Yimeng Spirit is the spirit of red revolutionary spirit formed by the party leaders of the party leaders in the long -term revolution and construction practice。General Secretary Xi Jinping pointed out: "Yimeng spirit and Yan'an spirit、Jinggangshan Spirit、Xibaipo's spirit is the same，It is a valuable spiritual wealth of the party and the country，It is necessary to continuously combine the new era conditions to carry forward the light。"In the context of the new media，Discourse、expression、Propaganda channels and other factors are related to the scope of the spread of Yimeng spirit，It is an important theme worthy of the attention of scholars。

The recipient -oriented innovative discourse method。The recipient of the spiritual communication of Yimeng is the people。Let the people perceive、Understanding、Agree with and consciously internalize the spirit of Yimeng，Promote the popularization of Yimeng's spirit，The key to improving the efficiency of Yimeng's spiritual communication。To fit the career's occupation、Interest、Thinking mode、The ideological and knowledge status，Realize Yimeng'Bet365 app download s spiritual precise communication; be good at using the familiar dialect and saying of the people to spread the spirit of Yimeng，Live cases close to the lives of the people to interpret the spirit of Yimeng，Let Yimeng's spirit spread more "grounding"，The people can hear、I can understand、I can listen to。

Strengthen communication with the people，Build a way of words of equal communication。Equal communication ways are the booster for promoting the spiritual communication of Yimeng。The communicator of the spirit of Yimeng must put down the shelf，Deeper Life Actual，Listen to the voice of the people，respond to the actual needs of the people，Become a sincere dialogue and friend of the people。In the human -rich communication environment，The people will feel kind，Easy to receive theoretical and viewpoints taught by the communicator，It is conducive to further promoting the popularization of Yimeng spirit。

Guide and use online language，Innovation of the way of discourse by the spiritual communication of Yimeng。Online language is a way of expression agreed by netizens，It has popularity、Features of simplicity and timeliness。Online language comes from netizens and spread among netizens，Have a natural sense of closeness to the people，This determines the spread of the application of it in Yimeng's spirit.，With powerful communication。bet365 live casino games but，Internet language fish dragon mixed，Need to guide and use。To absorb those trends in line with the times，Reflecting the spirit of the times，Positive online language to spread the spirit of Yimeng，Fully show the deep feelings and lofty political beliefs of the Yimeng people's "love party and love army" and "selfless dedication"，Fully showed the people of Yimeng people's hard work、The ideological consciousness of innovation，Let Yimeng spirit bloom new times of light。

Taking the new media as a media innovation communication path。Building a red cultural digital resource library，Promote the digitalization of Yimeng red resource。Yimeng region is rich and heavy red cultural resources，Excessively affecting far -reaching battles，Many heroes who can sing and cry emerge，produced the unique "redness spirit", "spiritual spirit", "nine shed spirit", "mall spirit", etc.，Building Yimuchi、Red Cultural Area centered on Dadian and other。To collect、Digging、Sort out these resources，related literature、Cultural relics、Picture、Visual (sound) frequency and other digitalization，Construction of the digital resource library，Let Yimeng red culture "live"，"Standing"。At the same time，Building a red culture sharing platform，Breaking "Information Island"，overcome the problem bet365 best casino games of fragmentation of Yimeng's spiritual communication。

Give full play to the role of new media，Expansion of Yimeng's spiritual communication surface。Through the official website、Weibo、WeChat public account and other regular update information，Promote Yimeng's spiritual multi -channel communication。Try the emerging live broadcast form，Regularly invite experts to open a seat，and through online discussion、Interactive，Promote the multi -directional flow of Yimeng red culture，Enhance the penetration and identity of Yimeng's spirit。VR mode and 3D technology can be realized，Feeling to the immersive body，Realization of autonomous feelings、The effect of cognitive and understanding Yimeng spirit。Current，Yimeng Revolutionary Memorial Museum、Yimeng Hongyu Memorial Museum uses VR technology to build a virtual memorial museum，Provides samples for the digital communication of Yimeng's spiritual digitalization。

Encourage diverse subjects to participate in Yimeng's spiritual communication，Form a network communication pattern。From the media era，The willingness and ability of the public to participate in spreading continuously。You can take a series of measures，Inspired the public to collect and organize Yimeng red stories，and tell these stories from different perspectives through the media; you can also encourage the personal calendar Bet365 lotto review and his comrades of Yimeng red culture、Relatives open self -media，Display the spirit of Yimeng in the body。Active participation of the people，Can break through the government -led single communication mode，Forms a network -like communication pattern coordinated by official communication and folk communication，Enhance the coverage and influence of Yimeng's spiritual communication。

With red literary works as a carrier innovation expression method。Discover Yimeng red cultural elements，Tell the story of Yimeng。Linyi is a red gene rich area，The element symbols of Yimeng red culture are scattered on the vast Yimeng land。Relevant departments and social science research institutions should strengthen the mining of red culture、Organization and research work，Accurately understand and record the history of the Red Revolution。Literary workers must be based on historical materials，Work hard to discover typical cases，Create a batch of far -reaching literary boutiques，Tell Yimeng's story vividly、Speaking of specific。Communication through red literary works，The audience will be affected by the spirit of Yimeng in the subtle way，So as to achieve the dissemination effect of "moisturizing and silent"。

Promote Yimeng's red literary works "Going out"，The popularity of Yimeng's spirit。Select a batch of outstanding literary works，Through bet365 Play online games a press conference、Tour、Show and other forms，Let more red classic literary works "go global"。Wide publicity to the people of the country through excellent literary works，Expansion of the audience of Yimeng's spirituality，Continuously enhance the influence of Yimeng spirit in the country，Establish a new Yimeng brand image。

Develop Red Cultural and Creative Industry，Realize the healthy interaction of industrial development and the spread of red culture。Strive to vigorously develop the creative red cultural industry，On the basis of respecting historical facts, integrate Yimeng's mental elements and symbols into anime、Online game、Movie and other creative cultural forms，Consumption psychology according to different groups，Introducing differentiated cultural products，While bringing economic benefits to investors，It also enables the audience to be in a rich storyline、Differential scenes are infected，and gradually accept、Agree with the spirit of Yimeng。

(This article is the Shandong Management College -level scientific research team "Research on Ideological and Political Education in the Internet Age" (TD201703) phased achievement)

(Author Unit: Marxist College of Shandong School of Management)