The performance of China’s online audio-visual in overseas markets，It is a demonstration of China’s cultural international communication capabilities，It also plays an important role in promoting the construction of cultural identity of overseas bet365 coupon code。The spread of China’s online audio-visual in Southeast Asia should speed up the construction of international communication capabilities、“Tell bet365 coupon code stories well、The need to spread the voice of China”。Southeast Asia is the core area of ​​the "Maritime Silk Road"，Due to geographical proximity、Language and culture interoperability、There are many overseas bet365 coupon code communities and other reasons，Southeast Asian audiences have always been the overseas group with the most affection and affection for bet365 coupon code cultural products，Southeast Asia is also one of the overseas regions with the highest recognition of bet365 coupon code culture and even China’s geopolitics。Under the “Belt and Road” construction and the current international situation，Southeast Asia has become one of the most important regions for the overseas dissemination of bet365 coupon code online audio-visuals。

　　Enrich the daily life of bet365 coupon code people

Southeast Asia is a destination and transit point for China’s online audiovisual to go global，70% of overseas bet365 coupon code in the world are distributed in Southeast Asian countries，Existing bet365 coupon code cultural heritage in Southeast Asia，It also has the characteristics of globalized culture，So compared to other overseas regions，Higher acceptance of bet365 coupon code online audio and video，The performance of China’s online audio-visual in the Southeast Asian market，Can provide experience and reference for them to go global。In addition，Strengthen the spread of bet365 coupon code online audio-visual to Southeast Asia，Is the path to enhance the cultural identity of overseas bet365 coupon code。Online audio-visual shows bet365 coupon code social life to overseas bet365 coupon code、Customs and customs、Cultural customs、An important medium of values，Overseas bet365 coupon code based on their own social experiences、Cultural experience and value orientation，It is easy to form resonance and empathy with the culture of online audio-visual communication，Find the sense of identity and pride of overseas bet365 coupon code，And consciously carry out secondary dissemination among the overseas bet365 coupon code community，Increase the acceptance of bet365 coupon code audio-visual content among overseas bet365 coupon code audiences in Southeast Asia。

The local online audio-visual market in Southeast Asia is generally not developed enough，China’s online audio-visual industry has broad development space in Southeast Asia。American application Facebook since the 21st century、After Twitter successively went public and entered the Southeast Asian market，Long-term occupation of the Southeast Asian market。Until recent years，It was only after China’s Internet social networking and video playback platforms entered Southeast Asia that they formed a “countervailing” force。For example，TikTok (overseas version of Douyin) is easy to operate、Rich and interesting content，Xiaohongshu represents a young, fashionable and cultural lifestyle，iQiyi provides high-definition picture quality with comparative advantages，These diverse types of apps bring diverse streaming experiences to Southeast Asian audiences，Enriching local Internet entertainment life。There are even many young people in Southeast Asia becoming “anchors” on Xiaohongshu and TikTok，Share local life、Interact with bet365 coupon code netizens，Promoted exchanges and exchanges between young people from both places。At the same time，More and more bet365 coupon code Internet companies are setting up overseas/Asian headquarters in Southeast Asia。For example，In Southeast Asian countries、iQiyi has a high market share in Hong Kong and Taiwan，Set overseas headquarters in Singapore，Tencent、ByteDance will also set up its Asian headquarters in Singapore。Visible，China’s online audio and video already has a certain foundation in Southeast Asia、Experience will continue to be an advantage。

　　The formation of the bet365 coupon code circle in the Southeast Asian market

Current，centered on mainland China，The bet365 coupon code circle covering Hong Kong, Macao, Taiwan and Southeast Asian countries is taking shape，The cooperative relationship in the bet365 coupon code circle is getting closer。In this Chinese audio-visual culture circle，Some content has obvious communication advantages，For example, after Chinese kung fu/martial arts movies are released in theaters，Broadcast on Southeast Asian Internet platforms，Still obtain high click-through rate and word-of-mouth evaluation。Such as the "Ip Man" series in recent years，With distinctive "Chinese Kung Fu" elements，Even formed a Chinese cultural image，Won unanimous recognition from the Chinese audio-visual culture circle，Cultural commensurability formed。In addition，Chinese costume online dramas are also continuing to ferment in the Chinese audio-visual culture circle、Triggering a movie-watching craze。

Currently，China is one of the countries bet365 coupon code with a high market share of Internet platforms，In various statistics of app downloads and bestsellers in six Southeast Asian countries，China App application share is about 20%-30%，Among them，Video sharing (short video、Live broadcast)、Video editing、Books、Tools (file storage, etc.)、Shopping、Music、Apps such as games are more popular，The first three have a market share of over 50% in the same category。Take Thailand as an example，Lazada, the shopping software owned by Alibaba、The overseas version of National Karaoke and TikTok launched by Tencent have been welcomed by local people，The overseas version of the game app Honor of Kings launched by Tencent has always occupied the first place in the game list，The overseas version of Tencent Video WeTV has also been launched in Thailand，The bilibili video barrage website has also received a good response in Thailand。

