Digital Feudalism (Digital Feudalism) points to the new form of the feudal level system and exploitation mechanism in the digital age。The Internet was originally regarded as the most involved communication medium in history，In essence, there are public land features，Allows users to share shared and common governance。But with intelligent technology、The rapid development of big data and algorithms，Digital monopoly intensified。Once free Internet public land is now colored by large technology companies，Alienation becomes more closed、Private and even monopoly markets，Forms unequal power structure，becomes increasingly feudal。Giant Technology Co., Ltd. controls technical dividends and data resources，profit from "Digital Circle"，Become the "feudal lord" in the digital era，And the majority of users have become "digital serfs" that are subtly surrounded by lords。

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Old -style feudal master plunder land and restrict the personal freedom of hiring farmers，and the new -style feudal owner turned to the plunder and possession of daily life data。For digital capitalists，How many data is directly related to the degree of capital proliferation。Therefore，Data is a business model，Data is capital，Data is power。Danish scholar Jakob Linaa Jensen believes，"The structure of the platform economy itself has obvious feudal stains。The characteristics of the relationship between technology companies and users are the asymmetry of dependence and the surveillance of increasing the user。Internet public land is becoming more and more colonized and monetary "。Digital feudalism is not through violence、horror、Public whip or barbarians invading the way。On the contrary，The new digital feudal lord (that is, the capitalist behind the platform) promises to users to make high efficiency、Convenient Bet365 app download participation、Dating and visiting unlimited content and services，The price paid by the user is to sacrifice autonomy and personal privacy。The reason why the business platform with profit -making is spared no effort to stimulate the user's expression and creative desire，Extend the user's online time，The final purpose is not to achieve information sharing，but to enhance user stickiness and loyalty，Through the steady stream of data flow，Create the so -called "Cloud Empire"，As a result, the advantage is occupied in the level of fierce business competition and rapid changes。

Because the lord of the new Fengjian adopted a flexible control strategy，Utilize the strong needs of users for high -efficiency life and social participation，Make people get used to being tracked and parsed，In unconsciously obey the so -called "rationalization" settings of digital capitalists。The result of this is，User's "stare"，Thoughts and behavior are invisible dominance，Resistance consciousness is also decreated and disintegrated by the ubiquitous network landscape。Human beings are simplified into pure "information animals"，Serving a new capital rule for imposing to all behaviors，to lose self -will。The most typical digital serf is ISLAVE，As Kristian Fox pointed out，"Advertising funded the network platform，The user of the network platform is Facebook、Slave on platforms such as Google，They have already advertised、Monopoly、Games and commodities and media consumption addiction，Forced by this Internet addiction，For the advertising -based media for free work "。Net slave becomes the vassal of digital platform，Desire is deeply controlled，willingly contribute to labor and accept the "breeding" of various types of information，Obief of the dominance logic of digital capitalism。

Stan Harrison (Stan Harrison) pointed out，Digital feudalism model By establishing digital 佃 agricultural system、Expressing digital land rent and extraction of tribute，"Internet service providers use the help of feudal physical rent Bet365 app download or feudal currency rent，or both of them，The labor force of exploiting farmers on the Internet，Helping the feudal model of today's online agricultural production "。Large technology companies exercise their ruling rights on the digital platform，In exchange for users’s digital labor。This modern feudalist management model allows technology companies to distribute digital "land" such as websites and social media to users，Cultivate the participation of netizens and capture data。Users to dedicate their own data to their own survival and development as "tribute" to Google、Facebook、Amazon and other digital lords。Technology companies give users some rights，If protecting personal networks from hacking and virus infection，But this is usually at the cost of using the data for profit without user permission。Digital feudalism directly points to the dark side of the Internet。More precisely，Digital feudalism related to the conspiracy of the Internet and capitalism how to destroy digital democracy。

　Lord Internet: Internal Mechanism of Capitalism 

Jathan Sadowski believes，Under the conditions of digital capitalist conditions, new eater "do not obtain income by using real estate，Instead, obtain income by using the digital platform。These new edigners do not use real estate and control construction rights，but the owner of the Internet and the owner of software applications。These new -eclipses no longer rely on money as a alternative to value，Instead of seeing data as a source of value "。Foodists use rent as a way to make a profit，Purely controlled some valuable assets (such as land、House and data) to achieve。In the era of digital，A variety of digital capitalists in the name of security and optimization，Extract data from possible people and things from possible people，Further expansion and enhanced food benefits。Ordinary users become vassals of digital platforms，Plowing the digital farm，But I can't get the corresponding return。Life itself is reduced to profitable data records，Degraded bet365 best casino games into a sensor、Abstract forms on the server and processor。Digital capitalists use digital monitoring、Algorithm decision -making and machine learning means，Data generated by the user generated infinitely，Create new power and control forms，to manipulate social system。Users will inevitably move towards a feudalist framework driven by information technology，and the Internet has also become "Caibo Rival Tori" and "High -tech feudalism space"。

