In recent years，With the continuous improvement of my country’s productivity level and the increasing abundance of material wealth，The quantity and quality of the people’s Bet365 app download needs are also growing。Since the “Thirteenth Five-Year Plan”，my country’s total Bet365 app download consumption continues to increase，Bet365 app download consumption level continues to improve，In particular, the scale of digital culture consumption is expanding rapidly，Played an important role in promoting economic and social development and improving social civilization。“14th Five-Year Plan” period，To further meet the people’s growing spiritual and Bet365 app download needs，Building a strong socialist Bet365 app download country，General Office of the CPC Central Committee、The General Office of the State Council issued the "Opinions on Promoting the Implementation of the National Bet365 app download Digitalization Strategy" (hereinafter referred to as the "Opinions")。Promote the implementation of the national Bet365 app download digitalization strategy，We should focus on promoting the combination of culture and technology，Use Bet365 app download digital infrastructure and service platforms to empower both Bet365 app download demand and supply，Update digital culture consumption methods and ecosystem，Continue to stimulate new vitality in digital Bet365 app download consumption。

Promote the personalization of digital Bet365 app download needs。Digital networks bring more remote collaboration，Enable people to communicate and connect with each other，Different voices are released and spread，Digital Bet365 app download needs are more diverse。With the introduction of market mechanism in the Bet365 app download field，The variety of Bet365 app download products is becoming increasingly rich，But the production of some Bet365 app download products is still just a simple assembly line operation，The Bet365 app download product market has fallen into homogeneous competition，Often in a saturated state of oversupply of the same type of products，It is difficult for consumers to enjoy the unique charm of Bet365 app download content。Therefore，Accelerate the development of Bet365 app download digitalization，We must pay full attention to the individual spiritual and Bet365 app download needs of the people。The digitalization of the Bet365 app download industry has generated massive amounts of data during its development，Including data on the supply side and consumer side of Bet365 app download products。These data reflect the consumption trends of the Bet365 app download consumption market，Will greatly enhance the production direction of the supply side。The "Opinions" pointed out，“Encourage diverse subjects to rely on the national Bet365 app download network，Work together to build a Bet365 app download data service platform，Gathering Bet365 app download data and information”，"Achieve cross-level、Cross-region、Cross-system、Cross-industry data circulation and collaborative governance，And connect with the Internet consumption platform，Providing multi-network and multi-terminal distribution services for Bet365 app download digital content，Analyze and process platform consumption data，Provide accurate data analysis services”。For the supply side，Accuracy in understanding consumer demand for Bet365 app download products，Small-scale based on data、Personalization、Smart、Order-based production，Reuse consumption data to adjust supply，Can better realize the value of Bet365 app download products，And ensure the pertinence and effectiveness of Bet365 app download supply。

Promote the balancing of digital Bet365 app download needs。Subject to resource endowment、Economic level、Traffic conditions、The influence of social division of labor and other factors，The Bet365 app download needs of the people in urban and rural areas、Region、There are differences between industries，This leads to great differences in Bet365 app download exchange and dissemination。Always，The imbalance of Bet365 app download needs due to geographical separation is more obvious。Enter the digital age，The digital divide further increases the existing gap。In order to solve the above problems，The "Opinions" are clear，Relying on existing cable TV network facilities、Radio and television 5G network and interconnection platform”，"Provincial centers and regional centers that form a national Bet365 app download network and a national Bet365 app download big data system，Storage of service Bet365 app download resource data、Transmission、Transactions and Bet365 app download Digital Content Distribution。Planning and building a national center for national Bet365 app download big data system”。current，We should actively use digital means to promote the integrated development of urban and rural public Bet365 app download services，Connect high-quality Bet365 app download resources with people’s spiritual needs through new digital Bet365 app download consumption channels。For example，Promote the upgrade of live radio and television satellite public services，Exploring diversified supply methods for public welfare films，Accelerate the digital construction of farmhouses，Strengthen public digital Bet365 app download services for disadvantaged groups, etc.。Relevant policies and measures should be adopted to promote equalization of digital culture consumption、Balanced development，Gradually narrow the gap between different regions。

Promote the localization of digital Bet365 app download needs。Bet365 app download consumption is an important way that cannot be ignored for people to construct their own identity and gain social recognition。current，The demand for more and more local products rich in Chinese Bet365 app download elements is gradually rising in the Bet365 app download consumer market，More people are willing to pay for localized brands and content。Such as the increasing rise of "national trend" consumption，What is reflected behind this is the change in people’s Bet365 app download mentality and the demonstration of Bet365 app download confidence。According to the 2019 "New Domestic Products" Consumption Trend Report，In 2017, the year-on-year increase in the order value of Chinese brand products was 3% higher than that of international brands，In 2018, the year-on-year increase in the order value of Chinese brand products was 14% higher than that of international brands。According to relevant research，China’s “Generation Z” has a strong sense of Bet365 app download confidence，National style is beginning to be loved and sought after by young people，The sales of “Chinese red” element products continue to grow，Created a new consumer trend，Driving national trend consumption to hit new highs。The excellent traditional Chinese culture is the crystallization of wisdom and essence of Chinese civilization，It is the root and soul of the Chinese nation。In order to further develop Bet365 app download consumption in enhancing identity、The driving role in uniting people's hearts and other aspects，"Opinions" proposed，Will "coordinate and utilize the results of digital projects and databases that have been built or are under construction in the Bet365 app download field，Comprehensive review of Chinese Bet365 app download resources，Promote the scientific classification and standardized labeling of Bet365 app download resources”，Form Chinese Culture Database。The spread scope and effectiveness of China’s excellent traditional culture have been greatly enhanced，Will provide content creators with a rich treasure house of materials and diverse sources of inspiration，Enhance the interactive relationship between consumers and producers，Provide strong support for the creative transformation and innovative development of China’s excellent traditional culture。

Digital Bet365 app download consumption as a new way of Bet365 app download consumption，Is one of the important tasks in Bet365 app download digital construction。Driving the transformation and upgrading of Bet365 app download consumption through digital Bet365 app download consumption，Give full play to the driving role of Bet365 app download consumption demand in the supply of high-quality culture，It will provide inexhaustible motivation to build a socialist Bet365 app download power。

　　(Author’s affiliation: Institute of Bet365 app download Economics, Central University of Finance and Economics；Bartlett School of Environment, Energy and Resources, University of London)