The Bet365 lotto review international expression of Chinese culture is an important part of helping our country's external communication。"Western Internet Red" Life、Work in China，Use social platform，Short videos through social media、Live and other forms to tell the world about Chinese culture，It is an important subject in the internationalization of Chinese culture。Corresponding to the explicit features of the official discourse，"Western Internet Red" with its unofficial identity and non -professionalism engaged in international communication，makes Chinese culture easier to be accepted and recognized by foreign audiences，Acting in the international community in a subtle way，Provides the hidden sequence path for the internationalization of Chinese culture。

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Cross -cultural sharing narrative，On the basis of mastering Chinese and foreign cultural resources，Civilized and mutually learning cultural information transmission。The "foreign net red" group active on social platforms，From different countries，Have different cultural backgrounds，Account points belong to different content areas。Their transmission activities of Chinese culture can be closer to the cultural tradition of the audience of their cultural circle、Thinking habits and language expression methods。Therefore，In the past, the inherent thinking that defined the "foreign net red" group as "others" should also be transformed into "shared"。If the Beijing Winter Olympics has its ideological cross -cultural communication advantage，Provides the spread of Chinese culture with a shared word，The "Big V Winter Olympics" event sponsored by the Beijing bet365 live casino games Winter Olympics Organizing Committee，Invited 11 foreign "net celebrities" to visit the Winter Olympics Zone as a shared。The spread of the "foreign net red" group has enhanced the effectiveness and affinity of the internationalization of Chinese culture，Realized different areas、Maximize the spread of different circles objects。

　　Explanation of empathy: Tell the scene under the first person's lens

Compassion is a kind of ability that human beings are inherent，It can eliminate individual differences，The boundary of the country and culture。The first person's lens is used with a subjective、A intuitive way of telling the description of the eyes of the narrator、I heard or experienced，focusing on the capture and scanning of images and sensations，Expressing the narrator's understanding and feelings of the objective world。"Digital's Digital’celeBrity Groups" and the audience have determined its popularity。Therefore，The "foreign net red" with a large amount of fans knows the characteristics and needs of their fans more，Combined with Chinese cultural resources，Therefore, it produces content that can inspire fans to empathize。"Western Internet Red" tells Chinese food culture in the form of VLOG、Myth and Legend、National clothing, etc.，Digging the true state of Chinese culture，Highlight your personal feelings，Give people a kind and natural feeling in the content，Psychological experience that gives the audience "immersion" and "present"，Build the real sense of the audience's "immersive"。This real sense shortened the psychological distance between the creator and the audience，and evoke the emotional resonance of the audience。

Hearing language is also an important medium to resonate with the audience，"Western Internet Red" short video uses its own original sound or first -person sound of the original sound or later dubbing，oral language、Life -based commentary broke the traditional authoritative preaching，Careful and naturally bet365 best casino games guide the audience to autonomously substituted consciousness into the event scene。The local perspective of Chinese culture interpretation and the Chinese language、Use of text，greatly reduced the "empathy deviation" caused by ideology and cultural barriers，Utilization，Treating the interpretation of the audience and resonance with emotion，to reduce "cultural discount"。

　　common communication: audiovisual story across national symbols

Based on the resonance of the international audience to Chinese culture，To further break the cultural gap，Pursue "common meaning space"。In cultural exchanges，Many people can examine and understand the culture of others，Thus may generate the identity barriers and communication barriers，This deviation decoding originated from the difference in symbol domain，"Different symbol domains，The structural relationship of the symbol system is different，The code rules are different，There is a difference between people's associations of meaning "。Therefore，When the international communication of Chinese culture，Need to consider the ability of international audiences，Beyond the narrow national emotion and position，Create a common audiovisual story，Make the audience from "symbol identity" and "other identity" into "value identity"。The leap of the cultural gap is to break stereotypes and discourse paradigms，Remove the general survival strategy、Survival Ethics，Take the spread of values ​​in the way in the world is widely accepted and recognized。The transmission path of "foreign net red" as a "shared"，Through "discourse debug"，Guide foreign audiences to contact our Chinese cultural symbols、Cognition，Help the world to understand China、Agree with China。

　　Hidden Path Optimization Revelation of Chinese Culture International Expressive

"Western Internet Red" as an important inter -cultural communication subject，Provides hidden sequence paths for the Bet365 lotto review international expression of Chinese culture，Knowing、Interpretation to spread Chinese culture，Reflected shared identity、Interpretation of empathy、Path characteristics of common communication，It provides enlightenment for the hidden sequence path for further optimizing the international expression of Chinese culture。

