Current，Capitalism has entered the digital capitalism stage where digital technology drives capital proliferation and social development。Facing the new changes and new characteristics of contemporary capitalism，David Harvey uses "bet365 mobile betting and space compression" to summarize the changes in bet365 mobile betting and space experience caused by the evolution of capital accumulation methods，Hartmut Rosa uses "social acceleration" to describe the profound adjustment of the bet365 mobile betting structure in modern society。Whether it is "bet365 mobile betting and space compression" in the sense of social structure，It is still “social acceleration” in the sense of perceptual experience，All driven by digital capital。Digital capital is a more comprehensive and penetrating form of capital formed with the help of big data and artificial intelligence。As ​​a product of the adjustment of the internal layout and existence form of capital，Digital capital only changes the carrier and realization process of capital proliferation，without changing its fundamental purpose of achieving proliferation and power control。In the proliferation and expansion of digital capital，bet365 mobile betting moves from being a planned variable behind the scenes to the front stage of social change，Becoming a vital means of social control。Nothing more，Compared with the external control method of capital over labor in the stage of industrial capitalism，Digital capital’s control and reconstruction of bet365 mobile betting is more hidden，People can feel the urging and coercion of the bet365 mobile betting structure every moment，But it is impossible to pinpoint who is the real subject that controls bet365 mobile betting。This is the dialectical bet365 mobile betting experience that we can truly feel now。Then，How the bet365 mobile betting reconstruction of digital capitalism works？How does this reconstruction differ from the characteristics of previous eras？These are the basic questions we should face to grasp the bet365 mobile betting effect of digital capitalism。

　　Mediated construction of bet365 mobile betting

In the era of digital capitalism，bet365 mobile betting increasingly relies on symbolic media to express itself。This bet365 mobile betting constructed by relying on media is the measure of people’s activities，It also subtly affects people’s bet365 mobile betting planning and meaning experience。Different from industrial capital’s indifference to people’s spiritual world and meaning space，Digital capital particularly regards human meaning space as an object of construction and shaping。According to Marx’s analysis，“Man not only doubles himself mentally as in consciousness，And dynamically、Duplicate yourself realistically，Thus seeing himself in the world he created”。“Dualization” means that people are essentially pursuing transcendent meaning，The size of the meaning space reflects a person’s way of existence and development to a large extent。Digital technology is a product of the objectification of human essential power，It itself is also a tool or medium to confirm the meaning of human existence。

Fundamentally speaking，The space of meaning is not created out of thin air，It is rooted in people’s real life process，But at the same bet365 mobile betting，The human meaning space transcends the mechanical and rigid nature of the real life process，Thus it constitutes a transcendent realm where people can confirm their individuality at a higher level。The ancient Greek philosophers’ diligent pursuit of human spiritual life was precisely to pursue and confirm the unique meaning of existence。Marx said: “Ancient views compared with the modern world，It seems much nobler，According to ancient views，People，No matter how narrow a nation you are in、Religious、Political regulations，Always expressed for the purpose of production，In the modern world，Production is expressed as human purpose，Wealth is expressed as the purpose of production。”Digital technology has the powerful function of constructing a transcendent meaning space，It digitizes daily activity bet365 mobile betting，Create space for meaning in a clearly visible way，Making meaning visible、sensible，Thereby changing the subject’s personality、Creativity and more come alive。But it is undeniable，The daily bet365 mobile betting people spend in digital space is often induced by the newly renovated landscapes and symbols，Reliance on abstract landscapes and symbols in digital space replaces people’s personalized experience of the world of meaning，This is undoubtedly far from the true confirmation of personality。As understood by Douglas Kellner，The fundamental limitation of this kind of transgression is that "the 'submissive consumption' of the landscape keeps people away from active participation and creation in life"。In this way，The more people use digital network technology to confirm their personality，The more I lose myself in the worship of symbols and landscapes，This kind of pursuit with the characteristics of "infinite evil" cannot lead the human spiritual world to a situation of relaxation and peace，On the contrary, they are quietly shaping themselves according to the image of digital capital，Making people surrender to the proliferation logic of digital capital，The spirit becomes erratic、At a loss as to what to do。

　　Audience operation of bet365 mobile betting

The intermediary link in digital capital’s bet365 mobile betting planning is the commodification of bet365 mobile betting。The commodification of bet365 mobile betting refers to the utilization of digital technology by digital capital，Convert bet365 mobile betting in the field of life into paid or unpaid commodity form，Thus, all forms of life bet365 mobile betting are involved in the vortex of capital proliferation。It should be said，During the rise of consumer society in the second half of the 20th century，Life bet365 mobile betting has already begun the process of extensive commercialization，The consumer society revealed by Baudrillard is a new situation in which people’s leisure bet365 mobile betting outside the field of critical production is controlled by codes。Consumer society changed early capitalism’s disregard for life bet365 mobile betting、The barbaric practice of suppressing individuality，And then incorporate the individuality promoted by consumption into the logic of capital control。The audience commodity theory proposed by Dallas Smythe reveals the unique role of communication behavior in capital proliferation from another perspective，He believes that the audience commodity refers to the attention bet365 mobile betting of the audience。This kind of bet365 mobile betting is closely integrated with the audience’s viewing behavior，Can be packaged and sold to advertisers by the media。Thus the advertiser is formed、The trinity relationship between TV stations and audiences。In this relationship，Advertiser from TV station、Traditional media such as radio stations buy the audience’s attention bet365 mobile betting，Audience groups perform free audience labor for advertisers，Watch now。On the premise that the audience’s attention bet365 mobile betting is packaged and sold to advertisers as a commodity，Except for sleeping bet365 mobile betting, the audience’s working bet365 mobile betting is occupied by advertisers。Or，The audience is receiving advertising information with unpaid audience labor，Promote consumption from potential to reality，This accelerates the circulation of capital。

