China’s excellent traditional culture has a long history、Broad and profound，It is the crystallization of wisdom and essence of Chinese civilization，It is the root and soul of the Chinese nation。In recent years，my country’s bet365 mobile take the inheritance and promotion of China’s excellent traditional culture as their own responsibility，Multi-dimensional practice of "integrating artistic creativity and Chinese cultural values" emphasized by General Secretary Xi Jinping，Combining the spirit of Chinese aesthetics with contemporary aesthetic pursuits，Activate the vitality of Chinese culture”，Achieved good results。"Chinese Poetry Conference", "National Treasures", "Classic Chant and Spread", "China in Classics", "Chinese Archeology Conference" and other series of programs frequently "out of the circle"，Set off a strong "national trend"。

Content creativity: spiritual logo continues the Chinese context。Towering tree，Must have its roots；Water of Huaishan，There must be a source。To better build the Chinese spirit、China Value、China Power，bet365 mobile are dedicated to showing the unique spiritual identity of the Chinese nation，Refining the spiritual elements of China’s excellent traditional culture，Highlights the contemporary value of China’s excellent traditional culture and its charm across time and space。Chinese characters、Bronze and Jade、Celadon Silk、Subset of Classics and History、Poems, operas and other cultural classics have been praised for a long time、Integrated Innovation，formed the symbol system of China’s excellent traditional culture，Carrying the spiritual temperament of China’s excellent traditional culture。current，The creative content of bet365 mobile should be based on the characteristics of the times，Further in-depth exploration and interpretation of precious resources in Chinese civilization，And find the spiritual and cultural genes of contemporary China from the humanistic spirit and philosophical thoughts of China’s excellent traditional culture，Reflecting the continuation and inheritance of Chinese culture。

Narrative innovation: cross-border interpretation and revitalization of cultural classics。Cross-border interpretation of bet365 mobile through art forms、A presentation technique that appeals to both refined and popular tastes，Activating the essence of China’s excellent traditional culture；At the same time，Also put the rich connotation of China’s excellent traditional culture in a form that the people like to hear and see，Let the audience understand、Can listen、Understand thoroughly。The "Classic Chanting and Transmission" is based on the inheritance method of "poems and songs"，It echoes the cultural tradition that Chinese poetry begins with recitation，Integrated with modern forms of popular music，Highlights the cultural charm of Chinese poetry in a highly creative way，Promote the excellent traditional Chinese culture。Future，bet365 mobile should further innovate narrative methods，Focus on reflecting the ideological nature of the program from the people's and artistic levels。For example，With the help of drama、Music、Dance、Calligraphy、Martial Arts、Cross-border interpretations of acrobatics and other art forms to “revitalize” classics，Let the audience have an immersive aesthetic experience，Understand the charm of China’s excellent traditional culture。

Technology empowerment: digital technology expands aesthetic time and space。Under the effect of "two-way empowerment" of art and technology，bet365 mobile can release unlimited imagination、Many spatial increments producing infinite possibilities。AR、VR、XR、Surround projection、Digital image synthesis and other technologies，Continuously innovate program scenes，Making bet365 mobile break through the traditional creative model，Technology changes from a supporting role to the protagonist of program creation。With the blessing of technology，bet365 mobile bring a new aesthetic experience to the audience。For example，With the help of technology，The men's group dance "Flying Dragon in the Sky" in "2022 Dragon Boat Festival Wonderful Tour" vividly expresses the image of "Flying Dragon in the Sky" recorded in the "Book of Changes"，Shows the ancient Dragon Boat Festival sacrifice "Dragon Walks the World、The beautiful picture of "good luck in the world"。Aesthetic space is the infinity presented in the finite。In order to realize "seeing the eternal past in a moment，Appearing great in the dust，The effect of "infinite within the finite"，bet365 mobile should be based on technology，Continuously extending the boundaries of content expression，That is, aesthetic acceptance、Artistic expression and meaning interpretation，Continuously expand the ideological and artistic quality of works。By creating an immersive experience，Enhance the audience’s “empathy”，Let the program realize the cross-space presentation of China’s excellent traditional culture in a new way。Science and technology have broken through the barriers of traditional art forms，Transform "whimsical" novel expressions into reality，Enable the audience to fully experience the powerful appeal and attraction of China’s excellent traditional culture in bet365 mobile。

Ritual Space: Collective Memory Constructs Cultural Identity。The Five Thousand Years of China，Brilliant civilization shines for nine days。bet365 mobile bear the responsibility of cultural inheritors and cultural disseminators，Should be constructed through ritualization，Awaken collective memory。bet365 mobile should deeply explore the spiritual identity and cultural essence of China’s excellent traditional culture，Three-dimensional presentation of the value and charm of China’s excellent traditional culture，To better promote China’s excellent traditional culture，And enhance its communication power and influence。At the same time，bet365 mobile should be integrated with the spirit of the times，Nourish the ideological connotation with the excellent Chinese traditional culture，Promote the creative transformation of China’s excellent traditional culture、Innovative development，Better build the Chinese spirit、China Value、China Power，Really let China’s excellent traditional culture bloom the youth of the times through innovative communication。

　　(Author’s unit: Institute of Sociology, Zhejiang Academy of bet365 mobile)