General Secretary Xi Jinping emphasizes important instructions on publicity and ideological and cultural work，"New Era and New Journey，Speed ​​evolution of the world's 100 years of unreasonable changes，The great rejuvenation of the Chinese nation entered a critical period，Strategic opportunities and risk challenges coexist，Propaganda ideological and cultural work faces new situations and new tasks，must have a new meteorological and new actions "。The important instructions of General Secretary Xi Jinping to build a high house、Copy and deep、Rich connotation、Deep thought，In order to further do a good job of publicity, ideological and cultural work, the direction is。

Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping about all media、Media deep fusion、A series of important instructions for news work，Perfectly promoting the deep integration and development of the media，Deeply changes in the media structure，Show the unprecedented new weather。

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General Secretary Xi Jinping repeatedly emphasized，"Ideology work is an extremely important job of the party"，"Standing for the country、The work of establishing souls for the nation "。For publicity, ideological and cultural work，The seven "efforts" emphasized by General Secretary Xi Jinping，The front is "Focusing on strengthening the party's leadership of propaganda ideological and cultural work，Socialist ideology with strong cohesion and leading power "。Persist in guiding Marxism as a guidance，firmly grasp the initiative of ideological work、dominant right、The right to speak is the responsibility of the media。The media must always adhere to the people -centered，Adhere to the unity of party and people's nature，Turn the party's theory, line policy, policy, and policies into the conscious action of the people，Integrate ideological construction into the service of the well -being of people's livelihood。

bet365 Play online games On the one hand，Media as a booster、Serviceman，Governance in the country、Play the "media+" role in social governance。First, in all aspects、Persist in correct public opinion orientation in all aspects。General Secretary Xi Jinping emphasized at the party's news and public opinion work symposium，"All aspects of news and public opinion work、In all links, we must adhere to the right public opinion orientation "，"firmly adhere to the correct public opinion orientation。Public opinion orientation correct，can condense people's hearts、Gathering Power，Promoting career development; public opinion orientation errors，It will shake people's hearts、Drinking the fighting spirit，Harmly Party and the people's cause "。The media should pay attention to the people's minds、Where the heart is，Enhanced eye force、Foot force、Brainpower and brushwork，Let news works based on national conditions，Follow people's livelihood，Gathering public opinion，Close to the masses，Close to life，For the great rejuvenation drum and call for the Chinese nation。Second, to create more valuable "media+" scene，Active embedding of national governance、Social Governance、Urban Governance，Do a good job of government affairs、Business、Cultural Service，It is the responsibility to meet the needs of the people's growing beautiful life，Socialist ideology with strong cohesion and leading power in the process of Unicom society and serving the public。

On the other hand，Media as an early warning person、Liang Sword，Follow public opinion、Guide public opinion，Active voice at the critical moment，Demonstration of suspicion，Blocking rumor spread，Resolutely and effectively prevent resolving ideological risks。On the new journey in the new era，The field of ideology is facing major challenges。Frequent international conflict、Game of Political and Economic Interest Group、Information generation and flow of information generation and flow of human -computer blending in the field，Added the grim of ideological struggle、complexity、urgency。The media should attach great importance to the fight Bet365 lotto review online and offline public opinion struggle，Eliminate all kinds of hidden dangers to generate online public opinion storms，Pay attention to the application of new technology，"Drive the 'algorithm' with mainstream values，Comprehensive improvement of public opinion guidance ability "。It is necessary to actively carry out publicity to the outside world，Both promotion of cute and affordable China and Chinese，It is also necessary to criticize unreasonable questioning and false attacks，Support for creating a good public opinion environment。

　　Innovative positive publicity to enhance the "four forces" of news and public opinion

General Secretary Xi Jinping emphasized: "Adhere to unity and stability and encouragement、Positive publicity，It is an important policy that must be followed by propaganda and ideological work "，"The key is to improve quality and level，Time、degree、Effect，Enhanced attraction and appeal，Let the masses love to listen to love、Resonance，Give full play to positive publicity and inspiring people、Inspirational role "。New Era and New Journey，The focus of strengthening positive publicity is strong confidence。In particular, we need to respect the law of news communication，Innovative methods，Taking into account，A sense of integration，Questions and scheme parallel，Effectively improve the party's news and public opinion communication、Guidance、Influence、Trustworthiness。

The size of the size is objective and comprehensive。First, do a good job of reports on major events and typical characters，Timely reflect the new experience created by the people and the new problems faced in time，Show the image of the Chinese people who struggle in time，Enrich people's spiritual world，Enhance people's spiritual power，Drive the masses with the power of example。Second, pay attention to the hard work and efforts of the small people。Everyone who struggle has the light and dignity of life，The micro -trends contained in daily life are also the texture of the social tide。Typical example，Such as Guizhou's "Village BA" and "Village Super"。With the help of media at all levels，"Village BA" and "Village Super" have developed from farmers' spontaneous rural sports bet365 Play online games activities to national events，Affects spread at home and abroad，Both rural revitalization、Typical cases of spiritual civilization development，It has become a specific and tiny sample that shows the modern civilization of the Chinese nation。

