General Secretary Xi Jinping pointed out in the report of the 20th National Congress of the Party，"High -quality development is the primary task of comprehensively building a socialist modern country"，"Accelerate the development of the digital economy，Promote the deep integration of the digital economy and the real economy "。Promote the digital transformation of enterprises，Digital empowering enterprises with high -quality development，It is an important measure to implement the 20th spirit。This article discusses the method of high -quality development of digital empowerment enterprises，Mainly centralized analysis of digital technology for production of enterprises、Marketing and Innovation Impact。

　　Bet365 lotto review

With digital advancement，Enterprises can use digital technology to obtain consumer information，Create on -demand production、Product customized flexible factory。On the one hand，Enterprises can rely on digital technology to obtain a large amount of consumer information，Precise estimate of consumer needs，Then produce on demand，Provide differentiation or customized products，Meet the differentiated needs of consumers。Different from standard products from relying on assembly line production，Enterprises can provide both standard products and customized products after digitalization of the enterprise。Because the customized products of the enterprise are more matching consumer demand，Enterprises can set a higher price for customized products，Get higher profits。On the other hand，With the help of digital technology，Enterprises can interact with consumers at low cost，Encourage consumers to express their own personalized needs to enterprises，According to this, customized personalized products for consumers。Digitalization helps users participate in the production process of the enterprise，On the basis of retaining the original customer group，Strive to get more niche customer groups，Bet365 app download Greed the market，increased sales income。can be found，The development of digital technology can effectively integrate the requirements of the demand side、Effective scheduling in various links in the production line、Improve the reaction ability of the supply chain，Create a flexible production line。From "rigid production" to "flexible production" transition，Enterprises can make small scale、Diversified products production，Improving the ability to improve production to adapt to external environment，Enhance corporate competitiveness。

Digital technology can help enterprises reduce production costs，Promote the quality of enterprises、Efficiency、Consumption reduction、Green production。Digital technology facilitates enterprise quick、Obtain information accurately，Reduce coordination costs and internal management costs，Improve organizational operation efficiency，The result is to make the transaction method of production factors more flexible，The communication between the buyers and sellers is more convenient，Related information is more transparent，Then it gave birth to an efficient flexible employment model and financing method。The Internet Zero -worker economy promotes traditional labor dispatch and outsourcing to the crowdsourcing、part -time jobs such as changes in economic cooperation methods，Enterprises can recruit on demand、Reduce labor costs、Improve the flexibility of labor; supply chain finance can more effectively meet corporate financing needs，Reduce capital costs。Not only that，Information technology progress contained in digitalization can improve the utilization rate and energy usage rate of the company's production factor。Accurate acquisition of information facilitates enterprise refined management of energy investment，Precise control and real -time supervision of each link in production，Effectively reduce the waste of resources in energy use。The use of digital technology can also help enterprises optimize production structure and production model，Reduce energy consumption。Therefore，Digitalization can help enterprises and reduce bet365 Play online games emission reduction，Realize green production。

　Digital and convenient corporate marketing activities

With the help of digital technology，Enterprises can integrate sales online and offline，Forms omni -channel sales mode，Rich to the people to benefit the people's business ecology，Promote the deep integration of the digital economy and the real economy。omnic channel sales are conducive to consumers more flexible product information and choosing purchase channels，Enhanced corporate competitiveness。For certain product information，For example, the texture of clothes、Materials, etc.，Need to pass touch、Observation to get accurate information，Consumers can go to offline physical stores to know whether the product meets its own needs，Then decide whether to buy offline or order online。Converse，For certain products，such as electronic products，You can provide more informative information on the Internet，Consumers can search for relevant information online，When you place an order, choose to mention it to the store、Delivery or courier home in the same city。At the same time，Enterprises can lay different products and services on different channels online and offline，It can also be priced at different online and offline products。Therefore, omni -channel sales can enrich the business strategy and pricing strategy of the enterprise，Improve corporate income。Not only that，omnic channel sales are conducive to broadening the business district，You can keep the customer of the original physical business district，You can also get new customers in online virtual business districts。At the same time，Consumers using the Internet or APP can not be limited by time and space，A 24 -hour shopping and mobile shopping，Stimulate more shopping enthusiasm，Increase the sales income of enterprises。

