The bet365 joining bonus code is the red revolutionary spirit formed by the people of Yimeng under the leadership of the party in the long-term revolution and construction practice。General Secretary Xi Jinping pointed out: “bet365 joining bonus code and Yan’an Spirit、Jinggangshan Spirit、The spirit of Xibaipo is the same，is a precious spiritual wealth of the party and the country，We must continue to combine it with the conditions of the new era and carry it forward。”In the context of new media，Discourse mode、Expression、Factors such as communication channels are related to the communication efficiency and scope of influence of bet365 joining bonus code，is an important topic worthy of scholars’ attention。

Receiver-oriented innovative discourse method。The recipients of Yimeng spiritual communication are the people。Let the people feel it、Understanding、Identify and consciously internalize the bet365 joining bonus code，Promote the popularization of bet365 joining bonus code，Is the key to improving the efficiency of Yimeng spiritual communication。Must match the recipient’s occupation、Interest、Thinking Pattern、Ideological status and knowledge status，Achieving precise communication of bet365 joining bonus code；We must be good at spreading the bet365 joining bonus code using dialects and common sayings familiar to the people，Use fresh examples close to the lives of the people to interpret the bet365 joining bonus code，Make Yimeng spiritual communication more "down-to-earth"，People can hear it、Understand、Can listen。

Strengthen exchanges with the people，Constructing a discourse method for equal communication。The discourse method of equal communication is a booster to promote the spread of bet365 joining bonus code。Publishers of bet365 joining bonus code must put down their airs，Go deeper into the reality of life，Listen to the voices of the people，Response to the actual needs of the people，Become a sincere interlocutor and close friend of the people。In a humane communication environment，The people will feel cordial，Easy to accept the theories and ideas taught by communicators，Conducive to further promoting the popularization of bet365 joining bonus code。

Guide and utilize network language，Innovative discourse methods to spread bet365 joining bonus code。Internet language is the conventional expression method of netizens，Popular、Characteristics of simplicity and timeliness。Internet language originates from and spreads among netizens，Have a natural affinity with the people，This determines that applying it to the dissemination of bet365 joining bonus code is easily accepted by the people，Has strong communication power。But，A mixed bag of internet languages，Need to be guided and utilized。We must absorb those who conform to the trend of the times，Reflecting the spirit of the times，Positive online language to spread bet365 joining bonus code，Fully demonstrates the Yimeng people’s deep feelings and lofty political beliefs of “loving the Party and the Army” and “selfless dedication”，Full display of the hard-working people of Yimeng、Ideology that dares to innovate，Let bet365 joining bonus code shine in a new era。

Using new media as the medium to innovate communication channels。Building a red cultural digital resource library，Promote the digitization of bet365 joining bonus code red resources。bet365 joining bonus code area has rich and profound red cultural resources，There have been many far-reaching battles，Many heroic figures emerged，The unique "Hongsao spirit", "Zhiqian spirit", "Jiujianpeng spirit", "Mall spirit" etc.，The Yimamu Pond was built、A red cultural area centered on big stores。To collect、Digging、Combining these resources，Relevant documents、Cultural Relics、Picture、Digitization of video (audio) video, etc.，Building a digital resource library，Let bet365 joining bonus code red culture "live"，"Stand up"。At the same time，Building a red culture sharing platform，Breaking the “information island”，Overcoming the problem of fragmentation of bet365 joining bonus code spiritual communication。

Give full play to the role of new media，Expand the spread of Yimeng spirituality。Via official website、Weibo、WeChat official account and other regularly updated information，Promote the spread of bet365 joining bonus code through multiple channels。Try emerging live broadcast formats，Regularly invite experts to give lectures，And through online discussions、Interaction，Promote the multi-directional flow of Yimeng red culture，Improve the penetration and recognition of bet365 joining bonus code。The use of VR mode and 3D technology can realize scene reproduction，Give the audience an immersive feeling，Realize autonomous feelings、Recognize and understand the effects of bet365 joining bonus code。Currently，Yimeng Revolutionary Memorial Hall、Yimeng Hongsao Memorial Hall uses VR technology to build a virtual memorial hall，Provides samples for digital communication of bet365 joining bonus code。

Encourage multiple subjects to participate in the spread of bet365 joining bonus code，Form a network communication pattern。Self-media era，The public’s willingness and ability to participate in communication continues to increase。A series of measures can be taken，Encourage people to collect and compile Yimeng red stories，And tell these stories from different angles through self-media；You can also encourage those who have experienced Yimeng red culture and their comrades、Relatives activate self-media，Practice and practice the spirit of Yimeng。Active participation of the people，Be able to break through the single communication model led by the government，Form a network communication pattern that coordinates official communication and private communication，Improve the coverage and influence of Yimeng spiritual communication。

Using red literary and artistic works as a carrier to innovate expression。Discover the red cultural elements of Yimeng，Tell the Yimeng story well。Linyi is a red gene-rich area，The elemental symbols of Yimeng red culture are scattered across the vast land of Yimeng。Relevant departments and social science research institutions should strengthen the exploration of red culture、Organization and research work，Accurately understand and record the history of the Red Revolution。Literary and artistic workers must base themselves on historical materials，Work hard to discover typical cases，Create a batch of far-reaching literary and artistic masterpieces，Tell the Yimeng story vividly、Be specific。Through the spread of red literary and artistic works，The audience will be influenced by bet365 joining bonus code in a subtle way，Thus achieving the communication effect of "moistening things quietly"。

Promote Yimeng red literary and artistic works to "go out"，Increase the visibility of bet365 joining bonus code。Select a group of outstanding literary and artistic works，Via Press Conference、Tour、Exhibitions and other forms，Let more red classic literary and artistic works "go out"。Widely promote the bet365 joining bonus code to the people across the country through excellent literary and artistic works，Expand the audience of Yimeng spiritual propaganda，Continuously improve the influence of bet365 joining bonus code across the country，Establish a new Yimeng brand image。

Develop red cultural and creative industries，Realize positive interaction between industrial development and red cultural dissemination。We must vigorously develop the creative red cultural industry，Incorporate Yimeng spiritual elements and symbols into animation on the basis of respecting historical facts、Online games、Movies and other creative cultural forms，According to the consumer psychology of different groups，Launch differentiated cultural products，While bringing economic benefits to investors，Also keeps the audience engaged in the rich storyline、Infected in the ever-changing scene，And gradually accept it、Identify bet365 joining bonus code。

(This article is a phased result bet365 joining bonus code “Research on Ideological and Political Education in Colleges and Universities in the Internet Era” (TD201703) by the school-level scientific research team of Shandong Institute of Management)

(Author’s unit: School of Marxism, Shandong University of Management)