2004，Central Committee of the Communist Party of China、The State Council proposed in the "Several Opinions on Further Strengthening and Improving the Ideological and Moral Construction of Minors" that it should "actively support the creation of domestic cartoons、Photography、Production and broadcast”。Two years later，The State Council approved the establishment of an inter-ministerial joint meeting system to support the development of the animation industry，From policy、Funds、Multi-dimensional support including talent training。bet365 premier league odds animation has begun to embark on a path of rapid development，As of 2011, the output (total production time) has far surpassed Japan, the world's largest animation country，And it has been able to basically meet the needs of our country’s children，Initially improved the cultural living environment of young minors。Ten years since the new era，"The Return of the Great Sage", "White Snake: Origin", "Nezha: The Devil Boy Comes to the World", "Douluo Dalu" and other batches with bet365 premier league odds style、High-quality masterpieces showing bet365 premier league odds style are emerging one after another，While gradually getting rid of the imitation of American and Japanese animations in the "starting period"，Also appeals to a large adult audience，Thus keeping up with the pace of market expansion and consumption iteration。

Despite great progress，However, there is still a gap between the classics of world animation。Although in recent years it has been like light-chasing animation、Companies such as Caitiaowu have begun to produce works that have reached world-class standards in terms of visual spectacle or art design and other formal skills，Scene design、The flexible use of bet365 premier league odds elements in styling settings and sports performance has also become their conscious pursuit，However, the audience still has a lot of criticisms about the plot setting and concept communication。For example, "New God List: Yang Jian" can still hardly hide the weakness of the storyline and ideological connotation despite the more stunning visual effects。Realize the wonderful presentation of bet365 premier league odds elements on the visual level now，It should be a conscious requirement for animators to tell bet365 premier league odds stories to a higher standard。October 15, 2014，The "bet365 premier league odds Aesthetic Spirit" proposed by General Secretary Xi Jinping in his "Speech at the Forum on Literary and Art Work"，It should become a guiding proposition for bet365 premier league odds animators to further tell bet365 premier league odds stories。

　　Speaking of one’s ambitions through bet365 premier league odds，Incorporating reason into emotion: condensing the theme，Focus on far-reaching intentions

　　　　　　　　　　　　　，Integrating reason with emotion is the emphasis on intention and theme。The ancient bet365 premier league odds literary and artistic tradition emphasizes "relying on things" and "relying on things to see one's ambitions"。“Bi” is one of the six arts in the Book of Songs，Better rely on things to express ambition，It is to mobilize association and imagination，Form an empathy or resonance relationship between the subject’s will and external things，Becomes the starting point for literary and artistic creation and aesthetic taste。“Integrating reason with emotion” requires integrating reason with emotion，Can the profound theme concept be realized，The key is whether you can treat people with emotion，Avoid preaching。How to “integrate into emotions”？Love does not arise on its own，Born by sensing things；See the difficulties in reasoning，Looking at things；“To convey one’s ambition through things” constitutes the key to “integrating reason and emotion”。As far as animation is concerned, it is an art that expresses the "illusion of life" through the "illusion of movement"，Everything can be a vivid expression of the subject’s will。So the key to "what to entrust" lies in "what to express"。In other words，The concept and theme should be refined repeatedly in the early stage of creation，And become the entire creative process、The center that all creatives always need to focus on。Whether it’s styling or scene design，It’s all about what you say、Intention、The feelings expressed、The explained principles serve，Not deep intention、If the theme is not obvious, it will not make sense、Scattered and lost soul。

Compared with the theme highlighted by "Havoc in Heaven", the pinnacle of the golden age of bet365 premier league odds animation，"The Return of the Great Sage" has not formed inheritance and transformation，Its theme and conception are difficult to form a deeper historical echo with "Havoc in Heaven"，Greater empathy from adult audiences is also difficult to mobilize。Another example is that the concept of "Big Fish and Begonia" originated from Zhuangzi's "Xiaoyaoyou"，However, only one plot was presented in the end、A love story with weak connotation。The emotional depth and ideological connotation of works such as "Nezha: The Devil Boy Comes to the World" and "Nezha Reborn" are not deep enough，In the end, they all stop at the motto of form rather than the topic，None of them have truly achieved the goal of “expressing one’s ambitions through things”，The standard of "integrating emotions and being reasonable"。

　　Concise and to the point，Condensing moderation: deepening bet365 premier league odds，Pay attention to exquisite plot

"Succinct and concise" is basically a matter of poetry，Can also be generally understood as the principle of creation in all forms。Confucius said: "It's just a matter of speaking"。”The form is to support things and express aspirations、Those who provide reasonable service。Although Confucius valued the beauty of form，The so-called "words without words，The journey is not far away” “Quality is better than literature and wildness”；However, he was also wary of overly ornate forms and rhetoric，Also known as "literature wins and quality determines history"；“Too much is not enough”，It is also the golden mean that needs to be mastered in literary and artistic creation。If "concise and concise" means expressing sufficient meaning in a concise and clear form，Then "condensation and moderation" talks about the control of emotions and forms。“Condensation” refers to conciseness in form，However, conciseness is not simple，The words are full but the meaning is endless，The key point is "condensation"。"Zhuangzi·Dasheng" says: "There is no distinction between intention and purpose，Concentrate on God，What do you call a person with a crippled father-in-law！”The crippled man’s superb control ability，Just like the cook Ding Xie Niu，Ji Jin Hu Tao，It’s all about the concentration bet365 premier league odds mind。“Condensation” refers to effort，It is an active and positive mind-skill training；And "temperance" is from a negative level，It is the reflection and restraint on redundant forms and excessive passion，It is also a kind of Gongfu theory found in the requirements of artistic creation，The moderation of artistic forms is closely related to the control of emotional intentions。