First，Users under the architecture of virtual community continuously communicate。H. Rheingold (H. Rheingold) proposed the definition of a virtual community，In this virtual community，Communication culture through the scenario architecture will achieve more effort the effect。The situation architecture is Edward T. Hall to think about culture and scenes from architecture or structured views，Place culture in different basic scenario modules for interpretation，is divided into one by one scenario architecture，And these scenarios are like "material materials and environment" that constitute a diverse society。For the spread of Chinese culture，First of all, it is necessary to truly reflect cultural meaning，Secondly, use a architecture and mode that is in line with international scenes，To match the language habits of the host、Understanding the perspective of cultural events、Ideology, etc.，Provide a semantic environment for understanding the content and meaning of the communication。fan group as "foreign net red"，Avilled community consciousness，They pass the barrage、Comment Share Perspective，Interact with "Western Net Red"，And can continue to share the point of view through review of others。Under this continuous interaction，Even if the audience does not have a specific purpose with the common value and interests，It can also form a highly interactive community。When decoding China's clothing, food, housing and transportation，In this networked individualist "short community"，The audience deepened the Bet365 app download understanding and identity of Chinese culture。

2，"Tong" and "Da" and the personal narrative of personal narrative expressions。Chinese culture "going global" mainly depends on communication，The purpose of propagation is "Da"，is the arrival rate of information。In international communication，The audience is easy to cause cultural misunderstandings due to the existence of cultural barriers，Therefore，Also pay attention to communication。Some scholars find out through empirical research，Chinese "Kung Fu" and "Martial Arts" and other symbols can cover the widest range of communication，But the possibility of its deep recognition of the audience is less than those personal daily narratives。This is that the personal narrative mode surpasses the particularity of the ethnicity，The common values ​​of human beings transmitted are more easily accepted by international audiences、Acknowledge。Therefore，Based on the personal narrative of the emotional acceptance of the grassroots and ordinary people，Improve the arrival rate and communication effect。Compared with traditional idol worship，Blog owners are "useful" for users，Including helping users improve life、Enhance self and spirit encouragement。Therefore，"Western Internet Red" active on social media when spreading Chinese culture，The "usefulness" of Chinese culture to its main fan users should be subdivided，If Chinese culture can bring emotional value to it，Meeting its leisure、Hunting and other needs; or knowledge related to science popularization，Satisfy its learning、Work needs;，Meeting the needs of its future travel consumption。

third，Create international hot topics。The national expression of Chinese culture must be good at digging out emergencies in daily life，Take comparison、close -up、Zooming and other shooting、Production method，Enhanced visual bet365 best casino games impact，and then generate different popular narratives on international social platforms。The video content of "Western Internet Red" can focus on the details of domestic media such as Chinese food, food, housing and transportation and Chinese and foreign cultural differences that do not often pay attention to or ignore，Utilize the unique perspective of the "double others" in the foreigner of China，With short video、live video，Manufacturing social hotspots caused by Chinese and foreign netizens，present China to the international community。

Fourth，Emotional value attachment based on the cultural public domain。Social media at home and abroad like Facebook、Weibo、B station, etc. belong to a cultural public domain。Therefore，When my country uses the new media platform to spread external communication，While paying attention to macro -narrative，Also pay attention to the emotional value of additional events，eyeballs to attract platform users，Treatment of more attention and discussion on China。Emotional value should not be given only by mainstream media，You need to pay attention to folk voices，If you have in -depth cooperation with "Western Internet Red"，Perspective angle of the work published、Optimization of thinking，Show a not necessarily perfect，But China that can resonate with netizens at a certain level。This is a credible、Cute、The respectable Chinese image is a vein，Of course, you must also avoid certain negative public opinion risks。

The "foreign net red" as a sharing provides sharing for the Bet365 lotto review international expression of Chinese culture、Repulse、What is the hidden sequence path，Pay attention to the second utilization of "foreign net red" video works and audience comments at home and abroad，Re -observe and examine self from the perspective of strangers，To improve the national international competitiveness and reputation。

(This article is the Liaoning Social Science Planning Fund Project bet365 best casino games "'Foreign Internet Red' self -media short video in the Northeast regional cultural communication role and effect and effects of the Northeast" (L21BXW005) phased achievement)

(Author Unit: School of Journalism and Communication, Department of Press and Communication, Department of Humanities and Social Sciences, Dalian University of Technology)