The era is the mother of thought，Practice is the source of theory。When humans face the dawn of the 21st century，Before it is too late to digest the civilized achievement of the information revolution for nearly half a century,，The Fourth Industrial Revolution has quietly arrived。Duoling big data、Cloud computing、Blockchain、IoT、Artificial Intelligence、Virtual reality and other emerging technology waves continue to surge，Higher the existing territory of all walks of society。In the field of higher education，Education reforms that actively embrace the opportunity and challenges of industrial change and challenges of the new scientific and technological revolution have also been rolled around the world。

2019，The Ministry of Education of my country takes the help of the national educational undertakings annual conference，"Innovate the Future、Reform is about the strategic height of the National Games "，Proposal "Vigorously Develop the New Engineering Section、New Medicine、New Rural Science、New Liberal Arts，Optimize discipline professional structure，Promote the formation of Chinese characteristics covering all discipline categories、The grand blueprint of the first -class undergraduate cluster of the world level。New liberal arts construction quickly entered the field of education reform in colleges and universities。Discipline of News and Communication as an important part of the construction of new liberal arts，A new trend of social needs bet365 Play online games and scientific and technological progress forced news communication talent training reform and professional undergraduate education innovation，Efforts to explore the road of cross -border composite discipline。

The construction of news and communication disciplines is inseparable from the complex background of media integration and development of the industry，How to achieve integration and development and keeping innovation，It is a time proposition for the development of the discipline of my country's news and communication，Need us to give exploration、Responsible answer。

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The question is the starting point of practice，It is also the beginning of innovation。Reading a period of understanding a era need to understand the problems of this era，Do not fall off in the times, you need to solve the problem of confusion in this era。Can the Discipline of News and Communication win the development opportunity in the construction of new literature，The key is whether it can face the challenges facing、Find difficulties that should be overcome、Delivery shortcomings that need to be supplemented，Seeing and understanding the laws of history and the development of the times。"Disciplinary Crossing and Fusion" industry has become the main way to develop the development of new liberal arts，You must see the shortcomings in the discipline fusion，Find positioning in system reconstruction，Start with the question、Taking reality as the basis、Features -based、With innovation as the soul，Constructing the development pattern of new type of news and communication discipline。The construction of news and communication disciplines must start from the following aspects in accordance with the development of the times。

First, strengthen consciousness orientation。Media Integration Bet365 app download Development is a big article on the news and communication industry.，As a product that has entered the information revolutionary era in the 1980s, the products born of the information revolutionary era，Extension has become an inevitable requirement for my country's comprehensive deepening reform。Relying on this，The discipline of colleges and universities is also required to be highly political and academic consciousness，New great practices in the industry or society and their related operation rules are given to systematically observe and truly grasp，Timely explore and gradually improve a set of teaching systems and talent training programs with subjectivity and originality。But from 2014, the "first year of media integration" calculated，Six years passed，The establishment of the corresponding professional department of colleges and universities is not in place with the interdisciplinary intersection，Experts with the National Teaching Guidance Committee hopes to enter the goal of entering the professional core tutorial as soon as possible。This requires innovation of the teaching guidance system of existing division sciences，It also needs to break through traditional liberal arts thinking。，In the process of promoting the modernization of the discipline system，You should also pay attention not to abandon the excellent tradition of continuously increasing the use of the world，We must pay attention to major theories and practical questions in response and answers。

Second is to improve the curriculum system。This involves settings for professional series and core courses。According to the current cutting -edge development direction of the discipline，The majors of the Discipline of News and Communication can be roughly divided bet365 live casino games into news communication、Audiovisual spread、Internet communication、Cultural Communication and Film and Television Advertising (Brand Communication)。Questions existing in the corresponding course，Except Professor Zhang Kun of Huazhong University of Science and Technology Zhang Kun once proposed "Course self -closed、The disconnection of history and reality、Separation of theory and practice、Foreign and local split "，It also includes the current knowledge explosion、Diversity、In the real background full of uncertainty，The entire discipline has both scientific research forces and learning levels to be further improved。Digitalization、Netwood，Requirement analysis、Content production and accurate distribution are no longer a problem that traditional journalism can solve。As a major countermeasure，Professor Zhang Taofu of Fudan University mentioned，Face "knowledge flow"，"Farewell to the short -term、Knowledge of flowing，Grab the long line、'Yuan Knowledge "with professional legitimacy and basic value is extremely important"。Emerging knowledge sinks and the new lesson is filled in blankness, and it is necessary to use relevant external forces，The openness and fusion of discipline，Actively accept the industry and infiltrate the knowledge chain of them、Carrying out of the industrial chain。

Third is to enrich teachers。Create a new liberal arts，Following "Determination level、Set requirements，Standards for the Teacher's Team Knowing the One "standard，We must strive to be reasonable for the professional structure of the teacher's degree、Team -based industry organic mixing and matching (the source of news and communication teachers has its own weight)Bet365 app download 、Echelon pattern is complete，Require teachers' theoretical learning deep、Professional ability is continuously improved、The cutting -edge vision quickly expands、Academic leaders formed the head formed。In the face of disciplinary courses, the increasing "science and technology", "technicalization", "intelligent"，Rong Media Experimental Center and Industry -University -Research Base have successively become standard trends，Double teacher -type and composite teachers' desires to be thirsty for continuous increase，The era is summoning "Eclete Talent"。Gradually improve the talent evaluation system of undergraduate universities，To adapt to the intersection of liberal arts and sciences、Intective fusion、Disciplinary teachers with applied age。

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Informatization era emphasizes academic circles、The industry joins hands，Pay more attention to different academic inter -scientific integration，Because the organizational form of the industry affects the organizational form of scientific research。The "integration and development" bred in this time is a comprehensive，It is both a long -term and pragmatic development strategy of the news media industry，It is also the foundation of the new type of news and communication discipline。In this background，It is necessary，Accelerate the construction includes humanities、Society、Cross -fusion of various disciplines of science and engineering、Coordinated scientific entry for sharing。

The news and communication industry is industrialized due to integration and development、Socialization and intelligent change，It will inevitably cause a chain response to the corresponding basic discipline，Collection of college bet365 best casino games management charter、Course system、Teachers equipment and training goals will inevitably make a response。Can we promote innovation with reform，It can be regarded as an intuitive indicator of whether the journal and communication discipline education of colleges and universities is mature and perfect。Emphasize "Shouzheng Innovation" that matches the "integration and development" with the times，It even shows Chinese characteristics and discipline characteristics。"Shouzheng Innovation" refers to the reform and innovation of the news communication industry.、Party management is unchanged、Unchanged party management cadres、The "four constant principles" of the party management and public opinion guidance "; the news and communication discipline to create a new picture of new liberal arts has the same" four persistence principles "，The core guidance of adhering to Marxism news view，Persistent square specifications of the principle of news and party spirit，Adhere to the media originated from politics、Society、Scientific definition of the essential attributes of the economic trio，Adhere to the theory of socialist news communication with Chinese characteristics is the discourse system of "people -oriented"。I would like this，The entire discipline can grasp the correct direction in the innovative teaching reform，Effectively guide future news and public opinion workers to be the propaganda of party policy claims、Recorders of Fengyun in the Times、Promotion of social progress、Fair and Justice Watchman，Promote positive energy，Reflecting the responsibility of the new era。

(The author is a special professor of the School of Arts of Guangxi Normal University/College of Journalism and Communication、Discipline in the Discipline of News)