Although the development time of online bet365 premier league odds is relatively short，But huge、Wide variety，Wide social influence，Becoming a new literary form that is currently booming。General Secretary Xi Jinping pointed out at the symposium on literary and artistic work held in October 2014，“We must adapt to the development of the situation，Do a good job in online literary and artistic creation and production，Strengthen positive guidance”。The "Guiding Opinions on Promoting the Healthy Development of Online bet365 premier league odds" issued in January 2015 pointed out，Carry out online bet365 premier league odds review guidance，Gradually establish a scientific evaluation system for online literary works。September 2015，The "Opinions on the Prosperity and Development of Socialist bet365 premier league odds and Art" adopted by the Political Bureau of the CPC Central Committee also specifically proposed to vigorously develop online bet365 premier league odds and art，Promote the prosperity and orderly development of emerging literary genres such as online bet365 premier league odds。Therefore，The construction of online bet365 premier league odds evaluation system has received widespread attention。How to build a scientific evaluation system，Standardize and guide online bet365 premier league odds，It is an important issue that urgently needs to be discussed。

　　Relying on literary texts Resist the negative effects of commercialization

Literary criticism must be based on the interpretation of literary works，Leaving the interpretation of literary works，Comments are empty and lacking in guidance。However，Some current literary critics show a strong sense of unfamiliarity with online literary works，The number of online literary works read is extremely limited。It is for this reason，Some comments about online bet365 premier league odds are not based on the work itself，Instead, he talks about the characteristics of Internet bet365 premier league odds in a high-spirited manner。The effectiveness of this kind of online bet365 premier league odds review is of course questionable。Therefore，The construction of an online bet365 premier league odds evaluation system must be supported by a large number of texts。On the one hand，In response to the call for online literary critics，Especially traditional literary critics who have crossed over into online literary criticism，Read more online bet365 premier league odds；On the other hand，The construction of online bet365 premier league odds review team should be strengthened，Guidance through policies and training mechanisms，Create a team with higher quality、A team of critics familiar with online bet365 premier league odds，Especially the team of young scholars。

Different from traditional bet365 premier league odds，Most online bet365 premier league odds clearly targets the market。Click-through rate ranking of online bet365 premier league odds、Paid reading、Reward、Value chain development、IP creation, etc.，All to maximize market benefits。Driven by the market profit-seeking environment，Online literary works are inevitably tainted with a commercial atmosphere，Produced some bad taste、Works with rough content，Writers’ creations are sometimes swayed by the market。But，The development of online bet365 premier league odds is inseparable from the operation of the market mechanism。Market-oriented development is an important factor stimulating the vigorous development of online bet365 premier league odds，Online bet365 premier league odds and Film and Television、anime、Games and other games have formed a relatively complete industrial chain。Therefore，When building an online bet365 premier league odds evaluation system，We cannot turn a blind eye to the market mechanism of online bet365 premier league odds，Instead, the internal factors of the literary evaluation system should be discovered from the market mechanism of online bet365 premier league odds，How to analyze the interactivity of online bet365 premier league odds from paid reading，Exploring the extensibility of network bet365 premier league odds from value chain development，Perspective on the operation model of cultural industry from market operation，To establish an online bet365 premier league odds evaluation system that is compatible with the market mechanism。Of course，We must pay attention，Under the guidance of market mechanism，There are still many thoughts、Internet bet365 premier league odds works with excellent artistic quality，Because the author is not famous enough、The literary website was ignored by readers due to poor publicity and other factors。Therefore，In the process of building an online bet365 premier league odds evaluation system，We should also pay attention to discovering those excellent works that have been submerged by the market mechanism，Pay attention to the diversity of online bet365 premier league odds，Don’t blind yourself by focusing too much on works that have strong market effects。

Current，Some market-based measurement indicators have also appeared in the evaluation standards of online bet365 premier league odds。Some researchers evaluate online bet365 premier league odds through various indicator data，Set things like writer influence、Click rate、Ranking、Popularity Index、Copyright operation status、Evaluation indicators such as profit scale。The setting of this indicator is largely based on the market，Benchmarking literary research with data，Looks like a detailed analysis、Scientific Standard，But it cannot but be said to be a misunderstanding of an evaluation method or a research method。Quantitative analysis of Internet bet365 premier league odds，Helps to better understand the production and communication model of online bet365 premier league odds，But if data is used as the basis for constructing an online bet365 premier league odds evaluation system，It undoubtedly deviates from the "literary nature" of online bet365 premier league odds。Literary evaluation is ultimately an evaluation of aesthetic value，Pure data indicators cannot provide insight into flesh-and-blood bet365 premier league odds。Only from history、Humanities、Observe from the perspective of aesthetics and thought，Using data as an auxiliary analysis tool，In order to be truly comprehensive、Profound、Appropriately evaluate online bet365 premier league odds。

　　Break through the traditional criticism model Adopt dynamic construction strategy

The aesthetics of traditional bet365 premier league odds has formed a relatively fixed evaluation system after a long period of accumulation。Every literary form or style has common evaluation standards，Like thoughts、Artistic、Humanistic care, etc.，They also have unique evaluation criteria，As deep as a novel、The image creation of poetry and the poetic flavor of language, etc.。Therefore，We cannot evaluate all literary styles by one standard。

Internet bet365 premier league odds as a literary style，Has some similarities with traditional bet365 premier league odds，But it shows more unique personality。Therefore，You cannot apply the evaluation standards of traditional bet365 premier league odds to the evaluation of online bet365 premier league odds。The language of traditional bet365 premier league odds、Plot、Character、Narratives and so on have the imprint of the print media era，Highlighting the characteristics of “slow reading”。However，Online bet365 premier league odds often has millions of words、Updates for more than ten consecutive months，It is required that its evaluation standards also need to keep pace with the times、Continuously updated，It cannot be limited to the language in traditional bet365 premier league odds、structure、Narrative and other elements。

