Wide application of Internet technology，Not only did it give birth to a new cultural format，and gave birth to a new cultural ecology。The combination of cultural consumption and the Internet，Promoting cultural consumption upgrade。The Internet has become a new engine that helps cultural consumption upgrades。

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The role of the Internet on cultural consumption upgrades is reflected in the form of cultural consumption、Cultural consumption quality and cultural consumption structure。Professor Li Lin, a professor at the National Cultural Industry Research Center of Huazhong Normal University, said，First，The Internet has spawned a new form of cultural consumption。The Internet is a new productive force，Make cultural production、Consumption、Revolutionary changes have occurred。Today，Digital culture consumption、mobile cultural consumption、Virtual cultural consumption and other new cultural consumption has exceeded traditional cultural consumption，Interconnection、Share、Facial and other features make the boundaries of cultural consumption increasingly blurred。2，The Internet promotes the high -quality development of cultural consumption。The Internet changes social lifestyle，It also changed the traditional cultural consumption concept，promoted bet365 Play online games the improvement of cultural consumption level，Make cultural consumption from grow from quantity to quality jump。third，The Internet optimizes cultural consumption structure。The Internet breaks the field of view bet365 live casino games of cultural consumption，Make the long -term existing cultural product structural shortage、Insufficient supply of effective supply、Lack of high -quality products、Une balanced development and other phenomena have been improved，Therefore, it has promoted the diversification of the cultural consumption structure、Reasonable、Scientific。

Researcher Wang Qiguo, a researcher at Peking University Cultural Industry Research Institute，The Internet makes cultural products better aesthetic fun。The continuous upgrade of Internet technology，The continuous update of cultural product connotation and form。

Professor Jie Xuefang, a professor at the School of Humanities of Tongji University，The driving role of the Internet on cultural consumption upgrades is mainly reflected in three aspects。First, the consumption content upgrade。The deep integration of the Internet and the cultural industry continues to bring new cultural formats、Cultural content、Cultural form，Not only does it provide extremely rich cultural products and services，It also brings more personalization to consumers、Customized、Precision cultural content，​​and more participation、Interactivity、Experience cultural scene。The second is the upgrade bet365 Play online games of copyright awareness。The formation of online cultural consumption habits gradually bring the growth of genuine cultural consumption awareness。Knowledge payment and member system are gradually accepted by young network audiences，and internalized into the protection consciousness of genuine culture in the Internet era，and consumer consciousness that respects copyright。This plays an important promotion role for the sustainable development of the entire cultural industry and the benign cycle of innovative ecology。Third is the upgrade of spending time and space。The Internet allows cultural consumption to achieve full time、Globalization。Especially with the rise of the mobile Internet，The period of cultural consumption is after get off work after work and weekend break time，Start expansion to all fragmented time of consumers。Consumers can consume consumer cultural products and services anytime, anywhere。

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Cultural consumption upgrade in the Internet era，It has positive significance in terms of technical empowerment，There is a double -edged sword effect。Jie Xuefang said，Cultural consumption in the Internet era should pay attention to three aspects。First, pay attention to the mainstream value of Internet culture consumption。The Internet has natural openness，This means that Internet culture is omnipotent，The problems caused by it are also endless。Such as the problem of Internet addiction during the development bet365 best casino games of online games，Ethical loss of ethics presented in the field of webcast must be followed。In particular, the guidance of mainstream values ​​of the network culture consumption of minors。Second, pay attention to the organic integration of online cultural consumption and offline cultural consumption。Cultural consumption in the Internet era should not blindly pursue the network of culture、Virtualization and onlineization，Instead, it is necessary to realize the common prosperity of online and offline。Whether it is online，Or offline，The fundamental goal of cultural consumption should be a beautiful life that promotes the healthy development of society and the pursuit of reality。Third is to pay attention to the weak of the Internet。The Internet brings cultural consumption upgrades，Preview the end of a traditional era and digitalization、Open in the new era of networked。In this process，"Network Aboriginal" and "Weakness" are the same，Following the weak of the Internet is a job that cannot be ignored in the process of cultural consumption upgrade。

Li Lin thinks，First of all, pay attention to transforming the concept of "Internet+culture" into "culture+Internet"。The essence of the cultural industry is the content industry，"Culture+Internet" is a process for the content industry to achieve evolution with the help of the Internet。You must recognize，The production of cultural content is also the production of value。Next，We must pay attention to the cultural consumption safety of bet365 live casino games the Internet era。Cultural consumption safety is an important part of national cultural security。Pay attention to ideological security in cultural consumption，Adhere to the correct value orientation; to change the situation of a large number of imported cultural consumer products，At the same time, improve the quality of Chinese cultural products and services，Make them truly meet the cultural consumption needs of the people，So as to improve the soft power of Chinese culture; to establish the correct view of consumption; strengthen the standards and management of cultural consumption behavior，Strengthen the order of network cultural space; to evaluate and warn cultural consumption risks。

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Through technological innovation、Integrated innovation、Innovation innovation and iterative upgrade，The Internet has become an important platform for cultural consumption，and promoted the upgrade of cultural consumption。Li Lin thinks，To better play the role of the Internet in cultural consumption upgrade，First，Activate the Cultural Market，Stimulate the cultural consumption capacity of the society，transform the potential cultural consumption willingness into a realistic cultural consumption behavior，Promoting the intelligentization of cultural consumption、Smart。2，Cultural consumption education，Improve the cultural literacy of the people，Help people develop healthy cultural consumption habits。third，To comprehensively evaluate the social value bet365 live casino games of cultural consumption，Discover problems in time，Promoting cultural consumption to health and sustainable high -quality consumption development。

"The cultural consumption upgrade of the Internet era，It is from ‘you have me、I have the deep fusion of you '’，To ‘you are me，I am the complete integration process of you '。"Xie Xuefang said，First, to clarify the status of Internet genes in cultural consumption upgrade。Cultural consumption upgrade is not a simple fusion of culture and the Internet，but the reshaping of the entire lifestyle production method。Second, it is necessary to give full play to the innovation of Internet cultural enterprises，Pay attention to the social responsibility of these companies。Suppliers and operators of Internet culture，Internet cultural enterprises must be under the premise of ensuring the positive social effects，Maximum pursuit of economic benefits。At the same time，Internet cultural enterprises must follow cultural ethics and technical ethics，Create an industry ecology that is committed to original development and respect for copyrights。Third, we must correctly understand and actively give play to the dual identity of netizens。In the process of Internet culture consumption，Netizens are both consumers of Internet culture，At the same time, it is a producer。During the upgrade bet365 live casino games of cultural consumption，To actively help netizens to realize the virtuous cycle of Internet culture consumption and Internet culture production。