The birth and application of new technologies have opened up new imagination space for bet365 casino bonus production and dissemination to a certain extent，Since journalism has integrated artificial intelligence technology，This change is particularly obvious。“Generative artificial intelligence” (i.e., generative AI) has profoundly affected all aspects of social life。In the field of bet365 casino bonus communication，It has gradually changed the production of bet365 casino bonus、Methods of communication and consumption，In turn, it affects people’s social interaction behavior。

Nearly two years，Generative AI further breaks through the application form of previous artificial intelligence technology，Comprehensively surpass the original data analysis capabilities，Based on existing text、image、Basic data such as audio and video，By building complex algorithms、Rules、Model for deep learning，Can create new original content。In view of its fluent language expression ability and self-consistent logical thinking ability，Generative AI drives the formation of a new bet365 casino bonus format。At the same time，It also requires journalism to face new challenges。

　　Trigger changes on the content supply side

Before the advent of generative AI，Although artificial intelligence technology has been widely used in many fields of social and economic work，However, previous AI models were mostly based on existing program settings to complete single task instructions。Generative AI builds AI data models based on generative pre-trained converters，Train with large-scale data，Use deep learning technology to create imitations、New Stitched Content。This large model is trained on massive amounts of general data，Can greatly improve the universality and practicality of AI applicable scenarios。With powerful computing power and precise algorithm design，Generative AI can convert text、image、Quickly edit audio, video and other information content、Process and generate new content，Also known as Artificial Intelligence Generated Content (AIGC)。In addition，Chatbot models represented by ChatGPT launched by artificial intelligence research company Open AI can also start interactive conversations with users，Making it a reality for users to obtain interactive bet365 casino bonus through “human-machine dialogue”。

Under the rapid penetration of generative AI，The process of bet365 casino bonus production and dissemination faces another turn。On the one hand，Generative AI trained with a large amount of data has strong information collection and organization capabilities，Can help bet365 casino bonus media and reporters capture bet365 casino bonus clues in a timely manner and quickly generate bet365 casino bonus manuscripts that comply with bet365 casino bonus writing standards。By reading data on the Internet and performing semantic understanding，Generative AI can identify the bet365 casino bonus value of recent events to a certain extent，And quickly form a complete bet365 casino bonus report。This process can replace the production process of "discovering clues - verifying clues - interviewing/editing - writing and finalizing" that was all completed by journalists in the past，Generate rich bet365 casino bonus information in a short time，bet365 casino bonus production efficiency has been greatly improved，The timeliness of bet365 casino bonus information has been greatly enhanced。For example，The "Yuyan Zhixuan" developed by "Daily Economic bet365 casino bonus", a media focusing on financial bet365 casino bonus reporting, is based on the vertical large model training to achieve output text、Short video synthesis、AI short video generation platform with multi-platform distribution and other functions，Currently, it has achieved the production of more than 2,000 videos per day in multiple segmented scenarios。On the other hand，The large language model with dialogue function allows users to give full play to their initiative in the process of obtaining bet365 casino bonus information，Whether it is a comprehensive understanding of the basic elements of bet365 casino bonus events，Let’s learn more about the specific details of a certain aspect of the incident，All can be expanded through the interactive method of "user questions-large model answers"，The production process of "human-computer dialogue bet365 casino bonus" gives users an unprecedented interactive experience。Users can ask new questions about details related to press releases they have written，Large model after data search、Analysis、Automatically generate answer content，Further enrich and improve the information text。These answers all point to the precise needs put forward by users，Equivalent to providing users with more personalized customized bet365 casino bonus，Thus changing bet365 casino bonus reports from the past "one person has one face" to "one thousand people have one face"。

　　Realistic problems that urgently need to be solved

Currently，Generative AI is constantly iterating，While correctly grasping its technical advantages，We must also fully realize that the increasing advancement of technology and the improvement of functions cannot cover up its shortcomings。As generative AI becomes more widely used in journalism，The risks it brings have also become problems that the industry has to face。Among them，Inaccurate bet365 casino bonus or even fake bet365 casino bonus will have a serious impact on the operation of society。

Authenticity is the life of bet365 casino bonus。bet365 casino bonus reality includes both macro and overall reality，Also includes microscopic and local reality。Journalists’ pursuit of bet365 casino bonus authenticity should come before timeliness、Importance、Other bet365 casino bonus values ​​such as proximity。Make sure the bet365 casino bonus is true，Must pass fact check，Carry out strict and prudent control，Investigative interviews conducted by journalists are one of the most effective ways to ensure the authenticity of bet365 casino bonus reports。