The reasonable integration is enhanced persuasion。The media must attach importance to the logic and strict survey and research，​​Banner clearly expressed views，To reveal the facts to show the world，persuade the public with innovative theory; also pay attention to the pulse of social emotions，Grasp and present true feelings，Do a good job of spreading positive emotions and emotions，and use this as the facts、Theoretical persuasion add color to add color。Data show，Popular content of more than 70%of social media with strong emotional perception attributes，Can effectively improve the involvement of people's attention resources。The media needs to further "use various cultural forms，Vividly express the core values ​​of socialism，Tell people what is true, good and beautiful with high -quality and high -level works，What is fake evil and ugly，What is worthy of affirmation and praise，What must be opposed and negated "，Time、degree、Effect，Enhanced attraction and appeal，Give full play to positive publicity and infection、The role of inspiring people。

Construction weight of the problem and scheme。In the process of social development, you will always encounter various difficulties and challenges，Media's public opinion supervision should take solutions as the starting point、For the purpose of promoting the problem solving，This is constructive supervision。General Secretary Xi Jinping has repeatedly emphasized that "public opinion supervision and positive publicity are unified"，Can't emphasize "positive publicity" to suppress "public opinion supervision"。The media should make full use of social science methods into the survey report，Improve dialectical thinking ability，Learn to use Marxist position、Views、Methods Observe and solve problems，Really be able to call the people、I have some should be，Give play to the constructive role of the media in the whole process of people's democracy。Current，Media at all levels Bet365 app download has been focusing on this role function，Suzhou、Shijiazhuang、Mianyang、鄞zhou、Changsha County and other cities, counties, districts and districts and districts Rong Media Center，Combined with the local actual situation, it is committed to passing the party's voice to the end of the street、Fields，Actively participate in social governance，Disposter who practically do the party's policy proposition、Recorders of Fengyun in the Times、Promotion of social progress、Fair and Justice Watchman，Multiple ways，Consolidate the mainstream ideological public opinion of the new era，Improve public opinion guidance ability。

　　Infilt cultural power to enhance national cultural soft power and Chinese cultural influence

The National Propaganda Ideological and Cultural Work Conference proposed for the first time Xi Jinping's cultural thought，Highlight the significance of culture in publicity and ideological work，Clarifying the cultural nature of propaganda ideology。As early as August 12, 2005，The then Secretary of the Zhejiang Provincial Party Committee, Comrade Xi Jinping pointed out in the "Zhijiang Xinyu" column of Zhejiang Daily，"The power of culture，or we call it a cultural soft power that constitutes comprehensive competitiveness，Always ‘Moisturizing Silent’ integrates the economic force、Political forces、Among the social strength "。In recent years，General Secretary Xi Jinping pointed out many times，"Culture is a country、The soul of a nation "，"Socialist culture with Chinese characteristics accumulates the deepest spiritual pursuit of the Chinese nation，Represents the unique spiritual logo of the Chinese nation，It is a powerful spiritual force for the victory of the Chinese people "。General Secretary Xi Jinping's series of new ideas and new ideas on cultural construction，It is the theoretical summary of the practical experience of party leadership in the new era，Is the rich and development of Marxist cultural theory，It has a milestone in the history of the development of the party's propaganda, ideology and culture。Media's powerful features of cultural production and cultural communication，Bet365 lotto review The shaping of Chinese -style modern new cultural forms is a major responsibility，Especially under the guidance of Xi Jinping's cultural ideology，Active as、Actively as。

First，The power of culture comes from the correct cognition。The media must systematically understand the significance of the "two combinations"、Important connotation，Putting the "two combinations" in implementation。General Secretary Xi Jinping pointed out，To "persist in combining the basic principle of Marxism with the specific practical of China、Combined with the excellent traditional culture of China "，"The result of 'combining' is achieved with each other，Created an organic unified new cultural life body "。The media should do a good job of vivid presentation and system dissemination of this "organic unified new cultural life body"，Continuously enrich the development of Chinese -style modern cultural forms。

Next，The power of culture comes from the creation of the people。The media should adhere to the people -centered，Do a good cultural communication around the people。The excellent traditional Chinese culture is a multi -ethnic interaction and exchanges in daily life.，There are many important elements，The most prominent feature is continuity、Innovative、Unity、tolerance、Peace。In the historical process of realizing the great rejuvenation of the Chinese nation，The media should use the super platform of social cultural information to give play to cultural aggregation、Production、Communication function，Fully show the characteristics of the excellent traditional Chinese culture。

Last，The power of culture also comes from the blessing of new technology。Accompanied by the Yuan Universe、XR、Big Model、Virtual 3D、Digital twin and other technologies have accelerated and deepened applications in various fields，The tolerance of the media、presentation and influence will be expanded infinitely。Digital Wisdom Technology provides huge innovative potential and communication advantages for Chinese -style modern cultural narrative，Organic combination of technical functions with Chinese cultural connotation，The essence of Marxist thought with Chinese excellent bet365 live casino games traditional cultural essence，Create Chinese cultural works containing digital communication mechanisms and digital wisdom technical works containing the core of Chinese cultural ideology，In the main body、Content and Tell the Time Mobility，Persist in continuous "innovation" on the basis of "keeping positive"，Comprehensively enhance national cultural soft power and Chinese cultural influence。

　(the author is a researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences)