Current，Capitalism has entered digital technology -driven capital proliferation and social development digital capitalist stage。Facing the new changes and new features of contemporary capitalism，David Harvey uses "space -time compression" to summarize the change of space -time experience caused by capital accumulation.，Hartmut Rosa uses "social acceleration" to describe the profound adjustment of the time structure in modern society。Whether it is the "space -time compression" in the sense of social structure，"Social Acceleration" in the sense of perceptual experience，All are deeply promoted by digital capital。Digital capital is a more comprehensive and permeable capital form formed by using big data and artificial intelligence。As a product of the internal layout and existence of formal adjustment，Digital capital just changes the carrier of capital proliferation and the implementation process，without changing its fundamental purpose of realizing proliferation and power control。In the proliferation and expansion of digital capital，Time from the planned variables behind the scenes to the front desk of social changes，Become a vital social control method。Just，Compared with the external control method of capitalism in the stage of industrial capitalism，Digital capital control and reconstruction of time is more hidden，People can feel the urging and compulsory of the time structure at all times，But it cannot be accurately recognized by who is the real subject of the control time。This is the dialectical time experience we can really feel at present。So，How is the time restructuring of digital capitalism? What are the different times of this reconstruction?。

　　Bet365 lotto review

In the era of digital capitalism，Time relying on symbol medium to show itself。The time built by this dependency medium Bet365 lotto review is both the scale of people's activities，It also subtly affect people's time planning and significance experience。Different from the indifference of the spiritual world and meaning space of industrial capital，Digital capital specially uses the meaning of people as a object of construction and shaping。According to Marx's analysis，"People not only make their own duality in the spirit of consciousness，and can move、Reality makes yourself dual，As a result, intuitive itself in the world he created "。"dual" means that people are essentially pursuing transcendence，and the size of the meaning space to a large extent reflect the way and development status of people's existence。Digital technology as a product of the essential force of a person，It is also a tool or medium of the meaning of the existence of the confirmed person。

Speaking from the foundation，Significant space is not produced out of thin air，It is rooted in the real life process of people，But at the same time，The meaning of a person surpass the mechanical and dead nature of the real life process，Therefore, it constitutes a transcendent territory that confirms the personality at a higher level。Ancient Greek philosopher's diligent life of people's spiritual life is precisely the unique meaning of pursuing and confirming existence。Marx said: "Ancient views compared with the modern world，It looks much lofty，According to the ancient perspective，People，No matter how narrow nation is、Religious、Political regulations，Always show the purpose of production，In modern world，Production performance is human purpose，and wealth is manifested as the purpose of production。"Digital technology has powerful functions that construct transcendence space，It digitize the daily activity time，Create meaning space in a clearly visible way，Makes meaning visible、Available，Therefore, the personality of the subject、Creative and other content is vividly presented。But what is not allowed to deny，The daily life bet365 Play online games time consumed by people in digital space is often induced by the landscape and symbols that are refurbished，The dependence on the abstract landscape and symbols in the digital space replaces people's personalized experience of the meaningful world，This is undoubtedly far from the true confirmation of personality。According to the understanding of Douglas Celina，The fundamental limitations of this kind of ingenuity lies in "the" subsequent consumption 'of the landscape "to keep people away from the active participation and creation of life"。This is here，The more people confirm the personality through digital network technology，The more you lose yourself in the worship of symbols and landscapes，This chase with the characteristics of "evil infinite" not only cannot lead the spiritual world of people to stretch and settlement，Instead, it is silently shaped the self in accordance with the image of digital capital，Make people submit to the proliferation logic of digital capital，The spirit becomes erratic、No compliance。

　　Overview of time

The intermediary link of the time planning of digital capital development is time -oriented。Time commercialization is index capital utilization of digital technology，Time to convert the time in the field of life into a presented or unpaid product form，Therefore, various forms of life time are involved in the vortex of capital proliferation。It should be said，During the rise of consumer society in the second half of the 20th century，Life time has already begun a wide range of commoditization process，The consumer society revealed by Baldricia is the new situation of the leisure time of people who criticize people in the field of production。Consumption society has changed early capitalism to ignore life time、The brutal practice of suppressing personality，Then the publicity of the consumer institutes is incorporated into the logic of capital control。The audience theory proposed by Dallas Smamz revealed the unique role of communication bet365 live casino games behavior on capital proliferation from another angle，He believes that audience products refer to the attention time of the audience。He believes that audience products refer to the attention time of the audience，Can be sold by the media to advertisers。This has formed an advertiser、The Trinity Relationship between the TV and the audience。In this relationship，Advertisers from TV、Radio and other traditional media has purchased the audience's attention time，The audience conducts free audience labor for advertisers，Watch。Under the premise of being packed and sold for advertisers for the attention time of the audience，The working time occupied by advertisers except for sleep time。or，The audience is receiving advertising information with unpaid audience labor，Promoting consumption from potential to reality，From this to accelerate the cycle of capital。

