Technological innovation leads cultural change
August 07, 2024 15:38 Source: "Chinese Social Sciences Journal" Issue 2950, ​​August 7, 2024 Author: Yina

"The Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform" adopted by the Third Plenary Session of the 20th Central Committee of the Communist Party of China、The Decision to Promote Chinese-style Modernization" made special arrangements for the reform of cultural systems and mechanisms,Explicitly stated,“Chinese-style modernization is a modernization that harmonizes material civilization and spiritual civilization”,We must “accelerate our adaptation to the new situation of the rapid development of information technology” and “stimulate the cultural innovation and creativity vitality of the entire nation”。This discussion not only reflects the great importance attached by the Party Central Committee to cultural construction,It also highlights that in the context of a new round of technological revolution and industrial transformation,New situation faced by cultural development、New requirement。

Cultural system reform is an important part of my country’s comprehensive deepening of reform,It has gone through more than 20 years since its launch in 2003。This process can be roughly divided into three stages: the stock reform stage starting from 2003,Focus on reform and liberation of cultural productivity,Focus on “grasping with both hands”,That is, developing public welfare cultural undertakings and promoting commercial cultural industries; the incremental reform stage after the 18th National Congress of the Communist Party of China in 2012,Use the development of cultural productivity to further promote reform,Pay more attention to the quality and efficiency of cultural development,Deepening the supply-side structural reform; the systematic reform stage after the 20th National Congress of the Communist Party of China in 2022,Emphasis on the systemic nature of reform、Integrity and synergy,Innovate science and technology、Talent training、International communication and other aspects are established as the focus of reform。

In the current critical period of systematic reform,Technological innovation is becoming the core driving force for promoting cultural system reform。Technological innovation not only provides new tools and means for cultural development,And profoundly changed the production of culture、Methods of communication and consumption。From all-media communication to digital cultural industry,From artificial intelligence creation to virtual reality experience,Technology is reshaping the ecology Bet365 app download of the cultural industry,Promote new cultural formats,Open up new frontiers of cultural development。This deep integration is promoting the reform of the cultural system to expand into broader areas,Inject new vitality into building a socialist cultural power。

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The Third Plenary Session of the 20th Central Committee of the Communist Party of China pointed out a new direction for the reform of cultural systems and mechanisms,Put technological innovation at the core。Under this guidance,Cultural system reform is developing rapidly in the direction of technological empowerment,Showing diversified innovation trends。

Building a new ecology for the integrated development of culture, science and technology is an important goal of reform。The realization of this goal requires the establishment of cross-department、Cross-field collaborative innovation mechanism,Promote in-depth cooperation between cultural departments and science and technology departments。The establishment of a special fund for the integrated development of culture and science and technology can effectively support cultural and science and technology innovation projects,Stimulate innovation。Cultural Enterprises and Universities、The cooperation between scientific research institutes will establish an innovation platform integrating industry, academia and research,Further promote the integrated development of culture and technology。In the process,A complete intellectual property protection system will provide strong legal protection for cultural and technological innovation。

The digital transformation of the cultural industry has become an irreversible trend。The implementation of the cultural industry digital transformation action plan provides strong support for traditional cultural enterprises to use new technologies to transform and upgrade。5G、Big data、Cloud computing、The in-depth application of new technologies such as artificial intelligence in the cultural field is reshaping the ecology of the cultural industry。Digital Publishing、Digital Music、The booming development of emerging digital cultural industries such as digital art shows the unlimited potential of the cultural industry。The construction of the national cultural big data system will promote the digitalization and intelligent utilization of cultural resources,Provide powerful data support for cultural development。

The improvement of the all-media communication system is the key to enhancing cultural influence。Deepen media integration,Promote traditional media and emerging media in content、Channel、Platform、Operation、In-depth integration in management and other aspects,Constructed the foundation bet365 best casino games of the modern communication system。The establishment of an all-media content production system realizes “one-time collection、Multiple generation、All media communication”,Greatly improved the communication efficiency。The all-media communication effect evaluation system and scientific assessment and evaluation mechanism provide powerful guidance for media development。The construction of new mainstream media has created a new communication platform with strong influence and competitiveness,Enhanced cultural communication power、Guidance、Influence and credibility。

