Since the epidemic in the new crown pneumonia，Governments at all levels to carry out information disclosure in time、Press release and public opinion guidance work。Under the unified deployment of the State Council's News Office，Some key provinces and cities hold regular press conferences every day，Report the latest epidemic and prevention and control measures，Communicate the situation of all parties，Actively set the agenda，Response social concerns，Guide public opinion，Create a good public opinion atmosphere for the prevention and control of the epidemic。In this process，The construction and operating mechanism of governments at all levels in my country has been fully inspected for a complete and comprehensive inspection，At the same time, some problems are exposed。Facing major public health events，How should the government further improve the information disclosure、Press release and public opinion guidance mechanism，to effectively improve national governance capabilities and levels，Become an urgent problem that is worth focusing on and in -depth research at the present and in the future。

First，The government should publish authoritative information in a timely manner，Public concerns、Public concerns，Effectively guide public opinion。Facing emergencies in public health incidents，Quickly spread all kinds of authentic information，It is recommended that governments at all levels be disclosed and released in a timely manner，Pass government attitude and disposal measures to the society，Effectively bet365 best casino games guide public opinion direction。According to the central requirements，When a particularly major and major emergencies occurred，respond to hot public opinion through new media in 5 hours，Hold a press conference in 24 hours，Facing sensitive incidents that are highly concerned about society，Publish authoritative messages through a variety of channels，Guide the public to do not believe in rumors、No rumors，Stable people's heart。

2，The government should actively set up the agenda，Strengthen the press conference plan、Organization and Management。On the one hand, ensure the targeted and effectiveness of information release，Pay close attention to the focus of public opinion，Careful plan，Multi -channel solicitation to understand media reporters、Epidemic prevention and control first -line departments and main problems that netizens care about，Set the topic carefully，Fully prepare for the release of materials，Planning and arrangement for the details of the conference，Master information release dominance。For example, the 20th conference of Guangdong Province is a staged victory in the national anti -epidemic situation，Small and medium -sized enterprises urgently need to resume work and re -production in the context of the negative economic impact caused by the epidemic。The theme of the press conference is closely linked to the major social economy and people's livelihood problems，Responsive the practical difficulties of many small and medium -sized enterprises and the popular needs of the public employment，and provide solutions on these difficulties and needs，So as to solve the social effect of guiding the media agenda by solving social problems。During the prevention and control Bet365 app download of the new crown pneumonia，The 24th press conference in Guangdong Province to effectively prevent the spread of epidemic in the general concern of society，and the combination of Chinese and Western medicine effective treatment such as effective treatment，The theme of the press conference is focused on the effective information of medical treatment and the prevention and control of epidemic prevention and control technology。Guangdong Provincial News Office and the Provincial Department of Science and Technology、Communication and negotiation of the Guangzhou Science and Technology Bureau，Time to collect materials，To be released accurately，and invite Academician Zhong Nanshan to attend the press conference，Introduce the relevant situation，Response social concerns。The government chooses an authoritative expert with public trust as the publisher，fully reflects the agenda setting function of the press conference，The authority and scientificity of the information publishing is guaranteed，Meet the information requirements of the media and the public，Wide attention from the media and society。other，Many mainstream media at home and abroad also give objective、positive、Full report，This conference has achieved very good results。The 53rd conference of Guangdong Province，It is the second half of the "epidemic"，The key stage of the global anti -anti -epidemic situation，A severe time in the situation of severe prevention and control situations。The theme of the press conference focuses on overseas input cases that have attracted much attention from the media and the public、Number of foreign population、Important information such as asymptomatic infection and re -production and bet365 live casino games re -production status。Guangdong Provincial News Office and the Provincial Public Security Department、Provincial Government Foreign Affairs Office Communication and negotiation，Time to collect materials，To be released accurately。At the same time，Guangzhou News Office also organized three heavyweight press release activities on the same day。Provincial and municipal governments collaborate，Authoritative release and centralized response to issues such as input and associated cases and prevention and control measures for overseas input and related cases in Guangdong Province，It plays a positive role in stabilizing the people's hearts。

third，Always put public opinion response and disposal in an important position，To discover it in advance、Precise Research and judgment、Published in time、Real -time monitoring。Monitor the public opinion in real time and analyze the research and judgment，Comprehensively collect relevant information at home and abroad，Real -time monitoring、Research and track negative public opinion，Inventory of public opinion hot events and important time nodes of public opinion risk，Win valuable time for the disposal of public opinion。On the other hand，major emergencies after the occurrence of public health incidents，Governments at all levels must quickly control the situation of public opinion，Preventing event fermentation and spread，Improve the overall effectiveness of the release work and social influence。

Fourth，Flexible use of new media technology，Carry out various forms of press release。At present, there are seven main forms of press release: press conference、Hair wind will、Organization reporter interview、Newsletter (Statement)、Telephone fax email Answer Reporter bet365 Play online games inquiry、Official website release、Published by new media such as Weibo WeChat。Government departments at all levels shall be published in a flexible and diverse form based on the actual and work needs of work，A practical requirements for communicating and responding to concerns under the conditions of adapting to the new era and new media technical conditions。Especially to release the epidemic information that the masses care about through the new media platform、Policy measures、Convenience Service Information，Response social concerns，Enhance the infectious and attractiveness of the release of the press release，Improve the participation of the masses。For this，We must continuously improve the construction of a new government platform，While maintaining a good portal website，According to changes in the situation of the communication，Actively build and standardize the official website of the official website、Government Affairs WeChat、Government Affairs Weibo Trinity Self -Media Platform，Make various forms of news release。At the same time，Pay close attention to 5g、Big Data、Cloud computing and other latest technologies in news promotion、Application of public opinion guidance work。Establish strategic cooperation with the media，Integrated mainstream media resources，Using the advantages and technical application experience of the mainstream media，Explore the extensive use of new technologies，Launched a collective word、Picture、Video integrating melting media products，Carry out government information release and public opinion publicity。

Fifth，Comprehensive review of the effects of press release and public opinion guidance。Urban emergencies public health incident test the government's bet365 best casino games crisis communication ability and social governance ability，What are the effects of press release and public opinion guidance，The effect of directly related to crisis communication and government credibility。For this，To establish a sound press release effect evaluation mechanism and accountability mechanism。On the one hand，Improve the performance evaluation mechanism，Effective strengthening the press release of the provincial and municipal governments' press release work，Promoting construction，Promoting reform with evaluation。Further improve the press release effect evaluation index system，Comprehensive implementation of the press release evaluation work，and the results of the evaluation as a guidance direction for further improving the release work。On the other hand，To clearly establish a press release accountability system，Not timely release of information disclosure and press release、Response social concerns、Public opinion guidance units and individuals to account for accountability。This can urge governments at all levels to comprehensively promote the work and public opinion guidance work，to comprehensively improve the quality and effect released by the government's press release，can also truly build a government that the people are satisfied with。

In short，Press release and public opinion guidance in urban emergencies，Contains many concepts and principles，Need to integrate it into the real context of the development of the new era and the development of new media，Comprehensive theoretical and practical experience of crisis communication management and news public opinion publicity，Promote and improved under the overall framework of the modernization of the national bet365 best casino games governance system and governance capabilities。

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(Author Unit: School of Journalism and Communication of Guangdong University of Foreign Trade)