The birth and application of new technologies open new imagination space for news production and communication to a certain extent，Since the integration of artificial intelligence technology in the news industry，This change is particularly obvious。"Genesis artificial intelligence" (that is, generate AI) has deeply affected all aspects of social life。In the field of news communication，It has gradually changed the production of news、Communication and consumption method，Then act on people’s social communication。

In the past two years，Generation AI further breaks through the form of previous artificial intelligence technology，Comprehensively surpass the original data analysis ability，Based on existing text、Image、Audio and video basic data，Build a complex algorithm、Rules、Models for deep learning，can create a new original content。In view of the smooth text language expression ability and self -consistent logical thinking ability that they have，Generation AI driver to form a new news format。At the same time，It also makes the journalist needs to face new challenges。

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Before the birth of the generation AI，Although artificial intelligence technology has been widely used in many areas of socio -economic work，But most of the previous AI models are mostly based on the existing program settings to complete the single task instruction。and generate AI based on generating pre -training converters to build AI data models，Train through large -scale data，Create imitation using deep learning technology、Sewing new content。This large model is trained on massive general data，It can greatly improve the universality and practicality of AI Bet365 app download applicable scenarios。With the help of strong computing power and accurate algorithm design，Generation AI can make text、Image、Audio and video content and other information content for fast editing、Process and generate new content，It is the content of artificial intelligence generating (AIGC)。In addition，Chat robot model represented by ChatGPT launched by artificial intelligence research company Open AI can also develop interactive dialogue with users，Make users get interactive news through "human -machine dialogue" to become reality。

Under the rapid penetration of the generatory AI，The process of news production and communication faces steering again。One aspect，The generative formula for generating a large amount of data training has strong information collection and collation capabilities，It can help news media and reporters capture news clues in time and quickly generate messages of news writing specifications。By reading data on the Internet and perform semantic understanding，Generation AI can identify the news value of the newly -incident event to a certain extent，and quickly form a complete news report。This process can replace the production process of "Discovery Clues -Verification of Clues — Interview/Editing — writing" completed by journalists，Gives rich news information in a short time，News production efficiency has been greatly improved，News information is greatly enhanced。For example，The "Yanyan Zhixuan" developed by the media "Daily Economic News", which focuses on financial news reports, is based on the output text after training after training、Short video synthesis、AI short video generation platform for multi -platform distribution，It has been realized in multiple subdivided scenarios to produce more than 2,000 daily videos。On the other hand，Large language models with dialogue function allows users to give full play to the initiative in the process Bet365 app download of obtaining news information，Whether it is the comprehensive cognition of the basic elements of the news event，Standardize the specific details of the incident in detail，can be expanded through the interactive method of "user question — big model answer"，The production process of "Human Machine Dialogue News" gives users an unprecedented interactive experience。Users can ask new questions about the details of the press releases they have written，Large model searches through data、Analysis、Automatically generate the answer content，Further enrich the information text。These answers point to the precise requirements proposed by users，It is equivalent to providing users with more personalized custom news，So that news reports shif。

　　Real problems that need to be solved urgently

Current，Generation AI is constantly iterating，While grasping its technical advantages correctly，It is also necessary to fully realize that the improvement of technology and the improvement of the function of technology cannot cover its defects。As the generation AI is widely used in the journalism，The risks brought by it also become a problem that the industry has to face。Where，News lost and even false news will have a serious impact on social operations。

Reality is the life of news。News True includes both the real and true of the macro，Also includes micro -local authenticity。The pursuit of journalists' pursuit of the authenticity of the news should be preceded、Important、Other news value such as close sex。Make sure the news is authentic，It must be verified by facts，Strictly check the level，A survey interview carried out by journalists is one of the most effective ways to ensure the authenticity of news reports。

