Developing a path of semiotics with Chinese characteristics，is the goal that Chinese semiotics scholars have been thinking about and pursuing。This is related to the properties of traditional Chinese semiotic resources、Issues such as the signification model of semiotic research and the status of Chinese semiotics in the field of world semiotics。bet365 offer brings opportunities for the realization of this goal。

The Great Symbol View and the Concept of bet365 offer

The traditional Western language-centered view of bet365 offer，bet365 offer are composed of a series of differentially related phonetic impressions and conceptual impressions，Nothing to do with the outside world。Under this concept，There is an arbitrary relationship between the signifier and the signified of a symbol。The nature of this symbolic way of meaning determines the linguistic nature of the symbolic structure。For example，“Orange” can refer to different colors、Specific oranges in various sizes。And like smoke in the forest、Window frozen、Weather flag pendulum、Zhouyi hexagrams、Pictographic Chinese characters, etc.，Tend to not be considered a true symbol，And are regarded as some kind of quasi-symbol phenomena - because there is a certain rationality between their signifiers and their signifieds。

Neutral semiotics breaks through the language-centered view of bet365 offer，The research object is various signifying practices or symbolic processes surrounding human life activities，include pose、Traces、Language、image、Writing、Art、Ritual、Various expressions such as physical objects。In a nutshell，The object of neutral semiotics is the intermediate nature or cross-border relationship of heterogeneous bet365 offer，Pay special attention to the double thinking of the fusion of "speaking" bet365 offer and "seeing" bet365 offer。This is an analysis and interpretation path guided by a pluralistic and inclusive view of bet365 offer。

Neutral semiotics is a semiotic theory proposed for the isolation view of heterogeneous bet365 offer。Generally believed，Western theorists are more accustomed to looking at symbolic complexes in isolation。Take the picture as an example，They either focus on the iconic nature of the image，Either emphasize the indicative or reducer nature of the diagram，Or simply think that language is language、The picture is a picture，Complete isolation between the two。The "neutral" of neutral semiotics pursues "centering"，That is, linguistic bet365 offer and non-linguistic bet365 offer、Form and entity、Adopting a middle ground among binary oppositions such as systems and processes，Pay more attention to the various new theories arising from the "removal of antagonism" between them、New Horizons、New field。

This centered neutralization trend of neutral semiotics，Focus on eliminating opposition、Dilute the boundaries，Emphasizes the mutual deconstruction and crossover between language images，Rather than a simple "compromise"。“Neutral” as “the intermediate state or resolution method of binary opposites”，It is a "symbolic way"，Exhibited as structural characteristics of symbol ontology；It is also a "symbol view"，Exhibited as a theoretical stance。Some common Internet emoticons、Traffic bet365 offer, etc.，It is the neutral combination of image and sign - neither image nor language，But it has the dual encoding properties of bet365 offer (text) and icons，It is a solution to the traditional divide and conquer pattern of graphics and text。

In the neutral combination of images and bet365 offer，Two superimposed heterogeneous bet365 offer of "also pictures and words"，It will make it impossible for us to distinguish them intuitively。The logo that blends pictures and text compresses dual meanings on one plane，Dual heterogeneous elements are assimilated into an organic whole。here，Imaginated text and textualized images，None of them have completely gone to the opposite side of themselves，And move closer to the middle - the binary heterogeneous elements of image and text merge into a whole based on iconicity，The dual consciousness of pictures and texts has faded，Replaced by some kind of wholeness。Dual heterogeneous elements assimilate each other into an organic whole，Heterogeneity between the two、The tension between boundary-crossing and transcentricity disappears。The disappearance of the sense of opposition brings both parties closer to the center，Neutral comes into being。

bet365 offer concept of combining language and images

In the perspective of the macro-symbol view，There are two basic types of prototype bet365 offer。One category is bet365 offer，includes spoken language、Written languages ​​and various complementary alternatives to languages ​​(such as blind mutes、Public ID、Digital bet365 offer, etc.)。The second category is icons，Includes various visual bet365 offer (such as images、actual object、Ritual、Behavior, etc.)。The two are important wings in the large symbol family，The combined treatment of the two can break through the traditional focus on language bet365 offer、Either the divide-and-conquer stance of a narrow view of bet365 offer centered on non-linguistic bet365 offer。The neutral view of semantic-image governance focuses on heterogeneous symbolic relationships，Mainly the "betweenness" of signifiers and iconograms，That is, the relationship between language images that is both differentiated and cross-boundary。

