China's online audiovisual overseas market performance，It is a display of the ability of Chinese culture international communication，It also has an important role in promoting the cultural identity and construction of overseas Chinese Chinese。The spread of China Internet Bet365 app download Audiovisual in Southeast Asia is still accelerating international communication capabilities、"Tell Chinese Stories、Display the needs of Chinese voices "。Southeast Asia is the core area of ​​the "Maritime Silk Road"，Due to geographical approach、Language and Cultural Interoperability、Many overseas Chinese communities and other reasons，Southeast Asian audience has always been the most emotional and complex of Chinese cultural products，Southeast Asia is also one of the largest overseas regions with the highest degree of geopolitical recognition in Chinese culture and even Chinese geopolitical recognition。Under the construction of the “Belt and Road” and under the current international situation，Southeast Asia has become one of the main areas of China's online audiovisual overseas communication。

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Southeast Asia is a destination and transit station for China's online audiovisual to the world，70%of the world's overseas Chinese are distributed in Southeast Asian countries，Southeast Asian region has both Chinese culture inheritance，It also has the characteristics of mixed culture of globalization，Therefore, compared to other overseas regions，Higher acceptance of Chinese online audiovisual，China's Internet Audiovisual performance in the Southeast Asian market，Can be used for experience to go to the world with experience。other，Strengthen the spread of Chinese online audiovisual bet365 Play online games to Southeast Asia，It is the path to enhance the cultural identity of overseas Chinese。Online audiovisual is to show Chinese social life to overseas Chinese、local customs、Cultural customs、Important Media for Value Concept，Overseas Chinese -based social experience、cultural experience and value orientation，The culture of online audiovisual communication is easy to resonate and empathy，Find the sense of identity and pride of the identity of the overseas Chinese，and consciously carry out secondary communication in the overseas Chinese community，Enhance the acceptance of Chinese audiovisual content in overseas Chinese audiences in Southeast Asia。

Southeast Asian online audiovisual market is not developed as a whole，China's Internet audiovisual has broad development space in Southeast Asia。Since the 21st century, American application software Facebook、Twitter has been listed one after another and entered the Southeast Asian market，Long -term occupying Southeast Asia market。until in recent years，China's Internet social and video playback platform enters Southeast Asia to form a "compete" force。For example，TIKTOK (Douyin Overseas Edition) is easy to operate、Rich and interesting content，Xiaohongshu represents young and fashionable and cultural style lifestyle，iQiyi provides high -definition picture quality with comparative advantages，These diversified APPs have brought a variety of streaming media experience to the audience of Southeast Asian，enriched the local Internet entertainment life。Even many young people in Southeast Asia are "anchors" on Xiaohongshu and Tiktok，Share local life、Interaction with Chinese netizens，Promoting the communication and exchanges between young people between the two places。At the same time，More and more Chinese Internet companies set overseas/Asia headquarters bet365 best casino games in Southeast Asia。For example，In Southeast Asian countries、Hong Kong and Taiwan regions have a higher market share of iQiyi，Set overseas headquarters in Singapore，Tencent、Byte beating will also set the Asian headquarters in Singapore。Visible，China Network Audiovisual has a certain foundation in Southeast Asia、Experience and will continue to play an advantage。

　　The formation of the Chinese audiovisual culture circle in the Southeast Asian market

Current，centered on Mainland China，The Chinese audiovisual culture circle of China, Hong Kong, Macao and Taiwan and Southeast Asian countries is being formed，The cooperative relationship of the Chinese audiovisual culture circle is becoming increasingly close。In this Chinese audiovisual culture circle，Some content has obvious communication advantages，For example, Chinese Kung Fu/Martial Arts Film is released after the cinema，Broadcasting on the Internet platform in Southeast Asia，Still obtaining a higher click -through rate and word -of -mouth evaluation。If the "Ye Wen" series in recent years，with a clear "Chinese Kung Fu" element，Even forming a Chinese cultural image，Get unanimous recognition of the Chinese audiovisual cultural circle，Forms a cultural approval。other，Chinese costume online drama also continues to ferment in the Chinese audiovisual culture circle、Cainting the movie viewing boom。

Current，China is one of the countries with high market share in the Southeast Asian Internet platform，In the statistics of various types of Southeast Asian APP downloads and best -selling lists，China's APP application share is about 20%-30%，Where，Video sharing (short video、live broadcast)、Video Edit、Book、Tools (file storage, etc.)、Shopping、Music、Games and other apps are more popular，The first three share in similar markets exceeded 50%。Take Thailand as an bet365 best casino games example，Alibaba's shopping software lazada、The National K Song Overseas Edition and TIKTOK launched by Tencent have been welcomed by the local people，The game app launched by Tencent's Glory Overseas Edition has always occupied the first place in the game list，Tencent Video Overseas Edition WETV is also launched in Thailand，Bilibili video barrage website also received a good response in Thailand。