Internet bet365 premier league odds is a rapidly developing literary form，New literary types and creative phenomena are constantly emerging，Therefore，Trying to build a perfect set、Stable evaluation system，Clearly impractical at this stage。After long-term development, traditional bet365 premier league odds has formed a relatively mature evaluation system，Compare to，Online bet365 premier league odds has not developed for a long time，But its existence cannot be underestimated。In literary history，An emerging literary genre wants to gain widespread recognition，It will undoubtedly take some time。For example，Novel as a literary genre，In the early days of emergence，Whether in the West or China，All face various censures and doubts。Ian Watt once said，The novel was considered a low-brow literary genre in the 18th century。In China where poetry tradition is the mainstream，The status of novels was not taken seriously until the late Qing Dynasty。Works by writers of the Mandarin Duck and Butterfly School、The martial arts novels of Jin Yong and Gu Long gradually gained more fixed evaluation standards decades after their publication，And these standards are still being enriched and developed。The establishment of an online bet365 premier league odds evaluation system depends on the continuous development of online bet365 premier league odds itself，It also depends on social culture、Changes in reader structure and ideological concepts。Therefore，应Adopt dynamic construction strategy，Establish a dynamic monitoring system，Continuously improve and improve the online bet365 premier league odds evaluation system in the development process of online bet365 premier league odds。

With the development of media technology，The evaluation criteria of bet365 premier league odds should also pay attention to the changes in media ecology。As print/graphic bet365 premier league odds，Traditional bet365 premier league odds is relatively less affected by media changes。However，With the rapid rise and increasing diversity of the Internet and new media，The relationship between bet365 premier league odds and media deserves more attention。Since the 21st century，bet365 premier league odds and media studies have become a new growth point in academic research。Find out the reason，Mainly because researchers have realized that the media has an increasingly significant impact on the development of bet365 premier league odds。Online bet365 premier league odds itself is a product of media development，And depends on media technology to exist，At the same time, it shows different characteristics due to the different media it relies on。Such as the complexity of Internet bet365 premier league odds in the BBS era、Closeness to traditional bet365 premier league odds and preference for prose and poetry genres，The trend of short, flat and fast Internet bet365 premier league odds in the Weibo era，The scene-based expression of Internet bet365 premier league odds in the mobile Internet era、Instant interaction、Super long and other features。Therefore，Constructing an online bet365 premier league odds evaluation system should also fully examine the dynamic changes of media，And regard it as a key evaluation factor in the development of online bet365 premier league odds。

　　Focus on three-dimensional construction Realize the unification of internal and external evaluation mechanisms

The scope of the literary evaluation system is broad、Rich content，Including canonization of works、The establishment of literary disciplines and literary theoretical systems、Academic evaluation、Media comments、Construction of literary history、Propagation of works、Literary awards and many other aspects，Overwrite text、Theory、All aspects of production and dissemination。Therefore，The construction of a literary evaluation system should start from many aspects，Focus on three-dimensional construction。As far as online bet365 premier league odds is concerned，Currently we should strengthen the theoretical research on Internet bet365 premier league odds，Increase the dissemination of online literary works，Establish online bet365 premier league odds awards，Carry out academic seminars and exchanges，Promoting dialogue between writers and critics，Accelerate the construction of online bet365 premier league odds courses in colleges and universities，In this way, a three-dimensional online bet365 premier league odds evaluation system can be constructed。

The construction of the online bet365 premier league odds evaluation system must not only pay attention to the internal factors of bet365 premier league odds，We must also consider external factors in the production of online bet365 premier league odds。An important feature of Internet bet365 premier league odds is the acceptance and integration of Internet culture，And the new phenomenon of Internet culture that has been spawned。Compared with traditional bet365 premier league odds，The cultural production function of online bet365 premier league odds is more powerful。The "Internet Generation" audience's acceptance of Internet bet365 premier league odds is also more reflected in their acceptance of Internet culture。Needless to say，Internet bet365 premier league odds has indeed produced or amplified some Internet cultural phenomena，Like traveling through time、Fantasy, etc.。The growth of these cultural phenomena，Due to the characteristics of the network media itself，Internet bet365 premier league odds also played an important role。Therefore，The Internet culture production mechanism is a very important external factor in the construction of the Internet bet365 premier league odds evaluation system。

In recent years，Due to policy guidance，Some online bet365 premier league odds types are gradually declining，Or integrated with other types of bet365 premier league odds，Seeking creative transformation and genre innovation，Meanwhile，The creation of realistic-themed online bet365 premier league odds has become a trend。It can be seen from this，Compared with traditional bet365 premier league odds，Policy factors are factors that cannot be ignored in the development of online bet365 premier league odds。Therefore，The construction of the online bet365 premier league odds evaluation system should fully consider this factor。Only under the guidance of policies，Online bet365 premier league odds can gain health、Healthy and sustainable development；Only by truly and deeply understanding the guiding role of policies in the development of online bet365 premier league odds，The construction of an online bet365 premier league odds evaluation system is more realistic and rational，Finally realize the unification of internal and external evaluation mechanisms。

　(This article is a phased result of the major project "Research on the Production Mechanism of Internet bet365 premier league odds" (wlwx-2017002) of the School of Liberal Arts of Shandong University)

(Author’s unit: Internet bet365 premier league odds Research Center, School of Liberal Arts, Shandong University)