Neutral semiotics focuses on the neutral cross-border phenomenon based on distinction，Contains two meanings。One，Make the middle fusion。This is a contrast to "divide and conquer"，It is the elimination of the oppositional relationship of dividing and conquering heterogeneous bet365 offer (mainly referring to language images)。Part 2，Centered Fusion。This emphasizes the original integration between language images，Rather than actively deconstructing or dissolving the oppositional relationship between language objects。Therefore，The combined governance of language and images also includes further dialogue and combined governance of "taking the middle and combining governance" and "centering and integrating"。For example，Traditional Oracle research processes the internal structure of hieroglyphs into characters，However, the neutral view of language image finds that there is a double neutral code of language image inside it。Traditional Chinese studies regard Chinese characters as a recording tool of Chinese，The image-neutral view regards Chinese characters as a symbol system that is different from Chinese - it is an element of Chinese，Another way of constructing Chinese based on visual arguments，Therefore, the verbal relationship is also a linguistic image relationship。

"Neutral" in neutral semiotics has two meanings: one is the "betweenness" between heterogeneous bet365 offer；The second is the “Chineseness” of neutral semiotics。As far as the latter is concerned，Language-image fusion、Dissolving polarity and opposition is an important feature of traditional Chinese symbolic philosophy。Confucianism summarizes the golden mean，"Holding both ends，Use it to benefit the people" ("Book of Rites· Doctrine of the Mean")，Abbreviated as "Execution and Dual Use"，That is, to resolve the polar opposition between the two ends，Adopt an impartial stance。In terms of semantic relationship，Wang Bi concluded: "The meaning is expressed in images，Xiang Yiyan。The reason why the speaker understands the image，Get the image but forget the words；Elephant，So intentional，Proud and forgetful。”

In traditional Chinese culture，The "xiang" that integrates language and image is the foundation。Shapes of Chinese character bet365 offer、sound、righteousness revealed，With the symbol as the axis，In icon、note、The neutrality of the transition between the three bet365 offer of meaning。Take this，We can divide the combination of language and image into the combination of image and image、Three types of combined treatment of sound and image and combined treatment of meaning and image。Image bet365 offer include: pictographs、Hexagram and Yao bet365 offer，Traditional poetic painting or freehand painting，Modern expression packs and various logo designs, etc.。Used in movies to reveal the intrinsic connections between things and phenomena、"Montage" that understands the essence of things through perceptual representation also falls into this category。The sound and image bet365 offer include: the phonetic and phonetic characters of Chinese characters、The juxtaposition of poems (sound-paragraphs) and paintings (form-paragraphs) drawn by literati, etc.。bet365 offer that combine meaning and image (using a combination of meaning bet365 offer to express an image) include: referring to things、Knowing words、There are paintings and modern language narratives in the poem。

East-West dialogue and bet365 offer civilizations

About "neutral"，Barthes believes that it is "something that breaks the relationship of aggregation...that is, gets rid of it through a third term...、The rigid dichotomy that eliminates or counteracts aggregation relations”，Lotman divides cultural bet365 offer into conventions-discrete language bet365 offer and images-integrated image bet365 offer based on different cultural encoding methods，Some other Western scholars (such as Derrida、Foucault、Baudrillard、Michel et al.) have also discussed the neutral cross-border issue of language objects。But，These neutral tendencies of Western semiotics，Mostly expressed as an anti-language、The postmodern academic trend of anti-logocentrism，Focuses on "deconstruction" but does not form a semiotic theory with the construction of "neutral" as its core category。Neutral semiotics based on the basic principle of "centered fusion" of Chinese characters in the "Six Books"，Obviously different from the Western trend of neutral semiotics, which is characterized by breaking down binary oppositions。and，The view of unified governance of neutral semiotics，Not only emphasizes the combination of language and image (fusion based on distinction)，Also emphasizes the synergy between the “centered fusion” of the East and the “centered fusion” of the West。

Generally believed，Pure image bet365 offer are anti-concept，Mainly reproducing real objects through iconicity；Pure written bet365 offer are anti-object images，Mainly abstract、conventionally represents a certain language concept。The essence of neutral semiotics，It is to dissolve the boundary between the iconic relationship of image bet365 offer and the conventional relationship of language bet365 offer，Conventional encoding of speech bet365 offer in elephant bet365 offer，There is an encoding of image bet365 offer in the speech bet365 offer，Finally produce a "combination text"。In other words，Neutral semiotics provides a holistic way of symbolic meaning。This way of meaning，Includes both Western and cross-media、Multimedia、Multi-lingual、The essence of semiotics such as language image narrative，It also absorbed the ancient Chinese philosophical traditions of "neutralization" and "imagery"。It is an image rationale principle between the iconicity of visual image bet365 offer and the conventionality of language bet365 offer: according to the visual、Senseable、Presenting abstract principles and concepts in a well-founded way，At the same time, "forget" or hide this rationality。Anyway，Neutral semiotics is a semiotic paradigm with Eastern characteristics，It is an East-West dialogue、The semiotic model of mutual learning among civilizations，Has broad development prospects。

(Author’s unit: South China Symbol Science Popularization Base、Tianjin International Studies University Language bet365 offer Communication and Application Research Center)