Although the development time of online literature is shorter，But the volume is huge、There are many types，Social influence is broad，Become a new literary form that is currently developing。General Secretary Xi Jinping pointed out at the literary and art work symposium held in October 2014，"To adapt to the development of the situation，Grasp the production of online literary and artistic creation，Strengthen positive guidance "。"Guiding Opinions on Promoting the Healthy Development of Online Literature" in January 2015 pointed out，Carry out online literature review guidance，Gradually establish a scientific online literature work evaluation system。September 2015，The Opinions on the Political Bureau of the Central Committee of the Communist Party of China also proposed to vigorously develop online literature and art，Promote the prosperity and orderly development of emerging literature and arts such as online literature。From this，The construction bet365 best casino games of the online literature evaluation system has received widespread attention。How to build a scientific evaluation system，Standardize and guide online literature，It is an important question that is urgent to explore at present。

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Literary reviews must be based on the interpretation of literary works，Leave the interpretation of literary works，Comments are empty and lack of guiding meaning。But，Some literary critics currently show a strong strange sense of online literary works，The number of online literature works read is extremely limited。For this reason，Some comments on online literature are not starting from the work itself，Instead, talk about the characteristics of online literature。The effectiveness of this online literature review is of course doubt。So，The construction bet365 best casino games of the online literature evaluation system must have a large bet365 Play online games number of texts for support。On the one hand，Call for online literature critics，Especially traditional literary critics who entered online literary reviews in cross -border，Read more online literature works; on the other hand，The construction of the online literature review team should be strengthened，Guidance through the policy and training mechanism，Create a high quality、Critics team familiar with online literature，Especially young scholars team。

Different from traditional literature，Bet365 lotto review Internet literature is mostly aimed at the market with clear banner。Clicks on online literature、Paid reading、Reward、Value Chain Development、IP construction, etc.，All to maximize market benefits。Driven by the market profit environment，Internet literature works inevitably contaminated with commercial atmosphere，It produced some not high、Cars with content，The creation of writers is sometimes wrapped in the market。but，The development of online literature is inseparable from the operation of the market mechanism。Market -oriented development is an important factor that stimulates the vigorous development of online literature，Internet literature and film and television、Anime、Games, etc. to form a relatively complete industrial chain。So，When building a network literary evaluation system，Cannot see the market mechanism of online literature，Instead, the internal factor of the literary evaluation system should be found from the market mechanism of online literature，Analysis of online literature from paid reading，Digging the extension of online literature from the development of value chain，The operation mode of seeing the cultural industry through market operation，To establish a network literature evaluation system that is compatible with market mechanism。Of course，We must notice，Under the guidance of market mechanism，There are still many ideology、Online literature works with good artistic sex，Because the author's reputation is not enough、Factors such as poor publicity website and other factors are ignored by readers。So，During the construction bet365 best casino games of the online literature evaluation system，It should also pay attention to discovering excellent works that have been drowned by the market mechanism，Follow the diversity of online literature，Do not make a leaf eyebrows because of excessive attention to produce strong market effects。

Current，Some market -based measurement indicators also appeared in the evaluation standards of online literature。Some researchers evaluate online literature through various indicators，Set up such as writer influence、Click rate、Rankings、Popularity Index、Copyright operation、Evaluation indicators such as profit scale。The setting of this indicator is largely based on the market，Study on data -based benchmarking literature，Appearance -like analysis、Scientific specifications，But you can’t help but say that it is a misunderstanding of evaluation or research method。Quantitative analysis of online literature，helps better understand the production and communication mode of online literature，But if data is used as the construction foundation of the network literature evaluation system，undoubtedly deviated from the "literary nature" of online literature。Literature evaluation is ultimately the evaluation of aesthetic value，Simple data indicators can not see flesh and blood literature。Only from history、Humanities、Observation of the perspective of aesthetics and thought，Data as an auxiliary analysis tool，can be truly comprehensive、Deep、Evaluate online literature。

　　Breakthrough traditional criticism mode  Adopt a dynamic construction strategy

The aesthetics of traditional literature have formed a relatively fixed evaluation system after a long accumulation。​​Each literary form or literary style has a common evaluation standard，Ru thought、Artistic、Humanities care, etc.，There are also unique evaluation standards，The depth of thought of the novel、Poetry image creation and language poetry。So，We cannot evaluate all literary styles with a standard。

Online literature as a literary style，It has bet365 live casino games some commonality with traditional literature，But more unique personality。So，The evaluation standards of traditional literature cannot be applied to the evaluation of online literature。The language of traditional literature、plot、Character、Narrations, etc., all have the brand of graphic media era，Highlight the characteristics of "slow reading"。But，Online literature is millions of words、Update for more than ten consecutive months，Evaluation standards that require it also need to keep pace with the times、Keep update，instead of being limited to the language in traditional literature、Structure、narrative and other elements。

