July 6-7，The "70 Years of New China: Experience and Achievements in bet365 offers Development" forum was held in Beijing。The forum is co-sponsored by the editorial department of "Chinese Social Sciences" and the School of bet365 offers of Renmin University of China。Experts and scholars attending the meeting focused on the development process and experience of the news and communication industry since the founding of New China，And an in-depth discussion on how to continue to promote the development of bet365 offers and communication in the new era。

　Fruitful research results in bet365 offers and communication

Professor Deng Shaogen of the School of bet365 offers at Renmin University of China reviewed the research overview of the history of news communication in the 70 years since the founding of New China。He said，In the 70-year glorious history of New China，Gradually establish multiple categories、Multiple levels、Multi-function、Diversified news media network，Formed a global vision、High Technology、Modern all-media communication system；bet365 offers academic research continues to innovate and develop，Gradually forming Chinese characteristics、Chinese style、Chinese style、Chinese system。Among them，The overall research on the history of bet365 offers and communication has yielded fruitful results。Looking back at history you can see，bet365 offers history research promotes the continuous improvement of the status of bet365 offers discipline；Support from the National Social Science Fund promotes the development of bet365 offers history research；More and more award-winning works，Academic social influence continues to increase；The research team continues to expand，Research capabilities greatly enhanced；The Chinese bet365 offers History Society has played an active organizational and service role。

Zhi Tingrong, Executive Dean of the School of bet365 offers and Communication of Jinan University, believes，Compared with Western theory，Chinese bet365 offers theory shows its own characteristics。Academic circles also often discuss socialist bet365 offers with Chinese characteristics or socialist bet365 offers theory with Chinese characteristics，This formulation facilitates questioning of ontological meaning。The formulation of socialist bet365 offers with Chinese characteristics has a goal system、Reference frame、Value system，For exchanges with the West，It is also of great significance for telling Chinese stories well。

Proposed by Du Junfei, Dean of Nanjing University Network bet365 offers Research Institute，70 years，The conceptual history of humanism is also a conceptual history of news bet365 offers。He took "People's Daily" as an example，Analyzed and studied the bet365 offers context of humanistic ideas in the media context of New China。Statistics display，70 years，Three major concepts of "humanism" in the context of mass media，The distribution of its connotation is biased、Unbalanced，It changes with historical development and ideological trends。

　bet365 offers and news media that keep pace with the times

Yang Baojun, a professor at the School of bet365 offers, Renmin University of China, believes，In order to establish a basic theoretical system of bet365 offers，Clear the academic sources of bet365 offers、Theory of network origin and representativeness，You need to do the following。First, we must have a historical perspective，Carefully clarify the origins of bet365 offers。To dig deeper in your own research field，Let bet365 offers and communication become a broad and profound subject。The second is to have the vision and spirit of the times。Human news activities are changing with each passing day，We must keep up with the pace of practical development。There have been structural changes in the field of news communication，Media form、Communication subject、The structure of the relationship between the transmitting and receiving subjects has changed，Our perspective of the times must also be based on the perspective of the world。The third is to have interdisciplinary concepts and spirit。Many current problems involve a high degree of convergence、Factors relevant to multiple subject areas，To study these issues thoroughly，bet365 offers alone is not enough，Multidisciplinary required、Interdisciplinary integration。The fourth is to have the concept and ability to construct a system。

Zhi Tingrong expressed，News bet365 offers has the function of propaganda organization、Economic Function、Social function and cultural function。Among them，The publicity function is a very important one、Basic functions。This function of the bet365 offers needs to be deepened，The core of the construction of new mainstream bet365 offers is new and mainstream，Mainstream doesn’t just mean becoming a mouthpiece，It must also be able to promote the entire society、The people and the country keep moving forward。Be able to promote different classes、The object has new developments。The academic community’s understanding and research on the social functions of bet365 offers have deepened。The social function of bet365 offers is becoming one of the foundations and sources of the economic function of bet365 offers。

　　Technological development promotes bet365 offers integration

Sui Yan, Dean of the School of bet365 offers, Communication University of China said，There are three levels of narrative，A certain event、Characters are their own abilities，There are different expressions around the ability，That is, different versions appear。The collection of multiple narratives will form the original text。Basic version in the context of the Internet、The relationship between narratives becomes complicated，Reciting the text will promote changes in the text，The two work together to promote continued changes in technology，And then promote the evolution of society。Communication not only forms public opinion but also forms the power to change and promote the event itself。On the Internet，Good narrative will be symbolized，Its external form is vivid，Rich meaning。