The innovation of the cultural market supervision mechanism has adapted to the challenges brought about by technological development and the emergence of new business formats。The access and supervision system for new cultural formats and emerging cultural formats provides institutional guarantees for the healthy development of the cultural market。Big data、The use of artificial intelligence and other technical means has significantly improved the accuracy and effectiveness of cultural market supervision。The improvement of the Internet cultural governance system establishes the government、Enterprise、Governance mechanism for multi-party collaboration in society,Contributed to creating a good cultural ecological environment。Blockchain technology in copyright protection、The application of content review and other aspects provides new technical support for the standardized development of the cultural market。

These reform directions drive cultural change through technological innovation,Promoting the high-quality development of cultural undertakings and cultural industries。However,Cultural system reform is a continuous process,Need to continuously adjust and improve according to the actual situation,To adapt to the rapidly changing technological environment and cultural needs。Maintain an open and innovative attitude,Continuously explore new development paths,It will be the driving force for the continuous advancement of cultural system reform。

  Cultivating innovative talents to promote the development of culture and science and technology

The core of cultural and technological innovation lies in talents。The Third Plenary Session of the 20th Central Committee of the Communist Party of China emphasized the need to “cultivate a large-scale team of outstanding cultural talents”,This requirement highlights the key role of talents in promoting cultural and technological innovation。Facing the new situation of deep integration of culture and technology,Cultivating compound talents、Improving the talent evaluation mechanism、Promoting the upgrading of cultural “going out” strategy has become an important task bet365 best casino games in cultural system reform。

Cultivating compound cultural and technological talents is an inevitable choice to adapt to the needs of cultural development in the new era。The digital transformation of the cultural industry and the emergence of new cultural formats,Requires talents to have profound cultural qualities,We must also master advanced scientific and technological knowledge。Universities play an important role in this process,Establishing an interdisciplinary discipline of culture and science,Open interdisciplinary courses,Provides an important platform for cultivating compound talents。At the same time,Encourage cultural units and technology companies to carry out talent exchanges,Establishing an industry-university-research cooperation mechanism,Can promote the flow of knowledge and improve innovation capabilities。Establish a cultural and scientific talent training base,Carry out targeted training projects,It is also an effective way to cultivate compound talents。

Improving the evaluation mechanism for cultural and scientific talents is the key to stimulating innovation vitality。The traditional talent evaluation system is often difficult to accurately reflect the value and contribution of cultural, technological and innovative talents。Establish evaluation standards that conform to the characteristics of cultural and technological innovation,Comprehensively consider the cultural value and technical content of innovation results,Will help identify and cultivate truly innovative talents。Introducing diversified evaluation subjects,Including industry experts、Market entities and user groups,Can improve the comprehensiveness and objectivity of the evaluation。Establish a dynamic evaluation mechanism,Regularly evaluate talents’ innovation capabilities and achievements,Conducive to maintaining the innovation power of talents。At the same time,Improve the incentive mechanism that matches the evaluation results,Includes salary、Promotion and project support, etc.,will further stimulate talents’ enthusiasm for innovation。

Promoting the cultural “going out” strategic upgrade is an important way to cultivate international cultural talents。In the context of globalization,Cultural exchange and dissemination require talents with international vision and cross-cultural communication skills。Encourage cultural institutions and international organizations、Establish cooperative relationships with overseas universities,Carry out talent exchange project,Can broaden the international vision of cultural talents。Support cultural talents to participate in international bet365 best casino games cultural projects and activities,Accumulate international operation experience,Is an effective way to cultivate international talents。Establishing an international cultural communication talent pool,Cultivate proficiency in foreign languages、Professionals who understand the international cultural market,It will provide strong support for the culture to “go global”。At the same time,Strengthen the introduction and training of outstanding overseas cultural talents,Can inject new vitality and innovative thinking into my country’s cultural industry。

