bet365 mobile betting theory draws on psychology、Anthropology、Sociology、Linguistics、The essence of bet365 mobile betting research in journalism, communication and political science，and expanded upon in the context of cognitive science，Constructed an analysis platform composed of three levels: language, cognition and society，Start from the audience，Increased awareness、Emotional and moral dimensions，In Vocabulary、There are broad application prospects in pragmatics and discourse research。

The bet365 mobile betting theory can be traced back to the concept of "bet365 mobile betting" first proposed by Bartlett in 1932，Nearly 90 years of history so far，Showing multiple fields、Interdisciplinary development trajectory。1960s，British anthropologist Bateson in the article "Games and Illusion Theory"，Use bet365 mobile betting to refer to a set of interactive information or meaningful behaviors within a certain time and space boundary。From the mid-1970s to the 1990s，bet365 mobile betting research is booming。Among them，Representative of symbolic interaction theory、Canadian-American sociologist Goffman studies bet365 mobile betting from a sociological perspective。He thinks，bet365 mobile betting plays a pillar role in structuring the way humans interact with the world，Speakers and hearers rely on this scaffold to create and interpret communicative meaning。The "Father of Artificial Intelligence" Minsky proved in 1975 that bet365 mobile betting is operable in the representation process，Provides a new and effective method for artificial intelligence knowledge representation。American linguist、"Father of Architectural Semantics" Fillmore promoted the transformation of bet365 mobile betting from language structure to cognitive structure that represents human experience，Created architectural semantics。American scholar Entman from the perspective of journalism and communication，Segment the bet365 mobile betting into information-led media bet365 mobile betting and receiver-led audience bet365 mobile betting，Enriches the perspective of bet365 mobile betting research。Early 21st century，Founder of Cognitive Linguistics、The American linguist Lakoff introduced architectural semantics、The structural analysis of sociology and communication studies is introduced into the field of political discourse，Combined the latest research results of cognitive linguistics and neurocognitive science to create the bet365 mobile betting theory。

　　The definition of bet365 mobile betting from different subject areas

About the definition of bet365 mobile betting，There are four most representative ones，Respectively by artificial intelligence、Sociology、Proposed in the field of linguistics and cognitive linguistics。

Minsky believes，A schema is a mental representation of our knowledge about the world，exists in human memory、Data structure for selection and retrieval when necessary，This structure consists of a network full of nodes and relationships。Goffman thinks，A schema is a set of interpretive schemas by which people approach situations of interaction with an organization。Fillmore thinks，bet365 mobile betting refers to the conceptual structure of the system，Most of our thinking is carried out through unconscious conceptual structures，This conceptual framework is the mental structure that organizes our thinking、The overall schematization and cognitive structure of experience。Lakoff thinks，bet365 mobile betting is what people use to understand reality，And construct the psychological structure that we think is reality，Influence our perception and behavior。The definitions of these four areas seem to be independent of each other，But there is actually internal logic and consistency。All four emphasize the importance of structured representation，Minsky and Goffman focus on contextualization perspective，Both Minsky and Fillmore attach great importance to knowledge representation，Both Fillmore and Goffman focused on human experience，Lakoff is the master of all things，Incorporated Minsky、Goffman and Fillmore’s theory。

　　bet365 mobile betting is integrative and metaphorical

The bet365 mobile betting is integrated，It absorbs psychology、Anthropology、Sociology、Artificial Intelligence、Linguistics、Journalism and Communication、Political Science、Related results in cognitive science and other disciplines，Aims to explore the ontology of language、Cognition、Society、Emotion、Psychology、Culture、Pragmatics and other aspects，Provides a three-level analysis model of "language-cognition-society" for language research。

At the same time，bet365 mobile betting is also metaphorical。bet365 mobile betting is divided into metaphorical bet365 mobile betting and non-metaphorical bet365 mobile betting。Metaphorical structures are more common in discourse，A metaphorical bet365 mobile betting is a mapping from one bet365 mobile betting to another。In other words，bet365 mobile betting is more fundamental than metaphor，Therefore，bet365 mobile betting theory can cover conceptual metaphor theory，Can be regarded as the latest expansion of conceptual metaphor theory。In addition，The concept of bet365 mobile betting proposed by Bateson is closely related to the concept of meta-communication，The structure that people follow in communication is highly abstracted from communication activities，There is a symbolic relationship with actual communication，That is, metaphorical relationship。

