New scenes of cultural consumption in the digital construction of art
July 28, 2023 08:30 Source: "China Social Sciences", July 28, 2023, Issue 2701 Author: Li Junli Xu Guoli

The iterative upgrade of digital technology brings opportunities to the protection and inheritance of Chinese excellent traditional artworks。Digitalization passes more diversity、Flexible way,Open the new path of traditional art transmission。In the background of the new era,How to use digital technology,Empowerment of the development of the physical culture and art industry,Become an important subject we face。

  Bet365 lotto review Concept and value

The digitalization of artwork is a combination of digital technology and art,On the one hand, the use of digital technology for artistic creation; on the other hand, ceramic、Painting、Arts and Crafts、Sculpture、Information of art works such as architecture,Digitalized treatment,Form virtual artwork。Digital artworks can be performed by information deposit with blockchain technology,Get the unique digital voucher,then display on the digital platform、Issuing。

Digital derivatives can provide more expansion for the inheritance of artworks,It is conducive to developing a new scene of digital culture consumption。Chinese excellent traditional culture in the historical development of thousands of years,Numerous art treasures bred,They are treasures of traditional culture in my country。Current,The development of traditional artworks in my country is also gradually interacting with digital technology,Traditional art creation with the help of new media upgrade iteration,Provide the audience with a variety of content supply、Personalized recommendation、Interactive participation、Flexible payment methods and cross -platform experience,New business format for artwork is innovative and developed,The artistic consumer industry chain is also bet365 live casino games extended,Pioneering a new scene of digital culture and art consumption。

First,Important economic value。In terms of art market,Digital technology breaks through the barriers of artistic time and space,You can use digital technology to make the artistic charm of artwork all -round、Multi -angle presentation,Let the audience get richer cultural knowledge and art experience。Through the digital platform,Aesthetic perception of artworks、In -depth experience,and finally realize the consumption of art and its derivatives。other,With the help of art digital platforms,Public art price,Make the art market information more transparent,The market is more rational,can increase the liquidity of artworks,Promoting transaction export。

2,Important educational value。In terms of audience experience,Digital technology provides the audience with more participation and interaction methods,Allow viewers to visit in a greater scope,and through intelligent recommendation,Realize the accurate matching of audiences and artworks。For example,Through virtual reality technology,Audiences can visit art exhibitions in their situation; through online art platforms,The audience can interact and communicate with the artist。Digital technology enables the audience to actively participate in the process of artistic creation and appreciation,Improving the audience's sense of participation and experience,also increased the audience's cognition of art。

third,Important cultural value。In terms of art creation,Digital technology provides artists with more creative tools and media,For example, digital painting、Virtual reality、Augmented reality, etc.,It is conducive to different fields、Elements of different media are fused,Create a new art form and cultural expression,Make artistic creation more diverse。

  problems encountered in the process of digitalization of artwork

Digital technology breaks bet365 live casino games through the traditional mode,Open the broad prospects for sustainable development for art inheritance and development。But,The coordinated development of digital technology and artworks is still in early stages,Digitalization of art still has some difficulties,It is mainly manifested in the following aspects。First,Digital technology。Construction of the current Digital Art Museum、Database construction is still in the initial stage,Easy to appear copyright protection、Data security and other problems。Digital artworks are easily copied and spread,Digital artworks are easily copied and spread,Make it unable to obtain the due income。other,Digital artworks are vulnerable to network attacks and theft,This may lead to the loss or tampering of artworks。Second,Ecological level of artwork。The artwork itself condenses the culture and spiritual connotation of art creators。Digitalization process may lead to losses of quality of original artwork,For example, detailed loss、color distortion, etc.,This may affect the viewing experience。Digital technology and storage medium update iteration speed faster,The preservation and inheritance of digital artworks is also prone to cultural characteristics abandoned、flow in form and other problems。Third,The level of governance mechanism。After digital transformation,The art industry and market supervision system lag lag,Prone to the release platform is not compliant、Market risk prevention and control and other problems。other,Currently, the value core of digital artworks from all walks of society is different,The value assessment system of scientific norms has not yet been formed。

In view of this,We should correctly understand the challenges and opportunities brought by digitalization into art development,Promote digitalization of art rationally,Guided by digital art consumption、Digital technology、Digital art bet365 Play online games service platform is supported、The digital art industry chain is a means、The digital governance mechanism of artwork is guaranteed,Reasonably build a new scene of culture and art consumption。