Digital platform as a form of key infrastructure in contemporary society，Regulate people’s social life，Including interpersonal interaction、Economic transactions and personal consumption。The platform is responsible for managing the digital market，Continuously open the new cycle of value extraction and capital accumulation。With the increasing position and power of these digital platforms，The extraction of "data rent" in contemporary society has also expanded rapidly。Different from the use of traditional real estate use in the use of real estate，New foodies get income through the use of digital platforms。Platform companies use attractive languages ​​such as "Share"，Clas to connect people to interconnection，But this business model changes to face anyway，The essence is just to create a stakeholder relationship with another name，Increase in the income of "Improved Public Land"，Become a veritable "Public Land Harvest"。Users want to enjoy service，You must "pay"，Otherwise, there will be no qualifications to cross digital platform thresholds。Especially those in society、Technology giants seamlessly connected between economy and finance，They not only control the quantification of society into possible infrastructure，It also controls the environment and platform of generating data、Equipment to collect data、Analyze the calculation power required for data，and the content generated by the recruitment user，Integrate it into its own marketing activities。More importantly，Because these monopoly platforms bet365 best casino games have a pivotal right to speak and distribution，It will inevitably strengthen the unequal relationship of the real world。while users do not have basic ownership of their own data，Can't use your own data according to your own ideas，It is difficult to find clear ways to destroy your data。In the era of digital rapid advancement，Ordinary users become more and more dependent on various digital platforms，Also ignores the inner life of life，In the immersive entertainment carnival and virtual consumption, he surrender to the "rule" of the new feudal lord，and ignore the actual occupation and exploitation，The new "serf" in the digital era。

　Network Level System: Power Law Distribution 

The most prominent manifestation of the network level system is the "Power Distribution"。"Power Law distribution" is the so -called Matthew effect、28 principles、Winners eat and poor, the poorer, the poorer。Since the complex network has free selection、Features of growth and priority dependent，Therefore, its distributed shape is like this: the number of links at the top or the most popular website is twice the second popular，The number of links of the second popular website exceeds the number of links of the third popular website;，The number of links of the website at the bottom is almost no difference，But the difference between the top and the bottom is very large。This network structure has triggered attention、Resource、Competition for money and job opportunities，Has a clear advantage at the top。The oppression and acquisition of large companies in large technology companies are typical performances。The result is，The vast majority of people's small property is converted into a small number of digital capitalists。

The network level system is not only manifested between digital platforms，Still happening between Internet users。American scholar Jodi Dean proposed the concept of "communication capitalism"，It is believed that the relationship is re -configured by digital capitalism into an economic model，User's information sharing capability serves Bet365 lotto review capital。User's information sharing capability serves capital，is to get more attention，instead of deepening understanding。The more people participating，The larger the digital gap，"Power Law distribution" is more likely，Unwavering, the more obvious it is。Tens of millions of fans on social media have only a few hundred or less people who have greater discourse and influence。Din pointed out，Contemporary capitalism presents the feature of "new feudalism"，Digital capitalists exploit users in a lord -style manner，"After the globalization of capitalism，It uses self -conversion，Generate through digital networks and a large number of personalized media，The characteristics of closed or excavating human life。This self -eclipse brings new lords and serf，Created a huge wealth for the platform owner，Causes extreme inequality in society "，Makes more users take time。Under the condition of capitalism，Unlimited is caused by the free flow of information，Then was captured and exploited in the profit competition of capitalist profits。places where the Internet access rate is low or even unable to access the Internet，The degree of inequality will increase。Because only access and connection can we integrate into general social life，offline not only means that it is impossible to enjoy basic social services，It also means and information、Education and the isolation of political participation。In short，The most marginalized person in the new digital world order has no right to speak for fairness and justice。

Digitalization has become the established features of almost all political and economic fields and social relations，This is an unstoppable trend。But basic capitalist mechanisms such as private ownership、Maximum profit pursuit、Exploitation Labor, etc. still staged in a digital capitalist environment，Even repeated the operating logic of feudalism。Digital feudalism combines the historical elements of feudal ownership and power structure with the universal nature of modern technology，The rise of its rise is bet365 Play online games not only about who has and control the data and benefit from it，It is also related to privacy protection、Data fairness and acquisition related ethics and legal issues，and the possible power imbalance of power that may cause digital monopoly。Digital identity is controlled and locked by technology companies，Life data is stored on a privately controlled server，User is conceptual turned into serf，Sacrifice the free will on the algorithm's altar。This means that users lose their self -creation and self -management digital life，becomes transparent and naked，Leading information civilization was eroded。Data control and ownership should not fall into the hands of the data oligarch and gathering.，should ensure the basic ownership of users' personal data，Including the right to use、Knowledge right、Compensation Right、Delete right and forgotten right，Users from data slavery to data autonomy。

　(Author Unit: School of Philosophy at Beijing Normal University)