and generate AI news through large language models to capture Internet data automation generation，The source of its underlying data is difficult to trace in detail，Once the data accuracy is insufficient，It may cause news distortion。Bet365 lotto review Faced with the authenticity and mixed hybrid、News information combined with virtual and reality，Even if objective and real content, it is difficult to get the trust of the audience。At the same time，Some big models have strong imitation capabilities，From the way of thinking to expression, it shows a high degree of authenticity，Application in news production，Can generate and official official documents、News Terminals are extremely similar to the manuscript，Coupled with the large language model of deep learning, it has a certain logical thinking ability，In the absence of real data，Still ability to create a reasonable fiction "real"。Due to the serious incompetence of the underlying data information，It is difficult for the public to distinguish between medium reality，Think of the fictional "true" letter，It will make the public's understanding of the objective world blur or cause deviation。other，Generation AI does not have the ability to test the authenticity of the content of the content、When "human -machine collaboration" for news production，Non -professional person who conducts factual verification and content check is not strong、Insufficient ability will increase the possibility of false news。Especially fake news manufacturers in the past few years in the social hot news in the past few years after the element information information modification and editing，A "Report" with a high degree of credibility formed a "Report"，easier to confuse public audiovisual。

With the use and popularity of more and more large models in news production，Network space is full of a large number of generators AI news，It will objectively affect the real news communication that has been verified by strict facts.。

　　Strengthen the check -up system

The theory of "Chuanren" in the field of news communication emphasizes the collection of information、Processing and control。Driven by digital and intelligent，News information bet365 Play online games has changed from production and spread from professional institutions to "Everyone holding microphone"、All members can participate in production and communication。After incorporating the generated artificial intelligence technology，The cooperative relationship of co -creation of humans and machines is becoming more and more prominent，The threshold for news production is further reduced，The public's participation and creative freedom have increased。and the professional part of the news production link，It means that it needs to strengthen the check and review of content urgently，To strengthen the governance of false news production and spread。

First, it is necessary to build a factual model to verify the big model，Make good use of technical force governance technical problems。Current，News media conducting news facts verification mainly relies on reporters to conduct in -depth investigation and interviews on the parties and cross -verification of multiple sources，Make sure the real and objective of the news information。But this method requires a lot of manpower and consumes a lot of time，Various disadvantages are prominent。In the face of information from the overload of network space brought by the generation AI，A factual verification of facts in traditional ways show that the power of professional organizations such as news media is unable to catch。So，It is necessary to use authoritative data and intelligent technology to establish a smart model for factual verification，Exploring and screening of false news，To improve the efficiency of factual verification，and try to improve the objectivity of the results。

Second, you need to strengthen the industry's self -discipline，Let news practitioners always tighten the string of "Guard"。Information about the transmission of information in network space，One -sided pursuit of click -through rate data、The enthusiastic Bet365 lotto review chase of traffic monetization leads to the fact that the news is false or even the false news is driven frequently。Faced with the generation of AI news in time limit、The competitive advantage shown in the aspects of interaction and the broad information clues provided by the generative AI news，Professional news media and practitioners need to adhere to the principle of authenticity of the news，Before using the production formula AI auxiliary production information, you must conduct more efficient and transparent verification，So as to firmly establish the authority and credibility of the news media。At the same time，Professional news media should give full play to their inherent advantages，Improve the content value of news reports，To expand the influence。

Third is to advocate social conventions，Guide professional news practitioners and the public formed a "common responsibility system" for news information production。Due to the empowerment of digital technology，Internet users are now able to intervene in news production more deeply，and the open features of this production model may further increase the difficulty of information quality control，Need news media、Professional practitioners and the public participating in information production jointly undertake the mission of ensuring the quality of the news。So，It is necessary to promote the formation of social conventions by advocating the formation of social conventions，Reshape the main consciousness of the multi -producer，Advocating information production follows the truth、Objective principles，It also promotes the active participation of online users to correction with real news information。News institutions should strengthen contact with users and encourage users to feedback information，At the same time, strengthen platform management。

Facing the booming development of the generation AI，The news industry should fully understand the risks and bet365 live casino games establish an effective response mechanism。News media practitioners should even adhere to the occupational ethics that seek truth and truth，Really follow the "clarification fallacy、Differential and wrong mission requirements。

　　(The author is the editor of the Director of the Financial Program Center of the Central Radio and Television Station、Doctoral Student at the School of Journalism of Renmin University of China)