，Take into account the forward -looking layout、Public design、Differential construction，Exploring the practical path of innovation of the media deep fusion mechanism。

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The General Office of the Central Committee of the Communist Party of China、The Opinions on Accelerating the Deep Integration and Development of the Media "issued by the General Office of the State Council clearly points out，"To deepen the reform of the mainstream media system and mechanism，Establish an integrated organizational structure that adapts to the production and communication of all media，Build a new type of editing process，Forms an intensive and efficient content production system and spread chain "。The "Opinions on Accelerating the Deep Integration and Development of Radio and Television Media" issued by the State Administration of Radio and Television will also "accelerate the reform of the system and mechanism" and "vigorously promote management innovation" as guiding opinions，Fether of the attention of the innovation of institutional mechanism。

my country's media shoulder shoulders news information、Guide mainstream public opinion、Tell the major responsibilities and mission bet365 best casino games of telling Chinese stories。Media News and Public Opinion work is even with national public opinion security、Conceition security and closely related national image construction。So，On the top -level design，You must adhere to the party's leadership，Adhere to the correct political direction，Based on the national development plan of the new era，Following the rules of media development and the law of mobile Internet communication，Focus on the marginalization of mainstream value、Information Cocoon Room、Digital gaps and other problems，Make sure the media in -depth integration and construction are steadily advanced，Create a good atmosphere of public opinion for the work of the party and the government in the new era。At the same time，The number of various media at all levels in my country，There are still differences in development，Need to be based on its own level、The area where you are、Strategic layout of market conditions and development actualization，Further promote media information sharing、Resource integration and collaborative innovation。

　　Promote the innovation of media content production mechanism

Promote the deep integration of the media，Accelerate the innovation of content production mechanism。First，Need to speed up the transformation and upgrading of the content of the content of the compilation and distribution mechanism，Enrichment of promoting content form，Provide more high -quality content。Intelligent Media Times，Single information presentation and transmission method is difficult to meet diversified information requirements。Audio、graphic、Short video、Live and other media expression forms can be supplemented with each other，Provide rich and diverse content，Satisfy user personalization、Diverse needs。

Next，User is also a key part of the content production mechanism，Pass high -quality content and mainstream values ​​in the way of people's popularity。This bet365 Play online games requires a timely understanding of user information receiving methods in the Internet era、Dynamic changes in reading preferences，aiming at user needs，Social attributes to strengthen media content，Interactive attracts users to participate in content production and dissemination，Realize the grounding of positive energy content in the spread of user emotional resonance。

Last，The media can create a content aggregation platform through a self -built client，Introduction of perfect content、The media settled、Content distribution、Audit the shutdown system，Explore the linkage creation of the content of the whole media，The sharing and utilization of cross -media resources and the open creative mode of user participation，Broadly set high -quality content，Create good information dissemination and service ecological space。

　　Promote the innovation of media technology support system

The embedding of artificial intelligence technology has a great impact on social production and life。Media deep integration needs technical support，Therefore, we need to establish a more complete technical support system。

On the one hand，Drive by strengthening technology，Deepen the degree of integration of "content+technology"，Media development should be more intelligent、Digital positioning，Application of new communication technology、Strengthening technology research and development to adapt to the challenge to adapt to intelligent society。This includes data analysis、Artificial Intelligence、Innovation in the fields of virtual reality，To meet the needs of all media intelligent communication，Give full play to the driver of technology as a driver to promote the change of media productivity。On the other hand，Media technology has also appeared in the development of information cocoons、Privacy leaks and other problems。Master the dominance of technology，Related to media brand creation and competitiveness，More related Bet365 lotto review to the work of the party's news and public opinion。So，Media institutions should establish and improve data security guarantee and technical management system，Adhere to the party management media、Data from Party Management，Make sure that media technology runs under a standard framework，Then the continuous power output of deep integration of the media。

　Promote the innovation of media operation mechanism

Accompanied by media fusion vertical deepening，The boundary of the media institution gradually expands to government affairs、Service、Business and other fields，Strengthen multi -cross -border cooperation，Creating the "News+Government Services Business" model has become the new normal integration of the media。

Many media agencies have re -adjusted strategic positioning and brand building direction，Integrated into the whole process of social governance，Create a governance type、Almighty Media，Give full play to the constructive role of the media in social governance。These media platforms set up online to ask politics、Social security payment and other multiple services，strengthened public opinion monitoring function，Become a helping rural revitalization、Build a smart city、Important driving force for creating a service -oriented government image。other，The media should continue to enhance the awareness of competition and market concept，Form the media gathering effect，Rich media business mode，Reapped the media supply end resources，Strengthen your own hematopoietic ability。It is worth noting that，In the innovation of the media operation mechanism，Be sure to keep the innovation，The market mechanism is flexibly connected with the high -quality news content industry，Coordinate the relationship between the news standard and operation service。

　Promote the innovation of media talent training mechanism

Fully attach great importance to talent management in media organization、Content bet365 live casino games production、Technical application、The creative role of continuous operation and other links，Stimulate the vitality of media talents，Play the ability of the media practitioners，is the key to media innovation and development。In terms of talent training，It should provide a more flexible and diverse skill improvement method，Satisfy the new requirements of media personnel in the era of deep integration。At the same time，Encourage different media types、Cooperation and exchanges between professionals in different fields，Through media cooperation project、cross -domain workshop、Talent Exchange Platform and other specific measures to create a communication mechanism for integration and sharing，Breaking the identity limit of talent，Multi -domain interoperability to promote media talents。Talent assessment，Improve the internal performance assessment and distribution mechanism，Create the application capacity of all media technology、Cross -domain cross -platform innovation capabilities、Team coordinating cooperation ability、Data analysis ability、Vocational ethics and other multi -dimensional、Multiple aspects of talent evaluation system，Through reward、Promotion and other methods to stimulate the enthusiasm and creativity of talents，Then cultivate more innovative and initiative media practitioners，Provide support for the media's deep integration of the production system。

In short，The innovation of the system of deep integration of the media is a multi -directional、Multi -level complex process。The media industry must combine policy and market factors，Integrated internal and external elements，Persist in flexibility、Scientific、Innovative，Through the deepening of the traditional organizational management、Content production、Technical application and operation mode innovation and mechanisms，to break bet365 live casino games the media to integrate the "deep water zone"。From this，Media's vitality can be fully stimulated，Innovation with institutional mechanisms drive innovation in media practice，To strengthen the construction of the entire media communication system，Construction of a new pattern of mainstream public opinion，Maintenance of national ideological security，Promoting social development provides strong support。

(The author is the director of the Digital Media Research Office of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences、Researcher)