The international expression bet365 tennis bet is an important part of helping my country’s external communication。Life of a “foreign internet celebrity”、Working in China,Utilize social platforms,Short video via social media、Tell the world about Chinese culture through live broadcasts and other forms,Is an important subject of the international expression bet365 tennis bet。Corresponding to the explicit characteristics of official discourse,“Foreign Internet celebrities” because of their unofficial status and non-professional nature in international communication,Making Chinese culture more easily accepted and recognized by foreign audiences,Influence the international community in a subtle way,Provides an implicit path for salt to dissolve in water for the international expression bet365 tennis bet。
Shared identity: cross-bet365 tennis bet narrative under mutual learning among civilizations
Cross-cultural shared narrative,On the basis of mastering Chinese and foreign cultural resources,Carry out cultural information transmission based on mutual learning between civilizations。The “foreign internet celebrity” group active on social platforms,From different countries,Have different cultural backgrounds,Accounts belong to different content areas。Their communication activities bet365 tennis bet can be closer to the cultural traditions of the audiences in their cultural circles、Thinking habits and language expressions。Therefore,In the past, the inherent thinking that defined the group of "foreign internet celebrities" as "others" should also be transformed into "sharers"。For example, the Beijing Winter Olympics has the advantage of eliminating ideological cross-cultural communication,Provides a discourse context with shared meaning for the spread bet365 tennis bet,The "Big V Winter Olympics Tour" event hosted by the Beijing Winter Olympics Organizing Committee,Invite 11 foreign “Internet celebrities” to visit the Winter Olympics area as sharers。The communication behavior of the “foreign internet celebrity” group has enhanced the effectiveness and affinity of the international expression bet365 tennis bet,Different areas implemented、Maximize the communication effect of objects in different circles。
bet365 tennis bet interpretation: on-site narration through the first-person lens
Empathy is an innate ability of human beings,Can eliminate individual differences,Eliminating national and cultural boundaries。First person lens uses a subjective view、Intuitively tell what the narrator sees with his own eyes、heard or experienced personally,Focus on capturing and scanning images and feelings,Express the narrator’s knowledge and feelings about the objective world。The degree of connection between “digital celebrity groups” (digital’celebrity groups) and the audience determines their popularity。Therefore,“Foreign Internet celebrities” with larger fan base are more familiar with the characteristics and needs of their fans,Combined with Chinese cultural resources,To produce content that inspires empathy among fans。“Foreign internet celebrities” talk about Chinese food culture in the form of Vlog、Myths and legends、National costumes, etc.,Discover the true state bet365 tennis bet,Highlight your personal feelings,The content gives people a friendly and natural feeling,Give the audience a psychological experience of “immersion” and “presence”,Constructs the audience’s “immersive” sense of reality。This sense of reality shortens the psychological distance between the creator and the audience,And evoke emotional resonance from the audience。
Auditory language is also an important medium to elicit emotional resonance from the audience,The short videos of “foreign internet celebrities” use their own live original voice or the first-person voice of post-dubbing,In colloquial terms、The life-oriented explanation method breaks the traditional authoritative preaching,Guide the audience to voluntarily insert their consciousness into the described event scene in a friendly and natural way。A local perspective and native language for interpretation bet365 tennis bet、Use of text,Greatly reduces the "empathy bias" caused by ideological and cultural barriers,Use empathy,Cause the audience’s interpretation and emotional resonance,Thus reducing the "cultural discount"。
Common bet365 tennis bet: audio-visual stories across national symbols
Based on the emotional resonance of international audiences with Chinese culture,We must further break down cultural barriers,Pursue “common meaning space”。In cultural exchange,Most audiences will examine and understand other cultures based on their own cultural perspective,This may create identity barriers and communication barriers,This biased decoding results from the difference in the symbol field,"The symbol fields are different,The structural relationship of the symbol system is different,The code rules are different,There are differences in people’s associations with meaning”。Therefore,In the international dissemination bet365 tennis bet,Need to consider the receptivity of international audiences,Beyond narrow national emotions and positions,Create a common audio-visual story,Enable the audience to move from "symbol identification" and "other identification" to "value identification"。Crossing the cultural gap is breaking the rigid narrative routines and discourse paradigms,Abandon general survival strategies、Survival Ethics,Adopt a method that is widely accepted and recognized in the world to spread values。The communication path of “foreign internet celebrities” as “sharers”,Pass "discourse debugging",Guide foreign audiences to have contact with our country’s cultural symbols、Cognition,Helping the world understand China、Identify China。
Enlightenment on the Optimization of the Implicit Path of the International Expression bet365 tennis bet
“Foreign internet celebrities” as important cross-cultural communication subjects,Provides an implicit path for the international expression bet365 tennis bet,Learned from、Interpretation to spread Chinese culture,Reflecting a shared identity、Empathy Interpretation、Characteristics of common communication paths,Provides inspiration for further optimizing the implicit path of the international expression bet365 tennis bet。