The cultivation of cultural and scientific talents is a systematic project,Need government、Educational Institution、The joint efforts of enterprises and all sectors of society。Establish a sound talent training system、Innovative talent evaluation mechanism、Expand international vision,It will provide a steady stream of power for cultural and technological innovation。Only by cultivating a large number of people with innovative spirit、Master advanced technology、Comprehensive talents who understand the international market,Only in this way can we truly promote the reform of the cultural system to develop in depth,Achieving high-quality development of cultural undertakings and cultural industries。

 Improving the policy system to ensure the deepening of cultural reform

The further advancement of the reform of cultural systems and mechanisms cannot be separated from strong policy guarantees。The Third Plenary Session of the 20th Central Committee of the Communist Party of China provided clear direction guidance for cultural reform and development,Translate these macro policies into practical reform measures,Need to design from the top、Financial support、Build a complete policy system at multiple levels including organizational guarantee。

Improving top-level design is the primary task of promoting reform。Formulate the "Law for the Promotion of Integrated Development of Culture and Science and Technology",Providing legal protection for the integration of culture and technology,Is an important step in building an institutional framework。Introduced the “Action Plan for Digital Transformation of Cultural Industry”,Can contribute to the digitization of cultural industries、Network、Intelligent development points the way。Incorporate cultural and technological innovation into the national innovation system,Add cultural science and technology related content to science and technology planning and science and technology projects,Help promote the deep integration of culture and technology。At the same time,Improving the cultural industry statistical system,Incorporate new cultural formats into statistical categories,Provide data support for policy formulation,It is also an important part of optimizing top-level design。

Increasing financial investment is the key to ensuring the implementation Bet365 app download of reforms。Establishing the National Cultural Science and Technology Innovation Fund,Focus on forward-looking support、Innovative cultural and technological projects,Can provide direct financial support for cultural and technological innovation。Improving the cultural industry investment and financing system,Encourage social capital to participate in cultural and technological innovation,Help broaden financing channels,Increase funding sources。Optimizing the use of special funds for cultural industries,Lean towards cultural and technological integration projects,Can improve the efficiency of fund use,Promote the development of key areas。Establish a cultural and technological innovation risk compensation mechanism,Helps reduce innovation risks,Encourage more entities to participate in cultural and technological innovation。

Strengthening organizational security is an important guarantee to ensure the continuous advancement of reform。Establish a national-level leading group for the integrated development of culture, science and technology,Coordinate the work of various departments,Can improve decision-making efficiency,Ensure consistency in the direction of reform。Establish a cross-departmental coordination mechanism,Breaking Culture、Technology、Fragmentation in education and other fields,Conducive to resource integration and collaborative innovation。Encourage local governments to formulate policies for the integrated development of culture and science and technology according to local conditions,Forming a nationwide linkage situation,Can fully mobilize local enthusiasm,Promote reforms to take root in various places。Establish an evaluation and monitoring mechanism for the integrated development of culture and science and technology,Regularly publish development reports,Helps find problems in time,Continuously optimize policies and measures。

The construction of the policy guarantee system is a dynamic optimization process。With the deepening of reform,New situation、New questions keep emerging,Policy formulation and implementation also need to keep pace with the times。Establish a policy evaluation and adjustment mechanism,Regularly evaluate and optimize existing policies,Is an important means to ensure the continued effectiveness of policies。At the same time,Strengthen policy publicity and interpretation,Increase the understanding and recognition of the policy by all parties,It is also a key link for the implementation of policies to be effective。

By improving the top-level design、Increase financial investment、Strengthening organizational security and other multi-faceted measures,Build all aspects、Multi-level policy guarantee Bet365 lotto review system,It will provide solid support for the reform of cultural systems and mechanisms。This can not only ensure the correctness and consistency of the reform direction,It can also provide necessary resource support and institutional guarantee for reform practice,Promote high-quality development of cultural undertakings and cultural industries,Laying a solid foundation for building a socialist cultural power。

  (The author is a researcher at the Institute of Ethnic Literature, Chinese Academy of Social Sciences)

Editor: Zhang Jing
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