Current，The strong penetration of digital technology is triggering politics、Economy、Deep changes in the fields of culture and society，Gradually becoming a new type of driving force for reshaping and optimization of social governance structure，This also provides technical methodology for the "effective governance" in rural revitalization。To help rural revitalization、Promote digitalization of rural governance，The State has successively introduced important documents such as the "Outline of Digital Rural Development Strategy" and "Notice on the Pilot on the Pilot Work of Digital and Countryside"，Accelerated the process of digital governance of rural areas，The modernization level of the grassroots governance system has been significantly improved under technical empowerment。

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First, the main body of rural governance has differences。For more than 40 years of reform and opening up，Stayment in economic and social development and changes in rural social structure，Members of rural society present a diversified differentiation，Farmers differentiate from groups with strong homogeneity into villagers、Jianjian farmers、left -behind groups, etc. with obvious heterogeneous groups，In identity、Diverse characters at the same time，The ability and needs of farmers also show differentiation and layering。Information Technology as the product of high -tech technology，Have strong exclusiveness，While empowering some members of some rural society，It is also easy to exclude some groups outside the technology "high wall"。This not only failed to achieve good Bet365 app download technical empowerment，Instead, it has formed a relative deprivation of the disadvantaged group。Under the circumstances of the villagers' information and capabilities,，Promote a single without differences、Similar digital governance mode，Undiniting the unevenness of technical empowerment and the inefficient energy of rural digital governance。

other，Village cadres as an important composition of rural governance body，Affordable more complicated data entry in digital governance practice、Announcement Published、task stalls and other work。Compared with the selected college student village officials，A considerable part of the village cadres have stretched embarrassment in front of complex digital systems，Although local governments emphasize the matching of human -machine matching through ability training，But there are rarely trained on such village cadres on the supply side。A reality is，Village cadres often can't learn、Learning is not fine，I don’t want to learn，This makes village cadres a certain extent an intermediate obstruction for digital governance in rural areas。So，Governments at all levels in the process of promoting rural digital governance，The difference between the subject of governance should be paid attention to，Vigorously promote the supply -side reform，Efforts to respond to the interest appeal of the disadvantaged group，Differential supply。

Second, the heterogeneity resource endowment of the countryside。my country Veterans、The complex and diverse geographical and cultural environment，Villages present a significant heterogeneity due to unique historical culture and geographical environment。Natural Resources、Differences in elements such as social resources and location conditions make different villages have very different behavioral logic and development bet365 live casino games state。At the same time，With the rapid advancement of industrialization and urbanization,，Village differentiation between regions and farmers are increasingly prominent。Governance of different villages、Policy needs and development paths present a complex and diverse situation，The same policy input policy effect that may output similar differences，The heterogeneity of the countryside objectively determines the diversity and complexity of the rural digital governance path。At present，In the process of promoting rural digital governance, local governments，tend to treat all kinds of villages in the whole region as the overall，Emphasize the "integration" and "integrity" of digital governance。Departments at all levels and departments to promote work on the line，Promote homogeneous "APP" and "Public Account" from top to bottom，This causes mismatches of supply and demand and resource loss，And may be caught in the misunderstanding of "Internet+formalism"。

Third is the complexity of rural public affairs。The dynamic complexity of public affairs in the local society intensifies，The issue of the government -led public product supply is difficult to adapt to the changes in the situation of public management.。At present，Despite the overall governance、Coordinated governance is a consistent concept in the process of promoting rural digital governance in various local governments，But its foothold is more about breaking the division of the government's operating system、Information Island and "Kowloon Water" and other structural dilemma，Emphasize the horizontal integration and negotiation interaction of the government，Lack of sufficient attention to external entities such as social organizations and enterprises to some extent。In advanced practice，Digital public products are still a highly concentrated Bet365 lotto review bandal supply，Government is often the only "option" for villagers to obtain digital public services，It is difficult to meet the governance needs of complex public affairs，It also reduced the quality of public service supply and the sense of obtaining the villagers。This requires local governments to in the process of promoting rural digital governance practice，Accelerate the embedding of social and market forces，Focus on building a rural digital governance pattern of diverse co -governance。

