Use "one -size -fits -all" for urban signs,Diverse exclusion,It will gradually lose their lives and souls。How to return to the true personality and characteristics of the city's original,Also its true appearance and spirituality,It is a question we need to think about comprehensive thinking in the setting of urban signs。
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The city is a large -scale human gathering place,It is from the housing、Traffic、Product production、Health、Public business、Space complex composed of land use。The city is orderly,The guidance effect of the sign is inseparable。Delivery signs pass instructions、Tips、Warning, etc. to regulate people's behavior。These signs constitute symbol landscape。Symbol landscape is the core component of the city,Is the "third eye" of people's lives,Is a window to talk to the world。It is everywhere,Someone has it,Even if it is inaccessible, it can be seen。It is like colorful and colorful、Wonderful show、Frames are different、Automatic open book,For urban population appreciation and reading。
The city is from the business and entertainment area、office district、Industrial Zone、Space community composed of functional units such as residential areas,Mutual penetration between functional units、Impact。Plan for its material form,Not only must we pursue the matching of the direction of "vertical" with its own unit,Forms space pattern features,It should also consider the interaction between the "horizontal" direction function unit,and the surrounding area bet365 Play online games in functional organization、Industrial layout、Space pattern、Infrastructure、Coordination of environmental protection。Space collaboration can be connected into a continuous landscape,Give people a sense of coherent order、sense of rhythm and rhythm。
Signing as an important component of the material form of a functional unit,Its type、Revealed、Location、Style、Size、Style、color, etc.,Should synchronize with other material form elements of the functional unit of the affiliated unit、Coordination,constitute a logical clear、The main line with a clear structure,It should also be highly consistent with the social life clues of the surrounding functional units、Coordination,To form a interconnection、The organic overall layout is reasonable。How many types of urban signs are restricted by different functional units,Set density to display the relative strong and weak relationship of different functional space units,Production with each district、The degree of activity of life is consistent,consistent with the size of the people,It can ensure the travel of residents、Life、Production、Leisure and other daily needs。Putting of the signs,You need to consider the infrastructure of the functional unit and the nearby unit、Regional environment, etc.,Standard should be specified、neat、Order,It does not hinder people’s production、Life。Signing style not only reflects the characteristics of all districts,It must also be in line with the overall positioning of urban development,Ancient Cultural Ancient City is mostly used、Elegant signs,Modern cities choose fashion、Guidance of the atmosphere。Dimensions bet365 Play online games of signs、Style、Color、Material and other space environment,Adapt to the style of the building,Matching the morphological characteristics of the building,Echo the historical culture and humanistic characteristics of different functional spaces,Enhancement of contact with green space,Make the entire street or the entire area form a visual harmony。The appearance of the sign is coordinated with the city capacity environment and urban landscape,Clean、Tian Jie、Beautiful,Give people pleasing to the eye。The layout of the entire urban signs presents the order and rhythm of space,There are many diverse in the unity,Give people beautiful enjoyment and reverie,Make the life atmosphere of urban space penetrate and continue。
The city is the space community at the same time,Also multi -center、Multi -key、Multi -layered、Zhang Chi has a degree、Rich and changeable space sequence。The space unit of different functions has different location features,thus affecting the presentation method of the sign,Its style、Color、Material、Putting method and other features。Different colors of the signs of different functional units,Shangyu Division is a lively atmosphere,A lively and changing shape、Gorgeous colors are mainly; office space is to build plain elegance、Quiet working environment,Clean、elegant color tone is mainly; industrial areas pay attention to restore industrial taste,with simplicity、Great、Elegant、The solemn hue is mainly; the residential space focuses on comfort and practicality,Clean、Economy、Beautiful tone combination; Featured neighborhoods focus on the fusion of humanistic landscapes and natural landscapes,Make full use of the colorful color bet365 best casino games of nature。Signing materials for different space positioning are also different。Historical and cultural blocks use traditional wooden signs,highlight the strong traditional cultural atmosphere; the use of metal signs in modern commercial neighborhoods,highlight the modern fashion; the material that matches the architectural style of exotic districts,Show the different regions,Makes people seem to be immersive。Different functions、Signing specifications and placement methods of different settings subjects are not the same。Official signs follow a special system,Unified requirements,Playing and orderly; Non -official signs,Especially the business sign is relatively flexible,Unique design,Personality is prominent。The city signs of all kinds of urban signs are different,OK or lively,Show the tension and anger of the city。
