As the pace of rural bet365 new user promo development continues to accelerate,The internal structure of the village has quietly changed,With clan、The relationship tied by blood has undergone tremendous changes。With the development of media technology,Rural bet365 new user promo realized online construction,The villagers gained emotional sharing、Group Identity、Strengthening of individual bet365 new user promo consciousness such as relationship belonging and need satisfaction。Online communities give group members more opportunities for equal communication,Improved villagers’ participation awareness and enthusiasm。
This article is based on the relationship between new media and bet365 new user promo governance,Taking Zhongbei bet365 new user promo in Ningxia Hui Autonomous Region as a case,Looking forward to providing experience and reference for social governance in the central and western regions,It also provides new possibilities for reshaping bet365 new user promo unity in the digital environment。
Rural bet365 new user promo as a real living bet365 new user promo,Its existence and evolution play a fundamental role in the development of the village。The German sociologist Tönnies built the bet365 new user promo on the essential consciousness of human beings,Emphasis on blood relationship、Geographical and religious communities are both basic forms of bet365 new user promo。In Zhongbei Village, Ningxia,Neighborhood is the main link connecting villagers,Villagers carry out daily life and interact in a limited space。From this,The neighborhood bet365 new user promo has formed a "co-help" system,It also provides an important guarantee for life stability。However,When the relationship between urban and rural areas changes,Neighborhood communities lose stability due to rural population migration。Updates in production methods、Economic structure continues to upgrade,Making traditional villages gradually open to the outside world,Villagers use convenient transportation to expand regional and spatial labor cooperation。The large-scale population outflow has brought about problems and challenges faced by rural areas。After the young labor force, which is an important interpersonal node, migrates abroad,Reduced number of villagers left behind,The relationship between villagers is weakening,Reduced willingness to participate in public affairs and ceremonies。Meanwhile,The alienation and loneliness caused by the migrant villagers being far away from their hometown also made them gradually lose their sense of belonging to the countryside。Especially since the rural reform,There is a trend of "social atomization" in rural society that deserves vigilance,Rural unity is in trouble。
With the popularity of the Internet and smart devices,The development of emerging media has helped villagers achieve "co-presence" across time and space,The function of social media in village affairs governance is also constantly evolving。In a sense,The rural bet365 new user promo has been reconstructed in another form。The WeChat group initiated by the villagers serves as a group chat tool,It alleviates the current embarrassing situation in the village to a certain extent。Online virtual bet365 new user promo is a basic form of network bet365 new user promo,In WeChat virtual bet365 new user promo,Individuals can establish contact with anyone in the group,And carry out further interpersonal communication。At the same time, the connections between individuals are dense,So interacting、In the shared virtual bet365 new user promo,The bet365 new user promo’s online configuration is possible。
The migration of physical bet365 new user promo spaces: “co-presence” online
Interpersonal communication is based on a certain spatial basis,That is, "co-presence"。Although "co-presence" reflects that the physical space has some clear geographical boundaries,But it also has the attributes of information exchange and emotional communication。The fitness square opposite the Zhongbei Village Committee has become a place where villagers often meet,Over time, they have become accustomed to sharing bet365 new user promo experiences and retaining bet365 new user promo memories here。
First,“Co-presence” promotes efficient information communication。The emergence of WeChat groups provides a new option for villagers to exchange and disseminate information。As physical public spaces move online,The place where bet365 new user promo members communicate and interact breaks through the limitations of time and space,Villagers no longer rely on specific ritual activities and restricted areas to communicate。Zhongbei Village WeChat group brings villagers into a common virtual bet365 new user promo,Gradually becoming the information distribution center in the village。Whether you are working outside or working in the fields,Villages in different time and space are reunited due to the group communication of WeChat,Realized “co-presence” in virtual space。
Second,“Co-presence” enhances bet365 new user promo stickiness。WeChat group is a delocalized relationship network,Provides a convenient way for villagers scattered in different spaces to participate in village affairs。The "co-presence" based on virtual space restores to a certain extent the village affairs exchanges that often occur in real public spaces、Topic Discussion、Democratic voting and other activities,Online "co-presence" recreates the organizational nature of the bet365 new user promo。
The "public" sharing of private affairs: from the individual to the bet365 new user promo
A strong bet365 new user promo has the magic power to unite bet365 new user promo members closely,In this way, people can satisfy the needs of others as much as possible while satisfying their own needs。Emotional bonds are an important guarantee for the commitment and belief between members as well as their common experiences and lives,These are important manifestations of bet365 new user promo awareness。
