General Secretary Xi Jinping issued important instructions and emphasized on the propaganda of ideological and bet365 casino bonus work，“New era, new journey，The world’s major changes unseen in a century are accelerating，The great rejuvenation of the Chinese nation enters a critical period，Strategic opportunities and risks and challenges coexist，Propaganda, ideological and bet365 casino bonus work faces new situations and new tasks，There must be a new atmosphere and new actions”。General Secretary Xi Jinping’s important instructions from a strategic perspective、Incisive and profound、Rich connotations、Profound Thought，Points out the direction for further promoting ideological and bet365 casino bonus work。

Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping on all media、Deep media integration、A series of important instructions for news and public opinion work，Powerfully promote the in-depth integrated development of media，The media landscape has undergone profound changes，Showing an unprecedented bet365 casino bonus atmosphere。

　Enhance the role of bet365 casino bonus in the construction of socialist ideology

General Secretary Xi Jinping emphasized many times，“Ideological work is an extremely important task of the party”，"It is for the country、The work of establishing a soul for the nation”。For propaganda of ideological and bet365 casino bonus work，Among the seven “focuses” emphasized by General Secretary Xi Jinping，The top one is “Strive to strengthen the party’s leadership in publicity, ideological and bet365 casino bonus work，Strive to build a socialist ideology with strong cohesion and leadership”。Adhere to the guidance of Marxism，Firmly grasp the initiative in ideological work、Leadership、The right to speak is the responsibility of the media。The media must always adhere to the people-centered approach，Adhere to the unity of party spirit and people's spirit，Turn the party’s theory, line, principles and policies into the conscious actions of the people，Integrate ideological construction into services that improve people’s livelihood and welfare。

On the one hand，Media as a facilitator、Server，To govern the country、Play the role of "media +" in social governance。First, in all aspects、Adhere to the correct guidance of public opinion in all aspects。General Secretary Xi Jinping emphasized at the party’s news and public opinion work symposium，“All aspects of news and public opinion work、We must adhere to the correct guidance of public opinion in all aspects”，“Firmly adhere to the correct guidance of public opinion。Public opinion is guided correctly，Can unite people's hearts、Gathering strength，Promote career development；Wrong direction of public opinion，It will shake people’s hearts、Disintegration of fighting spirit，Endangering the cause of the Party and the people”。The media should pay attention to what the people are thinking、The direction of the heart，Enhance eyesight、Foot strength、Brain power and pen power，Let news works be based on national conditions，Focus on people’s livelihood，Gather public opinion，Close to the masses，Close to life，Drum and cheer for the great rejuvenation of the Chinese nation。The second is by creating more valuable “media +” scenarios，Actively embedded in national governance、Social Governance、City governance in progress，Do a good job in government affairs、Business、bet365 casino bonus Services，It is our responsibility to meet the people’s growing needs for a better life，Building a socialist ideology with strong cohesion and leadership in the process of connecting society and serving the public。

On the other hand，Media as early warning、The one who shines the sword，Pay attention to public opinion、Guide public opinion，Speak up proactively at critical moments，Resolving doubts，Block the spread of rumors，Resolutely and effectively prevent and resolve ideological risks。bet365 casino bonus era and bet365 casino bonus journey，The ideological field is facing major challenges。Frequent international conflicts、The game of political and economic interest groups、Information generation and flow of cross-field human-machine integration, etc.，Increased the severity of ideological struggle、Complexity、Urgency。The media must attach great importance to online and offline public opinion struggles，Eliminate various hidden dangers that generate online public opinion storms，Attach importance to the application of bet365 casino bonus technologies，“Use mainstream value orientation to control the ‘algorithm’，Comprehensively improve the ability to guide public opinion”。We must also be more proactive in publicity to the outside world，Promote both cute and amiable China and Chinese people，We must also refute groundless doubts and false attacks，Provide support for creating a good public opinion environment。

　　Innovate positive publicity to enhance the “four forces” of news and bet365 casino bonus

General Secretary Xi Jinping emphasized: “Adhere to unity, stability and encouragement、Mainly positive publicity，It is an important policy that must be followed in propaganda and ideological work”，“The key is to improve quality and level，Seize the good times、degree、effect，Enhance attraction and appeal，Let the masses love to listen and watch、Resonate，Make full use of positive publicity to inspire people、The role of motivating people”。bet365 casino bonus era, bet365 casino bonus journey，The key to strengthening positive publicity is to strengthen confidence。It is especially necessary to respect the laws of news dissemination，Innovative methods and means，Taking into account both size and size，Combining emotions and reasons，Problems and solutions are parallel，Effectively improve the party’s news and public opinion dissemination power、Guidance、Influence、Credibility。

Taking into account both size and purpose is to be objective and comprehensive。First, do a good job in reporting on major events and typical figures，Reflect the bet365 casino bonus experiences created by the people and the bet365 casino bonus problems faced by the people in a timely manner，Show the image of the struggling Chinese people in a timely manner，Enriching the people’s spiritual world，Enhance the spiritual strength of the people，Driving the masses with the power of example。The second is to pay attention to the hard work and efforts of small people。Every struggling ordinary person has the light and dignity of life，The micro-trends contained in daily life are also the texture of social trends。Typical example，For example, Guizhou’s “Village BA” and “Village Super”。With the help of media at all levels，"Village BA" and "Village Super" have developed from farmers' spontaneous rural sports activities to national events，The impact spreads both at home and abroad，Rural revitalization、A typical case of the development of spiritual civilization，It has become a concrete and small sample showing the modern civilization of the Chinese nation。

