Urban Language Landscape help emergency language service
January 03, 2023 09:46 Source: "China Social Sciences" January 3, 2023 Issue 2564 Author: Hong Jie

Linguistic Landscape is an important part of urban landscape,It is an effective way to understand a city's language ecology,It is also an intuitive reflection of the image of the city。Emergency language service refers to in the process of dealing with emergencies,Use language (including text)、Language Knowledge、Language Art、Language Technology and other resources or means,Effective early warning of emergencies、Control and processing,to satisfy the government、Service Behavior of the needs of social groups and citizens。Preparing for prevention in emergency language services、Monitoring and early warning、Emergency disposal and after -to -post recovery,Through poster、banner、Electronic screen、Emergency language services provided in the form of language landscapes such as voice broadcast,Play an important role that cannot be ignored。

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Language landscape for emergency language services in my country,Most of the banners、Poster、signs、Electronic screen and voice broadcast form presentation。Where,Text or text+image modulus occupies the main position。banner language focuses on form and rhythm,Read it to mouth,Able to effectively pass information。More text information carried by the poster,and due to space limit,Most of the text is smaller。indicator signs are mostly posted or placed in public places,Lack of stability and aesthetics。Voice broadcasts mostly use repeated playbacks,Pay attention to rhythm。In the language landscape for emergency language bet365 live casino games services,Text、Picture、There are more language landscapes in sound modes,Video modal language landscape is still to be enriched,There is still lack of aesthetics and stability。

Li Yuming pointed out,The language published by the government's emergency information should include Mandarin、​​"Simple Chinese"、Several Chinese dialects、Several national languages、A variety of foreign languages、Special languages ​​of disabled people such as blind deaf。Current,In the urban language landscape of the emergency language service for emergency language,Most of them are written in Mandarin in Chinese Mandarin,Occasionally there is a situation written in Chinese and English bilingual,Almost no language landscape written in multi -language。Language landscape in Chinese as a single language can remind people to pay attention to the content of the publicity,But a dialect person who does not understand Chinese or Chinese level、Ethical people、Foreigners and people with vision disability,There is a certain difficulty in understanding。When the emergency occurs,,Unable to relieve panic and anxiety caused by language inconsistencies,Not conducive to emergencies,It is not conducive to the construction of urban image。

The content of the emergency language service is widely covered,Including public health incidents、Natural disaster、accident disaster、Social security incidents and other content。When faced with emergencies,People are easy to fall into panic,If the language is not connected or the relevant slogan instructions are too complicated in content expression,It is not only difficult to achieve the effect of the promotional indication,Instead, it will bring people uneasiness。Current,bet365 Play online games There are a lot of obscure content in the language landscape for emergency language services,Some related publicity posters are too small、Lack of illustrations,For the time being, do not talk about foreign people with lower levels of Chinese,There is also some difficulties in understanding for the people of the country。other,The language and landscape content of my country's emergency language service is relatively single,Lack of disaster prevention and refuge、Publicity and training of disaster prevention exercises,The emphasis on disaster prevention and evacuation is far from enough。

Except for real language landscape,Virtual language landscapes still exist in the network space。The online platform is an extension of the real public space,Online language landscape also has information functions and symbolic functions。Modern society with highly developed information technology,People’s daily communication、Work Study、Information acquisition is inseparable from the network,The Internet has become an indispensable part of people's daily life。Show information such as disaster prevention and asylum in virtual language landscape,will have an important publicity effect。The construction of virtual language landscapes for emergency language services in my country is still lagging,Use in language、content presentation、Coordination and linkage between websites still has room for improvement。

Practical Strategy 

Multi -mode language landscape plays an irreplaceable role in emergency language services,The information dissemination method of suspension banner and poster,Although the original,but intuitive and convenient。Car body advertisement has liquidity,People capable of covering a larger range。Electronic screens can bet365 Play online games not only display text and pictures,You can also play audio and video。Voice broadcast can be carried out in a cycle,It is more conducive to the information of the person with vision disorders to understand the information。During the construction of language landscape,Need to use text、Picture、Symbol、Audio、Video and other modes,Use banners flexibly、Poster、Car body advertisement、Electronic screen、Voice Broadcast、Virtual language landscape and other means。Multi -mode language landscape can not only play a better information transmission role,It can also make the language life of the city more colorful,Further beautify the image of the city。