Zhao Yunze, deputy dean of the School of bet365 offers, Renmin University of China, said when introducing the technological revolution in media communication models，The mass media communication model of traditional media will force the selection of "people" as the audience for bundled sales。The emerging media communication model is a "people-oriented" communication model，The formation of production with "people" as the main body、Share、Gated social networks and public spaces。

Proposed by Zhou Yong, Secretary of the Party Committee of the School of bet365 offers, Renmin University of China，Popular culture is turning towards "visual"，The universality of image communication enables it to cross the "cognitive gap"。He said，Every technological breakthrough brings huge changes to the media。The "fleeting" linear communication method of traditional television determines that it is a medium that mainly uses "time" as a resource。Today with the sudden rise of new media，The intervention of the Internet has further extended television communication into "virtual space"，The importance of "time" resources to television is also due to online videos、The emergence of new technologies such as interactive on-demand video is constantly being eliminated。It can be said，The logic of television communication in the new media environment is undergoing a "time and space" revolution，It is the transformation from “time” thinking to “space” thinking，That is, the linearity of time gives way to the nonlinearity of space，The finite nature of time resources gives way to the infinite nature of space resources。

Zhou Yong thinks，The future development of audiovisual bet365 offers will show the structural impact of new technologies、The shaping of various social forces、Features such as production and dissemination for different scenarios and rich industrial chain。The study of audiovisual bet365 offers requires a good grasp of industry and policy、Practice、Three aspects of application，The core of these studies is to reshape the basic theoretical system of audio-visual bet365 offers of new media。

　Innovation helps traditional bet365 offers transform

Jiang An’an, deputy editor-in-chief of the People’s Daily’s Global Times, analyzed the innovative transformation of Chinese media in the past 30 years based on the development process of the Global Times。He proposed，Global Times Today’s diverse and symbiotic media landscape is adapted to media integration and iteration、Performance conversion requirements，It is also to cater to the requirements of different target audience groups in current Chinese society，It is also enhancing its international bet365 offers capabilities、Requirements for role in the great struggle for international voice。Accurately grasping these requirements of the times，The Global Times has gradually developed into a distinctive brand、Media with important influence at home and abroad。

When talking about how journalists should adapt to the rapidly changing environment，Zhao Yunze thinks，We must optimistically welcome another revolution in bet365 offers technology and the prosperity it brings。Zhi Tingrong thinks，The mental pressure felt by news professionals，Questions about the value and significance of news，Require news theory research work in the Internet era、Mobile Internet Era、The era of artificial intelligence requires theoretical adjustment，Make more efforts in theoretical innovation and value reconstruction。

When talking about the research on buyer’s monopoly in the TV copyright market，Zhang Huifeng, deputy dean of the School of bet365 offers at Renmin University of China, cited examples to introduce the supply and demand situation of buying and selling in markets at all levels from the central to local levels，Indicates that there is an imbalance between supply and demand、The price is difficult to measure、Problems such as lack of transaction guarantee。In response to these problems，He suggested，First, we must increase the elasticity of supply，Second, price regulation must be carried out，Third, we must establish a copyright protection organization，In order to create a healthier TV drama market format。

Lu Weizhou, deputy editor-in-chief of China Social Sciences Magazine said，Although bet365 offers and communication is a young subject，But with the joint efforts of the academic community，Has made great progress，Making great contributions to my country’s economic and social prosperity and stability，Occupying an increasingly important position in the construction of philosophy and social sciences in our country。General Secretary Xi Jinping’s important speech at the Philosophy and Social Sciences Work Symposium，Connecting bet365 offers and Philosophy、History、Economics、Political Science、Law、Sociology and other disciplines are listed as 11 areas that need to be accelerated、Disciplines that support philosophy and social sciences。Responsible for “achieving high-quality results、The Chinese Social Sciences Magazine has the sacred responsibility of building a first-class platform for high-level talents，In recent years, great attention has been paid to bet365 offers and communication，Hope to turn the bet365 offers and Communication Frontier Forum into a brand forum，With academic experts，Join hands to promote the construction of the “three major systems” of bet365 offers and communication，Contribute to the prosperity and development of Chinese philosophy and social sciences。