The symbols have their own combinations to show their meaning
Any functional area in the city is a small social space,Is a place for people's activities,Instructions are indispensable、Tips、Restrictions、Forbidden、Call Call、Services such as advertising and other symbolic landscapes。Instructions to indicate roads for the public、direction、,Communication for the public、Useful information。Reminder to the public to remind the public a fact or phenomenon,Help the public understand the surrounding environment or remind the public to pay attention to the specific situation and characteristics of the occasion of the occasion,To prevent accidents from happening。Restricted symbol landscapes restrict and limit public behavior,Requires the relevant public to comply with this regulation。Forbidden sex symbol landscape warning bet365 live casino games related public must conduct or do not perform certain behaviors,The warning content of the warning is serious and cannot be offended,If there is violations,It is bound to cause certain consequences。Propaganda Corporation Landscape Landscape to state、Sighing tone acupuncture,Promote and promote a new production lifestyle,Hope、Requirements、Call or remind the public to pay attention to their behavior or make some behavior,Publicity to the public、Inspiration and call function。Advertising symbol landscape introduction to the audience、Propaganda products or display service content and features,To attract audience consumption。Symbol landscapes of different functions are by text、Graphics、Color, etc. for a single or combination of each other,The form of its composition is different,or text -based,or graphics as the main,or both graphic and text,Among them, color is commonly used components。Configuration of symbol landscape colors,Not only follow the mainstream color of the city,complement the surrounding environment,At the same time, you must highlight your personality,Lost lively in the strict integration。
The composition element of symbol landscape -text、Graphics、Color and other symbols,The main means of human expression and emotion,is the soul of the life of the symbol landscape。Each symbol is carried with different meanings,Text can be more direct、Accurate、Pass information clearly,More "transparentness" than other symbols,But there are requirements for the knowledge level of the audience,Not eye -catching。Compared with text,The graphic is relatively vague、polysexual,But it spans ethnic and regional obstacles,Can be recognized Bet365 app download by most people,Intuitive understanding、easy memory。Color is the most active in visual experience、The most impactful element,Can directly affect people’s emotions,Around people’s joy and sorrow,It is also the most stable in symbol landscape、The most long -lasting memory recognition element。Color is often used as an auxiliary element and text、Graphic combination to build text meaning: combination with text,Help the audience understand information,Reduce not read、omissions,Again the space atmosphere,Different emotions; combination with graphics,Enhance its appeal and expression,Strengthen the memory of the audience,Improving fun;,Long -term tonic,Improve visual effects,Highlight the theme and style。
Different symbols have their own supplies,Depending on different functions、Different scenarios,Single use accurate righteousness,Combining common building meaning,Make sure urban space dialogue is smooth,can show an open、tolerance、Fresh urban space。As shown in the ternary space theory of Henri Lefebvre,Culture is intangible,and the tangible space is the projection of intangible culture in the concept of time and space。What kind of personality and characteristics of the landscape producer gives space,will show the corresponding appearance and spirituality。but but,Urban symbol landscapes are not handle、Any language symbol,It is not the number of symbols cumulative and arbitrary stacking,It is not simply matching the "referred to" and "capable" matching.。Urban symbol landscapes should be proper combination of diverse and unified external forms (ie, beauty) and different symbolic meaning (that is, meaning bet365 Play online games beauty),Achievement of language and spirit。As Lu Xun said,"The shape is beautiful,Yimei with the heart "。Highly fusion of the two,Can the city's symbol landscape full of lively life atmosphere。
(This article is the National Social Science Fund general project "Sino -Russian symbol landscape‘ translation+system ’dual -machine Research Research (22BYY195) phase results)
(Author Unit: Translation Research Center of Guangdong University of Foreign Studies)
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