2004，Central Committee of the Communist Party of China、Several Opinions of the State Council on "Several Opinions on Further strengthening and improving the ideological and moral construction of minors" proposed to "actively support the creation of domestic cartoons、Shooting、Production and broadcast "。Two years later，The State Council has approved the establishment of an inter -joint meeting system for supporting the development of the animation industry，From Policy、Funds、Talent training and other multi -direction of three -dimensional support。Chinese animation has begun to embark on a rapid development road，To 2011 (long production) is far more than that of the world's first animation country，and can basically meet the needs of children in my country，initially improved the cultural living environment of minors at low age groups。Ten years since the new era，"The Return of the Great Saint", "White Snake: Origin", "Nezha: The Demon Children's World", "Douro Continent" and other batches of Chinese style、The masterpieces of Chinese style factions have emerged，While gradually getting rid of the "starting period" imitation of the US -Japanese animation，It also became attractive to a large number of adult audiences，Therefore, the pace of market expansion and consumption iteration is kept on。

Although it has made great progress，However, there is still a gap in the classics of the benchmarking world animation。Although it has been chasing light animation in recent years、Color Strinkle House and other companies have begun to produce works in the form of visual wonders or art design to reach world -class levels，Scene design、The flexible use of Chinese elements in terms of styling Bet365 lotto review settings and even movement performance has also become their conscious pursuit，But the audience still criticizes the plot settings and concept transmission。For example, "New God List: Yang Yan" is still difficult to cover up the plot and ideological connotation of the reason and the connotation of ideological connotation under the more stunning visual effects。The present realization of Chinese elements on the visual level，It should be a conscious requirement for the animators to tell the Chinese story with higher standards。October 15, 2014，General Secretary Xi Jinping's "Speech in the Literature and Art Symposium" "Chinese Aesthetic Spirit"，It should become a proposition of Chinese animators to tell the Chinese story further。

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"Entrusted Words，Appendix of reason "is the point of view of opposition and theme。Ancient Chinese Literature and Art Traditions Purchase "Entrection", "Trusted Those See"。"Bi" is one of the six arts of the Book of Songs，Entrection with things with words，is to mobilize association and imagination，Forms an emotional or resonance relationship between the main will and the external things，Become the starting point of becoming a literary and artistic creation and aesthetic taste。"Appendix of reason" is required to integrate love，Deep theme determination to achieve，The key is whether to be an emotional person，Avoid preaching。How to "integrate love"? Love without self -reliance，Sensing born;，See it with support;。Animation, the art of "Phantom of Sports" through the art of "Phantom of Sports"，All things can be a vivid manifestation of the main body。The key to "what to support" lies in "what kind of words"。In other words，The idea and theme should be repeatedly refined when creating in the early stage，and become the entire creative link、All creators always need to condense the center。Whether it is styling bet365 live casino games or scene design，All are what you say、The meaning of it、Love expressed、The service of the reasoning，Not deep intention、If the theme is not obvious, it will not be reasonable、Disposal Lost Soul。

Compared with the topic of the golden age of the Golden Age of Chinese Animation, the theme showed by the Great Palace，"The Return of the Great Saint" has not formed inheritance and conversion，It is difficult to form a deeper historical echo with "Big Nake Heavenly Palace"，More empathy from an adult audience is difficult to be mobilized。The original intention of the "Big Fish Begonia" originated from Zhuangzi "Xiaoyaoyou"，However, only one plot was presented in the end、Love story with thin connotation。Another example is the emotional thickness and ideological connotation of works such as "Nezha: Demon Birth" and "Rebirth of Nezha"，In the end, they all stop at the form of the form rather than the point of the question，None of them really reached the "Trusted Magic Word，Standards for Fusion of Love。

　　Simplicity，Concentrated and restraint: Deepen performance，Reviewing exquisite plot

"Simplicity 赅" is originally poetic.，It can also be generally understood as the creation principle of all forms。Zi said: "Just resignation。"form is for the support of the support、The service of the affection is reasonable。Although Confucius attaches great importance to the beauty of form，The so -called "Words Nothing，Not far away "" Winning the Wen is the wild ";，That is, "Winning Quality"; "too late"，It is also the golden mean that needs to be grasped during literary creation。If "Simplicity" talks about the connotation of fully expressed performance in a simple and clear form，So "condensing and restraint" talks about the control of emotion and form。"Concrete" is about the form of simplicity，Words are endless and endless，Words are endless and endless，The key time is "Ning"。"Zhuangzi · Dasheng" Cloud: "Using ambitions，Non -condensed bet365 Play online games in God，It is said! "The control ability of the discussion of the people's enthusiasticization，Just like 庖 解，Technical progress，All in the condensation of the mind。"Concrete" is about Gongfu，It is an active and positive mind -technical training; while "restraint" is from the negative level，It is a provincial inspection restraint for the complicated form and overwhelming lust，It is also a requirement for artistic creation，The control of art form is closely related to the control of emotional desire。