  Digitalization of artworkPath of sustainable development

Promote digital art consumption。First, strengthen digital art education and publicity。Performance exhibitions、Art forums and art training activities,Improve the public's cognition and understanding of digital artworks。At the same time,Use social media and online platforms,Actively publicize and promote digital artworks,Attract more user participation and consumption。Second, it provides high -quality digital art content,Strengthen cooperation and innovation with other industries。Through artist、Designer and creator cooperation,Digital arts with unique style and innovation of joint development and promotion。Third is to create a good digital art consumer environment。Create a convenience、Security、Trusted digital art trading platform,Provide users with purchase、Display and exchange digital artworks。Fourth is to provide personalized digital art experience。Through technical means,Provide users with personalized digital art recommendations and display,Meet the different needs and interests of users。In short,Promoting the development of digital art consumption requires multi -party efforts,Including an artist、Creator、Platform operator、Support and participation of the government and all sectors of society。By providing high -quality content、Create a good environment、Personalized experience、Education and publicity and cooperation and innovation with other industries,Can promote the growth and development of digital art consumption。

Research and development of key digital technology that improves the fitting of art。First, the technology development should be based on the display effect of artworks,On the premise bet365 Play online games of the fine craftsmanship and cultural connotation condensed by artworks,Pay attention to presenting the essential ecology of artwork。Display equipment and blockchain through high -definition、AI and other technical means,Realize high -quality art display,and immersive audience cultural experience。Second is to accelerate the development of authenticity appraisal technology and big data security development。Use high -resolution digital technology,Use safe storage and transmission technology,Ensure the security and integrity of digital data of artwork。

Building a digital art service platform。The first is to build a comprehensive service platform for the "one -piece"。Construction based on digital scenarios,Realize the confirmation of artwork、Valuation、Transaction、Financial services, etc.,Provide convenience for both parties to the transaction、Precision、Smart、Instant、Diverse services。Second, pay attention to the credit increase and credibility of the digital service platform。Credit enhancement with the help of the financial system integration,Enhance the ability and credibility of the platform。This will help improve the management ability and level of the platform,Make customers willing to buy high -priced artworks on the platform。Third is the support of strengthening physical morphological arts and fusion experience scenes,To ensure that different content and scenes can be integrated,Improve service level。

Constructing the digital art industry chain。First, strengthen infrastructure、Arts Creation、Effective connection between issuing transactions and derivative applications,Establish and improve the entire industry chain of digital artworks。Establish the creator ecology with digital art as the core、Yuan Cosmic Ecology with consumption experience as the core、Industrial Chain Ecology, an industry chain, which uses brand incubation bet365 best casino games as the core industry chain,。The second is to establish a digital file of artwork,Record its historical and appraisal information,Convenient for subsequent verification and traceability。Encourage and support art museums in various places to classify and organize art resources,Promote the integration of digital resources of artwork,Construction of artwork sharing platform。Third, strengthen the financing support for the digital art industry chain,Attract bank、Fund、Insurance and other financial institutions participate in digital art transactions。Financial institutions can provide loans、Financial Leasing, etc.,Provide financial support for digital art transactions,To promote the development of the digital culture art industry chain。

Construction of characteristic digital art governance mechanisms。First, pay attention to improving the top -level design and planning。Pay attention to digital resources and its systematic,Formulate a unified standard、Methods and Regulations,To ensure digital content and scenes, cloud services and information sharing can be performed。It should also emphasize information interoperability interconnection and integration,Make sure the construction of digital scenarios will not be lonely、Disclosure、Fragmentation。Second, increase the copyright protection of digital artworks。On the one hand,Standardized policy and regulations,Effectively handle copyright disputes in the digital process of artworks in each department,Fair and fair solving the demands of different subjects; on the other hand,Encouraging various departments to digital watermarks、The research and development of technical means such as encryption technology and blockchain,Ensure that the copyright of digital art is effectively protected,Prevent piracy and infringement。This can not only protect the intellectual property rights of the artist,You Bet365 lotto review can also encourage more artists to participate in digital creation。Third is to establish a scientific and standardized digital art value evaluation system as soon as possible,Build a fair and scientific pricing mechanism。Establish an authoritative art to identify、Certification and valuation agency,Establish and gradually improve the market supervision mechanism,Provide credible digital art certification services。

(Author is a lecturer in the School of Foreign Trade, Fuzhou; Deputy Secretary of the Party Committee of the School of Foreign Trade, Fuzhou、Vice President,Professor)

Editor in charge: Changchang
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