Since 2019，Live and cargo is increasingly becoming a new form of helping precise poverty alleviation。Especially under the impact of this year's epidemic，Live and live -and -cargo can rely on intuitive pictures、convenient communication、affordable price，Bridge between consumers and farmers，Effectively open the sales channel，Helps poverty alleviation and income，Therefore, it is valued by many mainstream media and party and government cadres。

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Starting in April this year，Central Broadcasting and Television General Station hosts a public welfare live broadcast and cargo activity at multiple ports，"Xiao Zhu Bi Biqi", which is joined by the host Zhu Guangquan and the Internet celebrity anchor Li Jiaqi，To Kanghui、"CCTV BOYS" formed by the combination of "Four Famous Mouth" such as Sabenin，All achieved impressive sales results。April 6，"Xiao Zhu Bingqi" "Thank you for making a single for Hubei" public welfare live broadcast，In the live broadcast of two hours，Recommend a dozen pieces of local products in Hubei，"Second Light"，Total sales reached 40.bet365 Play online games 14 million yuan。"Xiao Zhu Bingqi", a temporary sales group, also appeared on the first place in the hot search of Weibo that night。On the evening of April 13，"People's Daily" and the Internet celebrity anchor Wei Ya launched the "Hubei Chong Duck" public welfare live broadcast。All duck necks, ducks, etc. are on the shelves,。

Provincial media is also the main force of live broadcast and goods。At 8 pm on June 12，"Hebei Province Agricultural Products Online Sales Live Series" jointly sponsored by the Hebei Agricultural and Rural Hall and Great Wall New Media Group at the Great Wall New Media Group Jiyun Rong Media Center，7 counties and districts in Hebei、The relevant person in charge of the 13 Municipal Agricultural and Rural Bureau faces the lens endorsement to sell the agricultural and sideline products of the hometown。As of the end of the event，Multi -platform watching a total of more than 50 million people，Cumulative sales reached 115 million yuan。

Live and cargo injecting new power into poverty alleviation for poverty alleviation，Effectively solved farmers' problems，I contributed to my own strength for poverty alleviation。

　　Adhere to the positioning of public welfare positioning clearly

Mainstream media live broadcast and cargo repeated achievements，There are deep reasons for its deep bet365 best casino games level。First, in the background of this year's epidemic，mainstream media and hundreds of millions of netizens "place orders for love"，Active Hubei compatriots who have troubled the epidemic to solve problems。The products they buy live broadcast are not only met their needs，It also includes the love of the farmers' brothers，So the order is very enthusiastic。Second, endorsement of the credibility of mainstream media。Compared to other media，Netizens have a higher degree of trust in mainstream media。Mainstream media will choose to recommend high -quality goods to solve problems for farmers，So it is easy to form a brand effect。

The current mainstream media live broadcast and cargo belong to public welfare nature，The purpose is to reflect the sense of social responsibility of the mainstream media、Promote the rapid recovery of the economy，So you can avoid some problems existing in individual Internet celebrities。From the long run，The mainstream media must adhere to the service "agriculture, rural areas"、Help poverty alleviation as a guidance idea，can the live broadcast and bring the goods for a long time。Find the relationship between the relationship between social and economic benefits，More solutions to the masses，Make the live broadcast and take the goods further。

　　Improve the quality of live broadcast and achieve long -term development

Live broadcast and cargo bet365 live casino games has been highly affirmed by the party and the government。March 6, 2020，General Secretary Xi Jinping pointed out in a speech at the Symposium on Poverty Alleviation, "It is necessary to effectively solve the problem of slow -selling poverty alleviation agriculture, animal husbandry products，Organize production and sales docking，Carry out consumer poverty alleviation operations，Use the Internet to broaden sales channels，Multi -channel solving agricultural product sales difficulties。"April 20，General Secretary Xi Jinping said when inspecting work in Shaanxi，"E -commerce is very important in the sales of agricultural and sideline products，Is a great "，and in front of the live broadcast platform of Jinmi Village Training Center, Xiaoling Town, Lishui County，Praise the local specialty "Sushui Fungus"，Known as "the strongest with the goods in history"。This year's government work report pointed out: "E -commerce online shopping、Online service and other new formats play an important role in resistance，To continue to introduce support policies，Comprehensively promote ‘Internet+’，Create a new advantage of digital economy。""，Live and cargo will become an important means to solve the problem of agricultural product sales，This is also how Bet365 lotto review to better attract the audience for the live broadcast、Provided high -quality services to put forward higher requirements。The mainstream media live broadcast and cargo can be continuously improved in production，Realizing sustainable development、Form a fixed brand。

One is rich live broadcast form。Current，Live broadcast and cargo most of the form is more monotonous，Visuality is not strong。For this question，Some media have made useful attempts。On the evening of June 7，Hunan Satellite TV launched the "Shit Bar，Brothers! 》 Special programs for poverty alleviation，variety show、Interview、Live and cargo such as organic grafting fusion，The rich interaction and guest performance in the whole show enhance the viewing of live broadcast and goods、Fun，greatly improved the audience's viewing experience。The audience is understanding the local affordable agricultural products of Hunan，firm confidence in the victory of the decisive battle for the victory of poverty。

The second is to enrich the live broadcast scene。The mainstream media has a strong editing team and interview ability，It can be applied to live broadcast and cargo，Rich live broadcast scenes、More attractive。Go directly to the field of the countryside，Let the audience see the first scene of the growth bet365 best casino games of agricultural products，and understand the relevant background knowledge; walk into the farmers' home，Look at the life scene of farmers，Tell the story of farmers' poverty alleviation，Listen to farmers' mind。I believe that this live broadcast will be more infectious，Donestly resonated with netizens。

Third is to enrich live guests。Mainstream media can show the advantage in the invitation of guests。May 19，Hebei News Network invites Li Baoguo, who is known as "Taihang Xinyu Gong"、Guo Suping, a representative of the National People's Congress as a guest with goods，Live Sales Fugang Apple、Luoling Walnut、Specialty products in Taihang Mountains such as Qiannan Yue chestnut。These products are mostly promoted and guided by Li Baoguo during their lifetime，So，The appearance of Guo Suping has an unusual significance for the live broadcast，There is also stronger appeal to netizens。

　　(Author Unit: Institute of Journalism and Communication, Hebei Provincial Academy of Social Sciences)