Driven by digital technology，Time commercialization has reached the degree of pervasiveness through the audience's digital labor。This means that the relationship between digital platforms and users is not just a relationship that provides users，Actually，Consumption in the audience to browse、In the process of watching the time，It is also providing unparalleled labor for digital platforms。This labor force is provided in the form of attention time or watching time。Digital capital obtained the labor time of digital workers with the value of the platform，and resold this time to advertisers。In this case，The process of people consume daily life on the Internet，It is naturally linked to the proliferation of digital capital，People’s daily life time is generally commodized。People’s consumption time、Entertainment time、Aesthetic time and other time forms are adsorbed to the network platform to varying degrees，Become an inherent link of digital capital proliferation。So，The daily life time promoted by digital technology contains the alienation and confrontation of people with these audiences。When people’s daily life is bet365 best casino games not intermediary of a strong digital technology，People’s consumption、Entertainment、The aesthetic time is largely expanded according to the needs of the subject itself，In this process，Time just performs or records people's activities。This is a positive、Active time expression form。But under the urging of digital technology，These activities are actually imposed to the main body of the activity，Individuals can only passively accept the time that is full of control theory。Digital platform as a system with self -expansion characteristics，It needs to be continuously differentiated and reorganized people’s daily life，and obey and serve the proliferation logic behind。So，We are more and more feel that life time has been abducted by digital technology to a large extent，Time has gained strong adsorption and expansion as the coordinates and variables of life，People have to plan and spend their free time in accordance with the way of digital technology。

　　Non -linear planning of time

Capitalist production mode is pulled out from the time of human life according to the proliferation logic of capital，This has achieved the time restructuring of social life。In the early industrial capitalist stage，The development of production time is based on a certain physical space，So，Labor time and life time、Working hours and life as a whole are all in a linear way。In this linear time -based time plan，Capitalists try to maximize the passage of the passing time in the form of objects，Therefore, it has formed a form of materialized wealth。Digital capitalism creates a new space of space -time integration through digital technology，The organic combination of the high integration of space and deep differentiation，Based on this basis to reconstruct the time structure and time experience of the previous linear。High integration of space is the index network technology that will have relatively clear production space and living space in the past、The relationship between the bet365 best casino games area and the space is run by the integrated logic of the digital network space。At the same time，Highly integrated space further exacerbates the deep differentiation of different types of space types and spatial relationships。Because any kind of space is produced by people's activity as the driving force，So people can move and wander in various spaces through digital activities，Space is also accelerating differentiation and fission。This generates the reconstruction of time for time。

Non -linear time structure is the product of the integrated and deep differentiation interaction of space，Its prominent feature is the past、Modern and future time has been integrated into the same digital space system，For example，We use WeChat's voice message function to largely break through the same context required for dialogue，Another example，People can also use fragmented time to complete the task that is not required to be completed immediately。These are non -linear time scene created by digital technology。In this sense，Non -linear time is actually embedded in people's daily life，It is closely related to the life process of each individual。Non -linear time structure can make people's life attitude and life feelings change essentially，On the one hand, it enables people to arrange their own life time more effectively，The content of life activities is more in line with its own development needs; but on the other hand，Non -linear time actually eliminates people's past consciousness and future sense，Make people focus on excessive eyes to the present。For the past,，In the past, it was not just presented by memory or memory，In this sense，In the past, I no longer use the current as the inspection scale，Therefore, the past has not passed，This rewrite people’s past consciousness，That is what we usually call historical consciousness; as far as the future is concerned，In the future, it is no longer simply the design and imagination of the future with the current coordinates，So，The future is actually bet365 live casino games contained in people's perceptual intuitive。

In short,，Digital capitalism Time Reconstruction not only brings people into a new survival situation，And that the attributes of the capital to the capital and present unprecedented dialectics。How to face the reconstruction of time and social historical effects of digital capital，Promoting the liberation of time in the sense of liberation politics and the construction of time civilization，Is a time -sex subject that historic materialism must face。

　(Author Unit: School of Marxism University of Northwest China University of Technology)