With the development of the development of rural communities, it continues to accelerate，The internal structure of the village has quietly changed，、The relationship between the blood margin is a huge change.。Under the development of media technology，The rural community realizes the online structure，Villagers get emotional sharing、Group recognition、Relations to individual community consciousness such as the belonging and demand of the relationship。Online community gives group members more opportunities for equal communication，Improving the villagers' participation awareness and enthusiasm。

This article is based on the relationship between new media and village governance，Taking Zhongbei Village in Ningxia Hui Autonomous Region as the case，Looking forward to providing experience for the social governance of the Midwest，It also provides new possibilities for the village unity in the digital environment。

Rural community as a real life community，Its existence and evolution plays a basic role in the development of the village。German sociologist Tengnis will establish the community on the essential consciousness of the person，Emphasize blood margin、The community of geography and religious community is the basic form of the community。In Zhongbei Village, Ningxia，Neighborhood relationship is the main bond connecting the villagers，Villagers conduct daily life and communication in a limited space。From this，The neighborhood community has formed a "common aid" system，It also provides an important guarantee for the stability of life。But，When the urban and rural relations change，The neighborhood community loses stability due to bet365 best casino games the flow of rural population。Update of the production method、The economic structure is constantly upgrading，Gradually open the traditional village，Villagers used convenient transportation to expand labor cooperation in the region and space。Large -scale population flows out of the problems and challenges facing the countryside.。The young labor force of an important interpersonal relationship node moves outward，A retarded villagers decrease，Weakened connection between villagers' relationships，Decrease in the willingness to participate in public affairs and rituals。At the same time，The sense of alienation and loneliness from home to the villagers away from their hometown also allows them to gradually lose their belonging to the countryside。Especially since rural reform，"Social atomicization" trend worthy of vigilance in rural society，Local unity is trapped in a trap。

With the popularity of the network and smart devices，The development of emerging medium helped the villagers realize the "common presentation" across time and space，The functions of social media in village affairs governance are also being evolved。In a sense,，The rural community realized a reconstruction in another form。The WeChat group initiated by the villagers as a group of circle of chat tools，To a certain extent, the embarrassing situation of the current village。Online virtual community is a basic form of the network community，In WeChat virtual community，Individuals can establish a contact with anyone in the group，and start further interpersonal communication。The connection between individuals at the same time is dense，So interacting、Shared virtual communities，The online structure of the community has possible。

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Interpersonal communication Based on a certain space basis，that is "common present"。Although "together" Bet365 app download reflects that the field space has some clear geographical boundary，But it also has the attributes of information exchange and emotional communication。The fitness square opposite the village committee of Zhongbei Village has become a place where villagers often meet，Over time, they are also accustomed to sharing community vision and retention community memory here。

First，"Together" promoted efficient information communication。The emergence of WeChat group provides a new choice for the information exchange and dissemination of the villagers。With the migration of public space on the spot to online，Places where community members communicated and interacted broke through the limit of time and space，Villagers no longer rely on specific ritual activities and limited areas to communicate。Zhongbei Village WeChat group pulls the villagers into a common virtual community，Gradually becoming a distribution center for information in the village。Whether it is a foreign worker or a lower field operation，Villagers who are in different time and space are re -united due to WeChat's circle group dissemination，"Common on the scene" of virtual space。

2，"Together with the scene" enhanced the stickiness of the community。WeChat group is a relationship network with a domain nature，Provide a convenient way to participate in the villagers scattered in different spaces。"Combining Together" based on virtual space restores village affairs communication often appeared in the field of public space、Discussion on topics、Democratic voting and other activities，Online "Common" reproduced the organizational nature of the community。

　　"Publicity" sharing of private affairs: from individual to community

A powerful community has magic for members of the community to closely unite together，This way people can meet the needs of others as much as possible while meeting their needs。Emotional bonds are the commitments and beliefs bet365 best casino games between members, as well as important guarantees for their common experience and life，These are important manifestations of community consciousness。

