Under the logic of new technologies，An important change in the development and communication mechanism of international public opinion，Traditional Media、Social Media、Self -media such as various communication subjects staggered and flooded into the international public opinion field，shaped the complex international public opinion landscape。and accompanied by the occurrence of the new crown pneumonia epidemic，Various false information appears around the world、"Information Epidemic" intertwined by panic emotions，It also reflects the disorderly disorder of international information dissemination and the limitations of traditional international public opinion guidance paradigm in the context of new technical information。So，It is practical significance to strengthen the research on the new situation of international public opinion，Can promote my country more actively participating in international communication、Improve international communication ability，Then the innovation of guiding paradigm through public opinion to adapt to the new situation of the international public opinion field。

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One is the mechanism of public opinion generation。In the past, international public opinion generation mainly depends on governments and traditional mainstream media。When hot events at home and abroad occur,，Traditional mainstream media will conduct tracking reports，and unidiren the direction of public opinion through a pair of central divergent dissemination mode。Traditional mainstream media as a professional institution，It is more objective when reporting "hard news" such as international news，Therefore, the hot events formed under the guidance of international public opinion is more orderly and rational。

and social media、self -media、New media such as news aggregation platform rise，When international hotspots occur，The public of various countries produce various information based on individual experience Bet365 lotto review and experience，Then go through a certain information screening mechanism，Quickly enter the global public opinion field。It can be said，These new media have become the main battlefield of the current international public opinion。In the process of information explosive production，The public in various countries through the public opinion joint effort of most opinions to guide the direction of public opinion on the Internet，Even the development trend of the reported agenda and events of the mainstream media。This kind of international public opinion formed by the help of social power is more personalized and diverse，With the lack of constraints and checks，Various rumors、false information、Emotions may be full of them，This forms a complex international public opinion landscape。Except media，Country、politician、Non -government organization、Employers and other stakeholders also participate in the generation and dissemination of international public opinion，Since all parties have different interests of interests，This increases the complexity of the international public opinion field。

Second, the spread and scope of public opinion。In the traditional international public opinion field，Due to space -time limit，The international public opinion of hot events has spread to a certain lag，It is mainly through reports of mainstream media in various countries after the incident.。The public opinion created by traditional mainstream media is after the heated discussion stage，It will gradually calm down with people's attention to incidents。

But today's international public opinion diffusion mechanism is very different from the scope，Fully expression and three -dimensional information dissemination breaks the time and space limit，Various information interacts with a shorter time and wider space，Information is everywhere。Local incidents in a country and one region can easily quickly become a hot spot in the international public opinion field，The cross -border flow of public opinion becomes normal。During the hot event,，The local public can share it through the live broadcast to various platforms，With the help of the platform's information differentiation and social networks for multi -level bet365 Play online games diffusion，Information can achieve explosive growth and viral transmission，Therefore, promoting event upgrades to become the focus of global attention。If the video of the African -American man Freud "kneeling" by a white policeman in May 2020 was exposed on social media，soon exploded global public opinion，The globalization of "online" public opinion discussion and "offline" protest protests。

Third is the characteristics of public opinion information。From the perspective of public opinion ontology，The current international public opinion information presents the characteristics that is different from the spread of traditional popularity。In the past, mainly text、Picture、Report videos and other forms show the actual situation of hot events at home and abroad，More serious。and now live and short videos have become the standard for spreading the spread of major public opinion events in the world，Because of its timelyness、Interactivity、Sensory impact and other characteristics，It is easier to attract the attention of the public from various countries，and cause public opinion fermentation，As a result, the public's various emotions spread rapidly on the Internet。But sometimes the content of the live broadcast and short video shooting does not show all the truth of the hot event，In the absence of control，Some fragments that are disconnected or selectively shooting such "technical distortion" will cause public opinion confusion，even rumors permeated，It is easily derived from the public opinion incident，It has a vicious effect on the ecology of public opinion at home and abroad。

Fourth is the international public opinion pattern。For a long time，The international public opinion pattern is dominated by the West，But with China、The strength of developing countries such as Africa rises，The hegemonic position of the West in international public opinion is changing，When the hot international event occurs，The world needs to listen to more different sounds。other，New media technology is also challenging the incompetence built by Western powers and its mainstream media、Until international communication Bet365 lotto review pattern，Solving the authority of traditional well -known international media and the old context characteristics of the old in international public opinion words，Reconstruction of a bottom -top、Multi -centered international communication new order，Therefore, there are more opportunities to participate in international communication for emerging media of developing countries，A favorable air outlet that forms these national media into the international public opinion field。