For animation, the art with the most freedom of visual expression，"Concise and concise"，Concise moderation” does not mean tying the reins on imagination and formal expression，On the contrary, it can provide a localization path that directly reaches the ontology of animation art。Although animation can be regarded as a type of film and television，However, in terms of formal characteristics, it is a kind of plastic art as a medium、Free expression art about the illusion of movement。In terms of general character animation，Sports performance is mainly reflected in the performance of the character，Hollywood animation is good at achieving rapid plot advancement and complex scene transitions with smooth and exquisite movement performance，The performance of his role is also full of characteristics of elastic mechanics and plastic mechanics。bet365 premier league odds animated films in the new era have fully learned from this，However, in addition to the same fast and smooth movement performance and grasp of the character's deformation ability，Character performance falls into stylized shortcomings，Sports performance lacks local characteristics，Loss of freshness and recognition over time。Explore bet365 premier league odds style、Animation performance that highlights bet365 premier league odds style，Should be a key skill for all bet365 premier league odds animators, especially original animators。Animation is an art of movement expression，"Vivid in silence、Movement and stillness depend on each other”，Should be a source of interest in animation form。Concise and to the point statement on athletic performance or performance、Concise moderation，Same applies to plot advancement、Scene transition and shot scheduling。Animation works such as "The Rise of the Green Snake" and "Nezha Rebirth"，Lens、The plot and scenes change too quickly、Too often，dazzling the audience、Overwhelmed，Such a creation deprives the audience of the possibility of tasting and thinking。

　　Best in both form and spirit，Profound bet365 premier league odds: pondering the shape，Focus on the rhythm of life

"Having both form and spirit" is a requirement put forward from the aspect of the relationship between form and spirit。The focus of "the relationship between form and spirit" is "god"，But the starting point is still in "shape"。The "Description" chapter of "Twenty-Four Poems" says: "It's so similar that it's separated from the shape，Shujisi people。”The so-called “resemblance from shape”，refers to literary and artistic images that are not limited to physical resemblance，But to pursue the inner spiritual temperament of things。“Leaving form” does not mean ignoring form，But to "get like"，This "similarity" means "spiritual similarity"。bet365 premier league odds artistic tradition does not deliberately pursue copy-like realism，But through exaggeration、fiction、Symbolism and other techniques，Realizing “writing God with form”。Animation styling based on comic tradition，It is characterized by "similarity from shape"；“Having both form and spirit” requires animation art to work hard on modeling，Make it lifelike、Write God。Start from this standard，bet365 premier league odds animated film styling in the new era，Under the general trend of pursuing aesthetic image setting，Hair in Digital Realism、In pursuit of technical ability that reveals every detail，Beauty is beautiful，If it looks like it, it will look like it；Beautiful but boring，similar in shape，It is easy for the audience to lack recognition of the characters、Aesthetic fatigue。

"The artistic conception" of "profound artistic conception"，One of the most important literary, artistic and aesthetic categories in modern China，Marks the consciousness of bet365 premier league odds aesthetic spirit，Formulate the ultimate unity of "emotion, reason" and "form and spirit"。The "deep" of "far-reaching"，Refers to the depth of ideas and the thickness of humanistic connotations；"Far"，Referring to formal experience inspiring continuous aesthetic experience。The "meaning" of "artistic conception"，Time extension，A place where emotion and reason blend；The “jing” in “artistic conception”，Extended in space，It is the place where the appearance is similar；In summary，“Artistic conception” refers to the blend of emotion and reason in literary and artistic works and aesthetic experience、Off-shape-like、A poetic and picturesque space with long lasting charm。Zong Baihua said in "The Birth of bet365 premier league odds Artistic Conception": "The rhythm of life is the final source of bet365 premier league odds artistic conception。”The rhythm of life，That is, "great happiness and harmony between heaven and earth"，One end is the concept of "benevolence" in the bet365 premier league odds metaphysical tradition，Benevolence is the endless virtue of heaven and earth，It is the highest manifestation of the value of life；The other end is the manifestation of the commonality of art，“Rhythm” is not only reflected in music，Also reflected in poetry and dance，Even art、Engraving、Plastic arts such as architecture also have their own formal rhythm；Both ends into one，The rhythm of life requires the rhythm of life to be integrated with the rhythm of form、The unity of transcendent value and artistic creation。

In terms bet365 premier league odds comprehensive art of film and television animation，"The Rhythm of Life" proposes an artistic conception creation principle that starts from the animation itself and condenses the power of other arts: a free expression art as the illusion of life，Animation is movement—a direct manifestation bet365 premier league odds rhythm of life；The rhythm of movement，To absorb and integrate the rhythm of music、The rhythm of poetry、The rhythm of color、Rhythm of lines、The power of different art forms such as the rhythm of dance，And echo the rhythm bet365 premier league odds story，To deepen the expression bet365 premier league odds theme。

In short，bet365 premier league odds animation in the new era，We should pursue the expression of the spirit of bet365 premier league odds aesthetics，We must learn more fully from the bet365 premier league odds animation classics of the golden age，We must draw more extensively from the treasure house of bet365 premier league odds artistic traditions，Understand more deeply the essence of thought in bet365 premier league odds philosophical tradition，This is not only the mission of bet365 premier league odds animation in the new era，It is also an artistic symbol of the true maturity of China’s animation industry。

(Author’s unit: Department of bet365 premier league odds, Kindergarten Teachers College, Zhejiang Normal University；Hangzhou Normal University Art Education Research Institute)