First,Continuous user communication under the virtual community scenario structure。Rheingold (H. Rheingold) proposed the definition of virtual cells,In this kind of virtual community,Promoting culture through situational architecture will achieve twice the result with half the effort。The situational framework is Hall (Edward T. Hall) An architectural or structural way of thinking about culture and situations,Place culture in different basic situational modules for interpretation,That is, divided into scenario structures,And these situational structures, like "material materials and environments", constitute diverse societies。For the spread bet365 tennis bet,The first thing is to truly reflect the cultural meaning,Secondly, use a structure and model to spread in line with international scenarios,To match the language habits of the recipient、Perspectives for understanding cultural events、Ideology, etc.,Provide a semantic environment for understanding the content and meaning of communication。As a fan group of "foreign internet celebrities",Already have a vague sense of community,They passed the barrage、Comment and share opinions,Interact with “foreign internet celebrities”,And you can continue to share your views by following other people’s comments。Under this continuous interaction,Even if the audience does not have a specific purpose associated with common values and interests,It can also form a highly interactive community。In decoding China’s basic necessities of life,In this networked individualistic "ephemeral community",The audience has deepened their understanding and recognition bet365 tennis bet。
Second,A localized expression of personal narratives that combine “tong” and “da”。Chinese culture’s “going out” mainly relies on communication,The purpose of communication is to "reach",That is, the arrival rate of the information involved。In international communication,The audience is prone to cultural misunderstandings due to cultural barriers,Therefore,We must also pay attention to communication。Some scholars have discovered through empirical research,Chinese symbols such as "Kung Fu" and "Martial Arts" can cover the widest range of communication,But the possibility of being deeply recognized by the audience is less than those of personal daily narratives。This is where personal narrative patterns transcend racial specificity,The common human values it conveys are more easily accepted by international audiences、Approved。Therefore,To be based on personal narratives that focus on the emotional acceptance of grassroots and ordinary people,Improve arrival rate and communication effect。Compared with traditional idolatry,Bloggers are “useful” to users,Including helping users improve their lives、Self-improvement and spiritual encouragement。Therefore,“Foreign internet celebrities” active on social media are spreading Chinese culture,The “usefulness” bet365 tennis bet to its main fan users should be broken down,If Chinese culture can bring emotional value to it,Satisfy their leisure、Curiosity and other needs;Or popular science related knowledge,Satisfy their learning、Needs of work;Or recommend places to visit,Meet their future travel consumption needs。
Third,Creating international hot topics。The national expression bet365 tennis bet must be good at exploring emergencies in daily life,Take comparison、Close-up、Zoom in and wait for shooting、Production techniques,Enhance visual impact,In turn, a different kind of popular narrative will be generated on international social platforms。The video content of "foreign internet celebrities" can focus on details of China's basic necessities, food, clothing, housing and transportation, as well as cultural differences between China and foreign countries, which are not often paid attention to or ignored by domestic media,Using the unique perspective of the “double other” of foreigners in China,Via short video、Live video,Create social hot spots that arouse discussion among Chinese and foreign netizens,Present China to the international community。
Fourth,Additional emotional value based on the cultural public domain。Domestic and foreign social media such as Facebook、Weibo、Bilibili and others belong to a cultural public domain。Therefore,When my country uses new media platforms for external communication,While focusing on macro and micro narratives,Also pay attention to the emotional value of additional events,To attract the attention of platform users,Cause more attention and discussion on China。Emotional value should not be assigned only by mainstream media,We also need to pay attention to folk voices,If you have in-depth cooperation with “bet365 tennis bet”,Perspective on the published works、Optimize ideas,Presenting a picture may not be perfect,But China, which can arouse emotional resonance among netizens at a certain level。This has to do with shaping credibility、Cute、The respectable image of China is of the same origin,Of course, we must also avoid certain risks of negative public opinion。
As sharers, “foreign internet celebrities” provide sharing for the international expression bet365 tennis bet、Empathy、Common implicit order path,Pay attention to the secondary use of “foreign internet celebrity” video works and comments from domestic and foreign audiences,Re-observe and examine yourself from a stranger’s perspective,To improve the country’s international competitiveness and reputation。
(This article is a phased result of the Liaoning Provincial Social Science Planning Fund Project "Research on the Function and Effect of Cultural Communication in the Northeastern Region of 'bet365 tennis bet Celebrity' Self-Media Short Videos" (L21BXW005)
(Author’s unit: School of Journalism and bet365 tennis bet, Faculty of Humanities and Social Sciences, Dalian University of Technology)
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