Digital Era，Strengthening financial services for rural revitalization，Cracking farmers’ “financing difficulties” and “expensive financing”，We must speed up the construction of farmers’ lending trust mechanism in the context of big data。However，In the midst of the “craze” of Internet finance，The "trust crisis" and "lack of trust" caused by the rapid rise and rapid ebb of farmers' bet365 sign up bonus code，Severely hindering the solution of the financing problems of rural households in my country and the healthy development of rural finance in the digital era。

To this，Associate Professor Chen Xi of Nanchang University applied and was approved to host the National Social Science Fund Youth Project "Research on the Construction of Trust Mechanism for Farmers' bet365 sign up bonus code under the Background of Big Data"。After project launch，Chen Xi promptly organized and led the research team members to go deep into the grassroots level，Overcome many difficulties，Complete the research tasks as planned，And published a research report "Research on the Construction of Trust Mechanism for Farmers' bet365 sign up bonus code under the Background of Big Data"。

There are eight chapters in the book，Press "Ask a question、Analysis problem、Expand the logical main line of "solving the problem"，Have bet365 sign up bonus code paradigm specifications、Precise concept definition、Rigorous content structure、Clear hierarchical structure、Information is informative and reliable、Sufficient evidence basis、Appropriate empirical methods、Fluent language expression、Clear academic views、The salient features of clear policy propositions，This is a book that embodies the bet365 sign up bonus code style of contemporary young rural finance scholars，A masterpiece worth reading。

Chapter 1 is based on in-depth and detailed realistic observation and comprehensive and systematic literature analysis，Based on theoretical logic，Based on objective facts、Based on policy documents and classic literature，Expounds the practical and theoretical background of the problem of building a trust mechanism for farmers' bet365 sign up bonus code under the background of big data and the practical significance and academic value of the research，Demonstrates the importance of topic selection and the necessity of research。First, how to solve the technical integration problem of building trust mechanism for bet365 sign up bonus code based on big data perspective；The second is how to combine online social capital integration and offline social capital transformation based on social capital theory；The third is how to solve the problem of farmers’ bet365 sign up bonus code policy design by building an effective trust mechanism。On this basis，Introducing the research ideas、Methods and their characteristics and innovations，Fully demonstrates the realistic pertinence of the selected topic、Forward-looking policy、Academic cutting-edge and research advancement。

Chapter 2 defines the key concepts of the topic and sorts out the existing theories involved in the research，Established a solid conceptual and theoretical foundation for research。Based on this，Chapter 3 in broad scope、In-depth field research and first-hand research data system、Based on comprehensive analysis，Describes the current situation and characteristics of farmers’ bet365 sign up bonus code，Based on the description of trust mechanism and trust crisis，Revealing the difficulty in obtaining credit for farmers’ online loans、Lots of broken promises，The main reason leading to the crisis of trust，This further demonstrates the necessity of building a trust mechanism for farmers’ bet365 sign up bonus code。

　For this purpose，Chapter 4 of the book introduces the dynamic game analysis model，Through complete information static game analysis of farmers’ bet365 sign up bonus code behavior、Dynamic game analysis and incomplete information dynamic game analysis，Theoretically reveals the mechanism of trust crisis in farmers’ bet365 sign up bonus code。Chapter 5 is based on the study of the impact of social capital on the trust mechanism of farmers’ bet365 sign up bonus code，From two aspects: the structural characteristics of social capital and the resource content it carries，Analysis、Demonstrates the impact mechanism of offline social capital transformation and online social capital generation on farmers’ bet365 sign up bonus code trust mechanism，Discovered that the key to clearing up the bottleneck of farmers’ bet365 sign up bonus code is to build a trust mechanism，Theoretically revealed that the transformation of offline social capital and the integration of online social capital are important ways to realize the transformation of farmers' bet365 sign up bonus code platform from a credit intermediary to an information intermediary，To establish a trust mechanism for farmers’ bet365 sign up bonus code、Providing theoretical logic to improve farmers’ bet365 sign up bonus code credit system。Chapter 6 Platform operation model and development rules based on farmers’ bet365 sign up bonus code，By constructing a credit rating model for farmers’ bet365 sign up bonus code under the background of big data，Designed a rural household credit rating index system based on online social capital factors，And use fuzzy comprehensive evaluation method to rate farmers’ bet365 sign up bonus code credit，Evaluated the credit qualifications of farmers and the actual effect of farmers’ bet365 sign up bonus code trust mechanism。Finally based on theoretical and empirical analysis，On the specific application of farmers’ bet365 sign up bonus code trust mechanism in the context of big data，Proposed safeguard measures from five aspects。

The advancement of this book is mainly reflected in three aspects: First, survey data and interview cases are obtained through online surveys and field surveys，And collect farmer big data from various network platforms，Provide data support for building a trust mechanism for farmers’ bet365 sign up bonus code。The second is to conduct an asymmetric information game analysis on the construction process of farmers’ bet365 sign up bonus code trust mechanism，Regression analysis of the influencing factors and mechanisms of online social capital，Provide theoretical basis and quantitative standards for designing credit indicators for farmers’ bet365 sign up bonus code。The third is to construct the "CBPIC" model for the credit rating of farmers' online loans based on the fuzzy comprehensive evaluation method，Provide reference for financial institutions and government agencies in credit rating of farmers’ online loans。

　(The author is the Honorary Dean bet365 sign up bonus code School of Finance, Yunnan University of Finance and Economics、Chief Professor)