Enterprises can settle in the platform，Incorporate digital ecology，For precision marketing，Realize supply and demand docking。Deep link with the platform allows companies to obtain consumer massive transaction data，Then it can be recorded for consumers' historical consumption、Personal income、Personal preference、Education background、Occupational bet365 live casino games types and other aspects Perform big data analysis，Understanding consumer consumption habits and consumption methods，Draw a 360 -degree customer portrait，precise predictive prediction and evaluation of consumer consumption potential and shopping tendency，In order to facilitate enterprises to make precise marketing，Raise corporate profits。Enterprises can cooperate with the platform，Let the platform recommend their own products as information intermediaries as information intermediaries，This is conducive to improving the matching efficiency of supply and demand。It is worth noting that，Although there will be a problem of partial recommendation and recommendation order during the process of recommending products on the platform，But the study confirmed，As long as the benefits of the enterprises and consumers who are treated by preferential treatment，Consumers and enterprises will benefit from it; the first companies recommended by the platform to retain their first visit customers，It will also tend to provide customers with better product services and lower prices。Products provided by the sales platform for pre -sale and after -sales service，Can help companies improve sales performance。Well -known sales platforms can use their own traffic to win more attention for corporate products，You can also rely on digital technology to show consumers more and more accurate product information，Realize the flow of people、Logistics、Collection of information flow and cash flow。Another，Sales platform can become a communication bridge for enterprises and consumers，Solve customer disputes，You can also provide customers with more convenient return and exchange services。

　　Digitalized improvement of corporate innovation efficiency

Enterprise uses digital technology to obtain a large amount of consumer information，So as to improve the degree of fit between consumers' preferences and product functions，Realize precise innovation。As the income increases，Consumer demand is more diverse and personalized，At the same time, the market supply is increasing，Competition between enterprises Bet365 app download is fierce，So the new products that meet the needs of consumers are constantly introduced，is the key to the success of the company's success and high -quality development。Traditional R & D activities mainly depend on organizational experience and personnel experience，It is difficult to truly understand the real preferences of potential consumers。In the era of digital economy，Digital technology has greatly reduced the cost of collecting and processing consumer information，Help companies get a lot of information for consumers。Enterprises can also use digital technology to track consumers' clicks online、Browse、Buy、Message and other behaviors，Data trajectory purchased by consumers。By analyzing a large amount of data and information of consumers，Enterprises can more accurately estimate the real preferences of consumers、Forecast consumer behavior，Can more accurately locate the user group，To better meet the needs of different groups，to improve the accuracy of R & D。Big data conveys the real preferences of consumers to the enterprise，A better supply and demand matching，Effectively link consumers and enterprises，Promoting the transformation of enterprises from traditional research and development to data -driven research and development，Improving R & D and innovative performance。

Digital technology reduces the trial and error cost of innovation，Enterprises can quickly put new products into the market，for "iterative" innovation。Digital technology improves the production and sales efficiency of enterprises，Enterprises can produce quickly、Quick Sales，Get a lot of information such as consumer feedback and other information。So，Digital technology has accelerated the rhythm of the company's production and sales，shorten the distance between enterprises and consumers，promoted information circulation between the two parties。Digital enterprises can quickly launch new products that meet the basic needs of consumers but are not yet complete，Quickly seize the market，and the instant feedback of consumers，Quick iteration，Continuously update and improve products，bet365 live casino games Eventually in the fierce market competition, the competitive advantage。Visible，Digital technology reduces the test cost of new products in the market，Enterprises can adopt the "iterative" innovation strategy。Another，The platform makes both market supply and demand directly connect，Reduce the intermediate link，The company can timely、Get user feedback directly。So，Digital platform further reduces corporate innovation costs，Enterprise can trial and error、Quick iteration，to seize the market。

Enterprise through digital technology，Mobilize multi -party resources to jointly develop and develop，Open innovation。Digital technology has greatly reduced the cost of information transmission and storage，Make communication and communication more convenient，Multi -party subjects are easier to interconnect and interact，The overall environment becomes more open，The boundaries between organizations become blurred。With digital technology，Enterprises continue to break the original organization boundary during the research and development process，By with customers、Supplier、Competitors、Virtual communities and other parties for two -way real -time interaction，wide use of information and data in the external environment，Continue to obtain various innovative information and knowledge，Open innovation。The emergence of innovative platforms such as crowdsourcing platforms and open communities，Help enterprises draw resources from a wider external environment，Further enhances open innovation value。So，Enterprises have built an innovative ecosystem through digital technology，Integration through open resource，Get rich complementary resources，The final realization of value co -creation。Open innovation breadth, the wider the breadth of the breadth of innovation，The more diverse sources of enterprises obtain external knowledge; the deeper the depth of open innovation，The stronger the company's dependence on external acquisition。Enterprises are coexisting in open innovation opportunities and challenges，Open innovation is conducive to the extensive use of external knowledge resources for enterprises，Bet365 lotto review But you still need to pay attention to avoid the risk of innovation ideas and knowledge。

In short，Digitalization profoundly affects the production of enterprises、Marketing and innovation activities，significantly improved corporate efficiency and full factor productivity，Promoting the high -quality development of the enterprise。Current，Digital waves are in the ascendant，Market competition is becoming increasingly fierce，The whole society must deeply understand the importance and urgency of digitalization，Digital transformation to empower the transformation and upgrade of traditional industries，Constantly create a new situation of high -quality development of economic and socially develop。

　　(Author Unit: School of Economics, Central University of Finance and Economics)