Sharing of private matters attracts public attention。Because of the online “co-presence” platform,The Zhongbei Village WeChat group provides a space for villagers to discuss bet365 new user promo issues and communicate official affairs。For example, where the ditch collapsed、News such as whose family is having a happy event and whose children have been admitted to college will be shared in the group。There are also villagers who will activate the "hitchhiking" service through WeChat groups,Transport supplies between urban and rural areas for villagers。In the Zhongbei Village WeChat group,The sharing of private affairs has aroused the common concern of many villagers。The common concern in virtual communities is that bet365 new user promo members become a bet365 new user promo of interests,Even eventually become a necessary condition for emotional bet365 new user promo。
Strengthening bet365 new user promo awareness through resonance。Although these bet365 new user promo news may seem trivial to outsiders、Trivial things,But it is these "private matters" about the villagers themselves that make the connection between the villagers more sticky。The real-time sharing and publishing of bet365 new user promo information makes the connection between villagers closer,The villagers’ sense of identity with the bet365 new user promo will also be further enhanced。Therefore,Many “sexy” kids slowly appeared in the WeChat group、"Expose" yourself、"Share" information about all aspects of life。In this kind of "chat-making" communication,The relationship between group members has become closer。The public sharing of private matters has gone beyond the scope of information transmission,Villagers in the process of receiving and forwarding information,Continuously build bet365 new user promo identity methods。
From private offline to bet365 new user promo pluralism: discussion of bet365 new user promo issues of "co-presence"
With the emergence of the Internet,Online bet365 new user promo provides a micro public space for villagers,Villers can express their opinions、Participation in public affairs、Information exchange and other activities。Online public space because of its wide coverage、High diversity、Highly interactive features,Has advantages that cannot be ignored。
From “social media” to “public space”,Achieved function expansion。Zhongbei Village uses WeChat groups to reshape the village’s online bet365 new user promo,Villagers mobilized through the Internet、Organize joint participation in rural public affairs,Promote "joint action"。Different from the single public sphere characterized by rational discourse as Habermas believes,The online public space expanded by social media has more democratic functions,And provide an alternative platform for minorities and marginalized groups,That is to challenge the mainstream discourse in the public sphere。Among them,As a virtual bet365 new user promo, the Zhongbei Village WeChat group takes into account the interests of various groups。
An atmosphere where everyone participates,“Co-presence” brings a new village governance model。WeChat groups are empowering individuals to become expressors and actors,Multiple subjects are no longer empty clusters and abstract existences。Villagers’ subjective participation allows for more full expression of opinions on public affairs、Multiple,The bet365 new user promo awareness of group members has also been improved。A new model of "multi-center governance" is gradually emerging in village governance,This promotes the effective communication of policies to a certain extent,Improved village governance efficiency,Ultimately, multiple entities can obtain ideal and expected benefits。Therefore,The consultation model of multiple subjects makes rural social governance “de-administrative”,Further improve the efficiency of virtual cooperation。
Maintenance of public space and formation of bet365 new user promo
The author’s research findings,The emergence of online communities has changed the phenomenon of the decline of rural communities。The dominance of the WeChat group has reunited the originally scattered Zhongbei Village,The reshaping of the online rural bet365 new user promo has given villagers a sense of identity and belonging。
On the one hand,Established the "public" protocol of group space。The "publicity" of online communities will also create a potential protocol for bet365 new user promo。On the one hand, this kind of constraint can be expressed as the constraint of "self-discipline",bet365 new user promo will consciously abide by relevant disciplines in the group,Only post content related to the group chat topic,Try to remain calm and rational when discussing public issues。At the same time, "publicity" will also cause "heteronomy" of regulations in the bet365 new user promo。Therefore,The group chat function provided by WeChat lays a solid and practical foundation for the online migration and reshaping of on-site communities,It also provides more ways to maintain online public order and protect members’ rights and interests。
On the other hand,Extension of online communication tentacles,Established new connections between villagers。Long-term online communication and public participation,Let villagers have a clear definition of the identity of bet365 new user promo members no matter where they are。When some villagers working outside encounter any problems and seek help in the group,Group members will actively give corresponding opinions。When they strengthen their membership through online communication and sharing of information,The villagers’ recognition of the village bet365 new user promo will also increase。This "mutual help" communication mechanism gradually restores the daily life of "acquaintance society"。
(This article is a phased result of the major project "Internet bet365 new user promo Forms and Social Governance in Central and Western China" (17JJD860004) of the Key Research Base of Humanities and Social Sciences of the Ministry of Education)
(Author’s unit: Media Development Research Center of Wuhan University;School of Journalism and bet365 new user promo, Wuhan University)
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