2017 Douyin Overseas Tiktok on overseas App Store and Google Play，Once in Malaysia、Philippines、Thailand and Indonesia and other countries have been in the first place in the download list for a long time，In these countries, it has become the mainstream app，attracted a large number of local performing arts stars and public figures。The reason why the Chinese app is popular is because in the Southeast Asian market，The proportion of population 18-24 is close to 30%，The audience of this age group is more willing to accept new things。other，Being able to swept Southeast Asia，It is also unlimited with the precise product strategy of APP such as TIKTOK。

At the same time，According to statistics，Xiaohongshu downloads the top five overseas countries and regions in Google Play, which are Malaysia、Hong Kong, China、Taiwan、Singapore、Vietnam，It can be seen that Southeast Asia is a region with a large market share of Xiaohongshu overseas users。Southeast Asian markets and other overseas markets have relatively obvious differences，For example，Groups used by European and American countries，Most of them are local Chinese students or Chinese who are settled in the local area，The difference is，Southeast Asian countries that use Xiaohongshu groups are more locals，They share local life、Folklore、Food, etc.，strong stability of this part of the user、High loyalty、The use preferences for Xiahongshu are also more obvious。

bet365 best casino games During the overseas communication process of the Chinese Internet platform，iQiyi APP is also representative。According to the financial report released by iQiyi Company，Newly added capacity in 2021 In the top five in many countries and regions in Southeast Asia，Especially in Malaysia、Thailand and other countries have maintained the first for a long time。iQiyi provides English in Southeast Asia、Malaya、Thai、Indonesian、Vietnamese and other versions。Its international station brings homemade domestic dramas and variety shows bet365 Play online games to Southeast Asia，It is also launched localized original self -made dramas and programs。iQiyi hires local industry people in Southeast Asia，Responsible for content procurement and market service。other，For the similar video playback platforms of iQiyi than foreign countries，Play level leading、Clear picture quality。Its focus on local users in Southeast Asia，Integrate it into the homemade drama and homemade variety shows，Production of targeted programs。

　　The spread of Chinese online audiovisual works in Southeast Asia

In addition to the Internet platform，The spread of Chinese online dramas and online variety shows in Southeast Asia mainly through two paths，The first overseas channel screening on the Chinese Internet platform，For example, Iqiyi Overseas Edition、Tencent Video Overseas Edition, etc.。The second is to play the copyright to the local TV stations and Internet platforms bet365 best casino games in Southeast Asia。For example，Tencent Video launched in the overseas version of "Rugao Biography", "Three Lives III Pillow Books", "Twin Concubines", "Do you know whether it is green fat, red and thin", etc.、Malaysia、Thailand、Cambodia and Vietnam are broadcast，"Three Lives III Pillow Books" after launching in Wetv, Thailand in 2020，Become the first place in Thailand's hit film and television drama rankings。Bet365 app download Singapore、Chinese TV stations in Malaysia also bought the copyright of episodes such as "Yanxi Raiders" and "Rugao Biography" by heat，Synchronous hit，Get a higher click -through rate and ratings。Overall，Chinese online dramas，The most popular in Southeast Asia、The most stable performance is still costume drama，Especially history、Myth、Palace、Fantasy、Xianxia theme episode，Not only the imagination of Chinese history and culture，Also in film and television technology、Film and Television Aesthetics, showing China's increasing level of film and television production。

In terms of online variety shows，iQiyi pays great attention to the addition of Southeast Asian elements when making programs，For example, the mentor in "Youth Have You" Thai artist Lisa、Malaysian player Liu Yan in "Youth with You 3"，As a result, these programs can be loved by Southeast Asian audiences when they were broadcast on the Southeast Asian platform。"Please refrigerator", "Let My North Nose", "Creation 101" variety show launched by Tencent Video, Paying TV Services Singtel and Malaysia IPTV TV Service Unifi TV，Realized the synchronous broadcast of homemade variety shows on domestic and foreign platforms。

Enter the 21st century，With the increasing comprehensive strength of China，Overseas Chinese can find a sense of identity and pride from the culture of projection of online audiovisual works。We can set up a free trade zone、Add film and television festival exhibition activities，Strengthening cooperation with Southeast Asia online audiovisual platforms and online audiovisual works copyright transactions，According to the characteristics of the Southeast Asian market，Precise selection of online audiovisual works that meet the interests of local audiences for distribution，Pay attention to promoting marketing with local audience audiovisual habits。Chinese Internet Bet365 app download Audiovisual in Southeast Asia, which carries the mission of Chinese cultural communication，It is the support and carrier of overseas Chinese culture roots。

(Author Unit: Jimei University Film Academy)