A collection is a piece of history,However, it has been a long time,The collections that have attracted attention are mainly “artifact collections”,Such as cultural relics、Specimen、Cultural layer、Strata,Even ordinary objects。actually,Another type of “material evidence” as the fragments of human civilization—bet365 cricket odds,such as books、Music record、Memorial File、The scriptures are still quietly waiting to be discovered and unsealed。
Documentation connects the inorganic and organic worlds,Reveals the human relations of various eras,Collects little-known memories and wisdom,It is a comprehensive reflection bet365 cricket odds growth and development bet365 cricket odds nation,is a unique product or important imprint that we cannot ignore。However, it is a pity,Nowadays, a large number of documents may be lying in the corners of collection institutions and no one cares about them,Or it may be sealed in a library and never see the light of day。In recent years,“Exhibition” is a highlight of information utilization and innovative services of document collection institutions,To visualize、Features such as vividness and experience attract many viewers。But at present, many exhibitions only display documents,Not visually transformed after in-depth interpretation bet365 cricket odds information contained in the literature,Ignores the audience’s literacy difficulties、The true value of documents and the function of media,Hindering the “dialogue” between the exhibition and the audience,The exhibition had little effect,The use of documents as “physical evidence” is not satisfactory。
Highlight the "documentation" element,Let history become a story。Advocacy for “documentation” elements,refers to the insistence that exhibition materials mainly come from information recorded in documents。As the functions of document collection institutions change from "collection type" to "utilization type",Expansion of service areas,Innovation in service methods,The dominant position bet365 cricket odds audience is gradually becoming clear。Therefore,Advocates of “documentation” are no longer just researchers of documents,Still a disseminator of literature。Whether it is a literature expert who is rooted in literature and does original research,Still has the skills to organize and process documents but is not a communication expert who has been working in this field for a long time,Everyone has its own applicable space,But the best advocate of "documentation" elements should be an organic combination bet365 cricket odds two。The advocacy bet365 cricket odds "documentation" element emphasizes the importance of documentation,And advocates the translation and transformation bet365 cricket odds information contained in the literature,But how to avoid overwhelming the audience with the vast amount of professional information in the literature?In fact,Exhibition as a mass media,What needs to be prioritized is how to attract the audience’s attention through documents and the facts they reflect,Arouse their emotions,And trigger thinking。The exhibition is not an encyclopedia for laymen and beginners,It should be an introductory guide to stimulate the audience’s interest in learning。
Take the basic display of “Chengdu Stories” in the new Chengdu Archives as an example,Initially the theme bet365 cricket odds exhibition was "Chengdu for a Century",But the existing archives are not a complete record of Chengdu over the past century,The theme is adjusted to "Chengdu Story"。At the same time,Many bet365 cricket odds original files are in handwriting,The calligraphy is illegible and illegible,Somewhat similar to stereotypes,No comma,Difficult for non-experts to read。In order to ensure that visitors who enter the archives can better understand the stories of Chengdu,The curatorial team spends a lot of time and energy researching archives,Extract important information from more than 3000 files,and encode it into six parts,Convert symbolic information into situations at the same time、Videos, etc.。
In order to achieve a balance between massive information and audience interest,Three coping strategies can be adopted: First,Curatorial experts re-examine past experiences,Recall how a certain topic first struck me on a whim。Second,The curatorial team conducts formal and informal audience surveys、Evaluation and Research,Collect and analyze the audience’s initial thoughts on the topic,And carry out information encoding and reconstruction on this basis。Third,Layer information with recognizable design,Make different levels of information clearly visible,This avoids competition for the audience’s attention during the visit。For example, the Prehistoric Journey bet365 cricket odds at the Denver Museum of Natural History in the United States creates different information systems for three types of audiences,Includes “Discovery” information for children,"Exploration" information for ordinary adults,And “Learning” information for experts。