　　New situation to eliminate traditional public opinion effect

New situation presented in the international public opinion field，Challenge for the traditional public opinion guidance paradigm。The international public opinion guidance of traditional mainstream media is mainly by the media of various countries by checking the level、Aired Aired Settings、frame selection, etc. to implement，The effectiveness of this kind of public opinion guidance is based on the premise of the traditional mainstream media's exclusive communication channel，It is also based on domestic audiences that cannot directly contact international hot events。So，Traditional mainstream media in this context can decide which hot information of domestic audiences can receive through control and agenda settings，and the value judgment and public opinion direction of the hot event。But new media technology is reconstructing the domestic and foreign media industry，It has given the public from various countries in various countries to understand multiple platforms for international current affairs，"Desert" to participate in the discussion and spread of international hotspots has become the norm。

So，In this active information flow of various countries，Public opinion guidance paradigm used by traditional mainstream media is being solved by new technology，Restriction of guidance effect。In a variety of social media、self -media、On the news aggregation platform，The "Chuanren" in the traditional sense no longer exists，Instead, the "watchman" of different platforms appears，Almost all "materials" that enter the platform can be announced，Just emphasizing the degree of emphasis is different; Bet365 lotto review the effect of the reporting framework selected by traditional mainstream media is also limited，This is because of the increase in the production of public participation content，More and more public has rarely followed the framework set by traditional mainstream media when participating in the discussion of international hotspots，Instead, select the framework according to your own experience and feelings; the same is true for setting the agenda，New media more start to set up and guide public opinion topics，and the phenomenon of passive tracking and follow -up topics of the mainstream media。

　Paradigm innovation under the perspective of re -context

The international public opinion field under the background of the new technical background is complex and changeable and difficult to guide，Therefore, we need to think from the perspective of contextualization to think about the innovation of the public opinion guidance paradigm。Re -context meant to transform and migrate from the dynamic transformation and migration from one context to another，The revelation of this international public opinion guidance is that we need to transform from traditional international public opinion fields to reality new media technology to study problems。

The first is to strengthen the integration of the international public opinion field communication medium。Information dissemination of cross -border and cross -ethnic groups，It is a complex process of multiple subjects participating in competition and games，Therefore, we need to integrate various media forms of the international public opinion field，The authority and professionalism of the mainstream media are needed when the hot event occurs，It is also necessary to participate in social media and self -media participation，to present the richness in international public opinion、Diversity and dialogue。This requires us to be in international public opinion guidance，Clear the traditional mainstream media、Acting、Framework and other methods to guide public opinion，Network Customs on the New Media Platform、Internet agenda、Public framework, etc. integrated，Expand the intersection and fusion of the mainstream public opinion field and the new media public opinion field。

Second, pay attention to the humanized steering of international public opinion communication subjects。Under the empowerment bet365 Play online games and empowerment of new technology，The current international communication and international public opinion are moving from the political communication between the country and the official public opinion to facing the social communication of the entire society，Among them, the ordinary public in various countries play an increasingly important role。It can be said，Generation of international public opinion、diffusion and spread is increasingly individualized、micro and personalized，Cross -border communication on social media is essentially a cross -border、Interpersonal communication of cross -race。So，When implementing international public opinion guidance，We should pay more attention to the individual and humanized characteristics，Pay attention to studying individual emotions、Emotional、Psychological and circle layer。Only deeply studying these unclear "particles" individual，We can truly understand the direction and situation of international public opinion。

Third, the multi -complexity of the international public opinion field with open communication。One，For a long time，Starting from a nation -state，The attitude and behavior of various countries in the international public opinion field，Various civilizations、Culture's collision and communication between them has shaped the complex background color of the international public opinion field。Its two，The International Public Opinion Field is also suffered from colonialism、The influence of various trends such as racism，These trends of thought will wake up the bias that are rooted in the depths of the public world of various countries when the outbreak of specific hotspots。Three，When facing global public events，Because the public of various countries pay close attention to and actively participate in the generation and spread of public opinion，It is easy to cause information overload，adds the difficulty of public opinion guidance。But as long as we adhere to the attitude of open communication，To communicate、Understand and establish consensus as a goal，The various communication subjects in the international public opinion field，Implement the rational guidance of the public concern for the public，A benign balanced international Bet365 lotto review public opinion field can be established。

　(Author Unit: Institute of West Asia and Africa (African Research Institute) of the Chinese Academy of Social Sciences)