Generative AI bet365 casino bonus is automatically generated by capturing Internet data through large language models，The source of the underlying data is difficult to trace in detail，Once the data accuracy is insufficient，It may cause bet365 casino bonus distortion。Facing the mixture of truth and falsehood、bet365 casino bonus information that combines reality and reality，Even objective and true content is difficult to gain the trust of the audience。At the same time，Some large models have strong imitation capabilities，Exhibiting a high degree of fidelity from the way of thinking to the way of expression，Application in bet365 casino bonus production，Able to generate official documents、A very similar press release，In addition, the large language model after deep learning has certain logical thinking ability，In case of missing real data，Still capable of creating reasonable fictional "reality"。Because of the serious imbalance of underlying data information，It is difficult for the public to distinguish the truth from the truth，Believe in the fictional "reality"，It will blur or bias the public’s understanding of the objective world。In addition，Generative AI does not yet have the ability to verify the authenticity of generated content、When "human-machine collaboration" produces bet365 casino bonus，Non-professionals have low awareness of fact checking and content control、Inadequate capabilities will increase the possibility of fake bet365 casino bonus。Especially after fake bet365 casino bonus makers have modified and edited the essential information in hot social bet365 casino bonus in recent years，Created a "report" that seemed to have a high degree of credibility，Easier to confuse the public。

With the increasing use and popularity of large models in bet365 casino bonus production，The cyberspace is flooded with generative AI bet365 casino bonus，It will objectively have a certain impact on the dissemination of real bet365 casino bonus that has been rigorously fact-checked。

　　Strengthen the review and control mechanism

The "gatekeeper" theory in the field of bet365 casino bonus communication emphasizes the collection of information、Processing and Control。Driven by digitalization and intelligence，bet365 casino bonus information has changed from the past only produced and disseminated by professional organizations to "everyone holds a microphone"、All employees can participate in production and communication。After incorporating generative artificial intelligence technology，The cooperative relationship between humans and machines to collaborate and create is becoming more and more prominent，The threshold for bet365 casino bonus production is further lowered，Increased public participation and creative freedom。The professionalism of bet365 casino bonus production is partially eliminated，Meaning the urgent need to strengthen the control and review of content，To strengthen the management of the production and dissemination of false bet365 casino bonus。

First, it is necessary to build a large fact-checking model，Make good use of technical power to solve technical problems。current，bet365 casino bonus media fact-checking mainly relies on reporters to conduct in-depth interviews with parties and cross-verify multiple sources，Ensure the authenticity and objectivity of bet365 casino bonus information。But this method requires a lot of manpower and consumes a lot of time，Various disadvantages highlighted。Facing the information overload of cyberspace brought about by generative AI，Fact-checking in traditional ways shows the inadequacy of professional organizations such as bet365 casino bonus media。Therefore，It is necessary to use authoritative data and intelligent technology to establish an intelligent model for fact checking，Detect and screen fake bet365 casino bonus，In order to improve the efficiency of fact-checking，And try our best to improve the objectivity of the results。

The second is the need to strengthen industry self-discipline，Let bet365 casino bonus practitioners tighten their “gatekeeper” string at all times。The era of hyperlink dissemination of information in cyberspace，One-sided pursuit of click-through rate data、The fanatical pursuit of traffic monetization has led to the frequent appearance of inaccurate bet365 casino bonus and even fake bet365 casino bonus driven by economic interests。Facing the timeliness of generative AI bet365 casino bonus、The competitive advantages shown in aspects such as interactivity and the broad information clues provided by generative AI bet365 casino bonus，Professional bet365 casino bonus media and practitioners need to uphold the principle of bet365 casino bonus authenticity，Be sure to conduct more efficient and transparent verification before using generative AI to assist production information，Thus firmly establishing the authority and credibility of the bet365 casino bonus media。At the same time，Professional bet365 casino bonus media should give full play to their inherent advantages，Improve the content value of bet365 casino bonus reports，To expand influence。

Third, social conventions should be promoted，Guide professional bet365 casino bonus practitioners and the public to form a "joint responsibility system" for the production of bet365 casino bonus information。Due to the empowerment of digital technology，Internet users can now get more deeply involved in bet365 casino bonus production，The open nature of this production model may further increase the difficulty of information quality control，Need bet365 casino bonus Media、Professional practitioners and the public involved in information production share the mission of ensuring bet365 casino bonus quality。Therefore，It is necessary to promote the formation of social conventions through advocacy，Reshape the subject consciousness of multiple producers，Also advocates that information production follows truth、Objective principle，Also promotes network users to actively participate in correcting inaccurate bet365 casino bonus information。bet365 casino bonus organizations should strengthen contact with users and encourage users to provide feedback on information，Strengthen platform management at the same time。

Facing the booming development of generative AI，The bet365 casino bonus industry should fully understand the risks and establish an effective response mechanism while using it rationally。bet365 casino bonus media practitioners should adhere to the professional ethics of seeking truth and truth，Really follow the "clarification of fallacies、The mission requirement of “distinguishing right from wrong”。

　　(The author is the editor-in-chief of the Financial Program Center of China Central Radio and Television)、Ph.D. candidate at the School of Journalism, Renmin University of China)