Online literature is a literary form that is currently developing rapidly，New literary types and creative phenomena constantly appear，So，Try to build a set of perfect、Stable evaluation system，It is obviously unrealistic at this stage。Traditional literature forms a relatively mature evaluation system after long -term development，Compared with it，The development time of online literature is not long，But can’t despise its existence because of this。In the history of literature，A new literary type must be widely recognized，It undoubtedly take a certain time。For example，Novels as a literary genre，In the early stages of emergence，Whether in the West or China，Facing various responsibilities and doubts。Ian Vat once said，Novels were considered a literary genre in the 18th century in the 18th century。China, which is the mainstream in the poetic tradition，The status of the novel was not valued until the late Qing Dynasty。鸳 鸳、Jin Yong and Gu Long's martial arts novels also gradually have a relatively fixed evaluation criteria after decades.，and these standards are still being enriched and developed。The establishment bet365 best casino games of the online literature evaluation system depends on the continuous development of online literature itself，It also depends on social culture、Change of readers' structure and ideological concepts。So，Dynamic construction strategies should be adopted，Bet365 lotto review Establish a dynamic monitoring system，Continuously improved and improved the online literature evaluation system during the development of online literature。

With the development of media technology，The evaluation standards of literature should also pay attention to changes in the media ecology。As a printing/graphic literature，Traditional literature has a relatively small impact on media changes。but but，With the rapid rise and diversification of the Internet and new media，The relationship between literature and media should be more important。Since the 21st century，Literature and media research becomes a new growth point for academic research。Reasons for the reason，Mainly the impact of researchers' insight into the media on the development of literary development is increasingly significant。Online literature itself is the product of media development，and exist on media technology，At the same time, it shows different features due to the different media。Such as the mismatch of online literature in the BBS era、The similarity of traditional literature and the preference for prose and poetry genre，The short flat tendency of online literature in the Weibo era，The sceneization of online literature in the mobile internet era、Instaline、Super long and other features。So，Constructing the online literature evaluation system should also fully examine the dynamic changes of the media，and use it as a key evaluation factor for the development of online literature。

　　Pay attention to the three -dimensional construction  Realize the unified internal and external evaluation mechanisms

The scope of the literary evaluation system is broad、Rich connotation，Including the classicization of the work、Establishment of Literature Discipline and Literature Theoretical System、Academic evaluation、Media comment、Literature History Construction、Work spread、Literary Awards and other aspects，Cover text、Theory、Production and dissemination of various links。So，The construction of the literary evaluation system should start from multiple aspects，Pay attention to the three -dimensional construction。As far as Bet365 lotto review Internet literature is concerned，At present, we should strengthen theoretical research of online literature，Increase the spread of online literary works，Establishing an online literature award，Carry out academic seminars and exchanges，Push the dialogue between writers and critics，Accelerate the construction of online literature courses in universities，This can construct a three -dimensional network literature evaluation system。

The construction bet365 best casino games of the online literature evaluation system must not only pay attention to the internal factors of literature，It is also necessary to consider the external factors of the production of online literature。An important feature of online literature is the acceptance and integration of network culture，New phenomenon of network culture。Compared with traditional literature，The cultural production function of online literature is more powerful。"Internet generation" audience's acceptance of online literature is more manifestations of acceptance of online culture。Needless to say，Online literature does produce or magnify some network cultural phenomena，If you cross、fantasy, etc.。The breeding of these cultural phenomena，For the characteristics of the Internet media itself，And online literature also played an important role。So，Network cultural production mechanism is a very important external factors in the construction of a network literary evaluation system。

In recent years，Due to policy guidance，Some types of online literature gradually move towards decline，or fusion with other types of literature，Seeking creative transformation and type innovation，At the same time，Real theme Internet Literature Creation is full of wind。This can be seen，Compared with traditional literature，Policy factors are influencing factor that cannot be ignored in the development of online literature。So，The construction bet365 best casino games of the online literature evaluation system should be fully considered。Only under the guidance of the policy，Internet literature can get health、benign and sustainable development; only the guidance role of policy in the development of network literature bet365 best casino games is truly grasped，The construction of the online literature evaluation system is more realistic and rational，The unity of the internal and external evaluation mechanism is finally realized。

　(This article is the "Research on the Production Mechanism of Network Literature" (WLWX-2017002) in the major project of Shandong University Literature School of Literature (WLWX-2017002)

(Author Unit: Network Literature Research Center of Shandong University School of Arts)