For the most visually free art of animation，"Simplicity，Concrete and restraint "is not to bundle the reins for imagination and form expression，On the contrary, it can provide a localized road that reaches the body of the animation art.。Although the animation can be regarded as one of the film and television，However, in terms of formal characteristics, it is a medium of styling art、Artistic art of free expression of sports illusion。As far as the general role animation is concerned，Sports performance is mainly reflected in the performance of the role，Hollywood animation is good at achieving rapid plot advancement and complex scene conversion in the smooth and exquisite performance，Its role performance is also full of elastic mechanics and plastic mechanics features。The new era Chinese animation film has fully learned from this，However, in addition to the same fast and smooth movement performance and grasp of character deformation，The role performance is trapped into the disadvantage of programming，Movement performance lacks local characteristics，Over time, it lost freshness and recognition。Explore with Chinese style、Highlighting the animation performance of the Chinese style，It should be the key technique of all Chinese animators, especially the original artist。Animation, although it is the art of motion performance，"Vivid in the quiet、Dynamic and Bet365 lotto review Static Act "，It should be the source of the form of fun in animation。Simplicity of motion performance or performance、Concentrated and restrained，Also suitable for plot advance、Scene conversion and lens scheduling。"Blue Snake Raiders" and "Rebirth of Nezha" and other animation works，lens、The change in the plot and scene is too fast、Too frequent，Dazzling the audience、Ingestion，This creation deprives the audience's taste and possibility。

　　Both shape and gods，Far Motivation: Think of styling，The rhythm of seeking life

"Together and Spirit" is the requirements put forward from the relationship between the form of god。The focus of "Xing and God Relationship" is "God"，But starting in "Form"。"Twenty -Four Poems" "Described": "Similar to lying，庶 庶。"The so -called" ionized like "，refers to the image of the literary and artistic image.，Instead of pursuing the inner spiritual temperament of things。"lying" is not not paid attention to the shape，Instead, "Like"，This "like" is "God -like"。Chinese art traditions do not deliberately pursue copy -like realism，Instead of exaggeration、Fiction、symbols and other methods，Realize "Writing God with Form"。Animation modeling based on the tradition of comics，This is characterized by "ionizing"; "form and gods" requires animation art to work hard on the shape of the shape，Virginity、Write God。Starting from this standard，Chinese animation film modeling in the new era，Under the trend of general pursuit of aesthetic image settings，Digital realism for hair、Mes. Sympathetic technical ability is pursuing，Mei Ze Mei，It seems to be like a cricket;，It seems to be shaped，The audience will easily lack recognition of characters、Aesthetic fatigue。

"Far Artistic Mind" "Artistic State"，One of the most important literary and aesthetic categories in modern China，The consciousness of marking the spirit Bet365 lotto review of Chinese aesthetics，Form the final unity of "reasonable" and "shape and god"。"Deep" "Deep"，refers to the depth of the concept and the thickness of the human connotation; "Far"，Finger experience has stirred the endless aesthetic experience。"meaning" of "artistic conception"，Extension for space，It is a place of reasonable blending; "realm" in "artistic conception"，Extension for space，It is a solo place to be out of shape; in short，"Artistic Concert" refers to a reasonable blending of literary works and aesthetic experience、Delivery is like、The long charm and long poetic and painted space。Zong Baihua said in "The Birth of Chinese Art Artles": "The rhythm of this life is the last source of Chinese art mood。"Rhythm of" ""，that is, "Dale and Heaven and Earth"，One end is the concept of "benevolence" in the traditional Chinese school tradition，Ren's endless world of virtues，is the highest manifestation of life value; the other end is the common nature of art，"Rhythm" is not only reflected in music，It is also reflected in poetry and dance，Even art、Carving、Architecture and other styling arts also have their own formal rhythm;，The rhythm of life requires the rhythm of life and the rhythm of form、Unification of transcendence value and art creation。

As far as the comprehensive art of film and television animation is concerned，"The Rhythm of the Raw" proposes a principles of artistic creativity that condenses the power of other art from the animation body: as a free expression art as the illusion of life，Animation is the direct manifestation of the rhythm of life; the rhythm of sports，The rhythm of drawing and blending music、Poetry rhythm、Color rhythm、The rhythm of the line、The power of different art forms such as the rhythm of dance，and echo the rhythm of the story，Then deepen the expression of theme。

In short，Chinese animation in the new era，The performance of the spirit of Chinese aesthetics should be pursued，bet365 Play online games To learn more about the Chinese animation classic of the golden age，Drawing nutrients from the traditional Chinese art traditions，More deeply understanding the essence of ideological essence in Chinese philosophy，This is not only the mission of the new era of Chinese animation，It is also the real mature art logo of the Chinese animation industry。

(Author Unit: Animation Department of Children's College of Zhejiang Normal University; Institute of Art Education, Hangzhou Normal University)