Entering the 21st century，Internet literature、Digital Movies、Digital Anime、Literary short videos、New media literature and art represented by artificial intelligence literature and art have emerged one after another，Promoting the appearance of new media literary criticism。New media literary criticism not only promotes the production and consumption of literature and art，It also demonstrates the interpretation effectiveness of the media technology，Cultural and physical changes caused by literary criticism。In a new wave of changes，WeChat、Weibo、Post Bar、B station、Douyin、Self -media Criticism, supported by platforms such as Kuaishou，Under the blessing of unique media attributes，It is becoming a new force for new media literary criticism。Compared with the traditional literary criticism of paper media，Self -media literary criticism extensively uses interactive digital technology to start criticism，and make full use of the Internet's platform advantage to create hot spots，Attract the public for discussion，Forms a new self -media literary criticism。

Fusion、Interactive、Product review、Culture is the main feature of self -media literary criticism。Fusion refers to the integration of self -media to make elite criticism and public criticism，Text、Image、Sounds and other different media fusion into multi -media criticism。Interactivity refers to the characteristics bet365 live casino games of dialogue in self -media criticism，Dialogue between the audience and the author、Dialogue between the author and the author、Dialogue between the audience and the audience。Character review refers to the popularization of the criticism group、Circle layerization and the entertainment tendency of criticism activities，Criticism lacks the system and academic nature of the traditional college criticism，More words present as subjective feelings，Light level，Fragmentation strong，System weakness。Culturally refers to the objects that criticize the attention are social hotspots，Research positions are also based on social reality，Critical text is not limited to the reflection of criticism of traditional colleges，Instead, it presents a characteristic of social culture。

self -media literary criticism presents new discourse features。If traditional literary criticism pays attention to the history of literary text、Culture、Society、Aesthetic theoretical study，and then drive a common、Public、Unified interpretation，So the self -media literary criticism is mixed due to criticism of criticism, criticism and consumption、Entertainment、Capital and other elements fusion，The interpretation of literature and art presents a diversity。self -media literary criticism makes criticism itself is no longer an independent literary field，full of complexity and variability。It is worthwhile to be vigilant is，When criticism itself is involved in adverse values，Self -media literary criticism may trigger criticism of criticism。

Literary Criticism as bet365 Play online games a critic，Despite its relative independent，But it is still a necessary composition of literary and artistic activities，It is also a productive activity。Literary criticism is not an unrestrained、Actions that exist in the personal consciousness of critics。On the one hand，Literary Criticism By explaining the meaning of literature and art、Value、Insufficient，Promote the production and knowledge of literature and art and even the entire human beings; on the other hand，Literary Critic、Method、Tool、style、Object、subject，As an element, they also participated in other production activities。The ethical issues involved in literary criticism not only refer to the ethical environment of the critics、The ethical concepts that are upholds，It also includes the ethical interpretation activity of the recipient，and the interactive relationship between criticism of text and social ethics。

The ethical attributes of literary criticism determine that self -media literary criticism must follow certain specifications in the process of continuous production、Truth and Guidelines，Pay attention to it and text、Society、The relationship between the audience，Generate positive effects。

Building self -media literary criticism Ethics must first clarify what level of ethics to build，self -media literary criticism is production、All aspects of communication and acceptance may erupt ethical problems。From the perspective of the type，self -media literary criticism ethics can be distinguished into aesthetic ethics、Cultural Ethics、Political Ethics、Media Ethics、Production ethics Bet365 app download and other levels。Aesthetic Ethics、Cultural Ethics、Political ethics, etc. are in the inner layer，Three intertwined，points to the self -media literary criticism as aesthetic producer、The ethics contained in cultural producers and discourse producers; media ethics is in the outer layer，，Refers to the ethics involved as an artistic production of self -media literary criticism，It determines the ethical attributes of self -media literary criticism，It also points to self -media literary criticism and social ethics、Cultural Ethics、Media Ethics、Interaction between consumer ethics。

Critical subject composition of self -media literary criticism is very complicated，Therefore, it is necessary to establish a sexual consciousness。Sumid consciousness is a mediation mechanism，On the one hand，It emphasizes the construction of self -media literary criticism ethics.、connectivity、Consultative thinking to think about the relationship between different subjects (elements)，Voice of Multi -Party，Realize the harmonious dialogue of the multi -voice; on the other hand，On the basis of fully considering the history and cultural and traditional ethical concepts of criticism and practice，Critical reference to the Internet development system、Media Ethics、Cultural Ethics、Aesthetic Ethics、Career specifications, etc.，Provides effective strategies to solve the problem of ethical dislocation in literary criticism。

self -media literary criticism needs to adhere to the bottom line thinking，The bottom line of thinking emphasizes literary critics should fully recognize that self -media criticism is different from traditional literary criticism，It is necessary to have basic bet365 live casino games cognition and judgment on its social impact and literary production。It one，Criticism should be responsible，To recognize the meaning of "good" for criticism，and criticize the work、Author、The impact of society，Consciously resist the vulgar、Vulgar、Kim recossibilities、Live in profit、malicious criticism;，Criticism should talk about taste，To recognize the beauty of the sound contained in criticism、text beauty、Language beauty、The significance of the beauty of the picture to convey criticism，At the same time, we must also recognize the meaning of "beauty" to the meaning of the work and the emotional comfort to people、The meaning of emotional sublimation，Advocating aesthetic criticism;，Criticism should talk about laws，To recognize the rationality of "True" for criticism、Objective、The meaning of justice，Rejecting repeated、false、Member of Ceremony。

In addition to the requirements of criticism subject，Also need to be criticized for criticism、Acceptor、Critical texts perform a certain degree of specifications，To ensure the health of self -media literary criticism。First，Establish a self -media moral supervision and feedback mechanism，Strengthening self -media people through technology and institutional means (production subject、Communication subject、Consumption subject) Ethical self -discipline，Clarify its moral responsibility and obligations。Next，Actively guide the public to participate in Internet moral construction，Public public opinion supervision as the normal dimension of reconstruction of self -media culture Bet365 lotto review and literary ethics order。again，Strengthen media cultural security and ethics education，Forms a self -media ethics education mechanism for different groups。Last，On the basis of reasonable absorption of ethical theoretical resources of China and the West，Combined with the reality of contemporary Chinese media culture，Build self -media literary criticism ethical concepts with Chinese characteristics、Specification、Evaluation System。

What cannot be ignored is，With the reduction of the entry threshold、Diversity of sound、Breaking of identity、Communityization of the event and the instantaneous dissemination、Interaction，New moral concepts will continue to produce。Especially the media is producing、Communication、Acceptance of Technology、Capital、Consumption dependence，It has caused many difficulties to build a unified self -media literary criticism ethical pattern。，Due to the multi -media synergy of the media spread (sound、Text、Fusion of the picture)，Sound criticism、Criticism with mass media attributes with the combination of acoustic painting and criticism will affect traditional text criticism。In short，Construction of self -media literary criticism ethics still faces many difficulties，Building a one -and -the -way criticism ethics is obviously unrealistic，We need to constantly adjust the strategy in a timely manner，Building criticism ethics into a normal dimension of self -media literature and art。

　　bet365 best casino games  

(The author is a lecturer at the Humanities College of Huzhou Teachers College; Associate Professor of Hangzhou Normal University Cultural and Creative and Media School)