　　Three core concepts of bet365 mobile betting theory

The first set of concepts are metaphorical and non-metaphorical structures。Cognitive science thinks，People think and communicate in terms of structures and metaphors，bet365 mobile betting can be divided into metaphorical and non-metaphorical bet365 mobile betting，Metaphorical structures are more common。The second set of concepts is surface bet365 mobile betting and deep bet365 mobile betting。Words can activate surface structures，Surface bet365 mobile betting reactivates deep bet365 mobile betting。Architectures at different levels are interdependent，And only if the surface schema is consistent with the audience’s deep schema，It is easier to be accepted by the audience。The highest level structure is morality。The third group of concepts is static and dynamic bet365 mobile betting。bet365 mobile betting by role、The three basic elements are the relationship between characters and the event scenes in which the characters participate。Compared to static bet365 mobile betting，Dynamic structure can better highlight the discourse subject’s construction of social reality based on the audience structure、Dynamic process that affects audience decision-making。Dynamic bet365 mobile betting includes two forms，That is, bet365 mobile betting and re-bet365 mobile betting。Reframing reflects the different ways that discourse subjects highlight the same fact。These three groups of concepts also reveal the specific operational steps of bet365 mobile betting analysis: identify the surface bet365 mobile betting in the discourse → summarize the deep bet365 mobile betting in the discourse → specifically analyze the three elements of the bet365 mobile betting → reveal the meaning of the bet365 mobile betting and the subject of discourse in a specific context intention。

　　bet365 mobile betting theory research has broad prospects

The application of bet365 mobile betting theory is mainly reflected in three aspects。The first is vocabulary。bet365 mobile betting theory breaks through the limitations of traditional semantic research that only focuses on language ontology，Full consideration of context and encyclopedic knowledge of activation，You can explore the meanings of different aspects of words in detail，Greatly expands the horizons of vocabulary research。For example，The "crossroads" in "he was at the crossroads" means different things in different frameworks: in the road framework，“Crossroad” is a traffic intersection；In the framework of love，“Crossroad” refers to the breakup of the relationship between him and his love partner；In the framework of life，“Crossroad” refers to the major choices he faces in life。

The second is pragmatics。People often “do what they say” in daily communication，Both parties can communicate according to different intentions and situations，Select the corresponding structure for language organization and expression，Guide the audience to make expected choices。Faced with the same situation，Because everyone has different policy opinions，The bet365 mobile betting chosen will be very different。Even using the same bet365 mobile betting，Discourse subjects also consciously highlight different aspects according to their different policy tendencies。For example，Former Federal Reserve Chairman Ben Bernan used the metaphorical structure of the "fiscal cliff" to describe the simultaneous decrease in taxes and increase in spending in the United States on January 1, 2013，Aims to emphasize the urgency of “increasing taxes”, “cutting expenditures” and reducing fiscal deficit。Nobel Prize winner in economics Krugman opposed the use of this term，Advocates the use of the metaphorical construct “austerity bomb”，Advocate for greater investment，Develop economy，Do not consider the fiscal deficit issue。Even for the "fiscal cliff"，FOX News and CNN, two American media, also present completely different structural aspects to the public to express their different opinions。The former tends to be conservative，Oppose tax increase policy，High frequency use of the derogatory word “hikes”，Highlighting the negative consequences of tax increases such as rising prices and tuition fees。The latter tends to progressivism，Support tax increase policy，High frequency use of the word “revenue”，Highlight the tax burden mainly on the upper class，From the government’s standpoint, clarifying that tax increases are beneficial to the people。

The third aspect is discourse research。Structure plays an important role in both the deconstruction and construction of discourse。In deconstructing discourse，We can delve deeper into the roles in discourse、Relationship between characters、The event scenes and cultural factors in which the character participated。In discourse construction，bet365 mobile betting、Metaphor、Emotion、Morality is more important than verbal expression。We make good use of the framework containing Chinese traditional culture and moral values ​​to construct Chinese discourse。For example，The recent structure has played an important role in the national battle against the epidemic。General Secretary Xi Jinping emphasized the need to “rely closely on the people，Whatever it takes，Resolutely win the people’s war to prevent and control the epidemic、Total War、Blocking War”。“People’s War” has great Chinese cultural characteristics，From Mao Zedong’s Military Thought，Contains the "justice" of war、The "mass nature" of participation in war and the "wholeness" of war practice。Use "people's war" to structure the response to the epidemic，Not only can it highlight the importance of prevention and control，It can also arouse people’s sense of urgency and collective consciousness，Changing the fight against the epidemic from individual behavior to collective behavior，Conducive to building a community to fight the epidemic。Given that bet365 mobile betting theory is systematic and interdisciplinary，It is foreseeable that this theory will be used in neuroscience、Decision Consulting、Public diplomacy and other aspects have broader development prospects。

　　(This article is a phased result bet365 mobile betting 2018 National Social Science Fund key project “Research on General Secretary Xi Jinping’s Language Style” (18AYY022))

(Author’s unit: School of Foreign Languages, Nanjing Normal University；Department of Foreign Languages, North Central College, Nanjing Normal University)