The blend of reason and reason is intended to enhance persuasiveness。The media must pay attention to logically rigorous investigation and research，Express your views with a clear-cut stance，Display the world by revealing facts，Convince the public with innovative theories；We must also pay attention to the pulse of social emotions，Grasp and present true feelings，Do a good job in spreading positive emotions and emotions，And spread it as fact、Theoretical persuasion adds color。Data is displayed，More than 70% of popular content on social media has strong emotion-sensing attributes，Can effectively increase the involvement of people’s attention resources。The media needs to further "use various bet365 casino bonus forms，Vividly and concretely express the core values ​​of socialism，Use high-quality and high-level works to vividly tell people what truth, goodness and beauty are，What is fake, evil and ugly，What is worthy of recognition and praise，What must be opposed and denied”，Seize the good times、degree、effect，Enhance attraction and appeal，Use positive publicity to infect people、The role of inspiration。

The parallelism of problems and solutions focuses on constructiveness。In the process of social development, we will always encounter various difficulties and challenges，The media’s supervision of public opinion should focus on providing solutions、To promote problem solving，This is constructive supervision。General Secretary Xi Jinping has emphasized many times that “public opinion supervision and positive propaganda are unified”，You cannot suppress "public opinion supervision" by emphasizing "positive propaganda"。The media should fully apply social science methods in investigative reporting，Improving dialectical thinking skills，Learn to apply the Marxist stance、Opinion、Methods to observe and solve problems，Truly make sure the people have what they want、I responded，Leverage the media’s constructive role in the entire process of people’s democracy。current，Media at all levels are already working hard to fulfill this role，such as Suzhou、Shijiazhuang、Mianyang、Yinzhou、Changsha County and other cities, counties and districts integrated media center，Committed to spreading the Party’s voice to the streets in light of local realities、Fields，Actively participate in social governance，Be a true disseminator of the party’s policies and ideas、Recorder of the times、Promoter of social progress、Watcher of fairness and justice，Progress in multiple ways，Consolidate and strengthen the mainstream thoughts and public opinions of the bet365 casino bonus era，Improve the ability to guide public opinion。

　　Infiltrating bet365 casino bonus power to enhance the country’s bet365 casino bonus soft power and Chinese bet365 casino bonus influence

The National Work Conference on Propaganda, Ideology and Culture proposed Xi Jinping’s bet365 casino bonus Thoughts for the first time，Highlights the importance of culture in propaganda and ideological work，Clear the bet365 casino bonus nature of propaganda and ideological work。Back on August 12, 2005，Comrade Xi Jinping, then Secretary of the Zhejiang Provincial Party Committee, pointed out in the "Zhijiang News" column of Zhejiang Daily，“The power of culture，Or we call it bet365 casino bonus soft power that constitutes comprehensive competitiveness，Always "moisten things quietly" and integrate economic power、Political Power、Among social forces”。In recent years，General Secretary Xi Jinping pointed out many times，“Culture is a country、The soul of a nation”，“The culture of socialism with Chinese characteristics embodies the deepest spiritual pursuit of the Chinese nation，Represents the unique spiritual logo of the Chinese nation，It is a powerful spiritual force for the Chinese people to move forward victoriously”。General Secretary Xi Jinping’s series of new ideas, new perspectives and new judgments on bet365 casino bonus construction，It is a theoretical summary of practical experience in building party leadership culture in the new era，It is the enrichment and development of Marxist bet365 casino bonus theory，A milestone in the history of the development of the party’s propaganda, ideological and bet365 casino bonus undertakings。The media has the powerful function of both bet365 casino bonus production and bet365 casino bonus communication，We have a great responsibility in shaping the new bet365 casino bonus form of Chinese modernization，Especially under the guidance of Xi Jinping’s bet365 casino bonus thoughts，Active action、Active actions。

First，The power of culture comes from correct cognition。The media must systematically understand the significance of “two combinations”、Important connotation，Putting the “two combinations” into practice。General Secretary Xi Jinping pointed out，We must “persist in integrating the basic principles of Marxism with China’s specific reality、Combined with China’s excellent traditional culture”，“The result of ‘combination’ is mutual achievement，Created an organically unified new bet365 casino bonus life body”。The media should do a good job in vividly presenting and systematically disseminating this "organically unified new bet365 casino bonus life body"，Continuously enrich and develop the bet365 casino bonus form of Chinese-style modernization。

Secondly，The power of culture comes from the creation of the people。The media must insist on being people-centered，Provide bet365 casino bonus communication around the people。China’s excellent traditional culture is the result of the progressive creation and development of multi-ethnic groups in daily life through exchanges, exchanges, blending and interaction，There are many important elements，The most prominent feature is continuity、Innovation、Unity、Inclusiveness、Peaceful。In the historical process of the great rejuvenation of the Chinese nation，The media should serve as a super platform for social and bet365 casino bonus information to promote bet365 casino bonus aggregation、Production、Propagation function，Fully demonstrate the characteristics of China’s excellent traditional culture。

Finally，The power of culture also comes from the blessing of new technologies。With the Metaverse、XR、Large model、Virtual 3D、Technologies such as digital twins accelerate the development and deepen their application in various fields，Media Inclusivity、Presentation and influence will be infinitely expanded。Digital intelligence technology provides huge innovation potential and communication advantages for Chinese modern bet365 casino bonus narrative，To organically combine technical functions with Chinese bet365 casino bonus connotations，Integrate the essence of Marxist thought with the essence of China’s excellent traditional culture，Create Chinese bet365 casino bonus works that include digital communication mechanisms and digital intelligence technology works that contain the core of Chinese bet365 casino bonus thought，In main body、Advancing with the times in terms of content and narrative，Insist on continuous “innovation” on the basis of “keeping integrity”，Enhance the country’s bet365 casino bonus soft power and Chinese bet365 casino bonus influence in an all-round way。

　(The author is a researcher at the Institute of Journalism and Communication, bet365 casino bonus Academy of Social Sciences)