The overseas communication and national image shaping of TV series
April 28, 2023 04:46 Source: "Chinese Social Sciences", April 28, 2023, Issue 2641 Author: Zhou Genhong

Since the 18th National Congress of the Communist Party of China,Chinese TV series is increasingly attracted to overseas markets,"Go to the Sea" TV series not only increased significantly and quality,From costume drama、Real theme drama to the establishment of the party 100 years、Reform and opening up、Drama and other major theme dramas such as poverty alleviation,The type of theme is also continuously enriched。The scope of overseas communication of TV series has also continued to expand,Realized from Southeast Asia、Widely spread from Africa to European and American mainstream TVs and new media platforms。In recent years,"Go to the Sea" costume drama、Real theme drama、major theme dramas, etc.,shows the social life of real China、The development of the era、Common value of human beings,It provides channels for shaping China's new international image,It provides experience for building a Chinese discourse and a Chinese narrative system。
  Innovation of costume drama and traditional image
costume、Martial arts TV series has always been the main type of Chinese TV series overseas。These types of dramas spread Chinese culture to overseas audiences。In recent years,costume drama once again triggered an upsurge in bet365 Play online games overseas communication。"Zhen Huan Biography", "Palace Lock Heart Jade", "Chu Qiao Biography", "Yanxi Raiders", "Langya Bang", "Flower Thousand Bone", "Selected Heaven", "Three Miles of Three Miles of Peach Blossoms", "Tiansheng Long Song" "Chang'an Twelve Times" and so on,Not only does it achieve a breakthrough from Southeast Asia to Europe and the United States market,And surpassing past costume dramas、expression mode of martial arts drama,presents a new look。They are no longer simply implanted in traditional cultural elements,Instead, it has realized the spirit of traditional culture and the spirit of the times、Fusion of traditional aesthetics and modern art,better giving traditional Chinese culture with modern atmosphere。
In terms of shaping China's image,The current popular costume drama mainly achieves three breakthroughs: First, these TV series are no longer fragmented by Chinese elements or Chinese culture,Instead of focusing on the overallness of Chinese culture,Therefore, it shaped and spread the image of a traditional China; the second is that these TV series are no longer limited to cultural elements,Instead, pay attention to your own cultural character and the shape of the inner spirit,The core values ​​of trying to convey traditional Chinese culture,thus completed the image shaping with traditional culture as the core; third, in the process of speaking in the process of spreading traditional culture and value in costume dramas,Bet365 app download Innovative expression through the TV series,History history and reality、Tradition and Modern,Forming the combination of traditional culture and real society、International image that shows cultural self -confidence。
  Real theme drama andContemporary Chinese image shaping
Since the 18th National Congress of the Communist Party of China,"Beijing Youth", "Old Evil", "Flying Flying to the Sky", "Little Li", "Ode to Joy", "Parenting Love", "Let's get married", "Struggle", "Durara Promotion", "Mr. Good" "Wenzhou Family", "It's pretty good" and other actual themes such as TV series have achieved bet365 Play online games overseas communication。The booming reality in the TV series is truly displayed on the international stage,Breaking the restrictions of different cultural circles,Stimulated the emotional resonance of overseas audiences,Let the audience of different countries form a new understanding of the image of contemporary China。
These actual TV dramas that are popular overseas reflect the daily life of ordinary people、Career development of groups in all strata、All sentient beings in all walks of life and the appearance of the contemporary society are changing with each other,It provides a lively image for the image of contemporary China from different perspectives。First, family emotional expression in daily life。The currently spreading real -themed TV series that spread overseas,mainly based on family as the background,Discuss marriage love、Family relationship、Ethics and other topics,Fighting on family ethical Bet365 lotto review life,Reflects the national cultural identity through the narrative of the home,Finally realized the construction of the national image。For example, "Little Li" reflects parent -child education in the process of youth growth、Intergenerational relations and family ethics; "Du" Focus on the contradictions of urban families and the shaping of urban female Su Mingyu's independent and strong personality; Love waiting。These TV series highlight the daily life of the Chinese people today,Strengthen the discourse power of ordinary people,Show the daily appearance of real China。Second, reflect the development and changes of Chinese society。Since the reform and opening up,There has been a huge change in Chinese society,Currently being recognized by overseas TV series,All show the booming social life of China。"The Beautiful Age of Daughter -in -law" and "The Happy Past of the Old Horse Family" can be in Vietnam、Africa and other places to resonate,In addition to the similar culture,Also because of the real life and Vietnam because of these TV series、Family life in Africa is similar。"Feather Flying to the Sky" tells the rapid development of the small commodity economy in China; the panoramic view of "Thirty" shows the modern urban life of contemporary China represented by Shanghai and the workplace struggle for youth。
  Major theme creation andChina's image display in the new era
Since the 18th National Congress of the Communist Party of China,A batch of major theme TV series Bet365 lotto review due to its excellent production level、Innovative art expression has been recognized by overseas audiences,Implementing important breakthroughs in major theme TV series bet365 Play online games overseas communication。"Beiping No War", "Decrypting", "Dalang Tao Sand", "Ace", "Shan Haiqing", "Awakening", "Crossing the Yalu River", "Dajiang Dahe 2", "Ideal City", "I'm in his hometown", " Together with major theme TV series,provides new experience for the Chinese image of the new era。
Major theme dramas reflecting the history of Chinese revolution and party history,For example, "Beiping No War", "Decrypting", "Big waves", "Awakening Age", "Crossing the Yalu River", "Fun", etc.,It is an important type of major theme TV series in recent years。The popular TV series of these major themes overseas,Fully shows that the international community's brilliant achievements achieved by the Centennial Party and the recognition of the people -centered governing concept。General Secretary Xi Jinping emphasizes when the 30th collective study of the Political Bureau of the 19th CPC Central Committee,To strengthen the propaganda and interpretation of the Communist Party of China,Help foreign people realize that the Communist Party of China really strive for happiness for the Chinese people,Learn why the Communist Party can、Why Marxism、Why socialism with Chinese characteristics is good。Overseas Communication of major TV series on the theme of the party,It is the story of actively bet365 best casino games telling the international community to a good story of the Communist Party of China,Shape the international image of the Communist Party of China。
A batch of reflection of changes in the times、Real theme TV series of major national decisions,Such as "Shan Haiqing", "Dajiang Dahe 2", "Ideal City", "I am pretty good in his country", "Together", etc.,It has also become an important type of bet365 Play online games overseas communication。These TV series affectionately depict the vivid practice of socialism with Chinese characteristics。"Mountains and Seas Love" Focus on the touching stories and victory results of poverty alleviation,"Dajiang and Big River 2" presents the change of the era of reform and opening up,"Ideal City" tells the development of China's construction industry and the tenacity of women in the new era,"I am pretty good in his country" shows the experience of young people。"Together" and "Ebola Frontline" and other TV dramas have conveyed the awareness of the community of human destiny and the image of a responsible country in China。These TV series deeply reflect the huge development of the new era,Provided an important window for the world to understand China。
(Author Unit: School of Literature, Shandong University)

Editor in charge: Changchang
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