Sharing of private affairs caused public concern。Because of the online "common" platform，Zhongbei Village WeChat Group provides villagers with a space for community issues and official dissemination。For example, where the water canal is poured、Who wants to do happy events and children at home are admitted to college and will share them in the group。Villagers will turn on the "Make a Stother" service through the WeChat group，Delivery the villagers between urban and rural areas。In WeChat Group, Zhongbei Village，The sharing of private affairs has aroused the common attention of many villagers。and the common attention in the virtual community is members of the community as a community of interests，Even the necessary condition for becoming an emotional community eventually。

Strengthen social consciousness with resonance。Although these community news is some of them to outsiders、Tips for insignificant things，But it is these "private affairs" about the villagers' own "private affairs" that make the villagers more sticky connections。The real -time sharing and release of the community news make the connection between the villagers closer，Villagers' recognition of the community will also be further enhanced。Therefore，WeChat group slowly appeared in a lot of "sun" baby、"Sun" yourself、"Danning" life and other aspects of information。In this "gossip" dissemination of "La Family"，Group member relationship further closer。The public share sharing of private affairs has surpassed the scope of information transmission，Villagers during the process of receiving and forwarding information，Constructing community identity methods。

　　From private offline to public diversification: "Common" public topic discussion

With the emergence of Bet365 app download the Internet，Online community provides villagers with a micro -public space，Villagers can make remarks、Participate in public affairs、Information exchange and other activities。Online public space due to its wide coverage、Diversity high、Strong interaction and other features，Have an inevitable advantage。

From "Social Media" to "Public Space"，Realized function expansion。Zhongbei Village uses WeChat group to reshape the online community of the village，Villagers mobilize through the Internet、Organization to participate in rural public affairs，Promoting "Common Action"。Different from Habermas's single public domain characterized by rational words，The online public space expanded by social media has more democratic functions，and provide another platform for a few groups and edge groups，That is the mainstream discourse in challenging the public domain。Where，Zhongbei Village WeChat Group, as a virtual community, takes into account the interests of various groups。

The atmosphere of everyone's participation，"Together" brings a new village governance mode。WeChat group is empowering individuals to make it an expressionist and actor，Multi -subject is no longer a hollow cluster and abstract existence。Villagers' subjective participation to make the opinions of public affairs more fully expressed、Diversity，The community consciousness of group members has also been improved。Village governance has gradually appeared in the new mode of "multi -center governance"，This promotes the effective communication of policies to a certain extent，improved the efficiency of village governance，In the end, multiple subjects can get ideal and expected benefits。Therefore，The negotiation mode of the multi -subjective subject makes rural social governance "de -administrativeization"，Further improve the efficiency bet365 live casino games of virtual cooperation。

　　Maintenance of public space and the structure of the community

I found out that I found out，The emergence of the online community has changed the phenomenon of rural community formation。The leadership of the WeChat group allows the original scattered Zhongbei Village to re -gather，The reshaping of the online rural community gives the villagers a sense of identity and belonging。

On the one hand，The "publicity" of the group space has been established。The "publicity" of the online community will also produce a potential law for villagers。This constraint can be manifested as "self -discipline" constraints on the one hand，Villagers will consciously abide by relevant discipline in the group，Published only content related to group chat themes，Keep calmness and rationality as much as possible when discussing public issues。At the same time, "publicity" will also cause the villagers' "his rhythm" regulation。Therefore，The group chat function provided by WeChat laid a solid and practical foundation for the online migration and reshaping of the on -site community，It also provides more ways for the maintenance of online public order and the protection of membership rights。

On the other hand，Extension of the tentacles of online propagation，Let the villagers establish a new connection。Long -term online communication and public participation，Let the villagers have a clear definition of the status of community members no matter where they are。When some villagers who work outside encounters any problems, they seek help in the group，Group members will actively give corresponding opinions。When they strengthen the status of members through online information communication and sharing，Villagers' recognition of the village community will also increase。This "mutual help" communication mechanism has gradually restored the daily life of "acquaintance society"。

　(this article is the major project of the Ministry of Education's Humanities and Social Sciences Research Base "Internet Communication Form and Social Governance in the Midwest (17jjd860004) phase results)

(Author Unit: Wuhan University Media Development Research Center; School of Journalism and Communication of Wuhan University)