The language involved in emergency language services includes Mandarin、Dialect、National Language、Main foreign language、Peripheral language、Sign language and blind text。Current,The vast majority of language landscapes for emergency language services are mostly presented in the form of Chinese single language,Not fully considered foreigners、Demand of special crowds。When constructing urban language landscapes,It should be fully considered the language use of the local residents,Properly set bilingual or multi -language landscape。Language Landscapes due to the limit of suspension or placement space,The content is often not too much,This limits the number of language in language landscape,Also put forward higher requirements for the presence of language landscape。At the same time,should be improved for barrier -free consciousness,You can use a special language broadcast to provide information,or use information technology to make promotional videos,And with subtitles and sign language translations in the video,Display on the electronic screen,To provide more humane Bet365 app download emergency language services。

In emergency service,Concise、Unobstructed language communication is very important。In the construction of language landscapes for emergency language,The development results of "Concise Chinese" should be fully used,Reduce the use of complex vocabulary and sentences,Avoid the use of proprietary vocabulary、Gradmatic Scrolls, etc.。At the same time,Vocabulary of "Concise Chinese"、Grammar and the standards for use in the writing and propaganda of disaster prevention and evacuation knowledge。

Emergency language services need to cover diversified content,Establish a sub -scenario、Language landscape at a level。Emergency incidents include natural disasters、accident disaster、Public Health Incident、Social Security Incidents and other emergency incidents involving major national and social interests。Emergency language services are divided into preventive preparation、Monitoring and early warning、Emergency disposal and four different stages afterwards。Facing different stages、Different types of emergency language services,Need to set up targeted language landscapes and update it in time、Maintenance。Pay attention to the publicity and popularization of disaster prevention and refuge knowledge during the pre -disaster prevention stage and the public release of disaster prevention exercises,Multi -language that pays attention to disaster and evacuation information during the emergency stage of the disaster、Multi -mode release,During the post -disaster reconstruction stage is committed to providing multi -language rescue for the affected people、Consultation service and post -disaster language comfort, etc.。

The virtual language landscape of the network space plays an important information transmission role in emergency language services,It can make the content of the information more abundant,Forms are Bet365 lotto review more diverse。Emergency language services should make full use of network space,Pay attention to the construction of virtual language landscape。Emergency services can be opened on some websites with large views,Published a multi -language prevention and evacuation information with rich content or providing multi -language consulting services。Each relevant departments can conduct horizontal and vertical coordination and linkage,Implement information sharing and efficient transmission。and,You can use Weibo、WeChat public account、New media matrices such as short video platforms publish information in time,or develop mobile phone application software,Report disaster information with multi -language,Safety education and publicity, etc.。

In emergency language services,Whether information transmission is efficiently directly affects emergency rescue effect。Good discourse strategies help efficient transmission of information,Can play a good propaganda mobilization role and emergency rescue results。It should break the traditional self -proclaimed discourse mode,Establish a gentle and harmonious discourse style。You can follow different discourse purpose and discourse objects,Flexible use of different types of discourse and discourse strategies,Infectiousness of adding discourse expression、Repulse、Mobilization force, etc.。

Emergency language ability to deal with public events,Reflected national governance capabilities,Affects the image of the country。The importance of language landscape in emergency language services and urban image construction is self -evident。The city should fully consider the needs of emergency language services,From modal form、Service language、bet365 Play online games Service content、Service Media、discourse strategy and other multi -level、Start with angle,Construct and improve the emergency language landscape,To enhance the ability of cities and national emergency language,Serving the modernization of national governance。

(Author Unit: School of Foreign Languages ​​from Nanjing University of Posts and Telecommunications) 

Editor in charge: Zhang Jing
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