Driven by digital technology，The commodification of bet365 mobile betting has reached a pervasive level through audience-oriented digital labor。This means that the relationship between digital platforms and users is not just about providing services to users，Actually，Consume the audience’s own browsing、Watching and waiting for bet365 mobile betting，Also providing unpaid labor to digital platforms。This labor is provided in the form of attention bet365 mobile betting or viewing bet365 mobile betting。Digital capital obtains the labor bet365 mobile betting of digital workers through the use value of the platform，And commoditize this bet365 mobile betting and sell it to advertisers。For that matter，The process of people spending their daily life bet365 mobile betting on the Internet，It is naturally linked to the proliferation of digital capital，People’s daily life bet365 mobile betting is thus generally commodified。People’s consumption bet365 mobile betting、Entertainment bet365 mobile betting、Aesthetic bet365 mobile betting and other forms of bet365 mobile betting are attracted to online platforms to varying degrees，Become an intrinsic link in the proliferation of digital capital。Therefore，The daily life bet365 mobile betting promoted by digital technology contains people’s alienation and confrontation with these audience-oriented bet365 mobile betting。When people’s daily life is not mediated by powerful digital technologies，People’s consumption、Entertainment、Aesthetic bet365 mobile betting unfolds naturally according to the subject’s own needs to a large extent，In this process，bet365 mobile betting only expresses or records people’s activities。This is a positive、Active bet365 mobile betting expression。But under the pressure of digital technology，These activity times are actually imposed on the activity subjects from the outside，The individual can only passively accept the bet365 mobile betting that is full of cybernetic interest。Digital platform as a self-expanding system，It requires constant differentiation and reorganization of people’s daily life bet365 mobile betting，And make it obey and serve the proliferation logic behind it。So，We increasingly feel that our life bet365 mobile betting has been kidnapped by digital technology to a large extent，As the coordinate and variable of life, bet365 mobile betting has gained strong adsorption and expansion properties，People have to plan and spend their leisure bet365 mobile betting in the way provided by digital technology。

　　Nonlinear planning of bet365 mobile betting

The capitalist mode of production separates labor bet365 mobile betting from human life bet365 mobile betting in accordance with the logic of capital’s expansion，Thus realizing the bet365 mobile betting reconstruction of social life。In the early stage of industrial capitalism，The expansion of production bet365 mobile betting is based on a certain physical space，Therefore，Labor bet365 mobile betting and life bet365 mobile betting、Working bet365 mobile betting and life bet365 mobile betting as a whole unfold in a linear manner。In this kind of bet365 mobile betting planning based on linear bet365 mobile betting，Capitalists try to solidify the passing bet365 mobile betting in the form of objects to the greatest extent，Thus forming a materialized form of wealth。Digital capitalism creates a new space integrating bet365 mobile betting and space through digital technology，Achieving an organic combination of high spatial integration and deep differentiation，And based on this, reconstruct the previous linear bet365 mobile betting structure and bet365 mobile betting experience。The high degree of integration of space refers to the digital network technology that transforms the production space and living space that used to have relatively clear boundaries、Regional and spatial relationships operate according to the integrated logic of digital cyberspace。Meanwhile，The highly integrated space further intensifies the deep differentiation of different spatial types and spatial relationships。Because any kind of space production is driven by human activities，So while people can move and travel in various spaces through digital activities，Space is also accelerating differentiation and fission。This results in the reconstruction of space and bet365 mobile betting。

The nonlinear bet365 mobile betting structure is the product of the interaction between high spatial integration and deep differentiation，Its outstanding feature is the past、Modern and future bet365 mobile betting are integrated into the same digital space system，For example，We use WeChat’s voice message function to break through the same context required for conversation to a large extent，Another example，People can also use fragmented bet365 mobile betting to complete tasks that do not need to be completed immediately。These are non-linear bet365 mobile betting scenes created by digital technology。In this sense，Nonlinear bet365 mobile betting has actually been embedded in people’s daily lives，Closely related to the life process of each individual。The nonlinear bet365 mobile betting structure will cause essential changes in people’s life attitudes and life feelings，On the one hand, it enables people to arrange their life bet365 mobile betting more effectively，Make the content of life activities more in line with your own development needs；But on the other hand，Nonlinear bet365 mobile betting actually dissolves people’s sense of the past and future to a certain extent，Makes people focus too much on the present。As far as the past is concerned，The past is not simply presented in the form of memory or recall，In this sense，The past is no longer measured by the present，So the past is not actually past，This rewrites people’s past consciousness，This is what we usually call historical consciousness；As for the future，The future is no longer simply a design and imagination about the future based on the present，Therefore，The reality of the future is already contained in people’s perceptual intuition。

In short，The bet365 mobile betting reconstruction of digital capitalism not only brings people into a new living situation，And bet365 mobile betting is endowed with the attribute of capital and presents unprecedented dialectical tension。How to face the reconstruction of bet365 mobile betting by digital capital and its social and historical effects，Promote the liberation of bet365 mobile betting and the construction of bet365 mobile betting civilization in the sense of liberating politics，This is a contemporary issue that historical materialism must face。

　(Author’s affiliation: School of Marxism, Northwestern Polytechnical University)