In the era of spreading sharp changes in ecology and public opinion，Promoting the deep integration of the media has become the governance of the country、Ding Guo Anbang Event。Recent，The General Office of the Central Committee of the Communist Party of China、The General Office of the State Council issued the "Opinions on Accelerating the Deep Integration and Development of the Media" (hereinafter referred to as "Opinions")，Clarified the overall requirements of the deep integration of the media、Target tasks and work principles。This is since the 2014 media integration rising into a national strategy，The programmatic file introduced in the seventh consecutive year at the central level。"Opinions" is a big point of view lies in promoting content supply -side structural reforms，Proposal "Pay more attention to the construction of network content，Always maintain content fixed force "。

Promoting and promoted by the central government，The development of media integration has achieved positive results in recent years。At the same time，We should also see，On a certain level，This is mainly due to the policy driver of technology and funds。But，"Policy Bonus" bet365 Play online games given by this initial stage，In some places and institutions, it has transformed into a habitual dependence，The development of media integration has become a policy of the top (solve the establishment of employee business)、Get funds (compasses the "high" hardware equipment)，and did not pay enough attention to content construction，Or busy with the care of the other without time to take care of。This can be seen，"Opinions" for content construction，Really strong pertinence and urgency。where，"Pay more attention to" the word "more important" can be described as the key，Direction to be clear; the term "content fixed force" is even more provincial，Meaning deep。It can be said，Can it be based on the merit of content，Effectively promote the supply -side structural reform of content production，To a large extent, it will determine the direction and prospect of the deep integration of the media。

Traditional Media Age，"Content is King" has become consensus。Compared with it，What does "content fixed force" mean? What is the difference between the two?，Both of them are highlighting the importance of media content，Different is，"The content is king" emphasizes that the content determines everything，We must focus on this; "Content Content" is to emphasize that media integration and development has transformed into a comprehensive competition，The content is just one of the core elements，Only Bet365 lotto review exclude disturbances、Jiu Jiu Gong，。Of course，This is not to persist in content，Return to the traditional media old road。Under the guidance of Internet thinking，Content supply must be "keeping positive"，​​We must strive to "innovate"。Only full、Dialectically grasped the value of the value of content fixed force，can we give full play to its positive driving force。

Confirmation of Faith，No belief。No belief，Constant force is not lasting; lost ability，It is difficult to take root。Quickly update iteration with the communication technology，The changes of the media form are a few percentage，It is difficult to see its evolution road for a short term。But the media form changes again，In the end, it's to better meet the inherent needs of people。Studies indicate，The evolution of medium is constantly evolving in the direction that is gradually becoming with the real world，Only in line with the trend of humanization，The media can really find your own "human ecological position"。Marx、Engels pointed out in "German Ideology"，All historical conflicts are rooted in the contradiction between productivity and communication forms。Promoting the Deep Integration of Media，It is to deal with the contradiction between the development of productivity and the growing demand for information and communication.，And this contradiction bet365 Play online games continues to intensify with the change of content production methods and communication relationships。For this，The way of cracking is to follow the humanization trend of medium evolution，To meet people's deep -seated needs for information and communication with high -quality content and services。Therefore，During the development of media integration，Adhere to the content of the content is not an apprentice Chen Kongwen，should be effectively converted into a ability。To say，This ability can be reflected in concentration、Professional and innovative power:。

Concentration is the ability to determine and confuse。From the perspective of at home and abroad，Media integration and development without universal experience and road can follow。Under the assessment of political performance and actual pressure，Media integration and development cannot follow the trend，The pursuit of "you have me" and cannot extricate yourself。In the new media、Under the environment of media reform where new products are constantly emerging，Can't be easily confused by appearance or illusion、trapped。The technical means of communication are changing endless，The more we must firmly adhere to the "initial heart" of the media profession，Grasp the "fundamental" of content construction。Dingfei with calmness，Only condense concentration，bet365 Play online games Unchanged changes in unchanged，can overcome the impetuous and blind mentality，Finally find the road that suits the development of media that is suitable for you。

Professional power is the ability to set and hold weight。Enhance the influence and competitiveness of the new mainstream media，is one of the core goals of media integration and development。Traditional mainstream media transitions and upgrade to new mainstream media，cannot be separated from professional promotion and support。Under the environment of "Everyone has a microphone"，Professional power not only "shrink"，The importance of its importance is even more prominent，It's just that it has higher requirements for its "hardness"。Generally speaking，Professional force is mainly reflected in two aspects: one is discovery，That is the ability that ordinary people cannot see in the mist of information; the second is ideological power，That is, provide in -depth knowledge and ideas when information fast food prevails。Both of them are together，constitutes unique or irreplaceable。Practice and enhance professional force according to this standard，Fang can really expand high -quality content production capacity，Participate in the right to speak and game with professional strength，Then follow General Secretary Xi Jinping's instructions，Find and change the dilemma of Bet365 app download "Many people, especially young people who basically don't look at the mainstream media"，Master the initiative on the public opinion battlefield as soon as possible，"Can't be marginalized"。

Innovation power is the ability to make birth and wisdom。Under the principle of flow orientation,，The innovative power of network content is becoming increasingly important。Ru "Opinions" Requirements，Mainstream media must "bigger and strengthen the network platform，Occupy Emerging Communication positions "，The key lies in the form of innovative content，Improve the effect of content communication，Efforts to make the new media platform a "channel that the masses cannot do without"，instead of evolving "new window" for local leaders to show political projects and personal images。To truly avoid the latter phenomenon，Need to further emancipate the mind，Establish an open innovation consciousness，"Walking on the Mass Route of the All -Media era"，3921_3948。Of course，How to take positive energy as the general requirements，A balance between the publicity and openness of the network platform，To be able to "control"，Can "use well"，It is a big challenge。This test is the innovative ability and wisdom of media integration and development leaders and participants。

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