　　Supply side transformation of digital governance of rural digital governance

Differences of the subject of governance、The heterogeneity of rural resource endowment and the complexity of rural public affairs，Objectively require rural digital governance to produce "multiple choice questions" on the supply side。A friendly transformation of digital governance technology "pro -village" and "pro -society"，Taking good governance and good governance as rural governance goals，You need to adhere to the path of the following digital governance。

The first is to adhere to the combination of the user's standard and differentiation supply。Information technology has a certain entry threshold，The homogeneity supply in the current digital governance practice of rural digital governance forms the phenomenon of "technical extrusion" in the digital era，The differences in the ability of villagers' information can be determined that the rural digital governance must adhere to the user -centric，Capability differences for the demand side，Differential supply and differentiation of disadvantaged groups on the supply side。Taking the "barrier -free service" of the People's Daily Online as an example，To meet the browsing needs of different audiences，People's Daily Online as the elderly、Blind and disadvantaged groups provide a variety of versions such as the "Old Edition", "Blind Version", "Big Subtitle Video" and "Non -Holly Search"，To achieve Bet365 lotto review barrier -free reading of various groups。In view of this，Governments of various places should promote the concept of digital govern，Sink the focus of service to the grassroots，Focus on excavating and responding to the personalized needs of different groups in digital governance situations，to provide a diversified digital governance mode，Continuously enhance the accessibility of electronic government affairs and digital services。The core of promoting rural digital governance is to enhance the villagers' happiness by relying on technological increases、Get sense，Never at the cost of deprivation and extrusion of vulnerable groups。

Followed by adhering to the combination of local conditions and precision supply。Give play to the support and leading role of digital governance in rural revitalization，Always based on national conditions and nostalgia，Governments at all levels should fully find out villages in the area in the area under the population structure、Significant differences in industrial form and service needs，If traditional agricultural villages tend to obtain seedlings and seedlings through digital platforms、Receiving machine farming machine、Services such as food acquisition，Chengjiao Village even wants to obtain real estate rental、Regional planning, employment and entrepreneurship and other information。In view of this，The government should be based on the actual situation of the countryside，Category to promote the practice of rural digital governance，Forms a more targeted and operable digital governance mode。The government wants to change the traditional top -down promotion method，On the basis of providing infrastructure，Promote the "order order" function through administrative empowerment，Allows the villagers to integrate digital services in combination with their own characteristics and key development fields in the government's macro Bet365 app download policy framework，Establish a personalized service portal and entrance，Provide users in the region to provide more accurate、High -quality digital service，Constantly improving the effectiveness of rural governance。

Finally, adhere to the combination of coordinated co -governance and multi -subject supply。Rural digital governance shall get rid of the authoritative architecture of traditional sectors，Construct a diversified subject co -governance pattern。The government should adhere to the concept of synergy and common governance，Increased collective economic organizations in a more tolerant gesture、Social team and enterprise diverse subjects participation。The government is not only the constructor of the digital governance platform，It should also play the booster who promotes multi -subject collaboration、Co -produced by multi -subject。On the one hand，The government should create a multi -interactive consultation and governance platform，Both focus on breaking the "information island" and "digital gap" within the government，Realize the coordinated efficiency of government agencies，It also provides adaptive interfaces and channels to enterprises and organizations outside the government。On the other hand，Promote the interoperability of government affairs platforms and other digital platforms，Double integration of resource and functions。Internet platform has a large amount of user data and advantageous resources，Government can integrate the establishment of a data sharing mechanism for government and Internet platform enterprises through platform integration，and use the service functions of other platforms to respond to the diversified demands of the masses，To better form "party and government dominance、Participate in the masses、Social Cooperation "rural bet365 Play online games digital governance pattern。

　　(This article is the National Social Science Fund general project "Social Quality Perspective of Rural Governance and Rural Revitalization" (18bgl171) staged results)

(Author Unit: School of Public Management, Nanjing Agricultural University)