Advocating the "audience" element, Make understanding easy。Advocacy for the “audience” element,It means that all aspects of exhibitions in document collection institutions must serve the audience,Encourage their physical and mental participation through interpretation,Construct personal meaning while understanding easily。The exhibition no longer just focuses on documents,But for the audience。Advocating the "audience" element is a new role setting,Called Exhibition Developer、Interpreter or educator。The creation of this character dates back to the 1960s,Beginning as an “Activity Developer” position created by Michael Spock, Director bet365 cricket odds Boston Children’s Museum,Mainly responsible for audience-oriented experience development。1980s,The Field Museum invented the “teamwork method” in curating,Introducing an advocate bet365 cricket odds "audience" element into the traditional curatorial team。Today,Some large museums will arrange dedicated interpreters in the curatorial team,such as the Royal Ontario Museum of Canada、American Dime Museum, etc.,Explain the deep cultural connotation bet365 cricket odds exhibition to audiences with different backgrounds and knowledge levels in an easy-to-understand way。
Advocate bet365 cricket odds "audience" element,What needs to be considered responsibly is what kind of experience the audience will have in the exhibition bet365 cricket odds document collection institution,And set awareness for this、Emotional and experiential goals。Includes: audience-oriented demand integration resources,To ensure that the best literature is used;The most important information in the document is clearly expressed;The exhibition attracts people of all ages and interests;The school’s curriculum standards are taken into account;There are attractive and memorable ideas;Cognition、Emotional and experiential goals are implemented;The overall gain bet365 cricket odds audience is greater than the sum of its parts, etc.。Anyway,The responsibility of this type of advocate is to remind all participating curators at all times,Audience satisfaction is the ultimate goal of their team。
Pay attention to the "media" element,Make the experience sensory。Advocacy of “media” elements,refers to the communication method used to promote effective dialogue between the audience and the exhibits in the bet365 cricket odds of document collection institutions。Document collection institution exhibitions need to use these communication methods to create exquisite objects、Rhythmic and outstanding physical design。Different from museum artifacts bet365 cricket odds,It is not appropriate to directly display authentic and unique documents in exhibitions in document collection institutions,On the basis of interpreting and reconstructing the literature,Transform information into visual and spatial expressions that can be perceived by the audience's senses,Only in this way can we create a vivid and personalized bet365 cricket odds experience for the audience。
In fact,The experience gained by the audience visiting the exhibition is mainly realized with the help of "media" elements。This element includes design concepts、Space Planning、Personalized design、Audience movement、Appropriate exhibits and expressions, etc.,While designing for ease of use and environmental sustainability。Take the "Tolkien: Maker of Middle-earth" exhibition curated by the Oxford University Library in 2018 as an example,This exhibition mainly displays Tolkien’s personal life、Academic career and stunning works。The entire exhibition is divided into ten parts,The third part is "Middle-earth 3D World"。In this section,The curator did not directly display the document "Lord bet365 cricket odds Rings",Instead, a 3D relief map is used to present the geographical location bet365 cricket odds protagonist in "The Lord bet365 cricket odds Rings"、The terrain of various places and his journey。The animation effect of this map is shaped by the projection in the upper and lower directions,The projector above projects several sets of journey trajectories bet365 cricket odds protagonists,The projection below is from an 85-inch TV screen,Mainly provides supplementary map information。Visible,Through the design and production of 3D relief maps,The journey described by the author of "The Lord bet365 cricket odds Rings" soon became vivid and three-dimensional。These unique experiences will come from the body、Bring the audience new feelings cognitively and emotionally and make them remember it。
If before then,Institutions that collect documents may be known for their magnificent buildings,Or I am deeply proud bet365 cricket odds priceless unique copy,Then such times are gone forever。Today’s organizations will only be recognized for their ability to innovate and differentiate services、Proud to improve people’s quality of life。Exhibitions stand out in fulfilling new missions and making good use of new opportunities。By exhibition,Institution that collects documents—library、Archives、The local chronicle museum and some museums make documents go out bet365 cricket odds two-dimensional world,Grounded literature information,Reconstruct an intuitive three-dimensional world for the audience。Exhibition,Let the document use “words” that the audience can understand,Vividly tell the “story” that happened in the ups and downs of his life,And with the help of aesthetics、Cognitive and emotional real experience,"Enlightenment" audience。Scattered in various major institutions、The mysterious document that few people care about is unveiled,Little-known memories of cultural heritage are made public in an easy-to-read format,The boosting literature is not all,But please use it。
(The author is the person in charge bet365 cricket odds Youth Project bet365 cricket odds National Social Science Fund "Research on the Exhibition of Document Collection Institutions Integrating Online and Offline Internet"、Associate Professor, Department of Cultural Relics and Museum Studies, Fudan University)
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