　After the overseas version of TikTok was launched on the overseas App Store and Google Play in 2017，Was in Malaysia、Philippines、Countries such as Thailand and Indonesia have long been at the top of the download list，Has become a mainstream App in these countries，Attracted a large number of local entertainment stars and public figures to use。The reason why bet365 coupon code Apps are popular is because they are in the Southeast Asian market，The proportion of the population aged 18-24 is close to 30%，This age group is more willing to accept new things。In addition，Can be popular in Southeast Asia，It is also inseparable from the precise product strategies of apps such as TikTok。

At the same time，According to statistics，The top five overseas countries and regions with the most downloads of Xiaohongshu on Google Play are Malaysia、Hong Kong, China、Taiwan, China、Singapore、Vietnam，It can be seen that Southeast Asia is the region where Xiaohongshu’s overseas user market share is larger。There are obvious differences between the Southeast Asian market and other overseas markets，For example，Groups using Xiaohongshu in European and American countries，Most of them are local bet365 coupon code students or bet365 coupon code who have settled locally，The difference is，Most of the people who use Xiaohongshu in Southeast Asian countries are local people，They share local life、Folklore、Food, etc.，This group of users has strong stability、High loyalty、The preference for using Xiaohongshu is also obvious。

In the process of overseas spread of bet365 coupon code Internet platforms，iQiyi App is also representative。According to the financial report released by iQiyi，The number of new downloads in 2021 ranks among the top five in many Southeast Asian countries and regions，Especially in Malaysia、Thailand and other countries have maintained the first place for a long time。iQiyi provides English in Southeast Asia、Malay、Thai、Indonesian、Vietnamese and other language versions。Its international station brings homemade domestic dramas and variety shows to Southeast Asia，Also launches localized original homemade dramas and programs。iQiyi hires local industry professionals in Southeast Asia，Responsible for content procurement and marketing services。In addition，iQiyi is compared with similar foreign video playback platforms，Leading in playback level、Clear picture quality。Its operations in Southeast Asia take into account the concerns of local users，Integrate it into self-made dramas and self-made variety shows，Produce targeted program content。

　　The spread of bet365 coupon code online audio-visual works in Southeast Asia

In addition to the Internet platform，bet365 coupon code online dramas and online variety shows are spread mainly through two channels in Southeast Asia，The first type to be broadcast on overseas channels on bet365 coupon code Internet platforms，For example, iQiyi overseas version、Tencent Video overseas version, etc.。The second is to sell the copyright to local TV stations and Internet platforms in Southeast Asia。For example，Tencent Video has launched "Ruyi's Royal Love in the Palace", "Three Lives and Three Worlds Pillow Book", "The Beloved Concubine of Two Worlds", "Do you know whether it should be green, fat, red and thin" on the overseas version of WeTV, etc. in Singapore、Malaysia、Thailand、Broadcast in countries such as Cambodia and Vietnam，After "Three Lives Three Worlds Pillow Book" is launched on WeTV in Thailand in 2020，Becomes the number one in Thailand’s popular film and television drama rankings。Singapore、Malaysian bet365 coupon code TV stations also took advantage of the popularity and purchased the rights to dramas such as "Story of Yanxi Palace" and "Ruyi's Royal Love in the Palace"，Taiwan and network simultaneous hot broadcast，obtained high click-through rates and ratings。Overall，bet365 coupon code online drama，Most popular in Southeast Asia、The most stable performance is still the costume drama，Especially history、Myth、Palace、Fantasy、Xianxia-themed drama，It not only presents the imagination of bet365 coupon code history and culture，Also in film and television technology、Film and television aesthetics and other aspects demonstrate China’s increasingly advanced film and television production level。

In terms of online variety shows，iQiyi attaches great importance to adding bet365 coupon code elements when producing programs，For example, the mentor Thai artist Lisa in "Youth with You"、Malaysian player Liu Jun in "Youth with You 3" and others，As a result, these programs can be loved by bet365 coupon code audiences when broadcast on bet365 coupon code platforms。Tencent Video's "Please Freeze the Refrigerator", "Let Me Go Nose" and "Produce 101" variety shows are broadcast on Singapore's pay TV service Singtel and Malaysia's IPTV TV service Unifi TV，Realized the simultaneous broadcast of self-made variety shows on domestic and overseas platforms。

Entering the 21st century，As China’s comprehensive strength becomes increasingly powerful，Overseas bet365 coupon code can find a sense of identity and pride from the culture projected by online audio-visual works。We can do this by establishing a free trade zone、Increase film and television festivals and activities，Strengthen cooperation with Southeast Asian online audiovisual platforms and copyright transactions for online audiovisual works，Based on Southeast Asian market characteristics，Precisely select online audiovisual works that meet the interests of local audiences for distribution，And pay attention to promote marketing based on the audio-visual habits of local audiences。China’s online audio and video not only carries the mission of spreading bet365 coupon code culture in Southeast Asia，It is also the support and carrier for overseas bet365 coupon code culture to find their roots。

(Author’s unit: bet365 coupon code School of Jimei University)